MyPoints, Inc.

What MyPoints, Inc. does

MyPoints, Inc. is a consumer-facing online rewards platform founded in 1996 and currently operated as a brand under Prodege, LLC, a privately held California limited liability company headquartered in West Hollywood. The platform enables individual consumer members to earn points through four primary mechanisms: shopping at thousands of partner retailers (up to 20 points per dollar), completing paid market-research surveys (up to 2,200 points per survey), playing free online and mobile games (up to 4 points per dollar), and scanning grocery receipts via the Magic Receipts feature. Points are redeemable exclusively for gift cards and program-specified rewards and have no cash value. The platform is accessible through a responsive website, native iOS and Android applications, and the MyPoints Score! Chrome browser extension, which automatically detects eligible cashback offers and applies coupon codes at checkout. MyPoints claims membership in the millions and operates exclusively within the United States.

The business model is a multi-revenue-stream consumer internet model. Primary revenue derives from affiliate commissions paid by retail merchants when members transact through MyPoints-tracked links; secondary revenue comes from advertising and promotional fees charged to brands for featuring offers on the platform, and from fees paid by market-research firms for distributing surveys to MyPoints' user base. Go-to-market is product-led and self-serve: members sign up freely with a $2 welcome bonus upon email confirmation, and growth is driven by SEO on merchant-specific deal queries, email marketing, social media presence, and a Refer & Earn referral program. MyPoints is one of several sister brands under Prodege, LLC, which also operates Swagbucks, InboxDollars, Upromise, MyGiftCardsPlus, Tada, ySense, and CouponCause, with shared technology infrastructure and merchant relationships across the portfolio.

Name

MyPoints, Inc.

Legal name

Prodege, LLC

Website

https://mypoints.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

MyPoints is a US consumer rewards platform, founded in 1996 and operated under Prodege, LLC, that lets individual members earn points through shopping at thousands of partner retailers, completing surveys, playing games, and scanning grocery receipts, redeemable for gift cards.

Ownership category

akta.pro rank

Product category

Consumer Loyalty & Cashback Rewards

akta.pro primary industry

Points, Miles & Rewards Currency Management (Issuance, Accounting, Liability) (THALAKAB)

akta.pro secondary industries

Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Loyalty, Points Currency & Stored Value Payments (THALAHAK), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Online cashback rewards
• Consumer loyalty platform
• Paid survey rewards
• Affiliate shopping portal
• Gift card redemption

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Affiliate Commissions: MyPoints earns commissions from retailers when users make purchases through the platform's affiliate links. The company shares a portion of these commissions with users in the form of points.
2. Advertising & Promotional Fees: Brands and merchants pay to feature special offers, promotional deals, and sponsored content on the MyPoints platform to reach engaged consumers.
3. Survey Revenue: Companies pay MyPoints to distribute surveys to their target demographic, and MyPoints compensates users with points for completing these surveys.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MyPoints is a consumer loyalty and cashback rewards platform where members earn points by shopping at thousands of partner retailers (up to 20 Points per dollar), completing paid market research surveys (up to 2,200 Points per survey), playing free online and mobile games (up to 4 Points per dollar), and scanning grocery receipts via the Magic Receipts feature. Accumulated points are redeemable exclusively for gift cards through the platform's rewards catalog, and members can also earn through a Travel bookings portal, a Search and Earn search engine, a Daily To-Do checklist, and a Refer & Earn program. The platform is accessible via website, iOS/Android apps, and the MyPoints Score! browser extension.

Product overview

MyPoints is a multi-channel loyalty and rewards platform operated by Prodege, LLC. The platform operates as a single integrated ecosystem where members earn points through four primary earning mechanisms: Shopping (cashback at thousands of partner retailers including Macy's, Gap, Dell, and Barnes & Noble), Surveys (paid online market research surveys earning up to 2,200 points per survey), Games (free online games, trivia, puzzles, and bingo with point rewards), and Magic Receipts (grocery receipt scanning for cashback). The core MyPoints platform also includes additional earning features such as Travel bookings, Search and Earn, Daily To-Do challenges, and a Refer & Earn program. Members can access the platform via the main website, mobile apps (iOS/Android), and the MyPoints Score! browser extension. Points are redeemable exclusively for gift cards and other prizes through the rewards redemption system. The platform is sister to other Prodege properties including Swagbucks, InboxDollars, and MyGiftCardsPlus, all operating under the shared Prodege Sites infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• MyPoints Rewards Platform A consumer loyalty and rewards platform that lets members earn points through shopping at thousands of partner retailers, completing surveys, playing games, and scanning grocery receipts, with points redeemable for gift cards.
• Magic Receipts A grocery cashback feature that allows members to earn rewards by scanning receipts from qualifying in-store purchases at participating retailers.
• MyPoints Surveys A paid survey portal where members earn points (up to 2,200 per survey) for sharing opinions through market research questionnaires on behalf of brand clients.
• MyPoints Games A casual games section offering free online games, mobile games, trivia, puzzles, and bingo where members earn up to 4 Points per dollar through gameplay and daily challenges.
• MyPoints Travel A travel booking section allowing members to earn reward points on vacation reservations made through partner travel merchants.
• Refer & Earn A member referral program that pays existing members bonus points when their invited friends successfully sign up and become active MyPoints members.
• Search and Earn An earning feature that rewards members with points for using the MyPoints-branded search engine for their everyday web searches.
• Daily To-Do A daily activity checklist that pays members points for completing recurring platform activities such as daily polls, shopping, and other tasks.
• MyPoints Score! Browser Extension A Chrome browser extension that automatically detects eligible cashback offers while shopping online at merchant partner sites and applies coupon codes at checkout, while also tracking member earnings.
• MyPoints Mobile App (iOS/Android) Native mobile applications available on iOS and Android that let members shop, take surveys, play games, scan receipts, and redeem rewards on mobile devices.

Quantifiable outcome

• Users can realistically earn $600-$900/year in cashback by stacking multiple rewards apps including MyPoints

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SwagbuckscoreOthersSwagbucks is another rewards platform operated by parent company Prodege, LLC. Both MyPoints and Swagbucks share the same corporate parent and are cross-promoted. The platforms are separately branded but benefit from shared technology infrastructure, merchant relationships, and operational resources.
• TadaminorOthersTada is another rewards platform under the Prodege corporate umbrella. MyPoints and Tada are sister brands that may be cross-referenced in partner sections of the MyPoints website.
• MyGiftCardsPluscoreStrategic or Co-development PartnerMyGiftCardsPlus is a related Prodege-owned platform for purchasing gift cards. MyPoints promotes MyGiftCardsPlus as a destination for buying gift cards, integrating gift card purchasing into the broader rewards ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• InboxDollars: InboxDollars is another Prodege-owned rewards platform operating as a sister brand to MyPoints. It offers highly overlapping functionality (paid surveys, shopping cashback, games) and represents direct overlap in the same parent company's portfolio.
• Ibotta: Ibotta is a leading receipt-scanning cashback app competing directly with MyPoints' Magic Receipts feature. Both platforms enable grocery and in-store cashback, with Ibotta having built a strong presence among US grocery shoppers.
• Fetch Rewards: Fetch Rewards is a receipt-scanning rewards app that competes with MyPoints Magic Receipts. It allows users to earn points on any grocery receipt and redeem for gift cards, mirroring MyPoints' value proposition.
• Capital One Shopping (formerly Honey): Capital One Shopping, acquired by Capital One via Honey, competes directly with MyPoints Score browser extension. It offers automatic coupon application and price comparison features with deep integration into Capital One's banking ecosystem.
• TopCashback: TopCashback is a direct cashback competitor operating a similar affiliate shopping portal model. It differentiates by offering actual cash payouts (rather than gift cards) at the cost of higher retailer commission rates.
• Rakuten (US): Rakuten is the leading direct competitor to MyPoints in US cashback and affiliate shopping rewards. Both platforms enable members to earn cashback on online purchases at thousands of retail partners, with very similar core value propositions.
• Swagbucks: Swagbucks is a sister brand to MyPoints under Prodege, LLC and the most direct comparable—offering identical mechanisms (shopping, surveys, games, search) with point-based rewards. Cross-promotion between the two brands highlights their functional interchangeability.

Emerging players

• Dosh: Dosh is an automatic cashback app that links to users' credit/debit cards and offers cashback at participating merchants, representing a more passive alternative to MyPoints' active shopping-portal model.
• Upside: Upside offers cashback on gas, groceries, and restaurants, with overlap in receipt-based cashback versus MyPoints Magic Receipts. It represents an emerging competitor with focus on in-person purchase categories.

Broad incumbents

• RetailMeNot: RetailMeNot is an established coupon and deals platform that overlaps with MyPoints' shopping deal discovery function. While it has expanded into cashback, its primary heritage is in coupon codes—a broader market position than MyPoints' dedicated rewards platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MyPoints
• Facebookfacebook.com/mypoints
• Instagraminstagram.com/mypoints_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPoints, Inc.