Hagadone

What Hagadone does

Hagadone Corporation is a privately held, family-owned diversified conglomerate headquartered in Coeur d'Alene, Idaho, founded by Duane Hagadone in 1986. The company operates across four primary divisions: Hospitality (The Coeur d'Alene Resort, golf course featuring the world's only floating green, 8+ restaurants, a cooking school, and co-owned Best Western Plus hotels), Marine (4 marinas with 1,700+ slips on Lake Coeur d'Alene, boat sales, maintenance, moorage, and cruises), Publishing (16+ community newspapers across Idaho, Montana, and Washington, plus This Week Hawaii tourism publications with 2M+ annual circulation), and Marketing & Media (BLUE541 agency, Quicksilver creative, and Hagadone Technologies SaaS serving tourism and publishing operators).

The underlying technology stack is a hybrid of physical infrastructure (resort, marina, retail, and food service operations) and digital platforms (community newspaper CMS, SaaS products via Hagadone Technologies, and digital marketing services through BLUE541). The flagship technological/guest-experience differentiator is the patented floating green on the resort golf course, recognized by National Geographic as a one-of-a-kind feature. The publishing operations provide a regional advertising distribution moat, while Hagadone Technologies represents an attempt to productize internal publishing and tourism tools as licensable SaaS.

The business model generates revenue through multiple streams: lodging and resort room revenue, golf green fees and memberships, F&B sales across 8+ restaurants, marina slip rentals and boat sales/service, advertising in community newspapers and Hawaii visitor publications, agency fees from BLUE541 clients, and SaaS subscriptions from Hagadone Technologies. Customer segments span leisure tourists, business and corporate groups, boaters and water-sports enthusiasts, local communities, and regional advertisers. The vertically integrated structure allows Hagadone to capture multiple wallet shares per guest visit (lodging, dining, golf, marina, retail) and to cross-sell media reach to advertisers targeting the same visitor demographic.

Name

Hagadone

Legal name

The Hagadone Corporation

Website

https://hagadone.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hagadone Corporation is a privately held, family-owned diversified conglomerate based in Coeur d'Alene, Idaho, operating across hospitality (The Coeur d'Alene Resort), marine services (4 marinas, 1,700+ slips), community publishing (16+ newspapers plus Hawaii visitor publications), and marketing/media (BLUE541, Hagadone Technologies SaaS), serving tourists, boaters, local communities, and regional advertisers.

Ownership category

akta.pro rank

Product category

Hospitality & Destination Tourism

NAICS

Traveler Accommodation (7211), Scenic and Sightseeing Transportation, Water (48721), Recreational Goods Rental (532284), Boat Dealers (441222), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Water Transportation (4400), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ)

Keywords

• Resort hospitality services
• Marine boat services
• Destination tourism management
• Newspaper publishing media
• Marketing agency services

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Lodging and Resort Operations: Revenue from hotel rooms at The Coeur d'Alene Resort, Best Western Plus Coeur d'Alene Inn, and Best Western Plus University Inn. Includes convention facilities, spa services, marina, fitness center, pools, and shops. Co-ownership model with Best Western branding.
2. Golf Operations: Revenue from golf course green fees, pro shop merchandise sales, and Floating Green Restaurant dining. Course designed along shores of Lake Coeur d'Alene with lake views from nearly every hole.
3. Food and Beverage: Revenue from 8+ restaurants including Beverly's, Dockside, Tito's Italian Grill, Mulligans, Taphouse Unchained, Whispers, Cedar's Floating Restaurant, and Lakeside Lox. Also includes room service, lobby cafe, and event catering.
4. Marine Services: Revenue from boat sales (new and used), maintenance and service, moorage at four marinas (over 1,700 slips), lake cruises, fuel, supplies, rentals, boat club membership, Quick Launch service, and custom wood boat building/restoration.
5. Publishing Operations: Revenue from 16 newspapers in Idaho, Montana, and Washington; This Week Hawaii tourism publications with 2+ million annual circulation; and various regional business journals.
6. Marketing and Media Services: Revenue from BLUE541 full-service marketing agency, Coeur d'Alene Magazine, Quicksilver Studios video/photo production, Hagadone Media digital services, and Hagadone Technologies SaaS solutions for tourism and publishing markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hagadone is a family-controlled hospitality, marine, and media conglomerate operating The Coeur d'Alene Resort and a portfolio of destination properties, restaurants, golf, spa, and event venues on Lake Coeur d'Alene. It also operates a marine group (boat sales, rentals, and lake cruises), a regional newspaper and magazine publishing business, and a B2B marketing agency (BLUE541). Revenue is driven by consumer destination experiences supplemented by corporate marketing services and event hosting.

Product overview

The Hagadone Corporation is a diversified hospitality and media company operating multiple business segments across the Pacific Northwest and Hawaii. The hospitality division (Hagadone Hospitality Co.) operates The Coeur d'Alene Resort and affiliated hotels, restaurants (including Beverly's, Dockside, Tito's Italian Grill, Mulligan's, Taphouse Unchained, Whispers, Cedar's Floating Restaurant, and Lakeside Lox), The Coeur d'Alene Resort Golf Course (home to the world's only floating green), The Spa Coeur d'Alene, and the Hagadone Event Center. The marine division (Hagadone Marine Group) provides comprehensive boating services through Coeur Custom (wood boat building), Lake Coeur d'Alene Cruises, four marina facilities (Silver Beach, Boardwalk, Blackwell Island, Blackwell Island West), Quick Launch, Boat Club, Resort Boat Rentals, Wake Hut, and Murphy Maritime. The publishing division operates 16 newspapers across Idaho, Montana, and Washington (including Coeur d'Alene Press, Daily Inter Lake, Columbia Basin Herald), plus This Week Hawaii tourism publications. The marketing and media division includes Hagadone Media Group, Hagadone Technologies (SaaS for tourism and publishing markets), BLUE541 marketing agency, Quicksilver Studios, and Coeur d'Alene Magazine.

Differentiator

Problem solved

Functional benefit

Brands

• The Coeur d'Alene Resort: Flagship resort hotel located on Lake Coeur d'Alene with world-famous floating green golf course, spa, convention facilities, marina, multiple restaurants and nightlife venues.
• Coeur Custom
• Lake Coeur d'Alene Cruises
• Quick Launch
• The Marina Cantina
• This Week Hawaii
• Coeur d'Alene Magazine
• BLUE541
• Quicksilver Studios

Products and services

• The Coeur d'Alene Resort Lakefront destination resort offering lodging, dining, spa, golf, and event experiences on Lake Coeur d'Alene for leisure travelers, corporate groups, and weddings.
• The Coeur d'Alene Resort Golf Course Championship golf course with the famous floating green, available to resort guests, groups, and public tee-time players.
• The Spa Coeur d'Alene Full-service spa offering treatments and wellness services to resort guests and local visitors.
• Hagadone Event Center Dedicated event venue hosting corporate meetings, conferences, conventions, weddings, banquets, and social events.
• Best Western Plus Coeur d'Alene Inn Branded mid-scale hotel offering guest rooms and amenities to leisure and business travelers in the Coeur d'Alene market.
• Best Western Plus University Inn Branded mid-scale hotel offering guest rooms and amenities to leisure and business travelers in the University/Moscow, Idaho market.
• Beverly's Restaurant Fine-dining restaurant inside The Coeur d'Alene Resort serving resort guests and the public.
• Dockside Restaurant Waterfront restaurant at the resort marina serving casual dining to guests and visitors.
• Tito's Italian Grill Italian grill and restaurant serving casual dining to resort guests and the local market.
• Cedar's Floating Restaurant Floating restaurant on Lake Coeur d'Alene offering on-water dining experiences to resort guests and visitors.
• Hagadone Marine Group Marine dealership and service operation offering new and used boat sales, service, storage, and brokerage to boat owners and buyers.
• Lake Coeur d'Alene Cruises Scenic and dining cruise experiences on Lake Coeur d'Alene serving resort guests, tourists, and groups.
• Resort Boat Rentals Boat rental service offering short-term access to watercraft for resort guests and visitors.
• Boat Club by Quick Launch Membership-based boat club providing reservable access to a fleet of boats without ownership obligations.
• Hagadone Media Group Regional newspaper and magazine publishing business including the Coeur d'Alene Press and other community publications.
• This Week Hawaii Regional visitor and lifestyle publication serving Hawaiian tourism markets.
• BLUE541 Marketing Agency Full-service marketing and advertising agency serving B2B clients in tourism, hospitality, real estate, and banking with branding, digital, and media services.
• Quicksilver Studios In-house creative and multimedia production studio supporting Hagadone properties and external marketing clients.
• Hagadone Technologies Technology division providing SaaS platforms and technology services for marketing and operations, sold to external clients as well as used internally.

Quantifiable outcome

• Golf World Magazine Top 25 Resort Golf Shops annually
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and supporting.

• Best Western PluscoreChannel Partner/ Reseller/ DistributorHagadone Hospitality Co. co-owns and manages two Best Western Plus hotels: Coeur d'Alene Inn and University Inn in Moscow, Idaho. Both properties operate under Best Western Plus branding and standards.
• Murphy MaritimecoreStrategic or Co-development PartnerMurphy Maritime provides custom dock design, construction, and waterfront solutions on Lake Coeur d'Alene, supported by more than a century of experience across four generations. Supports marine infrastructure for Hagadone Marine Group operations.
• Boat Manufacturers (Malibu, Axis, Vertex, MasterCraft, Barletta, Harris, Regal, Cobalt)majorChannel Partner/ Reseller/ DistributorHagadone Marine Group sells new boats from multiple manufacturers including Malibu, Axis, Vertex, MasterCraft, Barletta, Harris, Regal, and Cobalt brands through their marina locations.
• Authorize.netsupportingTechnology or IntegrationThird-party payment processor for credit, debit, and payment card transactions. Customer payment card information is stored with Authorize.net for secure payment processing.
• Travel Agencies and Tour OperatorssupportingChannel Partner/ Reseller/ DistributorAuthorized licensees and travel agencies that sell Hagadone hospitality services including resort stays, golf packages, and event bookings under commission partnerships.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Vail Resorts: Operator of destination mountain resorts with integrated lodging, dining, golf, and real estate. Comparable to Hagadone as a destination resort operator at scale, though focused on ski rather than lake destinations.
• Hyatt Hotels Corporation: Global hotel operator with significant resort and leisure portfolio. Comparable to Hagadone Hospitality Co.'s multi-property lodging operations, though at much larger scale and broader geographic reach.
• Gannett: Largest U.S. newspaper publisher with hundreds of local publications and USA Today. Comparable to Hagadone Media Group's newspaper portfolio, though at significantly larger scale and broader geographic reach.
• Cedar Fair: Operator of amusement and water parks with integrated lodging, dining, and resort amenities. Comparable to Hagadone's destination hospitality model combining recreation, lodging, and F&B under one roof.

Direct peers

• Safe Harbor Marinas: Largest operator of marinas in the United States with hundreds of locations and tens of thousands of slips. Directly comparable to Hagadone Marine Group's four-marina, 1,700+ slip footprint on Lake Coeur d'Alene.
• Lee Enterprises: Major U.S. newspaper publisher operating daily and weekly publications across dozens of markets. Directly comparable to Hagadone Media Group's 16-newspaper portfolio across Idaho, Montana, and Washington.
• Boyne Resorts: Family-owned operator of ten mountain and lakeside resorts across North America with golf, spa, and recreational amenities. Highly comparable to Hagadone's resort, golf, and spa operations at the Coeur d'Alene Resort.
• MarineMax: Largest recreational boat dealer in the United States, selling new and used boats across multiple premier brands. Directly comparable to Hagadone Marine Group's boat sales operations representing Malibu, MasterCraft, Cobalt, and other brands.
• Xanterra Travel Collection: Privately held operator of destination resorts, lodges, and hospitality experiences across national parks and leisure destinations. Comparable to Hagadone as a diversified resort operator combining lodging, dining, and recreation under single ownership.

Emerging players

• Yellowstone Club: Private ultra-luxury resort and ski community in Montana with golf and exclusive member amenities. Comparable to the Coeur d'Alene Resort as a high-end destination resort with golf and exclusive lakeside positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hagadonecorp
• Facebookfacebook.com/CDAResort
• Instagraminstagram.com/cdaresort
• LinkedInlinkedin.com/company/hagadone-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagadone