Airwalk Reply
Airwalk Reply is a London-based IT consultancy and wholly-owned subsidiary of Reply Group, delivering technology transformation — cloud migration, operational resilience, programme management and AI enablement — to financial services and public sector clients in the UK.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Airwalk Reply firmographics
Firmographics- Name
- Airwalk Reply
- Legal name
- Airwalk Consulting Reply Ltd.
- Website
- https://airwalkreply.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Airwalk Reply is a London-based IT consultancy and wholly-owned subsidiary of Reply Group, delivering technology transformation — cloud migration, operational resilience, programme management and AI enablement — to financial services and public sector clients in the UK.
- Ownership category
- akta.pro rank
Airwalk Reply industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
- akta.pro secondary industry
- Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)
Keywords
Where Airwalk Reply is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Airwalk Reply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services and Technology Consulting: Airwalk Reply generates revenue through professional services engagements, providing IT consultancy across technology delivery, cloud migration, operational resilience, AI enablement, and programme management. Engagements are structured as consulting programmes with senior expertise delivered on a time and materials or fixed-price basis for major organisations in financial services and public sector. Services span assessment, recommendations, implementation, and managed services, with pricing typically quote-based and negotiated at an engagement level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke Professional Services — Quote-based engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Airwalk Reply product offering
Product offeringCore offering
Airwalk Reply is an IT consultancy that delivers transformational change in complex, regulated organisations through professional services. The firm provides technology strategy, technology delivery, cloud migration, operational resilience, IT service management, and AI enablement consulting to clients primarily in financial services and public sector. Engagements span assessment, recommendations, implementation, and managed services delivered by senior consultants.
Product overview
Airwalk Reply is an IT consulting firm that operates as part of the Reply Group, delivering transformational change in complex, regulated organisations through professional services rather than a SaaS product. The firm offers a portfolio of consulting services organised into Technology Delivery (Programme Management and Delivery, Programme Assurance and Recovery), AI Enablement and Acceleration Services (including GenAI Controls Framework and AI-Enabled Contact Centre Solutions), and Cloud services (Cloud Migration, Cloud Hosted Data Vault, Engineering and DevOps). Additional service areas include IT Service Management, Operational Resilience, and Technology Strategy and Operating Models. These services are delivered through consulting engagements across Financial Services, Public Sector, and other regulated industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Programme Management and Delivery
Quantifiable outcome
- Regulatory remediation programme for a global tier-one bank — 71 priority applications remediated within regulatory timelines; 18 Re-IP services with ~800 servers re-IP'd; 20 extreme-risk payments and services rebuilt and migrated.
- +4 more outcomes
Companies that use Airwalk Reply
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Airwalk Reply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Airwalk Reply partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- ServiceNowcoreAirwalk Reply is a ServiceNow partner, delivering expert-led ServiceNow implementations and seamless integrations that accelerate value and transform enterprise operations. Services include CMDB strategic assessments, ServiceNow implementations, and ITSM process transformation.
- Amazon Web Services (AWS)coreAirwalk Reply is an AWS cloud consultant helping clients accelerate their cloud transformation. The company has achieved the AWS Generative AI Competency in Consulting Services and has been recognised as System Integration Partner of the Year EMEA and Industry Partner of the Year Energy and Utilities Global by AWS.
- MicrosoftcoreAirwalk Reply helps companies rapidly and reliably design and engineering solutions using Microsoft technologies, including Microsoft Azure, Microsoft 365, and Entra ID. The collaboration between Airwalk Reply, LSEG, and Microsoft has been highlighted as a benchmark for industry collaboration.
- Sheltered HarborstrategicAirwalk Reply is a strategic partner of Sheltered Harbor, the industry-leading standard for data protection and operational resilience. This partnership enables Airwalk Reply to deliver Sheltered Harbor-compliant data vaulting solutions to financial services clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Airwalk Reply competitors and assessment
Company assessmentDirect peers
- Capgemini Invent: Capgemini's digital transformation and consulting arm serving large UK and European financial services clients on cloud, data, and operational resilience. Directly comparable to Airwalk Reply in regulated-industry IT consulting and transformation engagements.
- AND Digital: UK-based digital transformation consultancy with a strong financial services client base and similar cloud-first, AI-enabled service offering. Comparable in scale, geography, and emphasis on senior consultant-led delivery.
- Kainos: UK-listed IT services company with significant financial services and public sector practices, including ServiceNow and digital transformation capabilities. A close comparable in client base, ServiceNow specialism, and UK focus.
- BJSS: UK-based IT and digital consultancy delivering cloud, data, and enterprise transformation to large UK organisations including financial services and public sector. Highly comparable in size, geography, and service portfolio.
- Thoughtworks: Global technology consultancy specialising in cloud, engineering, and AI-enabled transformation for large enterprises including financial services. Competes for similar cloud migration, engineering, and modernisation engagements.
- Slalom: US-headquartered consultancy with a growing London presence focused on end-to-end business and technology transformation for regulated industries. Comparable in service mix (cloud, AI enablement, operating model) and target client profile to Airwalk Reply.
Broad incumbents
- PwC UK Consulting: Big Four consulting practice with strong UK banking, insurance, and public sector transformation offerings. Provides IT strategy, cloud, and regulatory resilience services that overlap directly with Airwalk Reply's portfolio.
- Accenture UK: Global IT services giant with a substantial UK financial services practice covering cloud migration, AI enablement, and operational resilience. Competes with Airwalk Reply on large enterprise transformation deals while offering broader geographic and capability scale.
- Deloitte UK Consulting: Big Four consultancy with deep UK financial services and public sector practices spanning technology transformation, cyber, and risk advisory. Overlaps with Airwalk Reply's regulated-industry focus but operates at significantly larger scale.
Emerging players
- Made Tech: UK public sector-focused technology consultancy delivering cloud and digital services to government and agencies. Comparable in UK public sector focus and cloud specialisation, though smaller and more narrowly focused than Airwalk Reply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Airwalk Reply social profiles
Digital presenceAirwalk Reply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airwalk Reply leadership team
Management profileNumber of profiles
Profiles2 records
Airwalk Reply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airwalk Reply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airwalk Reply
What does Airwalk Reply do?
Airwalk Reply is an IT consultancy that delivers transformational change in complex, regulated organisations through professional services. The firm provides technology strategy, technology delivery, cloud migration, operational resilience, IT service management, and AI enablement consulting to clients primarily in financial services and public sector. Engagements span assessment, recommendations, implementation, and managed services delivered by senior consultants.
Is Airwalk Reply a public or private company?
Airwalk Reply is a private company. It is classified as corporate owned and is currently operating.
When was Airwalk Reply founded?
Airwalk Reply was founded in 2009. It employs 101 to 250 people.
Where is Airwalk Reply based?
Airwalk Reply is headquartered in London, United Kingdom, in the Europe region.
How does Airwalk Reply make money?
One revenue line is on record: professional Services and Technology Consulting.
Who are Airwalk Reply's main competitors?
Direct peers on record are Capgemini Invent, AND Digital, Kainos, BJSS, Thoughtworks and Slalom. Broad incumbents are PwC UK Consulting, Accenture UK and Deloitte UK Consulting. Made Tech is listed as an emerging player.
Does Airwalk Reply have an API?
No public API is recorded for Airwalk Reply.
What industry is Airwalk Reply in?
Airwalk Reply's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting, with a secondary code of BPAEAIAL, Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC). Its NAICS code is 54161 and its SIC code is 8742.