Station 3
Station 3 operates the Dabang (다방) mobile real estate O2O platform, connecting South Korean tenants, licensed agents, and landlords through property search, VR viewing, agent tools, rent payments, and property management modules.
- Company typePrivate
- Founded2013
- HeadquartersSeocho, South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Station 3 does
Station 3 (스테이션3) is a Seoul-based, privately-held operator of the "Dabang" (다방) mobile real estate O2O platform, founded in May 2013 as a subsidiary of Mediawill Group. The company connects three user groups in South Korea's residential rental market — individual tenants, licensed real estate agents (공인중개사), and landlords — through a unified platform-plus-modules architecture. Its core product, the Dabang consumer app, aggregates rental listings (one-room, two-three-room, and apartments) nationwide and was the first Korean service to offer VR property viewing (launched July 2014).
The technology stack centers on a mobile-first platform with proprietary components including the VR viewing system, an automated monthly rent payment system called Dabang Pay (다방페이, launched November 2016), and a dedicated Data Analysis Center (다방 데이터 분석센터) opened in April 2017 that supports proprietary market reports. Surrounding the core app are three adjacent modules: Dabang Pro (다방프로) for licensed agents, Dabang Owner (다방 방주인) for landlords, and Dabang Shop (다방샵), a lifestyle goods marketplace.
Revenue is generated primarily through subscriptions for the professional agent tool (Dabang Pro) and the landlord management platform (Dabang Owner), while the consumer-facing Dabang app operates on a freemium model. The company monetizes its installed base of 15 million cumulative downloads (as of December 2017) and reported revenue exceeding KRW 20 billion (~USD 18M) for 2017. Geographic operations are confined to South Korea, with no disclosed international expansion.
Station 3 firmographics
Firmographics- Name
- Station 3
- Legal name
- (주)스테이션3
- Website
- https://station3.co.kr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Station 3 operates the Dabang (다방) mobile real estate O2O platform, connecting South Korean tenants, licensed agents, and landlords through property search, VR viewing, agent tools, rent payments, and property management modules.
- Ownership category
- akta.pro rank
Where Station 3 is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Station 3 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Dabang Platform (Consumer): Free platform for renters and tenants to search and view property listings. Revenue is derived indirectly through network effects and premium services.
- Dabang Pro (Professional Agent Tool): Subscription-based professional tool for licensed real estate agents (공인중개사) providing differentiated service capabilities and CRM features.
- Dabang Owner (Property Management): Landlord property management platform launched November 2018, providing rental management tools for property owners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Station 3 product offering
Product offeringCore offering
Station 3 operates the Dabang (다방) integrated residential platform, a mobile O2O (Online-to-Offline) service that connects individual tenants, landlords, and licensed real estate agents (공인중개사) across South Korea. The company sells recurring subscriptions to professional agent tools (Dabang Pro) and landlord rental-management tools (Dabang Owner), while providing a free consumer app for property search, virtual viewing, and rental discovery. The platform also bundles ancillary services including automated rent collection (Dabang Pay), apartment complex information, and a lifestyle goods shopping mall (Dabang Shop).
Product overview
Station 3 operates a unified platform-plus-modules architecture centered on 다방 (Dabang), a mobile real estate O2O platform that connects tenants, landlords, and licensed real estate agents. The ecosystem includes 다방프로 (Dabang Pro), a professional system for licensed agents; 다방 방주인 (Dabang Owner), a smart rental management service for landlords; 다방페이 (Dabang Pay), an automatic rent payment system; and 다방샵 (Dabang Shop), a lifestyle goods shopping mall. Together, these products create an integrated residential platform spanning property discovery, transaction support, property management, and payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- 다방 (Dabang): Integrated residential platform connecting tenants, landlords, and real estate agents. 'All rooms in Korea!' - primary consumer-facing platform.
- 다방프로 (Dabang Pro)
- 다방 방주인 (Dabang Owner)
Products and services
- Dabang (다방) — Consumer Real Estate O2O App Mobile real estate O2O platform connecting tenants, landlords, and licensed real estate agents (공인중개사) with comprehensive property listings including apartments, villas (투쓰리룸), and one-room units (원룸) across South Korea. Targets individual renters and tenants for property search, virtual viewing, market data, and neighborhood information.
- Dabang Pro (다방프로) — Professional Agent System Subscription-based professional management system designed for licensed real estate agents (공인중개사), providing advanced tools and features that differentiate and enhance brokerage operations including listing management, CRM, client management, and differentiated service capabilities.
