WILLOF WORK

What WILLOF WORK does

WILLOF WORK Co., Ltd. is a Tokyo-based, wholly-owned subsidiary of TSE Prime-listed Will Group (ticker 6089) that operates as a multi-sector human resources services platform in Japan. The company offers temporary staffing (人材派遣), temp-to-hire placement (紹介予定派遣), permanent placement, BPO and contract operations, sales process outsourcing under the 'Seiyaku' brand, and HR consulting. Its horizontal segmentation spans call center and office work, manufacturing, nursing care, childcare, IT engineering, system integration, retail and sales promotion, hospitality, and foreign national employment, with the foreign-worker program including a proprietary training academy (Willof Care Academy) that has produced 137 specified skilled workers passing the national nursing care qualification exam.

The business is supported by an owned-media portfolio of sector-specific job portals (Willof, Willof Tech Career, Willof Nursing Care, Cone Work, Japan Work, Willof Freelance, Seiyaku SalesMedia, and others) and a network of more than 50 nationwide branches that provide local service delivery. On the supply side, the company maintains a registered talent pool of approximately 970,000 job seekers; on the demand side, it serves more than 4,850 corporate clients. Recent strategic activity has emphasized AI-enabled workforce productivity tools (Will Cary generative AI chatbot, AI-OCR, AI voice bot, integrations with Pocketalk and scoville's noman), an international expansion MOU with Indonesia's state-owned PT TransJakarta, and the September 2025 launch of a digital-talent staffing brand, Dejitama.

For the fiscal year ending March 2026, WILLOF WORK reported sales revenue of 651億円 (65.1 billion JPY). Revenue is generated primarily through subscription-recurring temporary staffing fees, supplemented by one-time placement fees, managed services for BPO/contract operations, and professional services fees for sales outsourcing and consulting. The company is privately held as a subsidiary of Will Group, which has additional HR services subsidiaries across Singapore, Australia, Malaysia, and Vietnam; WILLOF WORK itself is positioned as the core domestic operating subsidiary focused on the Japanese market.

Name

WILLOF WORK

Legal name

WILLOF WORK, Inc.

Website

https://willof-work.co.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WILLOF WORK is a Tokyo-based multi-sector staffing and HR services subsidiary of TSE Prime-listed Will Group, providing temporary staffing, placement, BPO, and sales outsourcing across call center, manufacturing, nursing care, childcare, IT, retail, hospitality, and foreign-worker segments to 4,850+ corporate clients in Japan.

Ownership category

akta.pro rank

Product category

Staffing and Human Resources Services

NAICS

Temporary Help Services (561320), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Clerical & Customer Support Temp Staffing (BPACACAC)

Keywords

• Temporary staffing services
• Human resources solutions
• Sales outsourcing services
• Foreign worker employment
• BPO services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Staffing (人材派遣): Dispatch of temporary workers to client companies across call centers, manufacturing, nursing care, childcare, sales, IT engineering, and hospitality sectors. Core staffing business generating the majority of revenue.
2. Placement/Introduction Services (人材紹介): Permanent placement matching services placing job seekers with client companies, including dispatched-to-regular conversion (紹介予定派遣).
3. BPO/Contract Operations (業務委託・請負): Business process outsourcing and contract operations for call centers and other workplace functions, providing full operational management.
4. Sales Outsourcing (営業代行・セイヤク): Sales process outsourcing service 'Seiyaku' (セイヤク) handling inside sales, outbound telemarketing, field sales, and customer success for BtoB clients.
5. Consulting: HR and workforce consulting services supporting corporate client growth through human resource solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

WILLOF WORK is a Japan-based human resources services company providing temporary staffing (haken), permanent placement, BPO/contract operations, and sales outsourcing across multiple sectors including call centers, manufacturing, nursing care, childcare, IT engineering, sales, hospitality, retail, and foreign worker employment. The company also operates a portfolio of sector-specialized job search media platforms and provides consulting services to support client workforce needs.

Differentiator

Problem solved

Functional benefit

Brands

• Willof (ウィルオブ): Comprehensive job search platform for temporary staffing, direct hire, and BPO positions across multiple industries including call centers, manufacturing, sales, nursing care, and IT.
• Willof Tech Career (ウィルオブテック)
• Willof Nursing Care (ウィルオブ介護)
• Japan Work (.jp-work)
• Willof Freelance (ウィルオブフリーランス)
• Seiyaku (セイヤク)
• Cone Work (コネワク)
• Dejitama (デジたま)
• Willof Care Academy (ウィルオブ・ケアアカデミー)
• Pro Remote Staff (プロリモスタッフ)

