What Tomo does

Tomo (legal entity Mapo Labs, Inc.) is a San Francisco-based consumer AI company that delivers a personal accountability companion through native messaging channels — iMessage and SMS. The product is positioned around proactive check-ins on user goals, habits, and follow-through, and accepts multimodal input including text, images, voice notes, and video. Tomo serves individual consumer users pursuing goals across fitness, learning, and personal productivity, and the company reports a base of 500,000+ users.

The technical stack is built around an autonomous agent combining NLP, process automation, a recommendation engine, and generative AI to push the user rather than only respond. Tomo differentiates on the messaging distribution surface and on the depth of integrations that give the agent context: Google Workspace (Calendar, Gmail, Drive), Apple HealthKit, Notion, and Airtable. Those connections allow the assistant to suggest calendar blocks, summarize email threads, and reference biometric signals in support of a stated goal. The account-tier base subscription is $19.99 per month, with additional pricing tiers above it.

Tomo runs a product-led, self-serve go-to-market motion with acquisition executed through paid social on Meta and TikTok, and subscription billing processed via Stripe. The company is reported at 1-10 employees, with a mix of engineers, researchers, and ex-founders. The most recent capital event is a $5M seed round in June 2026 led by Bain Capital Ventures, with participation from Accel, Align Fund, Basis Set, Conviction, Pear VC, and select angels.

Name

Tomo

Legal name

Mapo Labs, Inc.

Website

https://tomo.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomo (Mapo Labs, Inc.) is a San Francisco-based consumer AI company offering an autonomous personal accountability companion delivered through iMessage and SMS, serving 500,000+ individual users via a tiered subscription starting at $19.99 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly subscription model with tiered plans offering different messaging limits. Base plan starts at $19.99/month. Promotions and discounts are frequently offered. Subscriptions renew automatically unless canceled before the next billing period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tomo is a personal AI companion that lives in users' iMessage/SMS conversations, learning their goals, holding them accountable, and organizing their lives through proactive text-based interactions. The product integrates with Google Calendar, Gmail, Notion, Airtable, and Apple HealthKit to manage schedules, email, tasks, and fitness accountability, and is sold via monthly subscription starting at $19.99.

Product overview

Tomo offers a single unified product — a personal AI companion accessible via text messages (iMessage/SMS). The AI learns the user's goals and provides accountability, reminders, life management (calendar, email, Notion), and proactive support. Pricing starts at $19.99/month for the base plan, with higher-tier plans offering more messaging limits. The product integrates with Apple HealthKit, Google Calendar, Gmail, and Notion. No separate modules, add-ons, or platform architecture are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomo Personal AI companion accessible via iMessage/SMS that learns user goals, holds them accountable, manages calendars, email, and Notion, joins group chats, searches the web, edits photos, watches videos, and proactively messages users. Sold via monthly subscription starting at $19.99.

Quantifiable outcome

• 500,000+ users trust and use Tomo for accountability

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google (Workspace APIs)coreTechnology or IntegrationIntegrates with Google Calendar and Gmail via Google Workspace APIs. Complies with Google's API Services User Data Policy and does not use Google Workspace data to train AI/ML models.
• Apple (HealthKit)coreTechnology or IntegrationIntegrates with Apple HealthKit to collect health and fitness data (activity, workouts, steps, sleep, heart rate, etc.) with explicit user consent for personalized coaching.
• Meta PlatformsminorGTM or Marketing PartnerAdvertising and conversion measurement partner. Tomo uses Meta's advertising technologies (_fbp, _fbc) on marketing pages to measure ad performance.
• TikTokminorGTM or Marketing PartnerAdvertising and conversion measurement partner. Tomo uses TikTok's tracking technologies (_ttp) on marketing pages to measure advertising performance.
• StripecoreTechnology or IntegrationPayment processing partner. All payments are processed via Stripe's secure payment portal using bank-level security.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Otter.ai: Otter.ai provides AI-powered meeting notes, summaries, and productivity assistance. It overlaps with Tomo's life-management and accountability positioning in the productivity AI category, though focused on meetings rather than personal SMS-based coaching.
• Motion: Motion is an AI-powered productivity app that automates scheduling, task management, and calendar planning. It overlaps with Tomo's calendar and life-organization features but targets professionals via a web/mobile app rather than SMS-based interaction.
• Notion AI: Notion AI embeds generative AI inside the Notion productivity workspace, offering writing, summarization, and task automation. It overlaps with Tomo's productivity and organization use cases, especially given Tomo's existing Notion integration.

Broad incumbents

• Apple Intelligence: Apple Intelligence embeds personal AI assistance directly into iOS and the Messages app, threatening to displace third-party text-based AI companions. As a system-level incumbent, it can deliver accountability and proactive messaging natively without a separate subscription.
• Snapchat My AI: Snapchat's My AI is a conversational assistant embedded in a high-DAU social messaging surface. It competes for the same use cases of casual, personal AI interaction among younger consumers and is bundled free with Snapchat, applying price pressure on paid AI companion subscriptions.
• ChatGPT: OpenAI's ChatGPT is a broad incumbent in conversational AI, offering general-purpose assistance, reminders, web search, and custom GPTs. It can substitute for Tomo's core functionality as a personal productivity and accountability tool, and benefits from massive distribution and brand recognition.
• Google Gemini: Google Gemini integrates personal AI assistance across Gmail, Calendar, and Android surfaces, mirroring Tomo's Google Workspace integrations. As an incumbent with native access to the same data sources, it represents a major competitive threat to Tomo's productivity value proposition.

Direct peers

• Replika: Replika is a direct consumer AI companion chatbot focused on personal relationships, emotional support, and accountability. It targets a similar individual-consumer segment as Tomo and competes for the same conversational AI usage occasions, though delivered through its own app rather than SMS/iMessage.
• Character.AI: Character.AI offers personalized AI characters for conversation, coaching, and productivity use cases. It competes for the same consumer mindshare around AI companions that help with accountability and goals, though primarily via web/mobile app rather than SMS.
• Pi by Inflection AI: Pi is a personal AI assistant designed for friendly, supportive, one-on-one conversation and everyday tasks. It overlaps directly with Tomo's value proposition of providing a conversational AI companion for personal goals and life organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tomoai
• Instagraminstagram.com/tomoai
• TikToktiktok.com/@tomoai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomo