What Martelli does

Martelli F.lli S.p.A. is a family-owned Italian meat processing company specializing in Italian cured meats and cold cuts, operating under the legal structure of a Società per Azioni with its registered office in Dosolo (Mantua) and administrative and production operations in Boara Pisani (Padua). Founded by the Martelli family with a heritage of over sixty years in the category, the group controls the full supply chain from pig breeding through slaughter to finished cured product, producing whole cured hams (including Parma and San Daniele PDO varieties), cooked hams, mortadella (including Mortadella Bologna IGP), and pre-sliced cold cuts, with a dedicated antibiotic-free sub-brand called Qui Ti Voglio. Production is distributed across multiple Italian facilities in Boara Pisani (main plant), Langhirano (Parma ham aging) and San Daniele del Friuli (San Daniele ham aging), with the wholly-owned subsidiary Prosciutti DOC&G Srl holding SA8000 corporate social responsibility certification since 2018.

The company operates a hybrid B2B/B2C go-to-market model: it sells through major retail chains across Italy, Great Britain, Austria, Switzerland, France, and Germany under BRC and IFS certifications, and it is authorized to export to the USA and Japan. Consumer-facing channels include multi-language websites (Italian, English, German, French), social media presence, and a branded Sound Identity campaign that included Martelli's first nationwide Italian radio advertising push. The product portfolio addresses both horizontal consumer demand for Italian cured meats and the specific pain points of retailer procurement teams requiring food safety, traceability (ISO 22005), allergen-free/gluten-free certifications, and corporate social responsibility documentation.

Revenue is generated primarily through sale of cured meats and cold cuts via retail and food service channels; specific pricing, revenue figures, and customer-level revenue splits are not publicly disclosed. Competitive positioning rests on certification density (BRC, IFS, ISO 22000, ISO 22005, OHSAS 18001, SA8000, PDO/IGP designations), vertical integration of the pig supply chain, multi-region production scale, and over six decades of Italian brand heritage. The company is privately held with no disclosed external investors, funding rounds, or M&A activity in the source data.

Name

Martelli

Legal name

Martelli Fratelli S.p.A.

Website

https://martelli.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Martelli F.lli S.p.A. is a family-owned Italian producer of cured meats and cold cuts (Parma and San Daniele hams, mortadella, cooked hams), controlling the full pig-to-product supply chain and supplying major retail chains across Italy, Great Britain, Austria, Switzerland, France, and Germany, with export authorization to the USA and Japan.

Ownership category

akta.pro rank

Product category

Italian cured meats and cold cuts manufacturing

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

Keywords

• Italian cured meats
• Cured ham production
• Mortadella Bologna IGP
• PDO prosciutto manufacturing
• Chilled processed meats

Headquarters

HQ city

Boara

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cured Meats and Cold Cuts Sales: Martelli generates revenue through the manufacture and sale of Italian cured meats including whole cured hams, cooked hams, mortadella, and sliced cold cuts. Products are sold through retail and food service channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Martelli manufactures and distributes Italian cured meats and cold cuts, including whole cured hams (Prosciutto di Parma DOP and San Daniele DOP), cooked hams, Mortadella Bologna IGP, pre-sliced cold cuts, prepared meat products, and poultry. Products are sold under the Martelli brand and through the Qui Ti Voglio antibiotic-free range to retail chains and food service operators across Italy and selected export markets.

Differentiator

Problem solved

Functional benefit

Brands

• Qui Ti Voglio: Chain of cured meats from Italian pigs born and bred with respect for animal welfare, produced without antibiotics.

Products and services

• Bongustaio High-Quality Cooked Ham Cooked ham marketed as free from gluten, milk products, starch, soy protein, and polyphosphates, targeted at quality-conscious consumers via retail channels.
• Whole Cured Hams (Prosciutto di Parma DOP and Prosciutto di San Daniele DOP) Whole cured hams processed from legs of certified pigs, produced without additives, in compliance with the Parma and San Daniele Consortium regulations, and aged in dedicated cellars in Langhirano and San Daniele del Friuli.
• Mortadella Bologna IGP (with and without pistachio) Mortadella produced under the Mortadella Bologna IGP Protected Geographical Indication according to Consortium regulations, available with and without pistachio and in multiple formats; gluten-free and allergen-free.
• Qui Ti Voglio antibiotic-free cured meats line Sub-brand of cured meats made from Italian pigs born and bred with attention to animal welfare and produced without antibiotics, positioned as a differentiated Italian-pig supply chain offering.
• Pre-sliced Cold Cuts Pre-sliced Italian cold cuts sold through retail channels for convenient at-home consumption.
• Poultry cooked products Cooked poultry products listed under the Martelli cooked hams category for retail sale.
• Prepared Meat Products Prepared meat products assembled for retail sale, complementing the core hams, cooked hams, and cold cuts portfolio.

Quantifiable outcome

• Thousands of product samples analyzed annually in internal laboratory for quality control

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Consorzio Mortadella Bologna IGPcoreStrategic or Co-development PartnerMartelli produces Mortadella Bologna IGP according to the regulations of the Mortadella Bologna IGP Consortium, holding Protected Geographical Indication certification for their mortadella products.
• Consorzio Prosciutto di ParmacoreStrategic or Co-development PartnerMartelli produces Parma ham (Parmaschinken g.U.) in compliance with Consortium regulations, using certified Italian pig legs from Consortium-approved farms.
• Consorzio Prosciutto di San DanielecoreStrategic or Co-development PartnerMartelli produces San Daniele ham (g.U.) following strict production regulations of the San Daniele Consortium in their facility in San Daniele del Friuli.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levoni: Italian cured-meat specialist (Prosciutto di Parma, San Daniele, salami) with integrated supply chain and similar export focus; a direct competitor on PDO/IGP lines and in modern retail channels.
• Salumificio Fratelli Beretta: Italian family-owned producer of cured hams, mortadella, and salami with comparable PDO/IGP focus and multi-generational brand heritage; overlaps directly with Martelli on cooked hams, cured hams, and sliced cold cuts at retail across Europe.
• Fiorucci: Italian heritage cured-meat brand specializing in prosciutto, mortadella and deli meats distributed across European and US retail—directly overlapping Martelli's premium cured-ham and pre-sliced positioning.
• Citterio Group: Italian cured-meat and deli-meat manufacturer with international footprint producing cooked hams, cured meats, and pre-sliced lines for retail and foodservice—a direct counterpart to Martelli's product mix and channels.
• Felsineo: Italian producer specializing in Mortadella Bologna IGP and cooked hams, directly overlapping with Martelli's Mortadella Bologna IGP and cooked-ham lines in retail and foodservice.
• Prosciuttificio Galloni: Specialist Parma ham producer with comparable Consortium-aligned operations and PDO focus; competes head-to-head with Martelli on the Prosciutto di Parma shelf in Italy and on European export markets.

Regional players

• Schaller & Weber: Premium cured-meat and charcuterie producer (Schinken, salami, wursts) with strong DACH retail and US presence; overlaps with Martelli on cured-ham export strategy and European-premium positioning, though focused on Austrian/German traditions rather than Italian PDO.

Broad incumbents

• Cremonini: Major Italian food group encompassing cooked ham, cured meats and meat-based foodservice; provides scale competition to Martelli particularly in cooked and pre-sliced categories.
• Inalca (Gruppo Cremonini): Italy's largest meat operator with vertically integrated beef and pork operations; competes with Martelli's integrated supply chain and serves overlapping retail and foodservice customers.
• Veronesi (Gruppo Veronesi): Large Italian food group (AIA, Negroni, Montana brands) that competes across Martelli's categories with greater scale and capital; serves as a benchmark for what scaled Italian cured-meat competition looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martelli