Imagix

What Imagix does

Imagix is a US-based consumer electronics startup founded in 2025 that designs and sells a holographic companion device for children. The hardware projects interactive animated characters (Ellie the Fairy and Ember the Dragon) inside a crystal ball form factor, enabling children to converse with the characters through natural language dialogue powered by conversational AI. The device is paired with a companion mobile application that delivers over 50 hours of screen-free content including storytelling, educational quizzes, and homework assistance, with parental controls for monitoring and management.

The company's product is targeted at the children and families segment, positioned as a screen-free alternative to traditional screen-based entertainment and edutainment. Imagix's revenue model is hardware sales, with the device sold at a $199 price point through Best Buy retail stores in limited quantities during the holiday 2025 launch. Distribution is concentrated in a single channel partnership with Best Buy in the United States, with no disclosed international markets or additional retail partners at launch. The company was founded by former executives from Arcade1Up, WowWee, and major entertainment studios, but no funding rounds, employee count, or revenue figures are publicly disclosed. Only one product line is currently in market, with no announced follow-on products or subscription revenue streams.

Name

Imagix

Website

https://imagix.be

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Imagix is a US-based startup that sells a $199 holographic companion device for children featuring AI-powered animated characters inside a crystal ball, distributed exclusively through Best Buy in the United States.

Ownership category

akta.pro rank

Product category

Cinema Exhibition

NAICS

Motion Picture and Video Exhibition (51213), Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Movie theater chain
• Cinema exhibition services
• Film screening operations
• Event venue rental
• School educational programs

Headquarters

HQ city

Mons

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of the Imagix holographic companion device at $199 per unit through Best Buy retail stores. One-time hardware purchase generating immediate revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Core offering

Imagix is a Belgian cinema chain operating movie theaters in the Wallonia region, offering film screenings including IMAX premium format, hosted events, B2B venue rental, school programs, birthday party packages, gift vouchers, and a student program. The company has been operating since 1993 and serves both individual consumers and businesses through dedicated portals.

Product overview

Imagix offers a holographic companion device ecosystem consisting of a physical crystal ball device featuring interactive animated characters (Ellie the Fairy and Ember the Dragon), paired with a companion mobile app that delivers educational content including storytelling, quizzes, and homework assistance. The device uses conversational AI technology to enable natural dialogue between children and the holographic characters, providing screen-free interactive entertainment with parental controls.

Differentiator

Problem solved

Functional benefit

Products and services

• Movie screenings Core offering of film exhibition at Imagix cinema locations, with current showtimes listed weekly and a separate coming-soon schedule for upcoming releases. Customers can browse by date, format, event, genre, and version (language).
• IMAX film screenings Premium film format screenings using IMAX projection technology, offering enhanced viewing experiences at select Imagix locations. Promoted via dedicated banners for major releases.
• B2B venue rental and event hosting Private event hosting and venue rental services for businesses and organizations, accessible through a dedicated B2B portal at imagix-b2b.be. Targets companies seeking corporate events, private screenings, or branded entertainment experiences.
• Birthday party packages (Annimagix) Birthday party hosting packages at cinema locations, designed for children's parties and group celebrations, combining movie screenings with party hosting services.
• School programs (Scolaire) Educational programs and school group bookings for students, accessible through a dedicated schools portal at imagix-scolaire.be. Designed for class outings and student cinema visits.
• Student program (My Imagix Students) Dedicated student loyalty program with benefits and services, accessible through a separate student portal at imagix-students.be. Targets students with member-specific cinema offerings.
• Gift vouchers (Chèque-Ciné) Gift voucher system (Chèque-Ciné) allowing customers to purchase cinema vouchers that can be redeemed at any Imagix location, supporting gift-giving and bulk purchases.
• Hosted cinema events Special scheduled cinema events including one-night-only film screenings, marathons, and themed events, listed on a dedicated events schedule on the main ticket site.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Best BuycoreChannel Partner/ Reseller/ Distributor · 4 November 2025Best Buy serves as the primary retail distribution partner for Imagix's holographic companion device. The product is available exclusively at Best Buy stores in limited quantities at $199, targeting the holiday season consumer gift market. Best Buy's established consumer electronics retail presence provides Imagix with national distribution and consumer access.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• CGR Cinemas: French regional cinema chain with hundreds of screens. Comparable to Imagix in family-oriented positioning and event-based programming, though primarily France-focused.
• Yorck Kinos: Independent German cinema group operating multiple screens in Germany. Comparable to Imagix in offering curated, event-based cinema experiences with strong local branding.

Broad incumbents

• Cinépolis: Major Latin American cinema chain with global operations. Comparable to Imagix in multi-screen exhibition and premium formats such as VIP seating.
• AMC Theatres: US-headquartered global cinema chain. Comparable business model to Imagix in multi-screen exhibition and premium formats, though at a much larger scale and different geography.
• Cinemark Holdings: Major US and Latin American cinema operator. Comparable to Imagix in standard theatrical exhibition, though with very different geographic focus and scale.
• Cineworld Group: One of the largest cinema operators globally. Comparable to Imagix at the category level, though materially larger and more geographically diversified.

Direct peers

• Kinepolis Group: Belgian-headquartered cinema exhibitor operating across Belgium and Europe. Most direct comparable to Imagix given shared Belgian origin, multi-screen cinema model, and overlapping customer base.
• Pathé: European cinema operator with significant Belgian and Dutch presence. Comparable to Imagix in multi-screen cinema operations, premium formats, and loyalty/premium seating models.
• UGC (Union Générale Cinématographique): Major French cinema chain with broad European footprint. Closely comparable to Imagix in multi-screen theatrical exhibition, premium formats, and ancillary revenue streams.
• Vue Cinemas: Pan-European cinema chain offering multi-screen exhibition, premium formats, and event hosting. Comparable to Imagix in core cinema operations and ancillary event revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/imagix
• Facebookfacebook.com/cinemas.imagix
• LinkedInlinkedin.com/company/cin-mas-imagix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagix