Tasaki

What Tasaki does

Tasaki & Co., Ltd. is a vertically-integrated Japanese luxury jewelry house founded in 1954 and headquartered in Kobe, operating as a subsidiary of TASAKI Holdings, Inc. The company controls its full supply chain from pearl aquaculture — operating Akoya oyster farms in Kujukushima and Ise-Shima producing over 4 million oysters annually — through diamond cutting, jewelry manufacturing, and global retail. Tasaki is a De Beers Sightholder, ensuring Kimberley-certified clean diamond supply, and applies proprietary grading systems including a 6-tier pearl quality classification and a 100% 3EX (Triple Excellent) diamond cut standard exceeding GIA benchmarks. Its portfolio spans the iconic balance collection (launched 2010, registered as a 3D trademark), the danger and chants collection lines, bridal jewelry, watches, leather goods, and — as of October 2025 — a fragrance line, TASAKI HAUTE PARFUMERIE.

Tasaki serves affluent consumer segments including bridal jewelry buyers, luxury fashion consumers, high-net-worth collectors, and contemporary design-oriented buyers, through a hybrid DTC model combining directly-managed boutiques in Japan and internationally, an 8-subsidiary regional structure spanning East Asia, Europe, and Southeast Asia, multi-language e-commerce on tasaki-global.com, and Farfetch marketplace distribution. Pricing is quote-based and undisclosed publicly, consistent with luxury positioning; the company also provides after-sales services including lifetime free restringing of pearl necklaces. Headcount sits in the 651–747 range (FY2021–FY2022), with 33% of management positions held by women as of October 2022.

The business is in an active expansion phase: March 2026 brought a management overhaul appointing former Chanel Japan Head Richard Collasse as Group CEO with an explicit global expansion mandate, and 2025–2026 saw new category launches in fragrance, metal jewelry, and the refreshed balance 2026 line. The company holds proprietary material IP in SAKURAGOLD™ (a cherry-blossom-inspired pink gold alloy) and pursues collaborative high-jewelry partnerships with Ritz Paris and designers including Thakoon Panichgul, Fiona Krüger, and Niccolò Pasqualetti.

Name

Tasaki

Legal name

TASAKI & Co., Ltd.

Website

https://tasaki-global.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Tasaki is a vertically-integrated Japanese luxury jewelry house founded in 1954, producing pearl and diamond jewelry from its own Akoya pearl farms and De Beers-sourced diamonds. It serves affluent global consumers — bridal, luxury fashion, and HNW collectors — through boutiques, 8 international subsidiaries, and e-commerce, with recent expansion into fragrance and metal jewelry.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Pearl Jewelry (CRAKAAAC), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)

Keywords

• Luxury pearl jewelry
• Diamond jewelry
• Akoya pearl farming
• High jewelry
• Bridal jewelry

Headquarters

HQ city

Kobe

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Jewelry Retail: Primary revenue from sale of high-end pearl and diamond jewelry through boutique stores and e-commerce. Products include engagement rings, wedding bands, necklaces, earrings, bracelets, and high jewelry collections.
2. Watches: Sale of luxury watches including balance, chants, Odessa, and FACE OF TASAKI collections, as well as FIONA KRÜGER collaboration timepieces.
3. Fragrance: Tasaki launched its first fragrance collection 'TASAKI HAUTE PARFUMERIE' in October 2025, featuring perfumes inspired by Japanese culture with ingredients refined in France.
4. Leather Goods: Sale of bags and leather goods including mini tote bags, flap bags, clutch bags, wallets, and accessories.
5. After-Sales Service: Repairs, size adjustments, cleaning, and free lifetime restringing of pearl necklaces provided at stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tasaki is a vertically integrated Japanese luxury jeweler that designs, manufactures, and retails high-end pearl, diamond, and colored gemstone jewelry. The company operates its own Akoya pearl farms in Kujukushima and Ise-Shima, grades pearls using a proprietary six-tier system, achieves 100% 3EX diamond cutting, and sells branded jewelry (balance, danger, chants, PIANO, M/G TASAKI, TASAKI Atelier, RITZ PARIS par TASAKI) alongside watches, fragrance, leather goods, and bridal collections through directly managed boutiques and e-commerce.

Product overview

TASAKI is a Japanese luxury jewellery brand offering a comprehensive portfolio of high-quality pearl, diamond, and coloured gemstone jewellery. The core product architecture centers on three main collection lines: the iconic 'balance' collection (launched 2010) featuring minimalist pearl designs, the bold 'danger' collection expressing dramatic elegance, and the artistic 'chants' collection. Supporting these are the PIANO collection, SAKURAGOLD™ (proprietary pink gold alloy), and extensive pearl and diamond jewellery lines. TASAKI also offers high jewellery through TASAKI Atelier and the RITZ PARIS par TASAKI collaboration, plus complementary categories including watches, fragrances (TASAKI HAUTE PARFUMERIE launched 2025), leather goods, bridal jewellery, and the contemporary M/G TASAKI sub-brand. The company maintains vertical integration from pearl farming through jewellery craftsmanship, using only 3EX-cut diamonds and TASAKI Quality pearls, with less than 2% of TASAKI Quality pearls meeting the standard for use in balance and danger collections.

Differentiator

Problem solved

Functional benefit

Brands

• balance: TASAKI's iconic collection featuring minimalist, modern design with perfectly aligned pearls, launched in 2010 by designer Thakoon Panichgul
• danger
• chants
• M/G TASAKI
• TASAKI Atelier
• RITZ PARIS par TASAKI
• SAKURAGOLD™
• PIANO
• TASAKI NICCOLÒ PASQUALETTI

Products and services

• balance Collection Line Iconic minimalist modern pearl jewelry collection launched in 2010 by designer Thakoon Panichgul, featuring perfectly aligned pearls and numerous sub-variants (balance signature, luxe, diamonds, neo, etc.) for individual luxury consumers.
• danger Collection Line Tasaki's signature expression of bold elegance featuring sharp, dramatic designs with sub-variants such as danger tribe, danger fang, danger signature, danger diamonds, and danger links for luxury consumers.
• chants Collection Line Jewelry collection featuring beautiful artistic touches to highlight individual style, including sub-variants such as chants luxe diamonds, chants signature, chants duo, and chants diamonds pave.
• PIANO Collection Refined, piano-inspired jewelry designs from Tasaki for luxury consumers.
• SAKURAGOLD™ Tasaki's original proprietary gold alloy with a graceful pinkish hue inspired by cherry blossoms, used across multiple jewelry collections including bridal pieces.
• Pearl Jewellery Extensive pearl jewelry collection ranging from simple pieces to bold designs, featuring Akoya pearls from Tasaki's own pearl farms.
• Diamond Jewellery Diamond jewelry featuring diamonds polished to 100% 3EX (Triple Excellent) cut grade - the world's highest standard of brilliance.
• TASAKI Atelier High jewelry collection inspired by nature, including sub-collections such as Waterfall, Aurora, Cove, Forest Valley, Iridescent, Linkage, Moulin, Ore, Sunset Glow, Illimitable, and Serenity.
• RITZ PARIS par TASAKI High jewelry collaboration between RITZ PARIS and TASAKI, featuring pieces like Éveil, Perles de lumière, Lueur du jour, Jardin de rose, Dentelle Diamonds, Dentelle Pearls, and Dentelle Padparadscha.
• M/G TASAKI Contemporary sub-brand offering innovative pearl jewelry including SLICED, ARLEQUIN, SHELL, STELLAR, WEDGE, KNOT, FACETED, BAROQUE PEARLS, and DISC PEARL variants for fashion-forward consumers.
• TASAKI NICCOLÒ PASQUALETTI Collaboration collection with designer Niccolò Pasqualetti, adding contemporary creative vision to Tasaki's brand portfolio.
• Bridal Jewellery Bridal jewelry including engagement rings, wedding bands, tiaras, and hair corsages featuring SAKURAGOLD™ and PIANO selections for couples seeking premium wedding jewelry.
• Watches Luxury watches including FACE OF TASAKI, FIONA KRÜGER : TASAKI collaboration timepieces, balance Men's and Women's watches, Odessa Men's and Women's watches, and chants watches.
• TASAKI HAUTE PARFUMERIE First fragrance collection launched in October 2025, featuring three perfumes inspired by Japanese culture with ingredients refined in France and jewellery-like bottles.
• Leather Goods & Bags Bags and leather goods including mini tote bags, flap bags, clutch bags, wallets, coin purses, card cases, key holders, and pouches for luxury consumers.
• Coloured Gemstones Original high-end jewelry collections that make full use of the diverse colours, individuality, and beauty of coloured gemstones.
• After-Sales Service Repairs, size adjustments, cleaning, and free lifetime restringing of pearl necklaces provided at Tasaki stores with or without charge per company rules.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• AmazonminorChannel Partner/ Reseller/ Distributor · 1 October 2025Amazon customers can pay with stored address and payment details on the Tasaki online store, enabling convenient checkout for Amazon account holders.
• Ritz PariscoreStrategic or Co-development PartnerTasaki collaborated with Ritz Paris to create the 'RITZ PARIS par TASAKI' high jewellery collection. This refined collaboration features exquisite pieces inspired by the elegance of Ritz Paris, including collections like Éveil, Perles de lumière, and Dentelle Diamonds.
• Fiona KrügerminorStrategic or Co-development PartnerTasaki collaborated with designer Fiona Krüger for a watch collection under the FIONA KRÜGER : TASAKI line, featuring distinctive high jewellery watches.
• Thakoon PanichgulcoreStrategic or Co-development PartnerNew York-based fashion designer Thakoon Panichgul created the iconic 'balance' collection launched in 2010, which marked the beginning of the TASAKI COLLECTION LINE and revolutionized traditional pearl jewellery design.
• Niccolò PasqualettiminorStrategic or Co-development PartnerCollaboration with designer Niccolò Pasqualetti for the TASAKI NICCOLÒ PASQUALETTI collection, adding contemporary creative vision to the brand portfolio.
• De Beers GroupcoreTechnology or IntegrationTasaki is one of a small number of De Beers Group Sightholders. This means all rough diamonds handled by Tasaki are legitimately mined with proper labor conditions, environmental protections, and anti-corruption measures, accompanied by Kimberley Process Certificate Scheme.
• FarfetchminorChannel Partner/ Reseller/ DistributorTasaki products are available through Farfetch luxury marketplace, allowing customers to search and purchase using Farfetch's platform andStoreId system.
• Japan Science and Technology Agency / Nagasaki Industrial Promotion FoundationminorStrategic or Co-development PartnerJoint research on sperm cryopreservation and gene-level phylogenetic analysis of Akoya oysters. TASAKI conducted research commissioned by these institutions for pearl oyster conservation technology.
• Industrial Technology Center of NagasakiminorStrategic or Co-development PartnerJoint research project conducting DNA adjustment and genetic analysis using PCR method for Akoya oyster improvement.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Swarovski: Swarovski is a global jewelry and accessories brand with pearl-like and crystal jewelry lines, providing a mass-luxury adjacent comparable. While at lower price points, Swarovski's global retail scale and brand recognition in pearl-adjacent categories make it a relevant adjacent benchmark.

