Amanda Seafoods

Name

Amanda Seafoods

Legal name

Amanda Seafoods A/S

Website

https://amanda-seafoods.dk

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Canned and Packaged Seafood

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés) (AFANALAF)

akta.pro secondary industries

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB)

Keywords

• Canned seafood products
• Fish spreads
• Smoked cod liver
• Breaded fish fillets
• Foodservice seafood supply

Headquarters

HQ city

Frederikshavn

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seafood Product Sales: Amanda Seafoods generates revenue through the manufacture and sale of seafood products including canned fish, spreads, herring, mackerel, tuna, cod roe, and other seafood delicacies to retail consumers and foodservice professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amanda Seafoods produces, processes, and markets packaged fish products including fish spreads, canned cod roe (torskerogn), herring, mackerel, smoked cod liver, canned tuna, kippers, and breaded fish portions. The company operates dedicated consumer and foodservice divisions, distributing through Danish supermarkets for retail consumers and through foodservice suppliers to professional kitchens (canteens, lunchrooms, restaurants) in Denmark, with select international sales via the 555 Roe brand in the UK.

Product overview

Amanda Seafoods is a Danish seafood company offering a portfolio of fish delicacies across four consumer brands (Amanda, Glyngøre, Bornholms, Elvira) and foodservice brands (Amanda, Glyngøre, Dronningen). The consumer product range includes canned and spreadable fish products such as cod roe (rogn), herring (sild), mackerel (makrel), cod liver (torskelever), spreadable fish (smørbar), kippers, tuna (tun), and breaded fish (panerede fisk). The foodservice division serves professional kitchens with bulk products including roe rolls, tuna in various formats, breaded fish in multiple preparation styles (breaded, pre-fried, fried), mackerel in tomato sauce including organic variants, convenience products like cod roe nuggets and burgers, and fish cakes. International operations include the 555 Roe brand for UK markets. All products emphasize MSC/ASC sustainable sourcing, Keyhole labeling for healthier choices, and Omega-3 content. The company operates as part of the Nordic seafood group Insula.

Differentiator

Problem solved

Functional benefit

Brands

• Amanda: Denmark's classic brand for fish delicacies, serving generations for over 100 years with products like roe, mackerel, cod liver, and spreads.
• Glyngøre
• Bornholms
• Elvira
• Dronningen
• 555 Roe

Products and services

• Amanda (consumer brand) Denmark's classic fish delicacy brand serving all generations for over 100 years, with products including cod roe, mackerel, cod liver, and spreadable fish spreads for Danish families.
• Glyngøre (consumer brand) Premium seafood brand for over 80 years, offering herring, tuna, mackerel, fresh fish, fish mince, and convenient meal solutions, synonymous with quality for consumers seeking 'a little more for the sake of taste.'
• Bornholms (consumer brand) Brand since 1915 known for exquisite seafood delicacies including cod roe, fish balls, salmon pâté, fish soup, sardines, cod liver, and mussels.
• Elvira (consumer brand) Traditional and classic fish delicacies at an economical price point for everyday use, with products including tuna, kippers, and roe.
• 555 Roe (UK brand) International brand for the UK market featuring premium roe products, including the award-winning Salmon Roulade.
• Dronningen (foodservice brand) Named after Queen Alexandrine since 1933, the Dronningen brand specializes in fish delicacies for professional kitchens, including mackerel in tomato sauce in various sizes including organic variants.
• Amanda Luksusrogn Classic cod roe with 70% roe content from MSC-certified sustainable fisheries; crispy texture, Keyhole labeled, developed in Kerteminde.
• Amanda Stegt Fiskefilet Ready-to-heat golden fried fish fillets with crispy breading made from Japanese plaice (ising); Keyhole labeled, high protein, from MSC-certified fisheries.
• Amanda MSC Yellowfin tun i vand Premium MSC-certified yellowfin tuna in water with a fresh, clean taste profile and firm pieces; Keyhole labeled, high protein, low fat.
• Amanda MSC Yellowfin tun i solsikkeolie Premium MSC-certified yellowfin tuna in sunflower oil; firm, juicy pieces in mild oil that preserves succulence and enhances flavor, high protein.
• Elvira MSC tun i tomat Everyday MSC-certified tuna in sweet tomato sauce; high protein, low fat, suitable for families.
• Amanda MSC Panerede Fisk (foodservice) Juicy, tender fish fillets and portions with crispy golden breading available in three versions (breaded, pre-fried, fried) for professional kitchens; made from MSC-certified plaice, saithe, and dab.
• Amanda Torskerogn Nuggets & Burgers (foodservice) Innovative fish version of traditional nuggets and burger patties made from cod roe with crispy tempura coating, designed for professional kitchens, buffets, and canteens.
• 555 Amanda Salmon Roulade (international) Ready-to-use Salmon Roulade with 96% ASC-certified salmon content, high protein and Omega-3, suitable for salads or sandwiches; won The Sammies Award 2025 (Best New Ingredient) and Quality Food Awards 2024 Gold.
• Amanda Makrelfilet i økologisk tomatsauce Premium naturally skinned mackerel fillet in organic tomato sauce, Keyhole and Omega-3 labeled.
• Amanda Smørbar Torskerogn (tube) Spreadable cod roe in practical tube made from MSC-certified cod; mild taste, limited waste, convenient for work or school.
• Glyngøre Skipjack Tun i vand (foodservice) Skipjack tuna in water in practical aluminum pouch (3000g) for foodservice; firm texture, delicate taste, Keyhole labeled, available in various sizes including 1000g and 1700g.

