Fastrata Buana (Kapal Api Group)
Fastrata Buana is the consumer goods distribution arm of Kapal Api Group, an Indonesian privately-held food and beverage conglomerate. It markets and distributes flagship coffee brands Kapal Api and Good Day across Indonesia, alongside a vertically integrated portfolio spanning production, retail, and exports to 68 countries.
- Company typePrivate
- Founded1991
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fastrata Buana (Kapal Api Group) does
Fastrata Buana is the dedicated consumer goods distribution subsidiary of Kapal Api Group, an Indonesian privately-held food and beverage conglomerate headquartered in Jakarta. It markets and distributes the group's flagship coffee brands—Kapal Api and Good Day—through wholesale and retail channels across Indonesia, leveraging the group's vertically integrated portfolio.
The Kapal Api Group encompasses multiple wholly-owned operating subsidiaries that span the full value chain. PT. Santos Jaya Abadi (Sidoarjo) handles multinational beverage production; PT. Sulotco Jaya Abadi produces Arabica Toraja green beans; PT. Santos Premium Krimer manufactures cream inputs for consumer goods industries; PT. Agel Langgeng (established 1991) produces candy and biscuits; and Excelso (also established 1991) operates a 126-outlet retail coffee chain across major Indonesian cities. Kapal Api Global extends the group's footprint internationally, distributing more than 100 product SKUs to 68 countries.
The group's revenue model rests on branded packaged goods distribution (Fastrata Buana as the wholesale/transaction-fee arm), retail coffee sales through Excelso outlets, and international export under the Kapal Api Global banner. Customer segments are primarily Indonesian retail and wholesale markets. The company operates privately with no public listing, no disclosed investor base, and no disclosed financial figures, and maintains an ISMS-certified information security management system. There is no evidence of proprietary technology platforms, AI/ML capabilities, or app-based product offerings in the available source material.
Fastrata Buana (Kapal Api Group) firmographics
Firmographics- Name
- Fastrata Buana (Kapal Api Group)
- Legal name
- PT. Fastrata Buana
- Website
- https://kapalapiglobal.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- Fastrata Buana is the consumer goods distribution arm of Kapal Api Group, an Indonesian privately-held food and beverage conglomerate. It markets and distributes flagship coffee brands Kapal Api and Good Day across Indonesia, alongside a vertically integrated portfolio spanning production, retail, and exports to 68 countries.
- Ownership category
- akta.pro rank
Fastrata Buana (Kapal Api Group) industry classification
Industry- Product category
- Consumer Goods Distribution
- NAICS
- Beverage Manufacturing (3121), Merchant Wholesalers, Durable Goods (423), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)
- akta.pro secondary industries
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)
Keywords
Where Fastrata Buana (Kapal Api Group) is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Fastrata Buana (Kapal Api Group) business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Consumer Goods Distribution: PT. Fastrata Buana generates revenue through distributing consumer goods for Kapal Api Group brands including Kapal Api and Good Day. As a distributor, the company likely operates on a wholesale/transaction model, selling branded products to retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fastrata Buana (Kapal Api Group) product offering
Product offeringCore offering
PT. Fastrata Buana operates as the consumer goods distribution arm of Kapal Api Group, marketing and distributing quality branded products such as Kapal Api and Good Day across Indonesia. The company leverages the group's established distribution infrastructure to deliver well-known coffee and consumer beverage brands to retail and wholesale channels throughout the country.
Product overview
Fastrata Buana is a consumer goods distributor within Kapal Api Group, operating as a multi-brand beverage and food products company. The company's product portfolio centers on coffee brands (Kapal Api and Good Day) marketed through its distribution arm PT. Fastrata Buana, alongside sister business units including Excelso café chain (126 outlets), PT. Santos Jaya Abadi beverages, PT. Santos Premium Krimer cream products, PT. Agel Langgeng candy/biscuit products, and PT. Sulotco Jaya Abadi Arabica Toraja coffee. Kapal Api Global distributes over 100 products to 68 countries internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Excelso: Coffee outlet chain established in Indonesia in 1991, with 126 outlets in major cities of Indonesia.
Products and services
- Kapal Api Coffee Brand
Companies that use Fastrata Buana (Kapal Api Group)
Customer profileSegments1 record
Ideal customer profiles1 record
Fastrata Buana (Kapal Api Group) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fastrata Buana (Kapal Api Group) partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Fastrata Buana (Kapal Api Group) competitors and assessment
Company assessmentBroad incumbents
- PT. Unilever Indonesia: Large multinational FMCG with extensive Indonesian distribution and beverage portfolio. Comparable nationwide reach and channel relationships versus Fastrata Buana, though with a broader product set.