Products and services

• Call Center and Office Work Staffing Dispatch staffing and contract operations for call center and back-office environments, supporting contact center operations and administrative workflows for corporate clients.
• Manufacturing and Factory Staffing Dispatch staffing and contract operations for manufacturing and factory environments, addressing seasonal labor demand fluctuations and production efficiency needs.
• Hospitality and Food Service Staffing Dispatch staffing and contract operations for hotels and food service businesses, including foreign worker integration support for hospitality labor shortages.
• Sales Floor and Sales Promotion Staffing Promoter dispatch, sales floor staffing, and merchandising support for telecom, electronics, apparel, and retail brands.
• Sales Outsourcing (Seiyaku) B2B sales process outsourcing service that builds specialized teams to handle lead generation, inside sales, field sales, and customer success for client companies.
• Nursing Care Staffing Dispatch staffing and placement services for nursing care facilities and healthcare organizations, including qualified care worker placement and qualification support.
• Childcare Staffing Dispatch staffing and placement for childcare facilities, providing qualified childcare workers and teachers with proper certifications.
• System Integration (SI) System integration services from planning and design to development and operations, providing one-stop IT solutions for businesses of any size.
• IT Engineer Staffing Dispatch of highly skilled IT engineers and technology professionals to support client projects and specialized technical roles, including mid-to-long-term engineering hiring.
• Foreign Worker Employment Services Full support for foreign national worker hiring including recruitment, visa procedures, language and cultural integration, and employment retention support.
• Willof Care Academy Proprietary nursing qualification school for foreign care workers, providing educational support to help them pass the national nursing care certification exam and support long-term retention.
• Dejitama (Digital Talent Staffing) Young digital talent staffing service launched to address labor shortages and digital talent gaps in Japanese enterprises.
• noman (AI Meeting Minutes for Nursing Care) AI-powered meeting minutes application that automates nursing care documentation, reducing administrative work in nursing facilities through generative AI.
• Pro Remote Staff (Online Customer Service Platform) Online reception and customer service platform enabling remote communication and support from any location.

Quantifiable outcome

• Appointments increased by over 10x through inside sales support for icuco Inc.
• +4 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Six partnerships are on record, tiered strategic, core and supporting.

• PT TransJakarta (インドネシア国営バス会社トランスジャカルタ)strategicStrategic or Co-development Partner · 5 March 2026First in Japan MOU with Indonesia's state-owned bus company PT TransJakarta for large bus driver training and Specified Skilled Worker driver development, establishing a new international human resource cooperation model.
• JP-MIRAI (責任ある外国人労働者受入れプラットフォーム)coreStrategic or Co-development Partner · 22 August 2025Will of Work is a member of the JP-MIRAI platform, which aims to protect the rights of foreign workers and improve their working and living conditions in Japan, working with UN IOM and other stakeholders toward a inclusive society.
• Pocketalk (ポケットトーク株式会社)supportingTechnology or Integration · 22 July 2025Partnership with Pocketalk for AI-powered language translation support to assist foreign national IT workers and address language barriers in the workplace, supporting acceptance of foreign talent.
• scoville (株式会社scoville)supportingTechnology or Integration · 11 March 2025Sales partnership for AI meeting minutes application 'noman' developed by scoville. Willof Work proposes noman to clients as an AI solution for reducing administrative work in nursing care settings.
• Refcome Co., Ltd. (リフラワー株式会社)coreStrategic or Co-development Partner · 30 September 2024Will of Work acquired shares of Refcome Co., Ltd. and made it a subsidiary, expanding its HR technology and recruitment platform capabilities.
• National Newspapers (日本経済新聞, 日経電子版, 日刊工業新聞)supportingGTM or Marketing Partner · 12 September 2024Media coverage partnerships through articles in Nikkei, Nikkei Shimbun, Nikkan Kogyo Shimbun, and Nikkei Electronica covering Willof Work's AI initiatives, sales outsourcing services, and foreign worker programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adecco (Japan): Japan arm of global staffing leader Adecco Group, providing temporary staffing, permanent placement, and workforce solutions across office, industrial, and IT categories. Competes with WILLOF WORK in clerical/office and IT engineer dispatch.
• ManpowerGroup Japan: Japan subsidiary of global staffing major ManpowerGroup, offering temporary and permanent staffing plus talent resourcing across clerical, IT, and professional segments. Comparable in BPO and dispatch service lines.
• Recruit Holdings: Japan's largest HR services conglomerate operating Indeed, RGF Staffing, and Recruit Agent across temporary staffing, permanent placement, and HR tech. Direct competitor across virtually every WILLOF WORK service line, with materially larger scale and brand recognition in Japan.

Direct peers

• Pasona Group: Japanese staffing and HR services firm with temporary staffing, placement, and BPO offerings including specialized programs for nursing care, foreign workers, and government-sponsored employment. Directly comparable multi-sector model.
• Persol Holdings: Major Japanese staffing and HR solutions group with strong presence in temporary staffing, BPO, and IT engineering placement. Closely comparable to WILLOF WORK across dispatch, placement, and BPO services with similar sector breadth.
• World Holdings: Japanese staffing and human resources group providing temporary staffing, permanent placement, and BPO across manufacturing, logistics, IT, and technical fields. Closely comparable multi-sector dispatch model with similar sector breadth.
• En Japan: Operates multiple Japan job media brands (En Tenshoku, En Baitoru, En Agent) combined with recruitment and staffing services. Comparable through sector-specialized job portals plus recruitment services overlapping WILLOF WORK's Willof brand portfolio.
• Dip Corporation: Operates job-board platform "Indeed" licensing and Baitoru in Japan, plus direct recruiting and temporary staffing services. Comparable through hybrid job-media-plus-staffing model that overlaps with WILLOF WORK's owned-media strategy.
• RGF Staffing (Recruit): Japan and Asia-Pacific staffing arm of Recruit Holdings, providing temporary and permanent staffing across clerical, IT, and professional categories. Direct competitor in WILLOF WORK's primary dispatch verticals.

Regional players

• Tempstaff (Temco Holdings): Japan-focused dispatch staffing firm serving clerical, office support, manufacturing, and IT roles with a strong female-worker focus. Comparable service mix but a more niche go-to-market than WILLOF WORK's broader sector coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/willofofficial
• YouTubeyoutube.com/@willofofficial
• Facebookfacebook.com/willof.official
• Instagraminstagram.com/willofofficial
• TikToktiktok.com/@willofofficial
• LinkedInlinkedin.com/company/willofwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILLOF WORK