Paras Dairy

What Paras Dairy does

Paras Dairy, operating through its legal entity VRS Foods Limited, is an Indian private dairy company founded in 1960 as a milk procurement operation and formally incorporated in 1986-87 under founder Ch. Ved Ram. It manufactures and markets a broad portfolio of consumer dairy products, including liquid milk variants (Full Creamy, Toned, Double Toned, Skimmed, Tea Special, Pasteurised, UHT, Flavoured), cultured products (Dahi, Chaach), ghee (Desi, Cow), paneer, Chhena Kheer, dairy whitener, milk shakes, and creams. The company sells over 2,50,000 liters of milk per day in the Delhi Metro and serves B2C households, distributors, and institutional/HoReCa buyers across India, alongside international food manufacturers via exports to 45 countries.

The company operates six manufacturing plants across Uttar Pradesh (Sahibabad, Gorakhpur, Sandila, Gulaothi), Madhya Pradesh (Malanpur), and Maharashtra (Ahmednagar), with the Sahibabad facility certified to ISO-9001:2000. Core processing technologies include Bactofugation prior to UHT treatment for extended 4-month shelf life, spray drying for milk powders, and ultrafiltration for Milk Protein Concentrate (70%, 80%). Technical collaborations with Westfalia Separator (Germany), Filtration Engineering Inc (USA), and Applexion (France) underpin its industrial dairy ingredient capabilities, which include Skimmed Milk Powder, Whole Milk Powder, Acid and Rennet Casein, Whey Powder, Whey Protein Concentrate, Lactose (edible/pharma grade), and UHT Milk under ADPI Extra Grade specifications for export markets.

The revenue model combines domestic consumer product sales (hardware-style unit sales through distributors, Paras Shoppe retail outlets, and HoReCa accounts) with export sales of industrial dairy ingredients to international food manufacturers serving infant formula, confectionery, bakery, and pharmaceutical end-markets. Distribution operates through company-owned retail (Paras Shoppe), a regional distributor network across India, direct institutional supply, and direct export channels. Marketing is heavy on traditional media (TV, print, outdoor, radio) anchored by a celebrity brand ambassador, with active social media engagement and recurring participation in trade fairs (AAHAR, IITF, Gulfood Dubai).

Name

Paras Dairy

Legal name

VRS Foods Limited

Website

https://parasdairy.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Paras Dairy (VRS Foods Limited) is an Indian dairy company founded in 1960 that manufactures and markets consumer dairy products (milk, dahi, ghee, paneer, value-added dairy) for households and HoReCa across India, and exports industrial dairy ingredients to 45 countries. It operates six manufacturing plants with UHT, spray drying, and ultrafiltration capabilities.

Ownership category

akta.pro rank

Product category

Dairy Products Manufacturing

NAICS

Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Fluid Milk & Cream Processing (AFAKAKAA)

Keywords

• Dairy products manufacturing
• Milk and milk products
• Dairy ingredients export
• Skimmed milk powder
• UHT processed milk

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy Product Sales: Sale of consumer dairy products including milk, dahi, ghee, paneer, chaach, flavored milk, dairy whiteners, and specialized dairy ingredients to domestic consumers and businesses.
2. Export Products: Export of dairy ingredients including Skimmed Milk Powder, Whole Milk Powder, Casein, Whey Protein, Lactose, UHT Milk, White Butter to 45 countries globally.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Paras Dairy manufactures and markets consumer dairy products including liquid milk variants (Full Creamy, Toned, Double Toned, Skimmed, Tea Special, Pasteurised, UHT, Flavoured), cultured products (Dahi, Chaach), ghee (Desi Ghee, Cow Ghee), paneer, dairy desserts (Chhena Kheer), dairy whitener, milk shakes, and cooking/whipping cream for Indian households through Paras Shoppe retail outlets and a distributor network. It separately produces and exports industrial dairy ingredients — Skimmed Milk Powder, Whole Milk Powder, Milk Protein Concentrate, Casein, Whey Powder, Whey Protein, Lactose, White Butter, UHT Milk and Ghee — to food manufacturers across 45 countries.

