What JRT Realty Group does

JRT Realty Group, Inc. is a privately held, woman-owned full-service commercial real estate firm founded in 1996 by CEO Jodi Pulice and headquartered at 780 Third Avenue in Midtown Manhattan. The firm delivers six interconnected service lines: strategic planning (labor analytics, location strategy, workplace strategy, portfolio intelligence), corporate real estate portfolio management, property/project/facilities management, tenant representation, leasing and property marketing, and financing and investment sales. It is the largest certified Woman-Owned Business Enterprise (WBE) commercial real estate firm in the United States, holding certifications from WBENC, NMBC, NYC Department of Small Business Services, NY State Empire State Development, and the Port Authority of NY & NJ.

The firm's client base spans Fortune 500 and institutional tenants, federal/state/city government agencies, and major property owners and developers. Notable engagements include management of a 30 million square foot Nuveen/TIAA portfolio across 48 cities and 12 states with more than 2,500 individual transactions, FDIC tenant representation across 2.9 million square feet in 97 offices nationwide, landlord agency services at One World Trade Center (3 million sf), retail leasing at the Port Authority Midtown Bus Terminal, and high-profile dispositions including the Seagram Building ($375 million) and 17 State Street ($120 million). Revenue is generated through professional services fees and commissions on transaction value and managed portfolio scope; pricing is negotiated per engagement and not publicly disclosed.

JRT sells exclusively through direct, senior-led enterprise and government sales rather than resellers or self-serve channels, supplemented by event-driven visibility at REBNY, ICSC, and MWBE gatherings and by earned media in Commercial Observer, Bisnow, Crain's New York, and citybiz. In 2022, CEO Jodi Pulice co-founded MWBE Unite, a diversity-supplier ecosystem for the built environment, extending the firm beyond a brokerage into a network platform. The firm operates with 11–50 employees and has no disclosed external investors, parent company, or acquisition activity.

Name

JRT Realty Group

Legal name

JRT Realty Group, Inc.

Website

https://jrtrealty.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

JRT Realty Group is the largest certified woman-owned commercial real estate firm in the United States, founded in 1996 and headquartered in New York. It delivers strategic planning, portfolio management, tenant representation, leasing, property management, and investment sales to Fortune 500 corporates, institutional investors, and federal, state, and city government agencies, leveraging its WBE certification to win diversity-spending mandates.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)

akta.pro secondary industry

Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)

Keywords

• Commercial real estate services
• Tenant representation services
• Property management services
• Landlord representation services
• Real estate portfolio management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services Fees: JRT Realty Group generates revenue through fees for professional real estate services including tenant representation, landlord/agency representation, portfolio management, transaction management, leasing, property management, and investment sales. Services are billed on a fee or commission basis tied to transaction value and portfolio scope.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

JRT Realty Group is a woman-owned commercial real estate firm providing full-service real estate solutions spanning strategic planning, corporate real estate portfolio management, tenant representation, leasing and property marketing, property/project/facilities management, and financing and investment sales. The firm serves Fortune 500 companies, institutional investors, and federal/state/city governments, with a specialization in helping clients meet WBE/MBE supplier diversity requirements through certified diverse-vendor contracting.

Product overview

JRT Realty Group offers a unified suite of commercial real estate services rather than a modular software platform. The company provides six interconnected service lines: Strategic Planning (labor analytics, location strategy, workplace strategy, portfolio intelligence), Corporate Real Estate Portfolio Management (portfolio management, lease administration, advisory services, business incentives, risk management, sustainability services, transaction management), Property/Project/Facilities Management (on-site property management, capital and tenant fit-out, construction management, facilities management), Tenant Representation (occupancy strategy, lease negotiations, renewals), Leasing and Property Marketing (building positioning, tenant canvassing, broker campaigns), and Financing/Investment Sales (investment sales, acquisitions, structured finance). These services are delivered by credentialed real estate professionals to corporate clients, institutional investors, and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• MWBE Unite: A one-stop shop for diverse supplier and accessible opportunities within built environment service categories

Products and services

• Strategic Planning Labor analytics, location strategy, workplace strategy, and portfolio intelligence services to help clients achieve diversity spending requirements and long-term success.
• Corporate Real Estate Portfolio Management Portfolio management, lease administration, advisory services, business incentives, risk management, sustainability services, and transaction management for corporate and institutional clients.
• Property, Project and Facilities Management On-site property management, capital and tenant fit-out, building and space modernization, design and construction management, furniture, fixtures and equipment management, budget planning, account management, and facilities management services.
• Tenant Representation Occupancy strategy development, transaction strategy and planning, lease negotiations, lease renewals, and rent review services for corporate and institutional tenants.
• Leasing and Property Marketing Building positioning, marketing strategies, tenant canvassing, broker campaigns and events, and reports and status updates for property owners and landlords.
• Financing and Investment Sales Investment sales and acquisitions, equity, debt and structured finance, and corporate finance and investment banking services.

Quantifiable outcome

• More than $3 billion in leasing and sales transactions completed by CEO Jodi Pulice, including the sale of the Seagram Building in Manhattan.
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MCCGUSA, Ltd.coreChannel Partner/ Reseller/ Distributor · 25 April 2022MCCGUSA, Ltd., a certified Minority Business Enterprise (MBE) firm and recognized real estate brokerage, consulting, and project management firm, serves as subconsultant to JRT Realty Group on the Port Authority of New York and New Jersey Midtown Bus Terminal retail leasing assignment. JRT serves as the lead firm on the assignment, representing the Port Authority. This partnership was the first in the agency's history to award a professional services team comprised entirely of diverse businesses (WBEs and MBEs).

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Colliers International: Global commercial real estate services and investment management firm. Colliers offers similar brokerage, property management, and capital markets services to corporate and institutional clients and overlaps with JRT on NYC office mandates.
• Transwestern: National commercial real estate firm with tenant representation, landlord agency, and property management services. Transwestern competes with JRT on mid- to large-cap NYC office and mixed-use leasing assignments.
• Avison Young: Privately held global commercial real estate services firm with significant NYC presence. Avison Young competes for the same landlord agency and tenant representation mandates, particularly in mid- and large-cap office leasing.
• JLL (Jones Lang LaSalle): Global full-service real estate firm with capital markets, agency leasing, property management, and advisory practices. JLL competes head-to-head with JRT for landlord and tenant mandates on trophy NYC office towers.
• Newmark Group: Public commercial real estate services and investment sales firm with strong NYC presence. Newmark competes directly with JRT in investment sales and tenant representation and has been a recent employer of JRT's recruited Managing Director, Christie Bennett.
• CBRE Group: The world's largest commercial real estate services firm, offering brokerage, property management, and investment sales across all major property types. CBRE competes for the same enterprise and institutional mandates JRT serves, and is a key source from which JRT has recruited senior talent.
• Cushman & Wakefield: Global commercial real estate services platform with brokerage, valuation, and property management. JRT's COO Andrew Judd and several Managing Directors were recruited from Cushman & Wakefield, and the firms overlap on tenant rep and landlord agency mandates for major NYC office portfolios.
• Savills: Global real estate advisory and brokerage firm with U.S. operations headquartered in NYC. Savills provides comparable landlord/tenant representation and investment sales services to institutional and government clients.

Emerging players

• Walker & Dunlop: Commercial real estate finance-focused firm expanding into capital markets and investment sales. Comparable to JRT in its investment sales and structured finance practice, particularly for institutional sellers of major NYC assets.

Others

• Real Estate Board of New York (REBNY) Member Firms: Industry association whose membership includes virtually every NYC commercial brokerage competing for institutional landlord and tenant mandates. Membership is the primary venue through which JRT builds relationships, sources deals, and wins awards such as the Henry Hart Rice and Mendik awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jrt-realty-group-inc
• Instagraminstagram.com/jrtrealtygroupinc
• Xx.com/JRTRealtyGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JRT Realty Group