SEWOBE

What SEWOBE does

SEWOBE AG is a privately held German cloud software company headquartered in Augsburg and founded in 1998. It develops and operates the SEWOBE MANAGER platform, an all-in-one online administration suite targeted at German-speaking clubs (Vereine), associations and federations (Verbände), SMEs (OfficeMANAGER), and delivery services (LieferdienstMANAGER). The platform is modular, comprising four core products and more than 14 add-on modules (member login, event management, online registration forms, donations, e-commerce, newsletters, surveys, hybrid web modules) plus mobile applications, with native hybrid modules that integrate directly into customer websites for automated data synchronization.

The technical stack emphasizes regulatory compliance and data sovereignty: software development and hosting are certified under IDW PS 880 (GoBD), Trusted Cloud, Software Made in Germany, Software Hosted in Germany, and EU-DSGVO, with data processing confined to EU/EAA jurisdictions. AI functionality is limited to third-party chatbot integrations — "Robbi" (ChatGPT) in the service portal and a Voiceflow chatbot on the corporate website — alongside workflow automation for member management. The system has processed approximately 10 million contacts, 40 million emails, and 9 million invoices across 30,000+ users.

The business model is subscription SaaS billed monthly, with pricing scaled to the number of members/contacts managed and SEPA direct debit for collections. Distribution combines self-serve PLG (free test access via the website) with inside/enterprise sales for larger federations, supplemented by a referral partnership with Volksbank Köln Bonn and content marketing across YouTube, social media, and trade publications (Verbandsreport). Professional services (training, workshops, data migration, premium support SLAs) provide ancillary revenue. The company is led by CEO Eiko Trausch and board member Thomas Weishaupt, with Heike Lenz chairing the supervisory board; no external institutional investors or M&A activity is disclosed.

Name

SEWOBE

Legal name

SEWOBE AG

Website

https://sewobe.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

SEWOBE AG is a German cloud software company founded in 1998 that provides all-in-one member, donor, and customer management SaaS for clubs, associations, federations, SMEs, and delivery services in German-speaking markets, with subscription pricing based on member count.

Ownership category

akta.pro rank

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscription (SaaS): Monthly rental fee based on customer or member count. The pricing scales with the number of members/contacts managed in the system. SEPA direct debit is used for billing.
2. Professional Services: Additional revenue from training, workshops, data migration services, and premium support (SLA with priority telephone hotline).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SEWOBE AG develops and sells the SEWOBE MANAGER, a cloud-based all-in-one online administration platform for managing members, donors, and customers of clubs, associations, federations, delivery services, and small businesses in German-speaking markets. The platform combines four core products (VereinsMANAGER, VerbandsMANAGER, OfficeMANAGER, LieferdienstMANAGER) with modular add-ons such as event management, online registration forms, member portals, newsletters, donation forms, e-commerce, and online banking integration, all delivered as subscription SaaS.

Product overview

SEWOBE is a German cloud-based all-in-one software platform consisting of four core products: VereinsMANAGER (club management), VerbandsMANAGER (association management with hierarchical structures), OfficeMANAGER (office/business management for SMEs and startups), and LieferdienstMANAGER (delivery service management). The platform operates on a modular architecture with over 14 add-on modules including website integration (Vereinswebseite), event management (Veranstaltungsmanager), member portals (Mitgliederlogin, Online Mitgliederprofil), e-commerce (Shopmodul), donation collection (Spendenformulare), newsletters (Newsletter-Formular), surveys (Befragungen), and mobile apps (MemberPORTAL App, LieferMANAGER App, Touren App). The SEWOBE MANAGER platform serves over 30,000 users and has processed 10 million contacts, 40 million emails, and 9 million invoices. The software emphasizes GDPR-compliant data handling, cloud hosting in German data centers, and integrates automated workflow capabilities for digital transformation of member organizations.

Differentiator

Problem solved

Functional benefit

Brands

• SEWOBE MANAGER: All-In-One Online-Software for membership, donor, and customer management
• VereinsMANAGER
• VerbandsMANAGER
• OfficeMANAGER
• LieferdienstMANAGER
• MemberPORTAL App

Products and services

• VereinsMANAGER All-in-one club management software for large and small associations, providing integrated functions for comprehensive member administration, event management, communication, and member self-service. Targeted at Vereine (clubs and societies).
• VerbandsMANAGER Online management solution for large professional associations and federations with complex hierarchies, including organizational management, multi-level member coordination, and regulatory-compliant administration.
• OfficeMANAGER Efficient software solution for start-ups, small and medium enterprises, and service companies for optimal administration, customer management, and e-invoicing operations.
• LieferdienstMANAGER Flexible software solution for efficient organization of delivery services, including route management, customer portal app, scheduling, and operational coordination.
• MemberPORTAL App Mobile application for members to access organization features, manage their profile, register for events, and engage with their club or association on smartphones.
• LieferMANAGER App Mobile app companion to the LieferdienstMANAGER, used by delivery service staff to manage routes, orders, and customer interactions in the field.
• Touren App Mobile application for delivery tour management and route planning, supporting delivery service operations and route optimization.

Quantifiable outcome

• 40 million+ emails sent through the platform
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• Volksbank Köln BonnminorGTM or Marketing PartnerVolksbank Köln Bonn recommends SEWOBE Vereinsmanager to their large association customers, functioning as a referral/GTM partner for the financial institution's client base.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lexoffice (Haufe Group): Haufe Group's cloud accounting and business management SaaS for German SMEs and freelancers. Competes with SEWOBE's OfficeMANAGER for SME customers needing invoicing, banking, and basic administration.
• DATEV: Major German accounting and tax software cooperative offering association/federation software (V-Plus) alongside broader bookkeeping, payroll, and audit products. Larger, established player in the same DACH market with overlapping association customer base.
• Sage: Global ERP/accounting software provider with strong German SME presence. While not exclusively focused on associations, Sage's SME cloud solutions compete with SEWOBE's OfficeMANAGER for similar small business customers in DACH.
• Linear GmbH: German ERP and CRM software provider serving trade associations, service organizations, and mid-market enterprises. Comparable to SEWOBE VerbandsMANAGER in targeting complex association structures.

Direct peers

• ClubDesk: Swiss-based SaaS provider offering club and association management software with member administration, event management, and billing. Closely comparable to SEWOBE's VereinsMANAGER in functionality and target customer (small-to-mid-sized associations), with overlap in German-speaking market.
• easyVerein: German cloud-based Vereinssoftware providing member management, event planning, and communication tools for clubs and associations. Directly comparable to SEWOBE VereinsMANAGER in functionality, target market, and DACH geography.
• Netxp:Verein: German software provider offering association management solutions with member administration, contribution billing, and event management. Comparable to SEWOBE in vertical focus and DACH market positioning.
• WISO MeinVerein (Buhl Data Service): Buhl Data's WISO MeinVerein is a German Vereinssoftware targeting small and mid-sized clubs with member administration, financial management, and event features. Directly comparable product offering to SEWOBE VereinsMANAGER.
• Collmex: German cloud SaaS provider offering ERP, accounting, and member management functionality for small businesses and associations. Comparable to SEWOBE in SME/association targeting and German cloud-native delivery model.

Emerging players

• Cogrund: German cloud CRM/ERP provider targeting small and mid-sized businesses with member, customer, and contact management capabilities. Partial overlap with SEWOBE's office and member management offerings in the German SME segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoE11kG4mxJdoKciEWH7oxA
• Facebookfacebook.com/SEWOBE
• LinkedInlinkedin.com/company/sewobe
• Instagraminstagram.com/sewobe_ag
• Xx.com/SEGroupManager

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEWOBE