Tender Ones Therapy Services

What Tender Ones Therapy Services does

Tender Ones Therapy Services (TOTS) is a private, multi-clinic pediatric therapy provider founded in 2003 by Noreen Zulaica, PT, MA, and headquartered in Dacula, Georgia. The company delivers Physical, Occupational, and Speech-Language Pathology services to children from birth through age 21 with developmental delays, motor and sensory challenges, autism spectrum disorder, cerebral palsy, Down syndrome, feeding/swallowing disorders, and related conditions. It distinguishes itself through concentrated Intensive Pediatric Therapy protocols (2-3 hours/day for 2-3 weeks), specialized pediatric equipment (Therasuit, LiteGait, Galileo Vibration Plate, MOTOmed, Interactive Metronome, VitalStim, Universal Exercise Unit, Therapeutic Listening), and a unique outdoor Paddle Boarding Aquatic Therapy program at Lake Lanier. Operations are distributed across four clinic sites in Dacula, Gainesville, Brookhaven (Atlanta), and Hamilton Mill (aquatic), staffed by board-certified pediatric specialists and bilingual clinicians.

The business model is fee-for-service pediatric therapy with diversified payer mix: the company is in-network with Georgia Medicaid, Georgia Amerigroup, and CareSource, bills all major private insurances, and offers private-pay rates; quote-based pricing follows insurance verification. A secondary, non-insured revenue stream comes from therapeutic Summer Camps (Paddle Boarding Camp, Social Skills Safari Camp, Dance Camp) that are explicitly open to non-patients, functioning simultaneously as community outreach and as a retail-priced service. Go-to-market is sales-led and referral-heavy, drawing patients via pediatrician and primary-care referrals, physician-preferred intake, self-referrals, free developmental screenings, organic social, and earned-media coverage of differentiated programs such as paddle boarding therapy.

Ownership and governance remain closely held by the founding Zulaica family: Noreen Zulaica serves as Owner/President/Physical Therapist, Bryan Zulaica as CFO and Co-Owner, and additional family members (e.g., Administrative Executive Patricia Edgar Connaire) sit in senior clinical and HR roles. The company has no disclosed outside funding, no parent company, no M&A activity, and no patents or formal regulatory approvals beyond standard clinical licensure. Revenue is not publicly disclosed; with 51-100 employees across four locations, TOTS is a stable, multi-site specialty service business whose value driver is clinical talent depth, equipment specialization, and community reputation rather than technology or scale.

Name

Tender Ones Therapy Services

Legal name

Tender Ones Therapy Services

Website

https://tenderonestherapy.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Tender Ones Therapy Services is a private pediatric therapy provider operating four clinic locations in Georgia, delivering physical, occupational, and speech-language therapy plus intensive and aquatic programs to children from birth to age 21.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM)

akta.pro secondary industries

Staff & Caregiver Training (Transfers, Safe Handling, Home Programs) (EDAKAGAK), Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM)

Keywords

• Pediatric therapy services
• Speech language pathology
• Pediatric occupational therapy
• Pediatric physical therapy
• Aquatic therapy services

Headquarters

HQ city

Dacula

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pediatric Therapy Services: Revenue generated from physical therapy, occupational therapy, and speech therapy services billed to insurance or paid privately. Services provided at four clinic locations in Georgia for children from birth to age 21.
2. Insurance Billing: In-network provider for Georgia Medicaid, Georgia Amerigroup, and CareSource. Also bills all private insurance. Financial responsibility estimates provided after insurance verification.
3. Private Pay: Special private pay rates offered for families without insurance coverage or out-of-network situations.
4. Summer Camps: Registration fees for therapeutic summer camps including Paddle Boarding Camp ($600), Social Skills Safari Camp ($350), and Dance Camp ($350). Open to both patients and non-patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tender Ones Therapy Services (TOTS) is a pediatric therapy provider delivering occupational, physical, speech, and aquatic therapy services to children from birth through age 21. Services are provided across four Georgia clinic locations (Dacula, Gainesville, Brookhaven, Hamilton Mill) using specialized equipment such as Therasuit, LiteGait, Galileo, MOTOmed, and VitalStim. Revenue is generated through insurance billing (Georgia Medicaid, Amerigroup, CareSource, private insurance), private pay, and seasonal therapeutic summer camps.

Product overview

Tender Ones Therapy Services (TOTS) is a pediatric therapy provider offering a comprehensive suite of services for children from birth through age 21. The company operates four clinic locations in Georgia (Dacula, Gainesville, Brookhaven, and Hamilton Mill). Its core service portfolio includes Pediatric Occupational Therapy, Pediatric Physical Therapy, and Pediatric Speech Therapy, each delivered by specialized therapists. The company differentiates through Intensive Pediatric Therapy programs (concentrated 2-3 week sessions), specialized Aquatic Therapy services including warm-water therapy and seasonal Paddle Boarding Aquatic Therapy, and seasonal Summer Camps (Paddle Boarding Camp, Social Skills Safari Camp, and Dance Camp). All services emphasize family-centered care and interdisciplinary collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Occupational Therapy Therapy service helping children develop skills needed for daily life activities including fine motor skills, sensory processing, feeding skills, and independence. Delivered by Occupational Therapists across the company's Georgia clinic locations.
• Pediatric Physical Therapy Therapy service focused on improving children's strength, balance, coordination, and overall mobility through targeted exercises and activities, using equipment such as LiteGait, Galileo, MOTOmed, and Therasuit at the company's Georgia clinic locations.
• Pediatric Speech Therapy Therapy service helping children build communication skills and address feeding/swallowing difficulties through speech and oral motor interventions, including VitalStim Therapy for dysphagia. Delivered by Speech-Language Pathologists.
• Intensive Pediatric Therapy Concentrated therapy program providing 2-3 hours of therapy daily for 2-3 weeks to accelerate developmental progress for children needing extra support. Hosted primarily at the Dacula location.
• Pediatric Aquatic Therapy Warm-water therapy program at the Hamilton Mill location providing a low-impact environment to improve strength, coordination, and sensory integration.
• Paddle Boarding Aquatic Therapy Seasonal outdoor therapy combining paddleboarding with therapeutic interventions on Lake Lanier (May-August) to improve balance, coordination, and core strength.
• Paddle Boarding Summer Camp Outdoor summer camp combining water and land activities at Lake Lanier to develop coordination, motor planning, sensory integration, and social skills. Priced at $600 per child per week. Open to patients and non-patients.
• TOTS Social Skills Safari Camp Half-day summer camp for children ages 6-12 focusing on building friendship skills, group work, and social confidence. Priced at $350 per child. Held 9am-12pm, July 6-10 at the Dacula location. Open to all children.
• Dance Camp Half-day creative movement camp led by an Occupational Therapist, exploring movement, music, and creativity while developing motor planning, fine/gross motor skills, and social confidence. Priced at $350 per child. Held June 22-28. Open to all children.

Quantifiable outcome

• Children achieving developmental milestones (e.g., independent walking within weeks of intensive therapy)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Behavior Frontiers: Multi-state operator of autism and ABA therapy centers serving children with autism and developmental disabilities. Comparable in clinic-based pediatric therapy delivery and insurance-billed recurring revenue model.
• BlueSprig Pediatrics: One of the largest U.S. operators of pediatric ABA and therapy centers, serving children with autism and developmental delays. Directly comparable in target patient population, clinic-based delivery model, and multi-state roll-up structure.
• Centria Healthcare: Pediatric services provider offering center-based ABA and related therapies across multiple states. Comparable target population (children with autism and developmental disabilities) and clinic-based service delivery.
• Therapy and Beyond: Multi-disciplinary pediatric therapy provider (ABA, OT, PT, speech) operating multiple centers. Comparable in integrated therapy model, insurance-billed services, and family-centered pediatric focus.
• Proud Moments ABA: Multi-site pediatric ABA therapy provider with center-based delivery. Comparable in operating model (clinic-based, insurance-billed pediatric therapy) and patient demographic, though more concentrated in ABA than TOTS' multi-discipline approach.
• St. David's Center: Minnesota-based pediatric therapy provider offering OT, PT, speech, and mental health services across multiple locations. Comparable in integrated multi-disciplinary pediatric therapy model and community-based, family-centered care.
• Hopebridge: Multi-site pediatric therapy provider operating autism, ABA, OT, PT, and speech centers across multiple U.S. states. Most direct comparable in business model — clinic-based, multi-disciplinary pediatric therapy delivered at scale, insurance-billed, intensive programs.
• Pediatric Therapy Network: California-based pediatric therapy provider offering OT, PT, and speech services to children with developmental delays and disabilities. Comparable in target population, multi-disciplinary therapy services, and family-centered approach.

Broad incumbents

• Children's Healthcare of Atlanta: Large pediatric hospital system serving the same Georgia geography as TOTS. Operates a much broader pediatric service portfolio (hospital, specialty clinics, rehabilitation) and overlaps with TOTS primarily on outpatient therapy referral pathways.

Regional players

• KidsAbility: Ontario, Canada-based pediatric therapy provider offering OT, PT, speech, and intensive therapy programs across multiple sites. Highly comparable service model and intensive therapy focus, but operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tenderones
• LinkedInlinkedin.com/company/tender-ones-therapy-services
• Instagraminstagram.com/tender_ones

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Ones Therapy Services