Fastrata Buana (Kapal Api Group)

What Fastrata Buana (Kapal Api Group) does

Fastrata Buana is the dedicated consumer goods distribution subsidiary of Kapal Api Group, an Indonesian privately-held food and beverage conglomerate headquartered in Jakarta. It markets and distributes the group's flagship coffee brands—Kapal Api and Good Day—through wholesale and retail channels across Indonesia, leveraging the group's vertically integrated portfolio.

The Kapal Api Group encompasses multiple wholly-owned operating subsidiaries that span the full value chain. PT. Santos Jaya Abadi (Sidoarjo) handles multinational beverage production; PT. Sulotco Jaya Abadi produces Arabica Toraja green beans; PT. Santos Premium Krimer manufactures cream inputs for consumer goods industries; PT. Agel Langgeng (established 1991) produces candy and biscuits; and Excelso (also established 1991) operates a 126-outlet retail coffee chain across major Indonesian cities. Kapal Api Global extends the group's footprint internationally, distributing more than 100 product SKUs to 68 countries.

The group's revenue model rests on branded packaged goods distribution (Fastrata Buana as the wholesale/transaction-fee arm), retail coffee sales through Excelso outlets, and international export under the Kapal Api Global banner. Customer segments are primarily Indonesian retail and wholesale markets. The company operates privately with no public listing, no disclosed investor base, and no disclosed financial figures, and maintains an ISMS-certified information security management system. There is no evidence of proprietary technology platforms, AI/ML capabilities, or app-based product offerings in the available source material.

Name

Fastrata Buana (Kapal Api Group)

Legal name

PT. Fastrata Buana

Website

https://kapalapiglobal.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Fastrata Buana is the consumer goods distribution arm of Kapal Api Group, an Indonesian privately-held food and beverage conglomerate. It markets and distributes flagship coffee brands Kapal Api and Good Day across Indonesia, alongside a vertically integrated portfolio spanning production, retail, and exports to 68 countries.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Beverage Manufacturing (3121), Merchant Wholesalers, Durable Goods (423), Petroleum Bulk Stations and Terminals (424710)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Consumer goods distribution
• Coffee brand distribution
• FMCG wholesale
• Beverage marketing
• Branded product distribution

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Goods Distribution: PT. Fastrata Buana generates revenue through distributing consumer goods for Kapal Api Group brands including Kapal Api and Good Day. As a distributor, the company likely operates on a wholesale/transaction model, selling branded products to retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PT. Fastrata Buana operates as the consumer goods distribution arm of Kapal Api Group, marketing and distributing quality branded products such as Kapal Api and Good Day across Indonesia. The company leverages the group's established distribution infrastructure to deliver well-known coffee and consumer beverage brands to retail and wholesale channels throughout the country.

Product overview

Fastrata Buana is a consumer goods distributor within Kapal Api Group, operating as a multi-brand beverage and food products company. The company's product portfolio centers on coffee brands (Kapal Api and Good Day) marketed through its distribution arm PT. Fastrata Buana, alongside sister business units including Excelso café chain (126 outlets), PT. Santos Jaya Abadi beverages, PT. Santos Premium Krimer cream products, PT. Agel Langgeng candy/biscuit products, and PT. Sulotco Jaya Abadi Arabica Toraja coffee. Kapal Api Global distributes over 100 products to 68 countries internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Excelso: Coffee outlet chain established in Indonesia in 1991, with 126 outlets in major cities of Indonesia.

Products and services

• Kapal Api Coffee Brand

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• PT. Unilever Indonesia: Large multinational FMCG with extensive Indonesian distribution and beverage portfolio. Comparable nationwide reach and channel relationships versus Fastrata Buana, though with a broader product set.
• Indofood CBP Sukses Makmur: One of Indonesia's largest FMCG conglomerates with diversified beverages, noodles and snacks. Overlaps with Kapal Api Group's diversified beverage-plus-food portfolio and similar nationwide Indonesian distribution scale.
• Starbucks Indonesia (PT. Sari Coffee Indonesia): Premier global café chain in Indonesia. Comparable to Excelso as a competing coffee retail format in major Indonesian cities, with broader international brand recognition.
• Nestlé Indonesia: Global FMCG leader with significant coffee (Nescafé) and beverage operations in Indonesia. Comparable as a broad incumbent operating across manufacturing, brand marketing and nationwide distribution in the same Indonesian coffee category.

Emerging players

• Fore Coffee: Indonesian tech-enabled coffee chain and packaged coffee brand competing for younger consumers. Comparable to Excelso in café operations and to Kapal Api/Good Day in branded packaged coffee, though with a more digital-first model.
• Kopi Kenangan: Indonesian coffee chain and packaged retail coffee brand with rapid outlet expansion. Directly comparable to Excelso in café retail and competes with Kapal Api in mass-market packaged coffee.

Direct peers

• Mayora Indah: Major Indonesian food and beverage manufacturer with strong coffee brands (Torabika) and adjacent confectionery. Directly comparable to Kapal Api Group's Santos Jaya Abadi and Agel Langgeng businesses in product mix, channel coverage and Indonesian mass-market positioning.
• Wings Food (Wings Group): Large Indonesian FMCG group with coffee, personal care and household products. Competitor across mass-market Indonesian coffee and consumer goods distribution, comparable in scale and channel reach to Fastrata Buana.
• Sido Muncul: Indonesian herbal beverages and consumer goods company with national distribution. Comparable scale of domestic distribution infrastructure and brand-led consumer goods model in Indonesia.

Regional players

• ABC President Indonesia: Indonesian food and beverage manufacturer with established coffee, tea and consumer brands. Comparable mass-market product positioning and Indonesian distribution model, with strong overlap on retail channel strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kapalapi
• LinkedInlinkedin.com/company/kapalapi
• Instagraminstagram.com/kapalapi_id
• Xx.com/kapalapiglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fastrata Buana (Kapal Api Group)