Quantifiable outcome

• Products help consumers meet the recommended 350g fish per week
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• InsulacoreStrategic or Co-development Partner · 1 January 2017Amanda Seafoods became part of the Nordic seafood group Insula in January 2017. Insula comprises 17 fish processing companies across Nordic countries, providing Amanda with greater opportunities for innovation, product development, and strengthening its position as Denmark's premier seafood supplier. Amanda's sustainability strategy is integrated with Insula's overarching goals.
• InsulacoreStrategic or Co-development PartnerAmanda is part of the Nordic seafood group Insula, which enables the company to develop exciting, delicious, and flavorful fish products with greater opportunities and a strong position as Denmark's one-stop-seafood supplier.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• StarKist (Dongwon Industries): StarKist is a major US and global canned tuna brand owned by Dongwon Industries, operating at significantly larger scale than Amanda. While focused primarily on the Americas, it represents a relevant incumbent comparable on product format, MSC/ASC certifications, and shelf-stable seafood manufacturing scale.
• Century Pacific Food: Century Pacific Food is a leading Asian packaged seafood and canned goods manufacturer (including tuna and sardines). It is comparable as a large-scale canned seafood manufacturer with similar MSC/ASC commitments and retail distribution models across multiple geographies.

Direct peers

• Princes Group: Princes is a major UK-based canned foods manufacturer (tuna, sardines, mackerel) that competes with Amanda in British retail and foodservice. It shares the same packaged seafood product formats, MSC/ASC sustainability credentials, and large-scale grocery distribution model.
• King Oscar: King Oscar is a Norwegian premium canned seafood company specializing in sardines, mackerel, and tuna. It directly competes with Amanda in premium canned/branded seafood across European retail and shares the Nordic heritage positioning and Royal Warrant-style premium branding.
• Royal Greenland: Royal Greenland is Denmark's largest seafood company, producing similar value-added seafood products (crab, shrimp, fish) for retail and foodservice. It is the most direct Danish seafood peer, sharing Amanda's customer base, retail channels, and Nordic sourcing infrastructure.
• Petit Navire (Thai Union): Petit Navire is a leading French canned tuna and sardine brand owned by Thai Union. It is directly comparable as a heritage-branded European canned seafood company competing across retail channels with similar MSC-certified product positioning.
• John West (Thai Union Group): John West is a leading UK and European canned seafood brand competing directly with Amanda's 555 Roe brand in the British market. It shares the same canned fish product format, retail distribution channels, and MSC-certified sustainability positioning.
• Mareblu (Bolton Group): Mareblu is an Italian canned tuna brand owned by Bolton Group, competing in European retail with similar value-added canned seafood products. It shares Amanda's focus on canned fish innovation, MSC certification, and multi-tier retail distribution.
• Saupiquet (Bolton Group): Saupiquet is a French canned seafood brand (tuna, sardines, mackerel) owned by Bolton Group. It directly competes with Amanda in European retail and foodservice, sharing similar value-added canned fish products and sustainability certifications.

Others

• Skagerrak Seafood (Insula Group): Skagerrak and other Insula group companies are direct peers within the same parent organization. They share Nordic seafood sourcing, processing capabilities, and the Insula value chain, providing the closest operational benchmark for Amanda's cost structure and product portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmandaSeafoods
• Instagraminstagram.com/amandaseafoods
• LinkedInlinkedin.com/company/amanda-seafoods-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanda Seafoods