Finn

What Finn does

FINN is a Brussels-headquartered strategic communication agency founded in 2006, serving enterprise, scale-up, government, and association clients across 17 industry verticals. The firm operates under the trading names 'FINN' and 'FINN/Gosselin & de Walque' from its office on Kunstlaan/Avenue des Arts, leveraging Brussels' position as the de facto center of EU policy-making to anchor a public affairs and corporate communications practice.

The agency delivers 15 services organized around six strategic themes: CEO Communication, Crisis communication, Purpose/ESG/D&I, Scale-ups and technology, Thought leadership, and War for talent. Core offerings include corporate communication, CEO and internal communication, crisis communication, investor relations, branding, PR and media relations, digital and content marketing, employer branding, influencer marketing, marketing transformation, public affairs, data & analytics, and training. The firm publishes proprietary research such as the CEO Communication Analysis 2025 (86 CEO interviews) and ESG reporting trend studies to position itself as a data-informed advisor during 'moments of truth' including launches, transformations, M&A, and crises.

FINN generates revenue through professional services engagements on project-based fees and retainer contracts, operating a sales-led B2B go-to-market motion anchored on direct outreach, referrals, and thought leadership content. Customer concentration is spread across enterprise clients (Atlas Copco, Eneco, Bain & Company, Toyota, BNP Paribas, Michelin, KU Leuven, Port of Antwerp) and technology scale-ups (Showpad, Lighthouse, Sortlist, Spectricity), with 20+ testimonials cited. The firm is privately held with no disclosed funding rounds, no parent company, and no venture or private equity backing evidenced in the input data.

Name

Finn

Legal name

FINN

Website

https://finn.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

FINN is a Brussels-based strategic communication agency founded in 2006 that delivers corporate, CEO, crisis, public affairs, and digital marketing services to enterprise, scale-up, government, and association clients across 17 industries in Belgium and Western Europe.

Ownership category

akta.pro rank

Product category

Strategic Communication Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Strategic communication services
• Public relations agency
• Corporate communications consulting
• Crisis communications advisory
• Media relations services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication Services: FINN generates revenue through professional services engagements including corporate communication, CEO communication, crisis communication, investor relations, branding, PR and media relations, digital marketing, content marketing, employer branding, marketing transformation, public affairs, data & analytics, and training. Revenue is earned through project-based fees and retainer contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FINN is a strategic communication agency headquartered in Brussels that provides corporate communication, CEO communication, crisis communication, PR and media relations, digital and content marketing, employer branding, public affairs, investor relations, and media training services to enterprise clients. The firm positions itself as a strategic partner during critical business moments such as launches, transformations, M&A, and crises, serving clients across 17 industries primarily in Belgium and Europe.

Product overview

Finn is a strategic communication agency offering a comprehensive portfolio of 15 communication services organized around core competencies including corporate communication, CEO communication, crisis communication, PR and media relations, digital marketing, content marketing, employer branding, and training. The agency operates across 17 industry verticals including Technology & ICT, SaaS, Financial institutions & fintech, Pharma, Energy, and Automotive. Their service offering is complemented by six specialized themes: CEO Communication, Crisis communication, Purpose/ESG/Diversity & Inclusion, Scale-ups and technology, Thought leadership, and War for talent. The agency serves as a strategic partner for organizations in moments of truth including launches, transformations, M&A, crises, and market dominance initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communication

Quantifiable outcome

• 3000+ app downloads in less than 24 hours after launch in Belgium for Polly Parking
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hill+Knowlton: Established global communications consultancy with public affairs strength in Brussels, competing for corporate reputation, crisis, and policy communications work across FINN's core verticals.
• Burson (BCW): Global communications agency with extensive public affairs and corporate communication capabilities in Brussels, competing for enterprise-level strategic communications mandates similar to FINN's.
• Brunswick Group: Global strategic communications firm specializing in M&A, critical situations, and corporate advisory — directly overlapping with FINN's crisis communication, transformation, and CEO communication practices.
• Weber Shandwick: Global public relations and communications agency competing for enterprise corporate communications, digital marketing, and CEO/executive visibility work that FINN also delivers, with broader geographic reach.
• FleishmanHillard Brussels: Global communications network with a strong Brussels public affairs practice, competing for the same EU-policy and corporate reputation engagements that are central to FINN's offering.
• Edelman Belgium: Belgium office of global communications firm Edelman, serving many of the same enterprise and public-sector client segments as FINN, including corporate reputation, public affairs, and brand communications at greater scale and global reach.

Direct peers

• Bepublic: Belgian PR and communications agency headquartered in Brussels, directly competing with FINN for enterprise and public-sector clients across Belgium, with comparable corporate communications, media relations, and public affairs offerings.
• Whyte Corporate Affairs: Brussels-based strategic communications and public affairs consultancy with a similar focus on corporate reputation, public affairs, and CEO-level advisory, serving multinational clients in Belgium and the EU.
• Cabinet DN: Belgian communications consultancy offering strategic communications and public affairs services to enterprise and association clients, closely comparable to FINN in scope and Belgian market focus.

Regional players

• Interel Group: European public affairs and communications consultancy with offices across the EU, providing comparable public affairs, corporate communications, and EU policy advisory services to multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/FINN-Public-Relations/141540895859564
• LinkedInlinkedin.com/companies/finn-public-relations
• Instagraminstagram.com/finnagency
• Xx.com/FINNbe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finn