Samson Electrical Supply

What Samson Electrical Supply does

Samson Electrical Supply is a privately held electrical distributor founded in 1949 and headquartered in South Plainfield, New Jersey. The company resells electrical products and supplies to commercial, industrial, residential, institutional, and utility customers through direct distribution channels, operating with an employee base of 11-50. Its value proposition rests on an established regional presence in New Jersey, long-standing supplier relationships, and the ability to serve multiple end-market segments from a single distribution platform.

The business model is transactional distribution: revenue is generated through resale of electrical products with margins captured on the spread between supplier cost and customer price. Pricing is not publicly disclosed, and no marketing channels, digital ordering platforms, or proprietary technology stack are described in the source data. There are no disclosed certifications, patents, technology partnerships, or AI/ML capabilities.

In July 2026, Graybar — a Fortune 500 electrical distribution company headquartered in St. Louis — signed an agreement to acquire Samson Electrical Supply, with the transaction expected to close in early August 2026. The deal was Graybar's third acquisition of 2026, following Broken Arrow Electric Supply in March and American Electric Supply in May. Post-close, Samson operates as a wholly-owned subsidiary of Graybar under its existing name, retaining its employees and supplier relationships as part of Graybar's New Jersey market expansion strategy.

Name

Samson Electrical Supply

Legal name

Samson Electrical Supply

Website

https://samsonelectrical.com

Company type

Private

Founded year

1949

Operating status

Acquired

Headcount range

11–50 employees

Short description

Samson Electrical Supply is a regional electrical distributor founded in 1949 in South Plainfield, New Jersey, serving commercial, industrial, residential, institutional, and utility customers through direct product resale. It became a wholly-owned subsidiary of Graybar in August 2026.

Ownership category

akta.pro rank

Product category

Electrical Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro industry

PRIMARYCRAIADAE

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYIMAGAEAC

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electrical Distribution & Wiring Devices (Panels, Breakers, Cables, Connectors)

Keywords

• Electrical distribution
• Electrical supplies
• Lighting solutions
• Commercial electrical
• Industrial electrical

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Electrical Products Distribution: Revenue generated through the resale of electrical products and supplies to commercial, industrial, residential, institutional, and utility customers. As a distribution business, revenue is derived from transactional sales of electrical products with supplier relationships maintained post-acquisition.

Distribution channels1 record

Core offering

Samson Electrical Supply is an electrical distribution business that resells electrical products and supplies to commercial, industrial, residential, institutional, and utility customers. The company operates from its headquarters in South Plainfield, New Jersey, leveraging long-standing supplier relationships to fulfill procurement needs across multiple end-market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Samson Electrical Supply — Electrical Distribution Services Core electrical distribution business reselling electrical products and supplies to commercial, industrial, residential, institutional, and utility customers in New Jersey and surrounding markets.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GraybarcoreStrategic or Co-development Partner · 17 July 2026Graybar, a Fortune 500 electrical distribution company headquartered in St. Louis, acquired Samson Electrical Supply as its third acquisition of 2026. The transaction, expected to close in early August 2026, expands Graybar's presence in the New Jersey market. Samson will continue operating under its existing name as a subsidiary, retaining its current employees and supplier relationships.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Graybar: Fortune 500 electrical distributor headquartered in St. Louis. Acquired Samson in August 2026 as its third acquisition of the year; serves as direct parent and the most comparable broader-scale distributor it operates within.
• Rexel: Global electrical distribution leader operating across North America, Europe, and Asia-Pacific. Directly comparable to Samson as a multi-segment electrical products distributor serving commercial, industrial, residential, and utility customers.
• Sonepar: Paris-based global electrical distributor with significant U.S. presence through brands like Cooper Electric and USESI. Comparable in product breadth, customer segments, and regional branch-based model to Samson's New Jersey operations.

Others

• Hubbell Incorporated: Major manufacturer of electrical products, wiring devices, and utility solutions. Comparable as a participant in the broader electrical ecosystem whose products Samson distributes; an upstream supplier peer rather than a direct competitor.

Direct peers

• Crescent Electric Supply: Regional electrical distributor serving contractors, commercial, and industrial customers across the Midwest and Mid-Atlantic. Comparable in product mix, customer base, and branch-based distribution approach to a regional player like Samson.
• Border States Electric: 100% employee-owned electrical distributor serving utility, commercial, and industrial customers across the U.S. Similar customer segmentation, supplier relationships, and distributed branch model to Samson's New Jersey franchise.
• Werner Electric Supply: Midwest-based regional electrical distributor serving commercial, industrial, and institutional customers. Closely comparable to Samson in scale, regional focus, and customer/procurement model.
• Consolidated Electrical Distributors (CED): One of the largest private electrical distributors in the U.S. with strong Northeast presence. Closely comparable to Samson in serving commercial, industrial, and residential markets with a regional branch-based distribution model.
• Ewing Electrical Supply: New Jersey-based electrical distributor operating since 1919, serving local commercial, residential, and industrial markets. Head-to-head direct competitor in Samson's core New Jersey territory.

Emerging players

• Johnstone Supply: Cooperative HVAC and refrigeration parts distributor with growing electrical adjacency. Comparable as a regional distributor model, though focused primarily on HVAC rather than electrical products directly comparable to Samson's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samson Electrical Supply