WMGK

Radio Broadcastingwmgk.com

Company typePrivate
Founded1975
HeadquartersBala Cynwyd, United States
Headcount11–50
GTM typeB2C
OfferingServices

WMGK firmographics

Firmographics

Name: WMGK
Legal name: Beasley Media Group, LLC
Website: https://wmgk.com
Company type: Private
Founded year: 1975
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

WMGK industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
akta.pro secondary industry: Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

Classic rock radio
FM radio broadcasting
Radio advertising sales
Live audio streaming
Local radio station

Where WMGK is headquartered

Location

Headquarters

HQ city: Bala Cynwyd
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WMGK business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Advertising and Sponsorships: WMGK generates revenue primarily through advertising sales. Local and regional businesses purchase on-air advertising spots, sponsorships for specific programming segments, and promotional mentions during live broadcasts. The station website also features advertising opportunities, with dedicated pages for sponsors and advertisers.
Merchandise Sales: The station operates MGK's Classic Rock Shop, an online merchandise store selling branded items to listeners and fans of the station.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

WMGK product offering

Product offering

Core offering

WMGK operates a classic rock radio station at 102.9 FM in Philadelphia, delivering continuous music programming, local news, sports coverage, and community-focused content to listeners across the Philadelphia metropolitan area. Distribution is provided through over-the-air FM broadcast, a live stream on its website, and dedicated mobile applications for iOS and Android. Revenue is generated primarily through on-air advertising, sponsorships, and branded merchandise sales.

Product overview

WMGK is a classic rock radio station operating at 102.9 FM in Philadelphia, owned by Beasley Media Group. The core offering is traditional broadcast radio programming supplemented by digital streaming services. The station provides a unified listening experience through its live radio broadcasts, mobile applications for iOS and Android, and online streaming. Supporting products include MGK's Discount Deals e-commerce platform, the WMGK Text Club SMS service, an email newsletter, and various contests and giveaways. The station focuses on classic rock music coverage, local news, entertainment reporting, and community events serving the Philadelphia metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

MGK's Classic Rock Shop: An online store for classic rock merchandise and items, accessible at mgk.mjcorpstore.net
MGK's Discount Deals

Products and services

102.9 WMGK Classic Rock Radio Philadelphia's classic rock radio station broadcasting at 102.9 FM, featuring live programming, music coverage, and local news for the Philadelphia region.
Listen Live Streaming Live audio streaming service allowing listeners to tune in to the radio station in real-time via the website.
102.9 MGK iOS Mobile Application Native iOS mobile application available on the Apple App Store enabling listeners to stream live radio content on iOS devices.
102.9 MGK Android Mobile Application Native Android mobile application available on Google Play enabling listeners to stream live radio content on Android devices.
MGK's Classic Rock Shop Online store selling branded classic rock merchandise and items to listeners and fans of the station.

Companies that use WMGK

Customer profile

Segments1 record

Ideal customer profiles2 records

WMGK technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WMGK partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

WMGK competitors and assessment

Company assessment

Broad incumbents

Audacy: Audacy (formerly Entercom/CBS Radio) operates a large portfolio of US radio stations and the Audacy digital streaming platform. It is a broad incumbent that competes with WMGK for Philadelphia listeners (e.g., sports/talk formats) and competes for national digital audio ad dollars.
iHeartMedia: iHeartMedia is the largest US radio broadcaster with hundreds of FM stations, podcasting (iHeartPodcasts), and streaming. It is a broad incumbent competitor to WMGK, competing for both ad budgets and listener share across formats and geographies, though it is not a single-format specialist.
Salem Communications: Salem Communications operates a portfolio of US radio stations (though primarily news/talk and Christian formats) along with digital media properties. It is a broad incumbent radio industry peer that competes for advertisers and reflects the broader radio broadcasting operating model underlying WMGK.
Cumulus Media: Cumulus Media is a major US radio broadcaster with stations across multiple markets and the Westwood One network. It competes with WMGK indirectly for advertiser budgets and shares the same over-the-air broadcast + digital distribution model across its portfolio.
Townsquare Media: Townsquare Media operates radio stations and digital properties in mid-sized US markets. While it does not directly compete in Philadelphia, it competes for advertiser attention in the broader classic rock and rock format space and shares the small/mid-market local broadcaster business model.

Direct peers

WXRT (93.1 WXRT Chicago): WXRT is a Chicago classic rock/rock station, also part of the Audacy portfolio. It mirrors WMGK's classic rock format, FM-plus-digital distribution model, and major-market local content focus, making it a strong format benchmark.
WMMR (93.3 WMMR): WMMR is the sister classic rock station in Philadelphia, also owned by Beasley Media Group. It competes head-to-head with WMGK for the same classic rock listeners, advertisers, and Philadelphia DMA ad dollars, and operates under the same multi-channel (FM + digital streaming + apps) model.
KLOS (95.5 KLOS Los Angeles): KLOS is a Los Angeles classic rock station operated by Meruelo Media. It is a direct format peer to WMGK with the same classic rock positioning, FM broadcast plus streaming and apps distribution, and major-market advertiser base.
WCSX (94.7 WCSX Detroit): WCSX is a classic rock FM station serving Detroit, owned by Audacy. It is a direct format peer to WMGK, operating the same classic rock format in another major US market with FM broadcast plus digital streaming and mobile apps.

Emerging players

SiriusXM: SiriusXM offers curated classic rock channels and on-demand music streaming as a subscription service. It competes with WMGK for in-car and at-work listening time, especially among classic rock fans, and represents the broader digital audio substitution threat to traditional FM stations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

WMGK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WMGK leadership team

Management profile

Number of profiles

Profiles1 record

WMGK funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WMGK M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMGK

What does WMGK do?

Is WMGK a public or private company?

WMGK is a private company. It is classified as family owned and is currently operating.

When was WMGK founded?

WMGK was founded in 1975. It employs 11 to 50 people.

Where is WMGK based?

WMGK is headquartered in Bala Cynwyd, United States, in the North America region.

How does WMGK make money?

Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are merchandise Sales.

Who are WMGK's main competitors?

Broad incumbents on record are Audacy, iHeartMedia, Salem Communications, Cumulus Media and Townsquare Media. Direct peers are WXRT (93.1 WXRT Chicago), WMMR (93.3 WMMR), KLOS (95.5 KLOS Los Angeles) and WCSX (94.7 WCSX Detroit). SiriusXM is listed as an emerging player.

Does WMGK have an API?

No public API is recorded for WMGK.

What industry is WMGK in?

WMGK's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.