homegenius

What homegenius does

homegenius is a real estate brokerage and technology platform that operates as a wholly-owned subsidiary of Radian Group Inc. (NYSE: RDN), a publicly traded mortgage insurance and real estate services conglomerate. The company markets itself as an AI-native real estate brand, offering a direct-to-consumer web platform for home search, property valuation, and agent connection, and is licensed as a real estate brokerage in every U.S. state and the District of Columbia. Its principal headquarters is at 6330 South 3000 East, Suite 600, Salt Lake City, Utah, with its parent headquartered at 550 East Swedesford Road, Suite 350, Wayne, Pennsylvania.

The core technology stack centers on two proprietary, trademarked products: homegeniusIQ®, a computer-vision-driven search and room condition scoring system that lets users upload inspirational home images and receive matched listings and per-room condition scores, and geniusprice®, an instant property valuation tool. Supporting features include a 'Claim a Home' workflow that exposes transaction history, historical photos, and a remodel-impact estimator for claimed properties, as well as agent-connect and educational content surfaces. Distribution is product-led through a self-serve website, with a parallel agent channel for higher-touch transactions.

The revenue model is transaction-driven and vertically integrated. homegenius earns brokerage commissions (3-6% of sale price), program/participation fees (1-8% of sale price), and referral or affiliate revenue from Radian-affiliated title insurance (Radian Title Insurance Inc.), settlement services (Radian Settlement Services Inc.), escrow (Radian Escrow Services LLC), mortgage insurance (Radian Guaranty Inc.), and home, renters, auto and casualty insurance (Covered Insurance Solutions Inc.). Pricing varies widely (total effective cost range of 4-14% of sale price depending on service bundle), and there are no publicly disclosed revenue, headcount, funding, or unit-economics figures for the homegenius entities, limiting financial visibility despite the parent's public reporting.

Name

homegenius

Legal name

homegenius Real Estate LLC and homegenius Real Estate Inc.

Website

https://homegenius.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

homegenius is a U.S. real estate brokerage and AI-powered home search platform, operating as a wholly-owned subsidiary of Radian Group Inc., serving home buyers, sellers, and property owners with licensed brokerage services across all 50 states and DC.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Real estate brokerage
• Property search platform
• Home valuation tools
• Real estate technology
• Title settlement services

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Real Estate Brokerage Fees: Traditional real estate brokerage commissions charged on property sales transactions. Fees are calculated as a percentage of the final sale price.
2. Program/Participation Fees: Fees charged for platform participation, ranging from 1% to 8% of the sales price for services rendered through the homegenius platform.
3. Title and Settlement Services: Affiliated title insurance and settlement services provided through Radian Group subsidiaries including Radian Title Insurance Inc., Radian Settlement Services Inc., and Radian Escrow Services LLC.
4. Mortgage Insurance Referrals: Referrals to affiliated mortgage insurance provider Radian Guaranty Inc. generating revenue through the affiliated business arrangement.
5. Insurance Solutions: Homeowner's, renter's, automobile and other casualty insurance offered through affiliated partner Covered Insurance Solutions Inc.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

homegenius is a digital real estate platform that provides AI-powered home search and property valuation tools alongside licensed real estate brokerage services operating in all 50 U.S. states and the District of Columbia. The company bundles consumer-facing home discovery, agent-matching, and affiliated title and settlement services through its subsidiaries homegenius Real Estate LLC and Red Bell Real Estate, LLC. It operates as a wholly owned subsidiary of Radian Group Inc. (NYSE: RDN), a mortgage and real estate services company.

Product overview

Homegenius is a real estate platform offering a unified ecosystem of products centered on its AI-powered home search technology. The core platform comprises homegeniusIQ® for AI-driven image-based home matching and room condition scoring, paired with geniusprice® for property valuation estimates. Users can search active listings, claim properties to access transaction histories and remodel impact analysis, and connect with real estate agents. The platform is vertically integrated with affiliated title/settlement services (Radian) and insurance products (Covered Insurance Solutions) to support the full home purchase journey.

Differentiator

Problem solved

Functional benefit

Brands

• homegeniusIQ®: AI-powered home search technology that provides room condition scoring and image-based home matching features.
• geniusprice®

Products and services

• homegeniusIQ® AI-powered home search and discovery platform that helps consumers find properties through personalized search, recommendations, and rich property data. Targeted at individual home buyers and property researchers.
• geniusprice® Automated property valuation and pricing tool that delivers on-demand home value estimates to help homeowners and prospective buyers understand current market value.
• homegenius Real Estate Brokerage Services Licensed residential real estate brokerage services for home buyers and sellers, providing agent representation, agent matching, and transaction management across all 50 U.S. states and the District of Columbia through homegenius Real Estate LLC.
• Red Bell Real Estate Brokerage Services Residential real estate brokerage services delivered through affiliated entity Red Bell Real Estate, LLC, providing buyer and seller agent representation across the United States.
• Title and Settlement Services Title insurance and settlement services offered through affiliated companies, supporting end-to-end real estate transactions for home buyers and sellers.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Radian Guaranty Inc.coreStrategic or Co-development PartnerAffiliated mortgage insurance provider within the Radian Group family. Provides mortgage insurance products and services as part of the integrated real estate transaction ecosystem. Fees range from $180-6,000 per year for mortgage insurance coverage.
• Radian Title Insurance Inc.coreStrategic or Co-development PartnerAffiliated title insurance provider offering purchase title and closing fees ranging from $500-10,000. Integrated into the homegenius transaction workflow for seamless closing services.
• Radian Settlement Services Inc.coreStrategic or Co-development PartnerAffiliated title and settlement services provider offering purchase title and closing fees of $500-10,000. Provides integrated settlement services as part of the affiliated business arrangement.
• Radian Escrow Services LLCcoreStrategic or Co-development PartnerAffiliated escrow services provider offering closing services at $500-1,500 per transaction. Completes the settlement services ecosystem alongside other Radian affiliates.
• Covered Insurance Solutions Inc.minorStrategic or Co-development PartnerInsurance partner offering homeowner's, renter's, automobile and other casualty insurance. Homeowner's/Auto: $500-5,700/year; Renter's: $150-500/year. Provides integrated insurance solutions within the real estate transaction.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rocket Homes: Rocket Homes is a fintech-enabled real estate marketplace connecting consumers with partner agents and integrating Rocket's mortgage offering, very comparable to homegenius's Radian-affiliated mortgage and settlement stack.
• Redfin: Redfin is a tech-enabled residential brokerage with its own consumer search portal and agent network, directly comparable to homegenius's dual PLG-plus-agent-connect model.
• Realtor.com (Move Inc.): Realtor.com is a national residential listing portal owned by Move Inc. (a News Corp subsidiary) and overlaps with homegenius on consumer search, property data, and agent lead generation.
• Zillow Group: Zillow operates the dominant consumer real-estate search portal alongside Zillow Premier Agent and Zillow Home Loans, making it the most direct competitor to homegenius's AI-driven home search and brokerage funnel.
• eXp Realty: eXp is a cloud-based residential brokerage operating nationally with a technology-forward agent platform, similar to homegenius's licensed-in-all-50-states digital brokerage positioning.
• Compass: Compass runs a national tech-enabled brokerage with proprietary agent tools and a consumer search experience, mirroring homegenius's combination of AI-powered search and licensed-agent fulfillment.

Emerging players

• Tomo: Tomo is an early-stage fintech-enabled home-buying platform with agent matching and mortgage integration, intersecting with homegenius's PLG search and agent-connect funnel.
• Opendoor: Opendoor is a tech-enabled iBuyer combining data-driven home valuation, instant offers, and integrated closings, partially comparable to homegenius's AI valuation and full-stack affiliated services.

Broad incumbents

• Homes.com (CoStar Group): Homes.com is CoStar Group's consumer-facing residential portal launched to take on Zillow, operating as a larger, capital-rich incumbent entering home-search territory adjacent to homegenius's platform.
• Anywhere Real Estate (Coldwell Banker, Sotheby's): Anywhere Real Estate owns national franchise brands including Coldwell Banker and Sotheby's, operating as a large incumbent brokerage network that competes for agent recruitment and consumer mindshare against digital-first players like homegenius.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homegeniusre
• LinkedInlinkedin.com/company/homegenius-re
• Instagraminstagram.com/homegeniusre?igsh=Zjh2cWFmYmN6cXlo
• Pinterestpin.it/4N5ljExCz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about homegenius