What MyGiftCardsPlus does

MyGiftCardsPlus is an electronic gift card marketplace operated by Prodege, LLC, the parent company of Swagbucks, founded in 2015 and headquartered in El Segundo, California. The platform enables consumers to purchase discounted electronic gift cards from hundreds of retailers across multiple spending categories — dining, retail, travel, electronics, and apparel — and receive cash back paid in the form of SB points redeemable inside the broader Swagbucks rewards ecosystem. The site carries over 3 million Trustpilot reviews, signaling substantial consumer scale within the cash-back and gift card vertical. No membership or subscription fee is required from end users; the product is free to access.

The platform's underlying mechanics are an affiliate-commerce wrapper around retailer gift card programs. MyGiftCardsPlus earns a commission from each retailer on gift card transactions flowing through the marketplace, then returns a portion of that commission to the consumer as cash back. The intentional gap between retailer-paid commission and consumer-facing cash back is the unit economics engine. Beyond the core marketplace, the company offers the Upromise World Mastercard, a co-branded credit card issued by Barclays, which extends the cash-back surface from discrete gift card purchases into recurring payment-card spend.

The customer base is a horizontal U.S. consumer audience — gift card buyers who want a discount or are already engaged in Swagbucks rewards accumulation. The business is B2C with a long-tail demand profile; there are no disclosed enterprise contracts and no anchor-customer concentration. The primary distribution and acquisition channel is the Swagbucks user base, supplemented by direct SEO and branded search traffic. Monetization is purely transaction-based: every strategic lever — retailer count, cash-back rate, promotional campaigns like SweetGifter's $1 first-purchase bonus — is calibrated around driving volume through the affiliate funnel.

Name

MyGiftCardsPlus

Legal name

Prodege, LLC

Website

https://mygiftcardsplus.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

MyGiftCardsPlus, operated by Prodege LLC (parent of Swagbucks), is an electronic gift card marketplace where U.S. consumers buy discounted retailer gift cards and earn cash back in SB points redeemable inside the Swagbucks rewards ecosystem.

Ownership category

akta.pro rank

Product category

Online Gift Card Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)

Keywords

• Electronic gift cards
• Cash back rewards
• Gift card marketplace
• Retailer gift cards
• Rewards program

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Gift Card Sales Commission: MyGiftCardsPlus earns revenue through affiliate commissions from retailers when customers purchase gift cards. The company then shares a portion of this commission as cash back (SB points) to customers, creating a loyalty/rewards model powered by Swagbucks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MyGiftCardsPlus operates an online gift card marketplace where individual consumers purchase electronic gift cards from hundreds of retailers across categories such as Fashion, Food & Dining, Electronics, Travel, Entertainment, and Department Stores. Customers earn cash back in the form of SB points (1%–20% depending on retailer) powered by Swagbucks integration, with cards delivered electronically to their email within 1–2 business days. The platform charges no membership fees and earns revenue through retailer affiliate commissions on each sale.

Product overview

MyGiftCardsPlus is a gift card marketplace operated by Prodege, LLC (parent company of Swagbucks) that allows consumers to purchase electronic gift cards from hundreds of retailers while earning cash back rewards in the form of SB points. The platform offers gift cards across diverse categories including Fashion, Health & Beauty, Food & Dining, Sports, Travel, Home & Office, Electronics, Entertainment, Department Stores, and Family. Users earn varying percentages of cash back (ranging from 1% to 20% depending on the retailer) with each purchase, and SB points can be redeemed for additional gift cards or PayPal cash. The platform features promotional offers such as bonus cash back percentages on specific gift cards and partners with the Upromise World Mastercard to offer additional rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• MyGiftCardsPlus Gift Card Marketplace An online gift card marketplace where consumers browse and purchase electronic gift cards from hundreds of retailers across categories including Fashion, Food & Dining, Electronics, Travel, Entertainment, Home & Office, Department Stores, Health & Beauty, Sports, Flowers and Gifts, and Family.
• Electronic Gift Cards

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Swagbucks (Prodege, LLC)coreGTM or Marketing PartnerMyGiftCardsPlus is powered by Swagbucks and operates as part of the Prodege family of rewards sites. The platform integrates with Swagbucks accounts, allowing users to earn SB points on gift card purchases that can be redeemed for free gift cards or PayPal cash at Swagbucks.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gyft: Gyft (now part of Fiserv) historically operated as a digital gift card app letting consumers buy, send, and store gift cards from major retailers. Same digital gift card category, retailer catalog, and consumer-facing value proposition as MyGiftCardsPlus.
• Tango Card: Tango Card operates a B2B and consumer digital gift card platform with broad retailer choice and rewards integrations. Comparable in catalog breadth and digital delivery mechanics; primarily B2B-focused but overlaps with MyGiftCardsPlus on consumer incentive use cases.
• eGifter: eGifter is a digital gift card platform offering electronic delivery and rewards on purchases across many retailers. Directly competes with MyGiftCardsPlus in e-gift card delivery, multi-retailer catalog, and consumer loyalty/rewards mechanics.
• Cashstar (Blackhawk Network): Cashstar, acquired by Blackhawk Network, provides digital gift card commerce and loyalty solutions to retailers and consumers. Operates in the same digital gift card distribution space as MyGiftCardsPlus, with overlapping brand partnerships and electronic fulfillment.
• Raise: Raise is a gift card resale marketplace where consumers buy and sell discounted gift cards across hundreds of retailers. Directly competes with MyGiftCardsPlus for deal-seeking gift card shoppers, with overlapping assortment and consumer cash-back/value proposition.
• GiftCards.com: GiftCards.com (operated by Blackhawk Network) is an online platform selling physical and digital gift cards across hundreds of brands. Directly comparable to MyGiftCardsPlus in product (electronic gift cards), assortment breadth, and direct-to-consumer e-commerce fulfillment.
• CardCash: CardCash is a gift card marketplace enabling consumers to buy discounted gift cards and sell unwanted balances. Comparable to MyGiftCardsPlus in core category (third-party gift card retail), discount-driven value proposition, and partnership-driven retailer assortment.

Emerging players

• Honey (PayPal): Honey is a browser extension and app that finds coupon codes and cash back at checkout across many retailers. Adjacent to MyGiftCardsPlus — competes for the same value-seeking consumer but uses a checkout-time rewards model rather than gift card instrument.

Broad incumbents

• Blackhawk Network: Blackhawk Network is a major gift card, prepaid, and payments network operating across retail, B2B, and consumer channels. Directly comparable to MyGiftCardsPlus in digital gift card distribution and retailer partnerships, but at vastly broader scale.
• Rakuten (formerly Ebates): Rakuten is a leading cash back rewards platform covering thousands of online merchants. Competes with MyGiftCardsPlus for the same deal-seeking consumer wallet, but with a broader, non-gift-card-anchored cash back catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyGiftCardsPlus