Innotec

Name

Innotec

Legal name

Mirari Nederland B.V.

Website

https://innotec.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Innotec is a Dutch specialty-chemicals distributor selling 200+ professional adhesives, sealants, lubricants, primers and cleaners through a closed B2B webshop and field-sales specialists to construction, industrial and mobility trades across the Netherlands.

Ownership category

akta.pro rank

Product category

Industrial Adhesives and Sealants

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (32552), Adhesive Manufacturing (325520), Soap and Cleaning Compound Manufacturing (32561), Gasket, Packing, and Sealing Device Manufacturing (339991)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Seals, Gaskets & Fluid Connectors (O-rings, packings, rotary seals, quick couplers) (IMAHAGAI)

Keywords

• Industrial adhesives
• Construction sealants
• Professional lubricants
• Chemical bonding systems
• Automotive repair chemicals

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Innotec generates revenue through direct B2B product sales via its proprietary webshop. Customers (professionals with KVK registration) purchase adhesives, sealants, lubricants, cleaning agents, tapes, primers, coatings, and application tools. Pricing follows a volume/staffel model with lower unit prices for larger orders. Free shipping is provided for orders above €150.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Innotec distributes more than 200 professional chemical products — sealants, adhesives, lubricants, cleaners, tapes, primers, and coatings — through a B2B-only webshop for registered Dutch businesses (KVK registration required), complemented by field-specialist on-site demonstrations and seven integrated system solutions (facade plate bonding, stone strip bonding, joint and sealing, wet-room waterproofing, airtight construction, teak deck bonding, windshield replacement) targeting construction, industry, and mobility professionals.

Product overview

Innotec is a Dutch professional chemical products company distributing over 200 products for maintenance, repair, and assembly across construction, industry, and mobility sectors. The product portfolio centers on five main categories: (1) Kitten en lijmen (sealants and adhesives including MS polymers, cyanoacrylates, 2-component products), (2) Reinigingsmiddelen (cleaning products including degreasers, hand cleaners, graffiti removers), (3) Tapes en zelfklevende materialen (tapes and self-adhesive materials), (4) Oliën en vetten (oils and greases including penetrating oils, lubricants, food-grade products), (5) Primers, coatings en lakken (primers, coatings, and lacquers), and (6) Verwerkingsmaterialen (application tools and accessories). The company also offers seven integrated system solutions: Gevelplaat Verlijmingssysteem (facade plate bonding), Steenstrips Verlijmingssysteem (stone strip bonding as part of BrickStrip), Voeg- en afdichtingssysteem (joint and sealing for bathrooms/kitchens), Waterproof Systeem (wet room waterproofing), Luchtdicht bouwen (airtight construction), Teakdek systeem (teak deck bonding), and Ruitvervanging Systeem (windshield replacement). Notable flagship products include Pro Bond (new generation 2K cyanoacrylate), Adheseal (MS polymer sealant/adhesive), Repaplast Fix (2-component plastic repair), Deblock Oil XS (penetrating oil), and Powerbond XS330 (construction adhesive).

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Bond Next-generation 2K cyanoacrylate adhesive with semi-transparent gel formulation, specifically developed for bonding difficult-to-bond materials including low-energy recycled plastics, rubber, polycarbonate, metal, wood, and ceramics. Targeted at professional tradespeople in construction, industry, and mobility.
• Adheseal Permanently elastic bonding and sealing kit based on MS polymers, suitable for metal, plastic, rubber, and (plexi)glass with fast skin formation, rapid curing, and extreme flexibility. EMICODE EC1 Plus certified. For professional construction and industrial applications.
• Repaplast Fix Two-component adhesive with MicroEmission technology, free from H351 classification, for rapid bonding of various materials including plastic, metal, wood, recycled plastics, natural stone, metal, stainless steel, and plexiglass. Part reuse after approximately 10 minutes. For automotive, industrial, and construction professionals.
• Deblock Oil XS Mix of fast-acting rust dissolvers and lubricants that outperforms ordinary penetrating oils, with high boundary lubrication under extreme shear stress during loosening of rusty bolts or nuts. For industrial maintenance and repair professionals.
• Seal and Bond Remover Technical cleaning agent for quick and efficient removal of many types of adhesives and sealants, suitable for all metal types and most plastics. For professional surface preparation.
• Safe Seal IQ Primerless windshield bonding sealant based on MS polymer technology with approximately 15 minutes working time. For windshield replacement technicians and body shops.
• Spray Seal HS Aromatic-free, sprayable body sealant for waterproof system applications and sheet-metal finishing. For automotive body professionals.
• Easy Seal XS Permanently elastic sealing adhesive designed for joint and waterproofing applications with fast skin formation. For professional sealing applications in construction.
• Structure Seal Unique permanently elastic sealing adhesive based on high-quality MS polymers. For construction sealing applications.
• Powerbond XS330 High-quality bonding sealant with high initial adhesion, used as the primary adhesive in the Steenstrips Verlijmingssysteem. For construction professionals.
• Gevelplaat Verlijmingssysteem (Facade Plate Bonding System) Innovative system for bonding facade plates to wooden or aluminium substructures using Multisol Project cleaner, Imprisol Primer, fixation tape, and Adheseal Project adhesive. For construction contractors, facade builders, and architects.
• Steenstrips Verlijmingssysteem (Stone Strip Bonding System) Complete BrickStrip system for bonding stone strips including Powerbond XS 330 adhesive, Imprisol Primer, and Seal Guard for professional installation on various substrates. For facade contractors and building-material distributors.
• Voeg- en afdichtingssysteem (Joint and Sealing System) Joint and sealing system for high-quality finishing of bathrooms and kitchens using Seal and Bond Remover, Acti-Prim, Easy Seal XS, and Seal Fluid. For professional installers.
• Waterproof Systeem (Wet Room Waterproofing) Complete waterproofing system for wet rooms such as bathrooms using Adheseal for corners, Spray Seal HS for waterproofing, and Sealer Applicator, achieving full waterproofing in 24 hours. For bathroom and wet-room installers.
• Luchtdicht bouwen (Airtight Construction System) System for airtight construction preventing air escape through seams and gaps in building envelopes. For construction and prefab-building professionals.
• Teakdek systeem (Teak Deck Bonding System) Innovative system for bonding teak with the teak deck system on marine vessels. For boat builders and marine professionals.
• Ruitvervanging Systeem (Windshield Replacement System) System for mounting windshields using Safe Seal IQ primerless bonding adhesive. For windshield replacement technicians and auto body shops.
• Innotec 2K-Reparatiekoffer (2K Repair Case) Product kits containing high-quality 2K adhesives for construction and industrial repair applications, available in separate bouw (construction) and industrie variants. For professional repair technicians.
• Free On-Site Product Demonstration Service Specialist field-sales service where Innotec representatives visit customer sites free of charge to demonstrate products and systems in real working conditions and provide tailored application advice. Available across construction, industry, and mobility sectors in the Netherlands.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BrickStripcoreChannel Partner/ Reseller/ DistributorBrickStrip is a formal partnership between facade material suppliers and Innotec, focused on the stone strip bonding system. Partners promote the complete system including Innotec adhesives alongside their own facade products (stone strips, panels, substructures), offering professionals a validated system solution. Innotec functions as the bonding/chemical system supplier within this distribution network.
• BouwCenter ConcordiacoreChannel Partner/ Reseller/ DistributorDutch building materials distributor and BrickStrip partner. Hosts professional training days (VAKDAGEN) for contractors and tradespeople featuring Innotec's BrickStrip and Rd-Panel+ StoneSystem products.
• Sinh Building Solutions / MAGOXXcoreChannel Partner/ Reseller/ DistributorMAGOXX is a facade panel and substructure system brand under Sinh Building Solutions, operating as a BrickStrip partner. Combines MAGOXX facade systems with Innotec bonding solutions for validated installation systems.
• XL-PanelminorChannel Partner/ Reseller/ DistributorFacade panel supplier and BrickStrip partner, integrating Innotec bonding products into its panel installation system.
• VandersandencoreChannel Partner/ Reseller/ DistributorLeading European brick and stone strip manufacturer and BrickStrip partner. Partners with Innotec to offer validated stone strip bonding systems using Vandersanden products combined with Innotec adhesives.
• RemixminorChannel Partner/ Reseller/ DistributorBrickStrip partner specializing in recycled/sustainable brick products, using Innotec's bonding system to enable stone strip applications on sustainable construction projects.
• StrijkerminorChannel Partner/ Reseller/ DistributorBrickStrip partner distributing Innotec's stone strip bonding system alongside its own masonry and facade materials.
• IsoVisionminorChannel Partner/ Reseller/ DistributorIsoVision partnered with Innotec on the construction of an apartment complex in Emmeloord, using Innotec bonding solutions for sustainable facade quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sika: Swiss specialty chemicals company with a major presence in construction sealants, waterproofing, bonding, and industrial adhesives. Comparable in product categories (facade bonding, wet-room waterproofing, structural adhesives) but operates at global scale with extensive R&D.
• Bostik: Global adhesives and sealants business (Arkema group) serving construction, industrial, and mobility markets with a much larger product portfolio and geographic footprint. Direct overlap with Innotec's MS-polymer sealants, 2K adhesives, and construction system solutions, but with multinational scale and broader retail distribution.
• Tremco CPG: European construction chemicals group offering sealants, waterproofing, facade bonding, and passive fire protection systems. Overlaps with Innotec's Waterproof Systeem, Gevelplaat Verlijmingssysteem, and sealant portfolio, but with broader geographic coverage and integrated systems for specifiers.
• Henkel Adhesive Technologies: World-leading adhesives, sealants, and functional coatings business serving industrial, automotive, and consumer/professional trades. Overlaps with Innotec on construction sealants, 2K structural adhesives, and surface treatment chemicals, but at vastly greater R&D and global distribution scale.
• Mapei: Italian global manufacturer of adhesives, sealants, and chemical products for the construction industry. Comparable in facade bonding systems, tile and stone adhesives, and waterproofing solutions for professionals — but operates at multinational scale with full retail and distribution channels.
• 3M Industrial Adhesives & Tapes: Global industrial adhesives, sealants, tapes, and surface treatments business serving automotive, construction, and industrial maintenance. Comparable product categories — including 2K structural adhesives, spray adhesives, and surface preparation — but at vastly greater scale and global distribution.

Direct peers

• Den Braven: European sealants and adhesives brand (now part of Bostik) historically focused on professional trades. Direct overlap with Innotec's MS-polymer sealants, silicones, PU foams, and sprayable sealants serving similar construction and industrial customers.
• Soudal: Belgian-based global manufacturer of sealants, adhesives, and PU-foams serving construction and industry. Highly comparable to Innotec's MS-polymer sealant, silicone, and 2K adhesive portfolio, with overlapping professional channel focus and a similar specialist/training-led sales approach.
• Würth: German family-owned direct-to-trade supplier of fasteners, chemicals, tools, and consumables to construction and industrial professionals. Closely comparable in B2B-only professional distribution model, volume pricing for tradespeople, and specialist field sales — though with much broader product range and international footprint.
• Berner: European family-owned B2B direct-sales supplier of chemicals, tools, and consumables for construction, automotive, and industrial trades. Highly comparable in direct-to-professional sales motion, webshop, and field-rep model targeting similar buyer personas to Innotec across the same verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InnotecNL
• Facebookfacebook.com/innotecnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innotec