Product overview

Paras Dairy operates as a comprehensive dairy products company with two main product lines: consumer-facing dairy products sold in the domestic Indian market, and industrial dairy ingredients exported to international markets. The consumer portfolio includes liquid milk variants (Full Creamy, Toned, Double Toned, Skimmed, Tea Special, Pasteurised, UHT, Flavoured), cultured products (Dahi Cup, Dahi Pouch), ghee products (Desi Ghee, Cow Ghee), paneer, chaach, Chhena Kheer, dairy whitener, milk shakes (Butterscotch, Chocolate, Strawberry, Vanilla flavors), cooking cream, and whipping cream. The export division focuses on industrial dairy ingredients including Skimmed Milk Powder, Whole Milk Powder, Milk Protein Concentrate (70%, 80%), Acid Casein, Rennet Casein, White Unsalted Butter, Whey Powder, Whey Protein (34%, 70%, 80%), Lactose (Edible/Pharma Grade), and UHT Milk. The company sells over 250,000 liters of milk per day in Delhi Metro and exports to 45 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Creamy Milk Full cream milk variant for Indian household consumption, sold through Paras Shoppe outlets and the distributor network.
• Toned Milk Standard toned milk variant for daily household consumption in India.
• Double Toned Milk Double toned milk with reduced fat content targeted at health-conscious Indian consumers.
• Skimmed Milk Skimmed milk with minimal fat content suitable for diet-conscious consumers.
• Tea Special Milk Milk variant specifically formulated for tea preparation with optimal fat and SNF content.
• Pasteurised Milk Pasteurized health milk variant with essential nutrients for safe daily consumption.
• UHT Milk Ultra High Temperature processed milk undergoing Bactofugation before UHT treatment, providing 4-month shelf life; available in Active and Lite variants.
• Flavoured Milk Ready-to-drink flavored milk in multiple flavors, sold to Indian consumers.
• Dahi Cup Cup-packaged curd/yogurt pasteurized and standardized from nearby milk producers for household consumption.
• Dahi Pouch Pouch-packaged curd/yogurt in Fresh Dahi (400gm and 200gm) and Lite Dahi (400gm and 200gm) variants, manufactured at ISO-9001:2000 certified Sahibabad plant.
• Desi Ghee Traditional clarified butter (Desi Ghee) made from milk with characteristic aroma and taste for Indian households.
• Cow Ghee Pure cow milk ghee variant sold as a consumer dairy product.
• Paneer Indian cottage cheese (paneer) sold to households and HoReCa customers.
• Chaach Traditional Indian buttermilk / drinkable yogurt.
• Chhena Kheer Sweet dessert made from chhena (fresh cheese) cooked in milk with sugar, available in 200gm packaging.
• Dairy Whitener Milk powder ideal for creamy tea, coffee, breakfast cereals and milk beverages, available in 500g packaging.
• Milk Shake Ice-creamy flavored milk shake enriched with Vitamin D3, Calcium and DHA in 180ml packaging, in Butterscotch, Chocolate, Strawberry and Vanilla flavors.
• Dairy Cooking Cream All-purpose dairy cream for curries, desserts, fruits, salads and ice creams.
• Whipping Cream Ready-to-whip cream for baking and dessert garnishing.
• Skimmed Milk Powder (SMP) Spray-dried skimmed milk powder, ADPI Extra Grade, available in low, medium or high heat grades for international food manufacturers.
• Whole Milk Powder (WMP) Homogeneous, free-flowing powder from pasteurized fresh whole milk, spray dried; used in baby foods, dairy products, confectionery, bakery, ice creams and chocolates.
• Milk Protein Concentrate (MPC) Nutritional product manufactured from high quality pasteurized skimmed milk by ultrafiltration, available in 70% and 80% concentrations.
• Acid Casein Casein produced by controlled acidification of pure, pasteurized skim milk, used in pharmaceutical products, dietetic foods, cheese products, ice cream and infant formulae.
• Rennet Casein Dried granular protein-rich powder derived from pasteurized skim milk by coagulation with microbial enzyme of Rennet.
• White Unsalted Butter White butter produced from fresh pasteurized sweet cream under strict hygienic standards without added chemicals, stored at -18°C, for export.
• Whey Powder Demineralised whey powders (DM 40/70/90) and Sweet Whey Powder manufactured from fresh acid casein whey, for infant formulae, dairy products, bakery and chocolates.
• Whey Protein Whey Protein Concentrate (WPC) from ultrafiltration of raw liquid whey, available in 34%, 70% and 80% concentrations, for infant food, bakery, confectionery and dietetic foods.
• Ghee (Export) Desi Ghee for export markets, available in 15kg tin packaging with 9-month shelf life.
• Lactose Edible and Pharma grade lactose produced from fresh acid whey by evaporation, crystallization and drying, used in infant formula preparation.
• UHT Milk (Export) UHT processed milk with 4-month shelf life, aseptically packed in 1-litre Tetra packs, available in Active (Double Toned) and Lite variants, for export.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Westfalia Separator A.G. GermanycoreTechnology or IntegrationTechnical collaboration with Westfalia Separator A.G. Germany for modern dairy ingredient processing plants ensuring processing capabilities and product quality are second to none.
• Filtration Engineering Inc, U.S.A.coreTechnology or IntegrationTechnical collaboration with Filtration Engineering Inc, U.S.A. for dairy processing capabilities as part of their modern dairy ingredient plants.
• Applexion, FrancecoreTechnology or IntegrationTechnical collaboration with Applexion, France for dairy processing technology and plant setup.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Britannia Industries: Major Indian packaged foods company with a significant dairy adjacency (cheese, milk-based biscuits, dairy whitener via associate brand). Adjacent competitor for value-added dairy categories and HoReCa supply.
• Danone: Global dairy and plant-based major active in India via yogurt, dahi and dairy-based beverages. Comparable in cultured dairy and dairy beverages, but at global scale and with a wider product portfolio.
• Lactalis: World's largest dairy group with global ingredient (casein, whey, lactose, milk powder) and consumer dairy operations. Comparable to Paras' export ingredient book and UHT capabilities, but at vastly larger multinational scale.
• Nestlé India: Large multinational CPG with milk-based beverages, dairy whitener, infant formula and dairy creamer in India. Overlaps with Paras on whitener, milk-based drinks and ingredient specification standards but as part of a much broader portfolio.

Direct peers

• Heritage Foods: India-based dairy and value-added foods company with fluid milk, curd, ghee, paneer, ice cream and dairy ingredient operations across South and select North Indian markets. Comparable multi-state dairy processor profile.
• Hatsun Agro Product: Listed Indian dairy processor with branded fluid milk, curd, ghee, paneer and ice cream plus B2B ingredients. Comparable scale and multi-state footprint with both consumer and B2B exposure.
• Mother Dairy Fruit & Vegetable: Delhi-headquartered dairy major with deep North India fluid milk, dahi, ghee and paneer presence, plus the Safal retail network. Most direct overlap with Paras in Delhi NCR fluid milk and value-added dairy.
• Dodla Dairy: India-headquartered dairy processor with fluid milk, curd, ghee, butter and ingredient operations, exporting to multiple countries. Closely comparable B2B-plus-consumer model and processing scale.
• Kwality (Unilever/Kwality Limited): Indian dairy processor historically focused on fluid milk, dairy ingredients (SMP, WMP, casein, whey) and ghee for both domestic and export markets. Comparable product mix, especially the ingredient-export book.
• Amul (GCMMF): India's largest dairy cooperative, operating fluid milk, ghee, dahi, paneer, dairy whitener and ingredient exports across the country. Directly comparable as a multi-product Indian dairy processor and brand competing in the same product categories and channels as Paras.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/parasdairy1960
• YouTubeyoutube.com/user/ParasDairy
• Facebookfacebook.com/parasdairy1960
• LinkedInlinkedin.com/company/vrs-foods-limited
• Instagraminstagram.com/parasdairy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paras Dairy