- Dabang Owner (다방 방주인 / Jibjuin) — Landlord Rental Management Platform Smart rental management service for landlords and property owners enabling efficient property management, tenant tracking, and rental administration including rent collection via integration with Dabang Pay.
- Dabang Pay (다방페이) — Automated Rent Payment System Automatic monthly rent payment system enabling seamless rent collection and payment processing between tenants and landlords, integrated into the Dabang ecosystem.
- Dabang Shop (다방샵) — Lifestyle Goods Shopping Mall Lifestyle goods shopping mall integrated with the Dabang platform, offering everyday products to platform users.
Quantifiable outcome
- 15 million cumulative app downloads as of December 2017
- +1 more outcomes
Companies that use Station 3
Customer profileSegments3 records
Ideal customer profiles3 records
Station 3 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Station 3 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mediawill Group (미디어윌그룹)coreStation 3 is part of Mediawill Group, operating under the group's corporate ethics and management philosophy. Station 3's helpline operates under Mediawill's corporate ethics policy, with the group's values emphasizing service to humanity and transparent business management alongside customers, partners, employees, and local communities.
Scale indicators3 records
Expansion highlights5 records
Station 3 competitors and assessment
Company assessmentEmerging players
- Hogangnono (호강노노): Hogangnono is a Korean property information app focused on apartment transaction data and neighborhood insights for consumers. It is an emerging player with partial overlap to Dabang's market data and listing discovery use cases, particularly among younger Korean renters and buyers.
Others
- Zillow Group: Zillow is a US-based residential real estate marketplace connecting buyers, sellers, and agents with listings and market data. It does not compete directly in Korea but shares Station 3's marketplace-plus-data business model, serving as a strategic template for platform monetization.
Direct peers
- Zigbang (직방): Zigbang is Korea's leading residential rental app, offering property search, agent tools, and property management features. It directly competes with Dabang/Dabang Pro/Dabang Owner across the same three-sided marketplace of tenants, agents, and landlords in South Korea.
- R114 (알114): R114 is a long-established Korean real estate information platform serving consumers and agents with listings, transactions, and market data. It is a directly comparable residential real estate portal with overlapping tenant and agent customer segments.
- KB Land (KB부동산): KB Land is the real estate platform of KB Capital/KB Financial Group, providing property listings, market information, and brokerage tools. It competes with Station 3 across tenant search and licensed agent services, with bank-backed distribution advantages.
Broad incumbents
- Naver Real Estate (네이버 부동산): Naver Real Estate is the real estate vertical of Korea's largest portal, Naver. It is a broad incumbent with overlapping listing, search, and market data capabilities for the same tenant/agent audience, but operates as part of Naver's wider platform rather than a dedicated proptech niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Station 3 social profiles
Digital presenceStation 3 compliance and trust
Trust signalCompliance2 records
Station 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Station 3 leadership team
Management profileNumber of profiles
Profiles5 records
Station 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Station 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Station 3
What does Station 3 do?
Station 3 operates the Dabang (다방) integrated residential platform, a mobile O2O (Online-to-Offline) service that connects individual tenants, landlords, and licensed real estate agents (공인중개사) across South Korea. The company sells recurring subscriptions to professional agent tools (Dabang Pro) and landlord rental-management tools (Dabang Owner), while providing a free consumer app for property search, virtual viewing, and rental discovery. The platform also bundles ancillary services including automated rent collection (Dabang Pay), apartment complex information, and a lifestyle goods shopping mall (Dabang Shop).
Is Station 3 a public or private company?
Station 3 is a private company. It is classified as corporate owned and is currently operating.
When was Station 3 founded?
Station 3 was founded in 2013. It employs 51 to 100 people.
Where is Station 3 based?
Station 3 is headquartered in Seocho, South Korea, in the Asia region.
How does Station 3 make money?
Three revenue lines are on record. Dabang Platform (Consumer) is the primary driver. The others are dabang Pro (Professional Agent Tool) and dabang Owner (Property Management).
Who are Station 3's main competitors?
Hogangnono (호강노노) is listed as an emerging player. Zillow Group is listed as an others. Direct peers are Zigbang (직방), R114 (알114) and KB Land (KB부동산). Naver Real Estate (네이버 부동산) is listed as a broad incumbent.
Does Station 3 have an API?
No public API is recorded for Station 3.