- Indofood CBP Sukses Makmur: One of Indonesia's largest FMCG conglomerates with diversified beverages, noodles and snacks. Overlaps with Kapal Api Group's diversified beverage-plus-food portfolio and similar nationwide Indonesian distribution scale.
- Starbucks Indonesia (PT. Sari Coffee Indonesia): Premier global café chain in Indonesia. Comparable to Excelso as a competing coffee retail format in major Indonesian cities, with broader international brand recognition.
- Nestlé Indonesia: Global FMCG leader with significant coffee (Nescafé) and beverage operations in Indonesia. Comparable as a broad incumbent operating across manufacturing, brand marketing and nationwide distribution in the same Indonesian coffee category.
Emerging players
- Fore Coffee: Indonesian tech-enabled coffee chain and packaged coffee brand competing for younger consumers. Comparable to Excelso in café operations and to Kapal Api/Good Day in branded packaged coffee, though with a more digital-first model.
- Kopi Kenangan: Indonesian coffee chain and packaged retail coffee brand with rapid outlet expansion. Directly comparable to Excelso in café retail and competes with Kapal Api in mass-market packaged coffee.
Direct peers
- Mayora Indah: Major Indonesian food and beverage manufacturer with strong coffee brands (Torabika) and adjacent confectionery. Directly comparable to Kapal Api Group's Santos Jaya Abadi and Agel Langgeng businesses in product mix, channel coverage and Indonesian mass-market positioning.
- Wings Food (Wings Group): Large Indonesian FMCG group with coffee, personal care and household products. Competitor across mass-market Indonesian coffee and consumer goods distribution, comparable in scale and channel reach to Fastrata Buana.
- Sido Muncul: Indonesian herbal beverages and consumer goods company with national distribution. Comparable scale of domestic distribution infrastructure and brand-led consumer goods model in Indonesia.
Regional players
- ABC President Indonesia: Indonesian food and beverage manufacturer with established coffee, tea and consumer brands. Comparable mass-market product positioning and Indonesian distribution model, with strong overlap on retail channel strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fastrata Buana (Kapal Api Group) social profiles
Digital presenceFastrata Buana (Kapal Api Group) compliance and trust
Trust signalCompliance1 record
Fastrata Buana (Kapal Api Group) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fastrata Buana (Kapal Api Group) leadership team
Management profileNumber of profiles
Fastrata Buana (Kapal Api Group) subsidiaries and ownership
Company hierarchySubsidiaries5 records
Fastrata Buana (Kapal Api Group) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fastrata Buana (Kapal Api Group) M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fastrata Buana (Kapal Api Group)
What does Fastrata Buana (Kapal Api Group) do?
PT. Fastrata Buana operates as the consumer goods distribution arm of Kapal Api Group, marketing and distributing quality branded products such as Kapal Api and Good Day across Indonesia. The company leverages the group's established distribution infrastructure to deliver well-known coffee and consumer beverage brands to retail and wholesale channels throughout the country.
Is Fastrata Buana (Kapal Api Group) a public or private company?
Fastrata Buana (Kapal Api Group) is a private company. It is classified as unknown and is currently operating.
When was Fastrata Buana (Kapal Api Group) founded?
Fastrata Buana (Kapal Api Group) was founded in 1991.
Where is Fastrata Buana (Kapal Api Group) based?
Fastrata Buana (Kapal Api Group) is headquartered in Jakarta, Indonesia, in the Asia region.
How does Fastrata Buana (Kapal Api Group) make money?
One revenue line is on record: consumer Goods Distribution.
Who are Fastrata Buana (Kapal Api Group)'s main competitors?
Broad incumbents on record are PT. Unilever Indonesia, Indofood CBP Sukses Makmur, Starbucks Indonesia (PT. Sari Coffee Indonesia) and Nestlé Indonesia. Emerging players are Fore Coffee and Kopi Kenangan. Direct peers are Mayora Indah, Wings Food (Wings Group) and Sido Muncul. ABC President Indonesia is listed as a regional player.
Does Fastrata Buana (Kapal Api Group) have an API?
No public API is recorded for Fastrata Buana (Kapal Api Group).
What industry is Fastrata Buana (Kapal Api Group) in?
Fastrata Buana (Kapal Api Group)'s product category is Consumer Goods Distribution. Its primary akta.pro industry code is AFAIAGAD, Coffee, Tea & Cocoa Beverage Wholesale, with a secondary code of AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 3121 and its SIC code is 2080.