Direct peers

• Mikimoto: Mikimoto is Japan's other heritage pearl jewelry house and the most direct peer to Tasaki, sharing Japanese origin, vertically integrated pearl cultivation, bridal jewelry focus, and global luxury retail presence. Both compete head-to-head in Akoya pearl jewelry and high-jewelry pearl collections.
• Pomellato: Pomellato is an Italian fine jewelry house (Richemont-owned) comparable to Tasaki on fine jewelry craftsmanship, contemporary designer-led collections, and direct-to-consumer boutique retail. Both target fashion-forward luxury consumers seeking distinctive design.
• Harry Winston: Harry Winston is a fine jewelry specialist famous for diamonds and bridal jewelry, comparable to Tasaki on diamond quality standards (Tasaki's 3EX mirrors Winston's heritage cut standards) and high-jewelry positioning targeting ultra-affluent bridal and collector segments.

Broad incumbents

• Cartier: Cartier (Richemont) is a top-tier luxury jewelry and watch maison competing directly with Tasaki in high jewelry, bridal, and pearl/diamond fine jewelry. Comparable in craftsmanship, exclusivity, and global reach, but with significantly larger brand equity and Western heritage.
• Boucheron: Boucheron (Kering) is a Place Vendôme high jewelry maison competing with Tasaki Atelier in fine jewelry, bridal, and signature collections. Comparable craftsmanship, brand heritage, and exclusivity.
• Bulgari: Bulgari (LVMH) is an Italian luxury jewelry and watchmaker offering fine jewelry, high jewelry, and bridal pieces, directly comparable to Tasaki in price band, design ambition, and watch category. Operates a substantially larger global boutique network.
• Tiffany & Co. Tiffany is a globally dominant fine jewelry incumbent offering engagement rings, pearl jewelry, and high-jewelry collections through a substantially larger boutique network. Comparable on bridal category and aspirational luxury positioning, though at materially greater scale.
• Chanel Joaillerie: Chanel's fine jewelry division offers high jewelry and signature pearl collections (e.g., Camélia, Pearl), directly comparable to Tasaki's pearl heritage and luxury positioning. Relevant as the former employer of Tasaki's new Group CEO Richard Collasse.
• Van Cleef & Arpels: Van Cleef & Arpels (Richemont) is a high-jewelry maison with signature pearl and diamond pieces, comparable to Tasaki Atelier and RITZ PARIS par TASAKI high-jewelry collections. Targets similar ultra-affluent clientele with story-driven design IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TASAKIJAPAN
• Facebookfacebook.com/Tasaki.JP
• Instagraminstagram.com/tasaki_intl
• LinkedInlinkedin.com/company/tasaki

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasaki