Mareblu

What Mareblu does

Mareblu SRL is an Italian consumer packaged goods company headquartered in Milan that produces and distributes canned seafood products, primarily canned tuna, mackerel, and ready-to-eat salads, under the heritage Mareblu brand. The company was founded in the 1990s and built its brand identity through iconic television campaigns such as "Rosa di Mare" and "VeroSapore"; in 2011 it implemented full product traceability on all tuna cans, and in 2019 it introduced the proprietary "Non si sgocciola" (no-drain) format containing 80% tuna and 16% olive oil. Mareblu SRL is a wholly-owned subsidiary of Thai Union Group, the Thai-based global seafood conglomerate, which provides procurement scale, processing infrastructure, and corporate governance including the SeaChange 2030 sustainability program.

The product portfolio has expanded meaningfully in 2025 with three new lines: ActivePRO, a high-protein line for fitness consumers with 16g protein per serving; Plant Power, the company's first fully plant-based line using soy/wheat gluten proteins and algae-derived Omega 3; and Frigò, a refrigerated shredded tuna line. Core product technology centers on canned seafood processing and preservation, including steam cooking for the fitness-oriented lines, and on the traceability system that lets consumers identify tuna species and fishing zone from an on-pack code. The brand holds MSC certification for sustainable fishing and has maintained a 10+ year partnership with Legambiente on marine conservation.

Mareblu sells through mass-market Italian retail (supermarkets, hypermarkets, grocery stores) and a direct e-commerce site, targeting three customer groups: fitness-conscious consumers, vegetarians/vegans, and general Italian consumers seeking convenient, quality canned seafood. The company is privately held with 11-50 employees and a registered share capital of €100,000; no public revenue figures are disclosed. Revenue mechanics are standard CPG wholesale/retail unit sales at undisclosed retail price points, with marketing conducted through social media (Facebook, Instagram, LinkedIn), brand blogs, recipe content, and historical television advertising.

Name

Mareblu

Legal name

Mareblu SRL

Website

https://mareblu.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Mareblu is an Italian canned seafood brand (Mareblu SRL) and wholly-owned subsidiary of Thai Union Group, producing and distributing canned tuna, mackerel, and ready-to-eat salads through Italian mass-market retail and e-commerce, with fitness (ActivePRO) and plant-based (Plant Power) extensions launched in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Mareblu generates revenue through the sale of canned seafood products including tuna, mackerel, and prepared salads. Products are sold through retail channels across Italy with one-time purchase transactions at consumer price points.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mareblu is an Italian branded producer of canned seafood, primarily offering tuna, mackerel, and seafood-based salads packed in cans and glass jars for the consumer retail market. The company sells its products under its own Mareblu brand and sub-brands (such as Non si sgocciola, VeroSapore, ActivePRO, Plant Power, and Frigò) through Italian retail chains and its own e-commerce site.

Product overview

Mareblu is an Italian seafood brand (a Thai Union Group company) offering a comprehensive portfolio of canned and preserved fish products. The core offering centers on canned tuna (tonno in latta) and glass jarred tuna (tonno in vetro) in various formats including olive oil, natural, and light variants. Key sub-brands include: Non si sgocciola (convenience-focused draining-free tuna since 2019), VeroSapore (premium extra virgin olive oil tuna), ActivePRO (high-protein fitness line launched 2025 with 16g protein per serving), Plant Power (first fully plant-based line launched 2025 using soy proteins and algae Omega 3), and Frigò (shreddable refrigerated tuna launched 2025). The portfolio also includes mackerel (sgombro), ready-to-eat salads (220g and 160g formats), and specialty products. Products are MSC-certified for sustainable fishing with full traceability available online.

Differentiator

Problem solved

Functional benefit

Products and services

• Tonno Mareblu (canned tuna) Italian-branded canned tuna sold in supermarkets and hypermarkets across Italy for everyday household consumption.
• Tuna in glass jars Canned tuna line offered in glass jar packaging as an alternative format to traditional cans, positioned for consumers preferring visible, premium-looking packaging.
• Mareblu Mackerel Canned mackerel products marketed under the Mareblu brand for Italian household consumption as an alternative canned fish protein.
• Mareblu Seafood Salads Ready-to-eat seafood-based salads sold under the Mareblu brand for convenient household meals.
• Non si sgocciola Mareblu sub-brand focused on low-drain, convenience-oriented canned tuna packaging.
• VeroSapore Mareblu sub-brand positioned around authentic taste and quality of canned tuna.
• ActivePRO Mareblu sub-brand positioned for high-protein dietary needs in canned tuna.
• Plant Power Mareblu sub-brand offering plant-based seafood-style products for consumers seeking meat/fish alternatives.
• Frigò Mareblu sub-brand targeting children and family consumption of canned tuna-based products.

Quantifiable outcome

• ActivePRO products contain 30% more protein than average of best-selling fish salads (Nielsen data)
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LegambientecoreStrategic or Co-development Partner · 1 January 2012Mareblu has been a partner of Legambiente for over 10 years, collaborating on environmental initiatives including the 'Spiagge e Fondali Puliti' (Clean Beaches and Seabeds) project. This partnership involves direct citizen engagement in environmental protection and waste sorting promotion, demonstrating Mareblu's commitment to marine ecosystem preservation.
• Thai Union GroupcoreStrategic or Co-development PartnerMareblu is a wholly-owned subsidiary of Thai Union Group, one of the world's largest seafood companies. As part of Thai Union, Mareblu follows the group's sustainability standards and participates in global sustainability initiatives like SeaChange® 2030. Thai Union provides operational infrastructure, global sourcing capabilities, and corporate governance.
• MSC (Marine Stewardship Council)coreStrategic or Co-development PartnerMareblu products carry MSC certification for sustainable fishing practices. The MSC is an international non-profit organization that sets standards for sustainable fishing. Mareblu's compliance with MSC standards demonstrates their commitment to responsible sourcing and seafood sustainability.
• SeaChange® 2030coreStrategic or Co-development PartnerSeaChange 2030 is Thai Union Group's ambitious sustainability program that Mareblu participates in. The program aims to reshape the seafood industry with solutions for people and planet, focusing on restoring and protecting ecosystems, human rights, climate initiatives, biodiversity, and circularity.
• Water Defenders Alliance (LifeGate)minorStrategic or Co-development PartnerMareblu is a partner of the Water Defenders Alliance of LifeGate, contributing to initiatives to clean seas from plastics and microplastics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Princes Group: Princes Group is a major European packaged seafood company offering canned tuna, sardines, and seafood products across multiple brands, comparable to Mareblu's product breadth and grocery distribution model.
• Chicken of the Sea (Thai Union): Chicken of the Sea is Thai Union Group's flagship global canned tuna brand; as a sister brand under Mareblu's parent, it shares product formats, sourcing capabilities, and innovation platforms with Mareblu.
• John West: John West is a large European canned tuna brand with broad multi-country distribution; it competes with Mareblu's premium formats and provides a benchmark for branded seafood at scale.

Emerging players

• Heura: Heura is a European plant-based protein brand extending into seafood alternatives; it overlaps with Mareblu's newly launched Plant Power line in the alt-protein seafood category.

Direct peers

• Rio Mare (Bolton Group): Rio Mare is the leading Italian canned tuna brand and Mareblu's closest competitor, offering a similar portfolio of canned tuna, mackerel, and seafood salads through Italian retail under Bolton Group.
• Star (Conserve Italia): Star is an Italian canned fish and vegetable brand owned by Conserve Italia, competing with Mareblu in Italian grocery across canned tuna and seafood-based salads.
• Nostromo: Nostromo is a historic Italian canned tuna brand competing with Mareblu across mainstream Italian grocery channels with traditional canned and preserved seafood products.
• Callipo: Callipo is an Italian tuna processor and brand with vertically integrated production, competing with Mareblu in premium and mainstream canned tuna segments in Italy.
• Saupiquet: Saupiquet is a European canned seafood brand (tuna, sardines, mackerel) with presence in Italian retail, offering comparable shelf-stable seafood formats to Mareblu's core range.
• Asdomar: Asdomar is an Italian canned tuna brand focused on sustainable sourcing (FAD-free and pole-and-line), competing with Mareblu's MSC-certified positioning in the Italian retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tonnomareblu
• LinkedInlinkedin.com/company/mareblu
• Instagraminstagram.com/tonno.mareblu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mareblu