ByO Group

What ByO Group does

ByO Group (By.O SAS) is a French management consulting firm founded in 2001/2003 and headquartered in Paris (55 bis rue de Lyon, 75012 Paris), specialising in the development of high-performance and sustainable B2B ecosystems, with deep expertise in procurement, supply chain and supplier relationship management. The firm operates as a 'human-scale' consultancy of 11-50 employees combining strategic advisory, organisational transformation, complex operational project management, and certified training (CIPS Level 1 and 2). Its proprietary capabilities include a unique Decarbonation Toolbox organised across nearly 200 supply-chain levers (covering CAPEX, COGS, price impact and benefit timelines) and the IA/HA Initiative, a closed collective of roughly 15 major purchasing departments developing AI use cases in procurement, including the first AI purchasing agent deployed at Crédit Agricole in partnership with no-code AI vendor Digitalent.

ByO serves two primary client segments: large international private-sector groups (notably Enedis, Pernod Ricard, Air France, Axa, Alstom, Auchan, L'Oréal, LVMH, Servier, TotalEnergies, Forvia, IDEMIA, Arkema, Air Liquide, La Poste, Crédit Agricole) and French public-sector organisations including the Direction des Achats de l'Etat (DAE, since March 2020), INRAe and the Ville de Lille. It holds exclusive CIPS-certified training rights on the French market and is Qualiopi-certified for training delivery. Its go-to-market is sales-led, relationship-based advisory work executed by senior consultants with C-suite and CPO-level buyers, augmented by thought leadership (the annual Baromètre de la Souveraineté with OpinionWay), industry events (Universités des Achats), and the Boost&Connect community animation programme.

Revenue is generated primarily through project-based consulting mandates and CIPS-certified training programmes (Black Belt Procurement & Supply, decarbonation, purchasing performance, AI-enabled decision-making). Pricing is bespoke and quote-based and is not publicly disclosed. In April 2024, ByO formed an alliance with Cubik Group, and in 2026 the company is rebranding to Cubik, consolidating ByO Group, Apexagri and the former Cubik under a unified brand delivering end-to-end strategy-to-execution operations transformation services.

Name

ByO Group

Legal name

By.O SAS

Website

https://byo-group.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ByO Group is a Paris-based management consulting firm specialising in procurement, supply chain and B2B ecosystem development, serving large international enterprises (Air France, LVMH, Crédit Agricole, TotalEnergies) and French public-sector organisations through strategic advisory, transformation and CIPS-certified training, now rebranding under the Cubik group in 2026.

Ownership category

akta.pro rank

Product category

Procurement and Supply Chain Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAAAJAK

Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Procurement & Purchasing Support (P2P, Vendor Admin)

SECONDARYBPAHAHAK

Product Lifecycle, NPI & Industrialization (Design-to-Operate)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Operations & Supply Chain Consulting

Keywords

• Procurement consulting
• Supply chain management
• Strategic consulting
• Organizational transformation
• Supplier relationship management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic and Operational Consulting: By.O Group's primary revenue stream comes from consulting engagements covering strategy definition, organisational transformation, complex project management, and procurement transformation. Mandates are project-based and typically directed at C-suite and senior management of large enterprises and public sector organisations.
2. Training and Professional Development: Revenue generated from inter-company training programmes, certified by CIPS, covering procurement performance, decarbonation, and AI adoption. By.O also builds and operates purchasing academies for clients (e.g., Air France, La Poste, Direction des Achats de l'Etat). Training programmes range from 2 to 3 days and include certification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ByO Group is an international consulting firm that sells strategy, organizational transformation, complex-project operations, and training services, applied across four procurement and supply-chain expertises (Procurement & Supplier Relationship Management, Strategic Partnerships & Alliances, Commercial Positioning & Growth Strategy, and Supply Chain Structuring & Development) for large private enterprises and French public-sector bodies. Engagements are project-based consulting mandates, supplemented by CIPS-certified training programmes, inter-company training modules, bespoke purchasing academies, the proprietary Decarbonation Toolbox, and the IA/HA Initiative for AI in procurement.

Product overview

By.O Group (becoming Cubik) is an international consulting firm specializing in the development of efficient and sustainable B2B ecosystems and supply chains. The company offers a comprehensive portfolio of consulting services including Strategy Consulting, Organizational Transformation, Complex Project Operations, and Training & Competency Development. Core expertise areas cover Procurement & Supplier Relationship Management, Strategic Partnerships & Alliances, Commercial Positioning & Growth Strategy, and Supply Chain Structuring & Development. Training offerings include CIPS-certified programs (Black Belt Procurement & Supply), inter-company training modules, and specialized programs on decarbonation and purchasing performance. The company has also developed proprietary tools including a Decarbonation Toolbox with nearly 200 levers and the IA/HA Initiative for AI adoption in procurement. In 2026, By.O Group is rebranding to Cubik alongside Apexagri to offer a unified approach from strategic consulting to operational implementation.

Differentiator

Problem solved

Functional benefit

Brands

• By.O Group by Cubik: Team of experts in purchasing and ecosystems, part of the Cubik group dedicated to operations transformation

Products and services

• Strategy Consulting Strategy consulting to help companies achieve long-term growth objectives through purchasing strategy definition and alignment with corporate strategy.
• Organizational Transformation Consulting for successful organizational transformations, including change management, transformation project structuring, and operational implementation support.
• Complex Project Operations Operational management of complex projects to secure activities and achieve results, including project management methodologies and stakeholder coordination.
• Training and Competency Development Training programmes to develop and sustain purchasing competencies within organizations, including CIPS-certified programmes, inter-company training, and bespoke purchasing academies.
• Procurement and Supplier Relationship Management Expertise in procurement transformation and supplier relationship development, including purchasing roadmap construction, category strategies, supplier academies, and supplier partnership development.
• Strategic Partnerships and Alliances Development of effective strategic partnerships including alliance strategy definition, target identification, cooperation agreement negotiation, and M&A process management.
• Commercial Positioning and Growth Strategy Services for impactful commercial strategies including positioning development, new market attack strategies, partnership structuring, and response to complex public tenders.
• Supply Chain Structuring and Development Expertise in structuring and developing supply chains for upstream market control, including actor mapping, supply chain strategy, and risk management.
• Inter-Company Training Modules Certifying training modules offered to multiple organizations, covering decarbonation actions, purchasing performance plans, and AI utilization. Includes more than 8 modules in 2–3 day formats delivered in Paris, Nantes, Lyon, and Toulouse.
• Black Belt Procurement & Supply Training (CIPS Certified) Advanced certification training for procurement professionals, CIPS-certified to develop decisive career impact and concrete, sustainable performance for enterprises.
• Decarbonation and Procurement Performance Training Training programme combining economic performance and sustainability in procurement, helping participants understand how to reduce carbon footprint while improving financial results.
• Purchasing Performance Plan Training Training to identify opportunities, master impacts, and establish realistic action plans for purchasing performance improvement.
• Decarbonation Toolbox Unique procurement toolkit covering nearly 200 levers organized by supply chains, markets, and practices, helping buyers identify decarbonation levers, determine which actors to engage with, and anticipate CAPEX, COGS, price, and timeline impacts.
• IA/HA Initiative Collective initiative bringing together purchasing departments to explore and demonstrate the concrete added value of AI in Procurement. Developed 10 use cases including the first AI agent for purchasing automation, deployed with Crédit Agricole for recurring purchase automation.

Quantifiable outcome

• Trained and certified 550 public buyers through the DAE programme since March 2020
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Cubik GroupcoreStrategic or Co-development Partner · 1 April 2024By.O Group announced an alliance with Cubik Group in April 2024. Following this, By.O became part of the Cubik group, with By.O becoming the team's expert in purchasing and ecosystems within the broader Cubik offering. The new unified brand (Cubik) offers an end-to-end approach from strategic consulting to operational implementation across all performance levers. The rebranding from By.O to Cubik represents a significant consolidation of expertise under a single brand.
• DigitalentcoreTechnology or Integration · 1 October 2023By.O Group partnered with Digitalent, a French start-up specialising in data and no-code AI, to promote and accelerate the adoption of AI solutions in purchasing. The partnership leverages Digitalent's MIA no-code AI platform and By.O's procurement consulting expertise. Joint activities include the IA/HA Initiative — a closed club of ~15 purchasing departments developing AI use cases in procurement, including the first AI purchasing agent for Crédit Agricole. By.O provides domain expertise and use case identification; Digitalent provides the no-code AI technology and implementation.
• OpinionWaymajorStrategic or Co-development Partner · 1 January 2021By.O Group partnered with OpinionWay to produce the Baromètre de la Souveraineté (Sovereignty Barometer), an annual survey measuring French executives' perception of corporate sovereignty levels. The partnership produces research publications (2021, 2022, 2025 editions) that position By.O as a thought leader on economic sovereignty and supply chain resilience.
• Direction des Achats de l'Etat (DAE)coreStrategic or Co-development Partner · 1 January 2020By.O Group has been commissioned by the Direction des Achats de l'Etat (DAE) since March 2020 to design and deliver a public procurement training programme. The programme alternates between training, assessment of achievements, and application of purchasing tools and techniques. 550 public buyers have been trained and certified under this programme.
• CIPS (Chartered Institute of Procurement & Supply)majorChannel Partner/ Reseller/ DistributorBy.O Group is the exclusive CIPS-certified training partner on the French market. Participants in By.O's training programmes benefit from certification by CIPS at levels 1 and/or 2. By.O constructs and runs purchasing academies with CIPS-accredited programmes for clients including DAE, Air France, and La Poste.
• Institut de la gestion publique et du développement économique (IGPDE)minorStrategic or Co-development PartnerIGPDE collaborated with By.O Group on the public procurement training programme for the Direction des Achats de l'Etat (DAE), contributing to the delivery of training to public sector buyers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Baringa Partners: Independent advisory firm with a procurement, energy and operations practice serving European enterprises. Comparable in its human-scale boutique model and deep domain expertise, overlapping By.O on supply chain and procurement mandates.

Broad incumbents

• Accenture Strategy: Global consulting and technology services giant with a sizeable procurement and supply chain practice (formerly Procurian). Competes with By.O for the same enterprise CPO mandates but at vastly greater scale and geographic reach.
• BCG (Operations & Supply Chain): Global strategy consultancy with a Procurement and Supply Chain function within its Operations practice. Serves the same CAC 40 buyer audience as By.O at significantly larger scale.
• Oliver Wyman: Global management consultancy with strong operations and procurement capabilities in Europe. Competes for French and European enterprise transformation mandates, with broader service portfolio than By.O.
• McKinsey & Company (Operations Practice): Global strategy incumbent with a dedicated Operations practice covering procurement and supply chain. Competes for strategic procurement transformation mandates at large French and European enterprises alongside By.O.

Direct peers

• Improvo: European procurement and supply chain consultancy with French operations, focused on cost reduction, sourcing and supplier development. Comparable in service mix and target customers to By.O's procurement practice.
• CKS Partners: French consulting firm specialising in procurement performance, supplier relationship management and operational excellence. Closely mirrors By.O's procurement transformation and category strategy offerings for large French groups.
• Argon & Co: Global management consultancy focused on operations, supply chain and procurement transformation with strong French roots. Comparable to By.O in supply chain and procurement consulting offerings, mid-sized boutique model, and enterprise client base.
• Kea & Partners: Paris-headquartered consulting firm specialised in procurement and supply chain transformation for large French enterprises. Directly comparable to By.O in target customers (CAC 40), service scope (purchasing strategy, supplier management) and human-scale boutique positioning.

Others

• CPOstrategy / Spend Matters: Procurement research, advisory and analytics firm. Comparable to By.O as an adjacent ecosystem player serving the procurement community with research, benchmarking and advisory content, though primarily US-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/byo-group
• Xx.com/byo_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ByO Group