BrokerTeam Insurance Solutions

What BrokerTeam Insurance Solutions does

BrokerTeam Insurance Solutions is an independent Canadian insurance brokerage founded in 2005 in Ontario by President William Chan, originally serving Chinese and Korean communities. As of 2025/2026 the firm operates approximately 900 staff and brokers across 15+ branch offices in Ontario, Alberta, and Nova Scotia, with a new Head Office opened in Richmond Hill in January 2026 and a regional head office in Edmonton opened in June 2023. Its core products span personal lines (auto, home, travel, RV/boat/motorcycle, umbrella, critical illness, disability), commercial lines (auto, property, contractors, rented dwelling, service business, manufacturers, garage), professional lines (life agents E&O, Traditional Chinese Medicine practitioner liability), and life and group benefits.

The underlying technology is a conventional brokerage stack: a broker management system, online quoting tools, and a self-serve client portal (KioskAssist) for policy management and premium payment. No proprietary AI, ML, or data products are disclosed. Operating leverage comes from a 20+ carrier panel (Aviva, Intact, CAA, Wawanesa, Gore Mutual, Travelers, Unica, SGI, Echelon, Economical/Definity, JEVCO, Optimum, USLI, and others) and multilingual service in 16 languages including Mandarin, Cantonese, Korean, Persian, Hindi, Spanish, and Kannada. The brokerage is differentiated by community programs (Project SPOTLIGHT, Small Business Highlight on A1 Chinese Radio) and internal talent development via BT Academy.

BrokerTeam earns revenue through commissions on placed policies, with disclosed commission rates ranging from flat fees to percentages up to 12.5% on personal auto, up to 20% on personal property, and up to 15-20% on commercial property depending on carrier. Customer segments are diversified across individual consumers, SMBs, and niche professional verticals, with no disclosed anchor enterprise customers. Leadership includes CEO Jessica Man (BrokerTeam Group) and President William Chan, with a decentralized branch-director model operating across provinces. No external private equity, venture, or institutional investor backing is evidenced in the source materials.

Name

BrokerTeam Insurance Solutions

Legal name

BrokerTeam Insurance

Website

https://brokerteam.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

BrokerTeam Insurance Solutions is an independent Canadian insurance brokerage offering personal, commercial, professional, and life insurance through 15+ branches in Ontario, Alberta, and Nova Scotia, serving individual consumers and SMBs in 16 languages.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance solutions
• Professional liability insurance
• Multilingual insurance brokerage

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Broker Commissions: BrokerTeam earns commissions from insurance carrier partners for policies placed. Commission rates vary by product line and carrier, disclosed on their compliance page ranging from flat fees to percentage-based commissions (e.g., up to 12.5% for personal auto, up to 20% for personal property and commercial property with many carriers).
2. Life Insurance Agent E&O Coverage: Provides errors & omissions insurance for life insurance agents, earning commissions on placed coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BrokerTeam Insurance Solutions is an independent Canadian insurance brokerage that places personal, commercial, professional, and life insurance policies on behalf of clients through a network of 20+ carrier partners. The firm distributes coverage through 15+ physical branch offices across Ontario, Alberta, and Nova Scotia, supported by licensed brokers and a self-serve client portal (KioskAssist). Its product portfolio spans auto, home, travel, RV/boat/motorcycle, umbrella, critical illness, disability, commercial auto, commercial property, contractors, rented dwelling, service business, manufacturers, garage, group benefits, financial services, and professional liability lines for life agents and Traditional Chinese Medicine practitioners.

Product overview

BrokerTeam Insurance Solutions is a multi-line insurance brokerage offering a comprehensive portfolio of personal, commercial, professional, and life insurance products across Canada. The core offering consists of personal insurance products (auto, home, travel, RV/boat/motorcycle, umbrella, critical illness, disability) and commercial insurance products (commercial auto, property, contractors, rented dwelling, service business, manufacturers, garage). Professional insurance includes life agents liability and Traditional Chinese Medicine practitioner coverage. Life insurance products encompass group benefits and financial services. The company operates a client-facing Self-Serve Portal (KioskAssist) and provides internal broker training through BT Academy. The portfolio is distributed through multiple branches across Ontario, Alberta, and Nova Scotia with multilingual capabilities serving diverse communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance

Quantifiable outcome

• First multicultural brokerage to win IBAO Brokerage of the Year Award (2017)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• A1 Chinese RadiominorGTM or Marketing Partner · 1 January 2023Cantonese and Mandarin Chinese-language radio station in Toronto. BrokerTeam's Small Business Highlight program features weekly interviews with small businesses and community partners aired on A1 Chinese Radio, reaching Chinese-speaking communities in the Greater Toronto Area.
• Borlak Law OfficeminorGTM or Marketing Partner · 1 January 2021Legal firm partner supporting Project SPOTLIGHT 2021 community initiative, helping produce mini documentaries for small community organizations in the Greater Toronto Area.
• Baker TillyminorGTM or Marketing Partner · 1 January 2021Accounting and advisory firm partner supporting Project SPOTLIGHT 2021, contributing to the production of mini documentaries highlighting community organizations.
• Broker BooksminorGTM or Marketing Partner · 1 January 2021Insurance industry partner supporting Project SPOTLIGHT 2021 community initiative.
• Common Factor MediaminorStrategic or Co-development Partner · 1 January 2021Film production company engaged by Project SPOTLIGHT to produce mini documentary series telling stories of three community organizations in the GTA in 2021. Betty Xie, producer/director from Common Factor Media, was featured in the Small Business Highlight program.
• Aviva CanadacoreTechnology or IntegrationMajor personal and commercial property & casualty insurance carrier. BrokerTeam offers Aviva personal auto (up to 12.5% commission), personal property (up to 20%), commercial auto (up to 12.5%), and commercial property (up to 20%). Aviva underwriters regularly visit the BrokerTeam head office in Richmond Hill to support brokers on complex cases.
• CAA InsurancecoreTechnology or IntegrationLeading insurance provider for personal auto and property. BrokerTeam offers CAA personal auto (up to 12.5% commission) and personal property (up to 20%). CAA is a Platinum Sponsor of Project SPOTLIGHT and partner in Small Business Highlight community initiative.
• Intact InsurancecoreTechnology or IntegrationOne of Canada's largest P&C insurers. BrokerTeam offers Intact personal auto (up to 12.5%), personal property (up to 20%), commercial auto (up to 12.5%), and commercial property (up to 20%).
• Economical Insurance (Definity)coreTechnology or IntegrationMajor Canadian insurance carrier. BrokerTeam offers Economical personal auto (up to 12.5%), personal property (up to 20%), commercial auto (up to 12.5%), and commercial property (up to 20%). Bindu Dave of Economical was featured in BT20 anniversary content.
• Gore MutualcoreTechnology or IntegrationCanadian mutual insurance company. BrokerTeam offers Gore Mutual across all four product lines: personal auto, personal property, commercial auto, and commercial property (each up to 20% for property lines, 12.5% for auto).
• Wawanesa MutualcoreTechnology or IntegrationCanadian mutual insurer offering personal and commercial coverage. BrokerTeam offers Wawanesa personal auto (up to 12.5%), personal property (up to 20%), commercial auto (up to 12.5%), and commercial property (up to 20%).
• Travelers CanadacoreTechnology or IntegrationInternational insurance carrier with Canadian operations. BrokerTeam offers Travelers personal auto (up to 12.5%), personal property (up to 20%), commercial auto (up to 12.5%), and commercial property (up to 20%).
• Unica InsurancecoreTechnology or IntegrationCanadian insurance carrier. BrokerTeam offers Unica across all four product lines at standard commission rates (up to 12.5% auto, up to 20% property).
• SGI CanadacoreTechnology or IntegrationSaskatchewan-based insurer operating nationally. BrokerTeam offers SGI personal auto (up to 12.5%), personal property (up to 20%), commercial auto (up to 12.5%), and commercial property (up to 20%). SGI Canada is a partner of Project SPOTLIGHT.
• Echelon InsurancecoreTechnology or IntegrationCanadian insurance company focused on specialty auto and property. BrokerTeam offers Echelon personal auto (up to 12.5%) and commercial auto (up to 12.5%). Christopher Poick of Echelon featured in BT20 content highlighting partnership growth.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Aon Canada: Global brokerage and advisory firm with substantial Canadian operations. Comparable insurance placement and risk advisory capabilities, though with a heavier enterprise/SMB-up orientation than BrokerTeam's individual-heavy book.
• Marsh Canada: Major global brokerage with Canadian operations focused on commercial and specialty lines. Comparable brokerage intermediation model and carrier relationships, though skewed toward larger enterprise clients than BrokerTeam's SMB focus.
• Intact Public Entities / Intact Insurance: Canada's largest P&C insurer and a key BrokerTeam carrier partner. Comparable in product breadth (personal auto, property, commercial) and serves as both a partner and a benchmark for the underwriting economics underlying BrokerTeam's commission revenue.
• Aviva Canada: Major Canadian P&C carrier and core BrokerTeam carrier partner (underwriters visit Richmond Hill HQ). Comparable personal and commercial product set; a relevant counterpart for assessing the carrier side of BrokerTeam's commission model.
• Hub International: Global insurance brokerage with significant Canadian operations. Provides comparable personal and commercial placement services but at much larger scale and broader geographic scope; useful as a scaling-end comparable for BrokerTeam's national ambitions.

Emerging players

• Square One Insurance Services: Canadian direct-to-consumer and online brokerage offering personal lines. Represents the digital-native distribution model competing for the same multicultural and urban customer base BrokerTeam serves through branches.
• Surex Direct: Online Canadian insurance brokerage comparing quotes across multiple carriers. Comparable multi-carrier aggregation model, with a digital-first GTM that contrasts BrokerTeam's branch-heavy approach.

Direct peers

• Westland Insurance Group: Large Canadian independent brokerage with multi-province branch footprint and broad personal/commercial offering. Comparable multi-line brokerage distribution model and carrier panel approach, particularly relevant as Westland has expanded east.
• BrokerLink: One of Canada's largest personal and commercial insurance brokerages with hundreds of branches nationwide. Closely comparable multi-line brokerage operating model, multi-carrier panel, and branch-led distribution, making it the most direct competitor to BrokerTeam.

Regional players

• CAA Insurance (North & East Ontario): Ontario-centric personal lines insurer sold through broker channels including BrokerTeam. Comparable personal auto and property offering within the same Ontario geography, and a co-marketing partner via Project SPOTLIGHT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brokerteamins
• LinkedInlinkedin.com/company/brokerteamins
• Instagraminstagram.com/brokerteamins
• Xx.com/brokerteamins

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrokerTeam Insurance Solutions