CD Power

What CD Power does

CD Power Pty Ltd is an Australian energy solutions company founded in 1987 and headquartered in Wingfield, Adelaide, with additional offices in Perth (WA) and Roma (QLD). The company manufactures and supplies diesel and gas generators ranging from 1 kVA to 1,500 kVA — both as resold global brands (Kubota, Deutz, Pramac, Yanmar, Generac) and as custom-engineered units — alongside proprietary battery energy storage systems under the CDPowercell (portable) and PowerCore (industrial stationary, up to 676 kWh) brands. Its core offering combines hardware products with an integrated service stack: spare parts for all makes and models sold, Australia-wide field and workshop servicing, custom-engineered solutions including Original Design Manufacturing (ODM), and an Energy-as-a-Service (EaaS) leasing model for enterprise customers.

The business operates a hybrid go-to-market combining a B2B direct-sales motion (phone, contact form, dedicated field specialists and engineers) with an e-commerce retail storefront at cdpower.com.au carrying 147 SKUs. Revenue mechanics span one-time hardware sales, professional services (engineering, field service), and managed services via multi-year leasing contracts. The customer base is diversified across six primary verticals — Agriculture, Oil & Gas, Mining, Communities & Industry, Utilities, and Defence — with a secondary residential/SMB segment served through the online shop. Named enterprise customers include Anglicare Westbourne Park (stand-by power systems) and McCoys (EaaS deployment in the agri-sector), with Stand-Alone Power Systems (SAPS) projects targeting rural energy independence.

CD Power is a privately held company with 51–100 employees, no disclosed external investors or parent company, no subsidiaries, and no public funding events. The company is not listed on any stock exchange. Its strategic positioning combines long-tenured distribution relationships with global OEMs, proprietary battery IP, custom-engineering depth, and a recently expanded EaaS/leasing offering that points toward a managed-services growth path aligned with Australia's off-grid renewable transition.

Name

CD Power

Legal name

CD Power Pty Ltd

Website

https://cdpower.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

CD Power is an Australian energy solutions provider, founded in 1987, that supplies diesel and gas generators (1kVA–1500kVA), proprietary battery storage systems, spare parts, custom engineering, and Energy-as-a-Service leasing to agriculture, mining, oil and gas, utilities, defence, and residential customers across Australia.

Ownership category

akta.pro rank

Product category

Industrial Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Battery Manufacturing (33591), Electrical Equipment Manufacturing (33531)

SIC

Motors & Generators (3621), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Diesel generators
• Battery storage systems
• Off-grid power solutions
• Custom engineered energy
• Industrial power equipment

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Generator Sales: Sale of diesel and gas generators ranging from 1kVA to 1500kVA, including leading brands (Kubota, Deutz, Pramac, Yanmar, Generac) and custom-engineered solutions. One-time hardware purchase model.
2. Battery Systems Sales: Sale of battery storage systems including proprietary PowerCore and CDPowercell brands, as well as third-party batteries. One-time hardware purchase model.
3. Spare Parts Sales: Huge range of spare parts for every make and model of engines, generators and battery systems sold. Includes filters, gaskets, pumps, solenoids and other components from brands like Donaldson, Kubota, Deutz.
4. Field & Workshop Services: Servicing of power generation assets Australia-wide, ensuring reliable power maintenance and support.
5. Custom Engineered Solutions: Australia-wide team of specialists and experienced electricians and engineers providing custom engineering services.
6. Leasing Solutions: Business solutions tailored to financially support the evolving energy needs of enterprises, offering Energy-as-a-Service (EaaS) for remote energy opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CD Power manufactures, supplies, and services power generation and storage equipment across Australia. Its core offering includes diesel and gas generators ranging from 1kVA to 1500kVA (reselling leading global brands such as Kubota, Deutz, Pramac, Yanmar, and Generac, alongside custom-engineered units), proprietary battery storage systems (CDPowercell LV, PowerCore SPS90, PowerCore PC100), spare parts, field and workshop servicing, and custom-engineered energy solutions including Original Design Manufacturing (ODM). The company also provides leasing/Energy-as-a-Service (EaaS) financing for enterprise customers.

Product overview

CD Power is an Australian energy solutions company offering a portfolio of power generation and storage products alongside supporting services. Its core product portfolio spans (1) diesel and gas generators ranging from 1 kVA to 1500 kVA, reselling brands including Kubota, Deutz, Pramac, Yanmar, and Generac; (2) battery systems including proprietary PowerCore stationary storage (SPS90, PC100) and the CDPowercell LV brand, alongside portable battery power stations from Pramac; and (3) industrial equipment including Generac light towers and Sollant rotary screw air compressors. These hardware products are complemented by a suite of services — spare parts (for all makes and models sold), field and workshop services, custom engineering and Original Design Manufacturing (ODM), and leasing solutions. CD Power operates as both a distributor of globally proven generator brands and an independent provider of custom battery and hybrid energy systems, serving industries including agriculture, mining, oil and gas, defence, utilities, and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• CDPowercell LV (Model: CD-LPS1100)

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pramac: Italian-headquartered manufacturer of generators, battery storage systems, and material handling equipment. Directly comparable — CD Power actively resells Pramac portable, inverter, industrial generators and portable battery stations.
• Aggreko: World leader in temporary power and temperature control solutions, with a rental/leasing model serving mining, oil & gas, utilities, and events. Closely comparable to CD Power on the off-grid industrial rental, multi-MW generator, and Energy-as-a-Service axes.
• Clarke Energy: Global distributor and integrator of gas/diesel generator sets and CHP systems, including as a Caterpillar dealer. Highly comparable to CD Power as a value-added generator distributor with custom engineering, service, and hybrid energy solutions across multiple geographies.

Broad incumbents

• Caterpillar: Manufacturer of Cat-branded generator sets, switchgear, and power generation systems sold through a global dealer network. Comparable as a major OEM whose products flow through CD Power's market and compete in similar end-use applications.
• Cummins: Global manufacturer of diesel and gas generator sets, engines, and power systems across industrial, data center, and mobile applications. Comparable as an incumbent supplier of the generator product category that CD Power resells and integrates.
• Generac: US-headquartered manufacturer of power generation equipment ranging from residential to industrial-scale, including light towers (also resold by CD Power). Comparable as a broad incumbent in the generator and energy storage category.
• Atlas Copco: Global industrial manufacturer of compressors, generators, and power solutions, including mobile and stationary gensets. Comparable as a broad incumbent whose generator and compressor lines overlap with CD Power's industrial equipment offering (e.g., Sollant compressors resold by CD Power).

Emerging players

• EnerSys: Global manufacturer of industrial batteries and energy storage solutions, including motive power and reserve power for telecom, data center, and industrial sites. Comparable on the industrial battery storage and backup-power side of CD Power's portfolio.

Regional players

• Off Grid Energy Australia: Australian specialist in Stand-Alone Power Systems (SAPS) and off-grid solar-plus-storage for rural and remote customers. Highly comparable on the SAPS/off-grid remote-power proposition that CD Power also targets with its PowerCore systems.
• Selectra Australia (Selectronic / PowerPlus Energy ecosystem): Australian-focused off-grid and hybrid energy solutions providers including inverter and battery specialists. Comparable as regional competitors in the Australian residential and commercial off-grid market CD Power serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cdpoweronline
• LinkedInlinkedin.com/company/cd-power
• Instagraminstagram.com/cdpower_
• Xx.com/cdpowerteam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CD Power