Urbanwood
Urbanwood is an India-based, privately-held sustainable urban wood furniture company founded in 2018 by Aman Mendiratta, headquartered in Gurgaon with 51-100 employees, serving consumers through its urbanwood.in online channel.
- Company typePrivate
- Founded2018
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Urbanwood does
Urbanwood is an India-based, privately-held furniture company founded in 2018 by Aman Mendiratta and headquartered in Gurgaon. According to the firmographic data, the company's stated mission centers on sustainable urban wood furniture, positioning it within the consumer furniture segment with an environmental-angle value proposition. The company operates through its website at urbanwood.in and maintains a workforce of 51-100 employees.
Detailed information on Urbanwood's core product lines, underlying technology, manufacturing approach, material sourcing, or distribution model is not available in the supplied data. The company is described as "for_profit" with private ownership status. No information on funding rounds, investors, subsidiaries, partnerships, regulatory certifications (e.g., FSC for sustainable wood), or product-level pricing has been disclosed in the available sources. The primary website (urbanwood.in) returned a Cloudflare verification page rather than substantive content at the time of data collection, limiting direct first-party observation of the product catalog or commercial mechanics.
The business model appears to be a direct-to-consumer or omnichannel furniture retail operation in the Indian market, but revenue model, pricing strategy, customer segmentation, and channel mix are unverified. No named customers, enterprise contracts, or B2B distribution relationships are documented. As an Indian SME in the home furnishings category, Urbanwood likely competes against both organized players (Pepperfry, Urban Ladder, IKEA India) and unorganized local carpentry, but no competitive positioning data is available in the source material.
Urbanwood firmographics
Firmographics- Name
- Urbanwood
- Website
- https://urbanwood.in
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 51–100 employees
- Short description
- Urbanwood is an India-based, privately-held sustainable urban wood furniture company founded in 2018 by Aman Mendiratta, headquartered in Gurgaon with 51-100 employees, serving consumers through its urbanwood.in online channel.
- Ownership category
- akta.pro rank
Urbanwood industry classification
Industry- Product category
- Wooden Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
- akta.pro secondary industry
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
Keywords
Where Urbanwood is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
Urbanwood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Urbanwood product offering
Product offeringCore offering
Urbanwood designs, sources, and sells sustainable wooden home furniture (such as living room, bedroom, dining, and storage pieces) under its own brand. The company was established in 2018 in Gurgaon, India, and serves end customers via its online channel at urbanwood.in.
Differentiator
Problem solved
Functional benefit
Companies that use Urbanwood
Customer profileIdeal customer profiles1 record
Urbanwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urbanwood partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Urbanwood competitors and assessment
Company assessmentBroad incumbents
- Nilkamal: Listed Indian furniture and material-handling manufacturer with broad household furniture catalog (wood, plastic, mattress); an established incumbent competing on price, scale and distribution.
- HomeTown: Pan-India omnichannel furniture retailer (Future Group) operating large-format stores and online; competes with Urbanwood across wood and upholstered furniture for mid-market Indian consumers.
- IKEA India: Global furniture incumbent with growing India footprint (Hyderabad, Mumbai, Bengaluru, NCR stores) offering affordable, design-led furniture including wood-based indoor ranges — a much larger competitor targeting the same urban Indian buyer.
Direct peers
- WoodStreet: India-focused online retailer specializing in solid-wood furniture for urban homes, with showrooms and a D2C site — almost identical product mix and customer segment to Urbanwood.
- Urban Ladder: Bengaluru-based D2C and omnichannel furniture brand offering solid-wood indoor furniture (beds, sofas, dining) targeted at urban Indian consumers — the closest like-for-like competitor to Urbanwood on positioning, channel and category.
- Pepperfry: Mumbai-headquartered online furniture marketplace and house-of-brands retailer selling wood and upholstered furniture across India; competes with Urbanwood on selection, brand assortment and online discovery.
- Wakefit: Bengaluru-based D2C furniture and sleep-products brand that has scaled into sofas, beds and other wood furniture — overlapping target customer (urban Indian online shopper) and similar D2C, value-positioned playbook.
- Forzza: India-based online-first furniture brand selling solid-wood indoor furniture (beds, dining, storage) through its own D2C site — directly comparable in catalog, channel and target customer to Urbanwood.
- DecorTwist: India-focused online retailer of solid-wood indoor furniture and home décor; smaller in scale than Pepperfry/Urban Ladder, making it a closer peer on size and assortment depth to Urbanwood.
Others
- Fabindia: Pan-India lifestyle and home retailer with a meaningful furniture and wooden home-decor assortment; competes with Urbanwood for design-conscious urban Indian consumers shopping for wood-based home pieces.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Urbanwood social profiles
Digital presenceUrbanwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbanwood leadership team
Management profileNumber of profiles
Profiles1 record
Urbanwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbanwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbanwood
What does Urbanwood do?
Urbanwood designs, sources, and sells sustainable wooden home furniture (such as living room, bedroom, dining, and storage pieces) under its own brand. The company was established in 2018 in Gurgaon, India, and serves end customers via its online channel at urbanwood.in.
When was Urbanwood founded?
Urbanwood was founded in 2018. It employs 51 to 100 people.
Where is Urbanwood based?
Urbanwood is headquartered in Gurugram, India, in the Asia region.
Who are Urbanwood's main competitors?
Broad incumbents on record are Nilkamal, HomeTown and IKEA India. Direct peers are WoodStreet, Urban Ladder, Pepperfry, Wakefit, Forzza and DecorTwist. Fabindia is listed as an others.
Does Urbanwood have an API?
No public API is recorded for Urbanwood.
What industry is Urbanwood in?
Urbanwood's product category is Wooden Furniture. Its primary akta.pro industry code is CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas), with a secondary code of IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing. Its NAICS code is 33712 and its SIC code is 2510.