What The Gym Group does

The Gym Group, operating under the legal entity The Gym Limited (company registration 05659669), is the UK's leading low-cost, high-value gym brand, running 264 gym locations across the United Kingdom and listed on the London Stock Exchange. The company provides 24-hour, no-contract gym access with three core membership tiers — Ultimate (from £24.99/month), Standard (from £19.99/month), and Off-Peak (from £15.99/month) — supplemented by fixed-term Saver memberships (3–12 months), student memberships, corporate B2B memberships, day passes, and add-ons such as Yanga Sports Water (£4/month), guest passes, and multi-gym access. It targets cost-conscious individual fitness consumers, students, and corporate clients that value flexibility, geographic reach, and predictability of monthly cost.

The underlying technology stack is centred on a digital membership platform: a mobile app (iOS and Android) that provides QR-code and 8-digit PIN contactless entry, live gym-attendance tracking, a workout hub, custom workout creation, class booking, and member self-service (freeze, payment changes, multi-gym selection). Physical infrastructure includes 24/7 CCTV with externally monitored feeds at unstaffed hours. The Gym Group integrates the FIIT workout content library (1,000+ plans) into the Ultimate tier and operates The Gym Group Academy, a CIMSPA-recognised personal trainer qualification program, while third-party self-employed personal trainers deliver PT services on site under separate agreements.

The business model is primarily subscription-revenue, with monthly direct-debit/recurring-card memberships as the core stream, complemented by upfront-paid fixed-term plans, student fixed-terms, corporate invoicing, day passes, and add-on micro-subscriptions. Distribution is direct-to-consumer via thegymgroup.com and the mobile app, supported by app-store presence, content marketing, social media, email/SMS campaigns, and partnerships such as UNiDAYS for student acquisition. The company reports no subsidiaries, no recent M&A activity, and no recent funding rounds in the supplied data, consistent with its status as a publicly listed, organically scaled operator.

Name

The Gym Group

Legal name

The Gym Limited

Website

https://thegymgroup.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Gym Group is a publicly listed UK low-cost gym operator running 264 24/7, no-contract gym locations. It serves budget-conscious individual consumers, students, and corporate clients with tiered memberships from £15.99 to £24.99 per month, supported by a mobile app, FIIT content, and opening paid access to fitness training via The Gym Group Academy.

Ownership category

akta.pro rank

Product category

Low-Cost Gym and Fitness Centres

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Low-cost gym memberships
• 24-hour gym access
• No-contract fitness
• UK fitness centres
• Corporate gym benefits

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Fees: Recurring monthly membership fees from Standard, Ultimate, and Off-Peak membership tiers. Members pay via direct debit or recurring card payment on a monthly basis.
2. Fixed-Term (Saver) Memberships: Upfront payment for 3-, 6-, 9-, or 12-month fixed-term memberships (Standard Saver, Ultimate Saver) with discounted rates compared to monthly payments.
3. Student Memberships: Fixed-term memberships (3, 6, 9, or 12 months) available to students in full- or part-time education, with proof of student status required.
4. Add-on Products: Additional products including Yanga Sports Water (£4/month), Guest Passes (up to 4 guests/month), and Multi-Gym Access add-on for Standard members.
5. Day Passes: One-time access passes available in 1-day or 3-day options, providing standard membership amenities for non-members.
6. Corporate Memberships: B2B memberships where companies pay for employee gym access via corporate invoice, with discounted rates.
7. Personal Training Sessions: Third-party independent self-employed personal trainers offer PT sessions on premises. The Gym Group does not directly earn revenue from PT sessions as they are contracted directly between trainers and members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Gym Group operates 264 low-cost gym locations across the United Kingdom, offering no-contract, flexible gym memberships with 24-hour access at most sites. Members can choose from three core monthly tiers (Ultimate, Standard, Off-Peak), as well as fixed-term Saver, Student, Corporate, and Day Pass options, supported by a mobile app with QR code entry, live attendance tracking, workout hub, and integrated FIIT workout content.

Product overview

The Gym Group operates a low-cost gym chain with 264 locations across the UK, offering no-contract, flexible membership options. The core product is a tiered membership system with three main levels: Ultimate (premium, £24.99/month, includes multi-gym access, guest passes, FIIT workouts, freeze benefits), Standard (core, £19.99/month, single gym access), and Off-Peak (budget, £15.99/month, limited hours). The company also offers fixed-term Saver and Student memberships, day passes, and corporate membership options. Supplementary add-ons include Yanga Sports Water, Multi-Gym Access, and Guest Passes. The Gym Group Academy trains aspiring personal trainers with CIMSPA-recognised qualifications. A mobile app enables contactless QR entry, live attendance tracking, workout management, and class booking. Personal Training sessions are provided by independent self-employed trainers operating under separate agreements.

Differentiator

Problem solved

Functional benefit

Brands

• The Gym Group Academy: Personal trainer qualification program that provides CIMSPA-recognised qualifications, practical coaching skills training with real clients, and flexible study options.
• FIIT
• Yanga Sports Water

Products and services

• Ultimate Membership Premium monthly gym membership offering 24/7 access to home gym, free classes, multi-gym access (4 additional gyms), guest passes (up to 4/month), free freeze (1 month/year), free FIIT plans and workouts, fitness progress tracking, and discounts on supplements and clothing. Priced from £24.99/month with joining fee from £10.
• Standard Membership Core monthly gym membership offering 24/7 access to a single specified gym location with access to the gym floor and classes. Priced at £19.99/month with joining fee from £10.
• Off-Peak Membership Budget gym membership with access during specifically allocated off-peak hours only, including free classes. 24/7 access not included. Priced at £15.99/month.
• Saver Up Front Memberships Fixed-term membership options (3, 6, 9, or 12 months) for Standard and Ultimate tiers, paid upfront at discounted rates. Includes all amenities of the respective membership type but cannot be transferred, frozen, or extended for non-use. Yanga Sports Water not available. No refunds after 14-day cooling-off period.
• Student Membership Fixed-term membership (3, 6, 9, or 12 months) available to students in full- or part-time education. Students save 25% on 12-month saver memberships. Subject to separate student terms and conditions and requires proof of student status.
• Day Passes Single or 3-day pass options providing access to standard membership amenities for non-members. Available in 1-day or 3-day options depending on gym location. 3-day passes must be used consecutively. No refunds for unused passes.
• Corporate Membership B2B membership option for companies paying for employee memberships via corporate invoice, with discounted rates. Employees follow standard membership rules; payment queries handled through corporate account owner.
• Yanga Sports Water Add-on Sports water beverage add-on providing access to flavored sports water machines at participating gym locations. Additional £4/month. After using the machine, users must wait 20 minutes before next refill. Not available with Saver memberships.
• Multi-Gym Access Add-on Add-on allowing Standard members to select 4 additional gyms to access beyond their Home Gym. Can be changed at any time free of charge, with changes taking up to 20 minutes to take effect.
• Guest Pass Add-on Add-on allowing members to invite up to 4 guests per month to join their gym session. Same guest can be invited twice per month maximum.
• Personal Training Personal training sessions booked directly with independent self-employed trainers at gym locations. Provided by third parties, not by The Gym Group, and subject to a separate agreement with each trainer. Each trainer sets their own rates.
• The Gym Group Mobile App Mobile application providing members with QR code contactless entry, live gym attendance tracking, workout hub with tailored workouts, custom workout creation, class booking, and exercise tutorial videos. Available on iOS and Android.
• The Gym Group Academy Personal training education program offering CIMSPA-recognised qualifications, practical coaching skills training with real clients, confidence building in a real gym environment, and flexible study options.

Quantifiable outcome

• 264 gym locations across the UK providing widespread accessibility
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor, core and supporting.

• Down's Syndrome AssociationminorStrategic or Co-development PartnerPartnership to launch the Inclusive Traineeship program, bringing 5 individuals with Down's syndrome into The Gym Group teams for on-the-job experience and training in the fitness industry.
• WorkFITminorStrategic or Co-development PartnerCollaboration on the Inclusive Traineeship program supporting individuals with disabilities in gaining employment experience in the fitness sector.
• FIITcoreTechnology or IntegrationFIIT workout app integration providing Ultimate members with access to 1,000+ workout plans worth over £200 annually. FIIT is described as the No.1 rated fitness app.
• Yanga Sports WatersupportingTechnology or IntegrationYanga Sports Water machines installed at participating gym locations for member hydration during workouts. Available as a £4/month add-on. Yanga is not available for Saver Up Front memberships.
• UNiDAYSsupportingGTM or Marketing PartnerStudent discount partnership providing UNiDAYS-verified students with 25% off 12-month saver memberships.
• Independent Self-Employed Personal TrainerscoreChannel Partner/ Reseller/ DistributorSelf-employed personal trainers operate on The Gym Group premises providing PT services to members. PT sessions are subject to separate agreements between trainers and members. Each trainer sets their own rates.
• CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)coreStrategic or Co-development PartnerThe Gym Group Academy provides CIMSPA-recognised qualifications for personal trainer training, ensuring quality standards for fitness professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• PureGym: PureGym is the largest direct competitor to The Gym Group in the UK low-cost, no-contract gym segment, operating a comparable multi-site subscription model with 24/7 access and tiered memberships.
• JD Gyms: JD Gyms is a UK-based low-cost gym chain owned by JD Sports Fashion, offering affordable, flexible memberships with multi-site access — directly overlapping The Gym Group's value segment and footprint strategy.
• easyGym: easyGym operates value-positioned, no-contract fitness facilities across the UK and Europe, with a 24/7 access model closely aligned to The Gym Group's offering.
• Anytime Fitness: Anytime Fitness is a 24/7 franchised gym brand with a strong UK presence, offering key-card access and global reciprocal access — overlapping with The Gym Group's accessibility-led value proposition.
• Snap Fitness: Snap Fitness operates a global franchise of 24/7 compact gyms focused on convenience and affordability, a comparable model to The Gym Group's around-the-clock, multi-site offering.

Broad incumbents

• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain, operating thousands of clubs across multiple countries. It shares The Gym Group's low-cost, high-volume subscription model but operates across continental Europe rather than the UK.
• David Lloyd Leisure: David Lloyd Leisure is a premium UK health club operator with family, racquets, and spa amenities. It competes for fitness spend at the higher end of the market that The Gym Group's Ultimate tier also targets.
• Fitness First: Fitness First is an established UK/international mid-market gym brand. While positioned above The Gym Group on price, it competes for the same mainstream fitness member and increasingly overlaps at the entry tier.

Regional players

• Better (GLL): Better, operated by GLL, runs leisure and gym facilities across the UK, often on behalf of local authorities. It is a relevant alternative for value-conscious UK consumers and competes locally with The Gym Group sites.

Others

• FIIT: FIIT is a connected fitness app and The Gym Group's content partner; it is an ecosystem participant whose workout plans are bundled into Ultimate memberships, making it strategically adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegymgroup
• LinkedInlinkedin.com/company/the-gym-group
• Instagraminstagram.com/thegymgroup
• Xx.com/thegymgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gym Group