Design-R

What Design-R does

Design-R is a privately held French exhibition stand specialist (SARL, registered capital €5,000) headquartered in Versailles, founded in 2003, that designs, manufactures, prints, and installs custom and modular exhibition stands for trade shows, fairs, and congresses. The company serves clients across France through offices/operations in Paris, Nantes, Lyon, and Rennes, targeting enterprise and SMB exhibitors in sectors ranging from postal/logistics and insurance to healthcare, beverages, energy, and software — with named clients including La Poste, Europ Assistance, Doctolib, Hologic, Vittel, Univar, and Adobe.

The core product portfolio comprises three tiers: (1) proprietary modular aluminum systems (Alumatrix, Isoframe Fabric, Panoramic H-Line, Isoframe Wave) engineered for reuse over 10+ years with tool-free assembly; (2) fully customized traditional stands built to client specifications; and (3) portable entry-level solutions (roll-up banners, Showflex textile umbrellas, self-supporting frames, umbrella stands, counter displays). These are complemented by in-house 3D design, PAO graphic design, high-definition digital printing, and full-service installation, disassembly, and storage. The technology stack is conventional (modular aluminum engineering + digital print + CAD/3D visualization) with no AI/ML layer evident.

Design-R generates revenue through four streams: stand rentals (recurring), stand sales (one-time), design and PAO services (professional), and installation/logistics services (professional). Pricing is quote-based with three tiers — portable (entry), modular (mid, multi-year reuse), and traditional custom (premium, one-time). The go-to-market is sales-led, relying on direct website and phone contact, an SEO/content-marketing blog, LinkedIn and YouTube presence, and on-site presence at French exhibitions. Frédéric Raoux is identified as Director of Publication. The company has no disclosed external funding and operates with a lean 1–10 person team.

Name

Design-R

Legal name

Design-R SARL

Website

https://design-r.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Design-R is a French Versailles-based SARL that designs, manufactures, and installs modular, custom, and portable exhibition stands for trade shows across France, serving enterprise and SMB clients in diverse sectors including logistics, healthcare, energy, and software.

Ownership category

akta.pro rank

Product category

Exhibition Stand Services

NAICS

Indoor and Outdoor Display Advertising (541850), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Industrial Design Services (541420)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Exhibition stand design
• Modular display systems
• Trade show booth rental
• Custom booth construction
• Digital printing services

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Stand Rental: Rental of modular, traditional, and portable exhibition stands for trade shows, fairs, and exhibitions. Includes option for full-service including storage, assembly, and disassembly.
2. Stand Sale/Purchase: Sale of custom-made and modular exhibition stands. Stands can be purchased outright with optional storage and maintenance services.
3. Design and PAO Services: Graphic design, layout services, and Computer-Aided Publishing (PAO) for stand graphics and visual communication materials.
4. Installation and Logistics Services: Full-service including transportation, assembly, disassembly, and storage of exhibition stands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Design-R designs, manufactures, and rents exhibition stands for trade shows, fairs, and corporate events in France. Its offering spans three product lines — Alumatrix modular reusable stands, Panoramic custom traditional stands, and Isoframe fabric displays — supported by in-house 3D conception, large-format digital printing (PAO), installation, dismantling, and stand storage services.

Product overview

Design-R is a specialist exhibition stand provider offering a comprehensive portfolio of modular, custom, and portable stand solutions for trade shows, fairs, and events. The core product range includes three stand types: (1) Modular stands (Alumatrix, Isoframe Fabric, Panoramic, Isoframe Wave) designed for reusable applications with quick tool-free assembly; (2) Traditional custom stands for fully personalized exhibitions; and (3) Portable stands (Enrouleur, Showflex, Self-supporting frames, Umbrella stands, Counters) for small spaces and budget-conscious needs. These are complemented by value-added services including stand rental, in-house design/concept development with 3D modeling, graphic design (PAO), digital printing, and complete stand fitting/installation/storage. The company positions durability and eco-responsibility as key differentiators, with modular aluminum structures capable of reuse over 10 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Alumatrix (modular stand rental system)
• Panoramic (custom traditional stand)
• Isoframe Fabric
• Isoframe Wave
• Enrouleur (rollable portable stand)
• Showflex
• Cadre autoportant (self-supporting frame)
• Stand parapluie (pop-up / umbrella stand)
• Comptoirs (portable counters)
• Stand traditionnel (traditional custom stand)
• Location de stand (stand rental)

Quantifiable outcome

• Modular aluminum structures can be used for over 10 years with proper care
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Structural Stand ManufacturerscoreStrategic or Co-development PartnerDesign-R works with a network of trusted manufacturers for stand structures, including aluminum modular systems. These partnerships enable the production of reusable, high-quality modular stands designed for durability and multiple uses over many years.
• Printing PartnerscoreStrategic or Co-development PartnerReferenced printing partners handle the production of high-definition graphics and visuals for exhibition stands. Design-R coordinates with these partners to deliver finished stands with custom-printed materials.
• Assembly/Mounting PartnerscoreImplementation/ SI/ Consulting PartnerReferenced assembly partners provide on-site installation services for stands when Design-R handles the full service including storage and logistics. These partners work under Design-R coordination for consistent quality.
• Storage/Logistics ProvidersminorOthersThird-party storage providers handle stand storage between events when clients opt for the storage service. These providers operate under Design-R reference and specifications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aluvision: Belgian manufacturer of modular aluminum frame systems for exhibition stands, sold through a global dealer network. Direct overlap in modular aluminum products reusable across multiple events.
• OCTANORM: German-origin pioneer of modular aluminum stand systems, supplying reusable exhibition systems to stand builders worldwide. Direct competition in modular stand products that Design-R brands as Alumatrix, Isoframe, and Panoramic.
• SYMA: Swiss-headquartered SYMA manufactures modular aluminum exhibition stand systems (similar to Design-R's Alumatrix/Isoframe range) and offers custom stand design and rental across Europe. Direct overlap in product category, customer base, and modular rental model.
• Expotechnik Group: European exhibition stand designer and builder with offices in multiple countries, offering custom and modular stand solutions plus turnkey project management. Comparable in service breadth and target enterprise client base.
• Köhnlein GmbH: German stand builder offering custom and modular exhibition stands, design, production, and on-site assembly. Comparable mid-sized European stand builder serving enterprise trade show clients.
• Aden Group: French-headquartered event and exhibition services company providing custom stand design, build, and installation across Europe. Closely comparable size and geographic focus to Design-R, operating in the same French enterprise market.

Broad incumbents

• GL Events: GL Events is the largest French event services group, operating exhibition venues and offering stand design, construction, and installation services globally. As a publicly listed incumbent with substantially greater scale, it competes with Design-R for enterprise exhibition stand projects in France and beyond.
• MCH Group: Swiss exhibition group operating major venues (e.g., Art Basel) and providing event services including stand construction. A broad incumbent competitor in the European MICE value chain.
• Messe Frankfurt: One of the world's largest trade fair organizers, operating its own exhibition venues and providing stand design/construction services to exhibitors. Operates at much larger scale but overlaps with Design-R on trade show stand execution for its event participants.
• Reed Exhibitions: Global B2B exhibition organizer (part of RELX) running hundreds of trade shows and providing exhibitor services including stand design partnerships. Overlaps with Design-R on the demand side of the French/European trade show ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIUDDoHP1aUZYeobddSqwIQ
• LinkedInlinkedin.com/company/design-r-stand
• Xx.com/DesignR_Stand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design-R