Citterio USA

What Citterio USA does

Citterio USA operates the North American production and distribution arm of Giuseppe Citterio S.p.A., a six-generation, family-owned Italian salumi producer founded in 1878 in Rho, Italy. The US business runs two manufacturing facilities in Pennsylvania that supply the American market directly, complementing the parent's nine Italian production sites located in Lombardy, Emilia-Romagna, Tuscany, and Friuli Venezia Giulia — each tied to specific protected-designation products such as Prosciutto di Parma DOP, Prosciutto San Daniele DOP, Prosciutto Toscano DOP, and Bresaola della Valtellina IGP.

The core product portfolio is centered on packaged sliced cured meats at fixed weight, where Citterio holds a leadership position in Italy, and has been extended into snack formats (Gli Irresistibili, Unduetris, Sofficette), bacon, and cooking aids. Production is anchored by a recently opened Industry 4.0 facility in Monte San Savino, Tuscany — a €16 million investment spanning 28,000 sqm with 200,000 prosciutti/year capacity and on-site solar generation of 400,000 kWh annually — alongside specialized plants for Bresaola della Valtellina IGP and Prosciutto di Parma DOP. DOP and IGP certifications function as regulatory entry barriers into specific product categories and as quality signals in international markets.

Revenue is generated almost entirely through B2C consumer packaged goods sold via supermarket, hypermarket, and specialty food retail channels across Italy and over 50 export markets, with exports contributing approximately two-thirds of consolidated €600M revenue in FY2023 (+4.4% YoY). Go-to-market combines mass-media advertising (TV/radio with the "Dal 1878 sa di felicità" tagline), owned social channels (Facebook, Instagram, LinkedIn), strategic content partnerships (notably an exclusive 12-month GialloZafferano deal reaching 19 million monthly users), and trade-show presence at Tuttofood, Cibus, Anuga, and SIAL. The target customer is the horizontal mass-market consumer purchasing for everyday meals, snacks, aperitifs, and celebrations; pricing is shelf-based with no disclosed enterprise contracts.

Name

Citterio USA

Legal name

Giuseppe Citterio S.p.A.

Website

https://citterio.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

51–100 employees

Short description

Citterio USA operates the North American production arm of Giuseppe Citterio S.p.A., a six-generation Italian salumi producer. Two Pennsylvania facilities serve US retail with DOP-certified cured meats, packaged sliced meats, and snack formats sold through mass-market channels.

Ownership category

akta.pro rank

Product category

Italian Cured Meats (Salumi)

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

akta.pro secondary industries

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

Keywords

• Italian cured meats
• Salumi products
• Prosciutto production
• Packaged sliced meats
• Charcuterie products

Headquarters

HQ city

Freeland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer packaged goods sales: Sale of packaged salumi and cured meats through retail distribution channels including supermarkets, hypermarkets, and specialty food stores in domestic Italian market and export to over 50 countries worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Citterio USA produces and distributes Italian cured meats (salumi) under the parent brand Giuseppe Citterio S.p.A., including prosciutto (Parma DOP, San Daniele DOP, Toscano DOP), salame, bresaola, bacon, guanciale, and pre-sliced packaged meats. The company operates two production facilities in Pennsylvania for the American market, exporting authentic Italian salumi and snack products to retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Sofficette
• Tagliofresco
• Gli Irresistibili
• UnDueTris (Unduetris Senza Glutine e Senza Lattosio)
• Bacon e Guanciale
• Specialità Toscane
• Citterino "Riassunto"
• Bio (Organic Line)

Quantifiable outcome

• 600 million euros revenue in 2023 (+4.4% YoY)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Consorzio Italia del GustocoreStrategic or Co-development Partner · 23 April 2026Citterio joined the consortium in 2026. Featured in the consortium's exhibition space at Tuttofood 2026, which includes a restaurant area showcasing Italian food excellence.
• Hockey Club LuganominorGTM or Marketing Partner · 27 August 2025One-year sponsorship partnership for the 2025/2026 season. Citterio logo appears on the team's playing shorts. Switzerland is one of the main export markets where Citterio is a leading brand in sliced salumi.
• Terre EmerseminorGTM or Marketing Partner · 28 July 2024Environmental hiking guide company in Parma. Partnership to promote the Emilian territory and its gastronomic traditions including Citterio's production of Prosciutto di Parma DOP.
• Lombardia SegretaminorGTM or Marketing Partner · 16 April 2024Partnership with cultural association dedicated to promoting hidden heritage and itineraries in Lombardy. Joint content about Lombardy's cultural sites with Citterio products for outdoor activities and picnics.
• GialloZafferano (Mondadori Media)coreGTM or Marketing Partner · 27 March 2024Exclusive 12-month partnership with Italy's leading food media brand. Citterio has a dedicated hub on GialloZafferano's website featuring recipes created by food influencers and talent using Citterio products. Partnership targets younger, cooking-enthusiast audience and leverages GialloZafferano's reach of 19 million monthly users.
• Zenzero Talent AgencyminorGTM or Marketing PartnerTalent agency whose creators develop recipes featuring Citterio products for GialloZafferano partnership content.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Barilla Group: Italy's largest food company with a broad portfolio spanning pasta, sauces, and prepared meals. Adjacent rather than overlapping in cured meats, but competes for the same Italian premium grocery shelf and brand-equity mindshare.
• Smithfield Foods: Largest US pork processor and packaged meats producer with significant Italian/European cured meats operations (Eckrich, Carando brands). Relevant comparable on scale, distribution, and meat processing economics.
• Hormel Foods: US multinational food company with broad packaged meats (deli, cured, snack) portfolio including Columbus. Comparable in packaged-cured-meat manufacturing economics and US retail scale, but with far broader category breadth.
• Aoste (Aoste Group / Bonduelle cured meats): Major French/European cured-meats brand (now part of a larger food group) selling prosciutto, jambon, and salami across European retail. Overlaps with Citterio's pre-sliced packaged category but operates at a broader multinational scale.

Direct peers

• Columbus Craft Meats: US premium Italian-style salumi and charcuterie brand owned by Hormel Foods. Direct overlap with Citterio's US packaged prosciutto and salami offerings through deli, specialty retail, and club channels.
• Beretta: One of Italy's largest historic salumi producers (founded 1812) offering a similar range of pre-sliced prosciutto, salami, mortadella, and cooked hams through retail and foodservice in Italy and globally. Directly comparable in product mix, Italian heritage branding, and DOP/IGP positioning.
• Fiorucci: Italian salumi specialist with a broad portfolio of prosciutto, salami, mortadella, and pre-sliced packaged meats sold across Europe and North America. Closely overlaps Citterio's pre-sliced fixed-weight leadership, with even deeper US retail penetration.
• Negroni (Società Italiana Alimenti): Italian salumi producer specializing in pre-sliced cooked ham, mortadella, and pancetta for retail and foodservice. Comparable in packaged-meat category leadership in Italy and similar DOP/IGP positioning.
• Daniele Inc. US-based producer of Italian-style cured meats including prosciutto, soppressata, and salami. Most direct US-market peer to Citterio's Pennsylvania operations, with similar artisanal Italian-style positioning and US foodservice/retail channels.
• Rovagnati: Italian family-owned salumi producer specializing in cooked hams (prosciutto cotto), pre-sliced packaged meats, and snack formats. Comparable premium positioning, packaged-meat innovation pipeline, and family-ownership governance structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CitterioUSA
• LinkedInlinkedin.com/company/dino-secondino-aa425535
• Instagraminstagram.com/citterio_italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citterio USA