Cover Media
Cover Media is a London-based multimedia news and visual agency founded in 2010 that supplies images, video, editorial content, and production services to enterprise publishers (News UK, Guardian, Reuters, Der Spiegel, and others) and global consumer brands across five languages, operating from an archive of over 2 million images.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cover Media does
Cover Media is a London-based multimedia news and visual agency founded in 2010, operating four interconnected product lines: Cover Images (a daily-updated visual content library with an archive of over 2 million images), Cover Video (short-form multi-language video content), Cover Editorial (multi-language news and feature article packages delivered as verified feeds), and Cover Production (a creative production studio offering factual television content and commercial production services). The company distributes content globally to enterprise publisher clients including News UK, Reach PLC, Associated Newspapers, The Guardian, The Telegraph, NY Post, Paris Match, Der Spiegel, Reuters, MSN, and AMI, and additionally provides commercial production services to global consumer brands.
The business operates three distinct revenue streams. Image licensing is structured as one-time, non-exclusive licences with usage-based fees determined per invoice based on purpose, medium, licence period, print run, placement, size, and territory, with digital use carrying a 20% supplementary fee. Editorial content is delivered through recurring subscription/feed arrangements to leading publishers. Production services are billed as professional services engagements for TV/cinema commercials, brand content, training videos, product videos, and music videos.
The company is privately held (Cover Media Ltd, Company Registration Number 7020636), headquartered at 60 Gray's Inn Road, London, with 11-50 employees. Go-to-market is direct enterprise sales, supported by in-house editorial and production teams operating across five languages (English, French, German, Spanish, Italian) and a network of over 2,000 photographers worldwide. Core technology is not publicly disclosed, and there are no AI/ML capability signals, patents, or disclosed APIs in the available data.
Cover Media firmographics
Firmographics- Name
- Cover Media
- Legal name
- Cover Media Ltd
- Website
- https://covermg.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cover Media is a London-based multimedia news and visual agency founded in 2010 that supplies images, video, editorial content, and production services to enterprise publishers (News UK, Guardian, Reuters, Der Spiegel, and others) and global consumer brands across five languages, operating from an archive of over 2 million images.
- Ownership category
- akta.pro rank
Cover Media industry classification
Industry- Product category
- News and Visual Content Agency
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)
Keywords
Where Cover Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cover Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Image Licensing: Non-exclusive image licensing with licence fees for reproduction rights. Single use licence for one size for one edition of a single publication in one medium. Digital use treated separately from physical use, requiring additional fees. Online use requires separate licence from offline use.
- Editorial Content Licensing: Multi-language news and feature article content delivered to leading publishers worldwide through verified news feeds.
- Production Services: Creative production studio specializing in premium factual productions for television and online media, and commercial production including TV/Cinema commercials, brand content, educational/training videos, product videos, and music videos for global consumer brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Usage-based licensing with per-use fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Cover Media product offering
Product offeringCore offering
Cover Media is a multimedia news and visual agency that supplies editorial articles, images and short-form video to leading publishers, platforms and global consumer brands. The company operates Cover Editorial (news and feature article packages), Cover Images (an archive of over 2 million images with daily updates), Cover Video (multi-language short-form video), and Cover Production (a creative studio for factual, commercial and branded video content), earning revenue through content licensing and professional production fees.
Product overview
Cover Media is a multimedia news and visual agency that operates as a unified platform comprising four interconnected core products: Cover Video (short-form video in multiple languages), Cover Editorial (multi-language news and feature article content), Cover Images (visual content with over 2 million archived images), and Cover Production (creative studio for factual, entertainment, and commercial video production). The products are designed to serve digital, print, and broadcast media publishers worldwide with daily updated content across entertainment, lifestyle, science, technology, and natural world themes.
Differentiator
Problem solved
Functional benefit
Brands
- Cover Images: Photo features and eye-catching imagery across themes including Nature, Science, Technology, Entertainment, Design, Offbeat and more.
- Cover Video
- Cover Editorial
Products and services
- Cover Editorial Delivers multi-language news and feature article content to leading publishers worldwide, including verified news feeds, entertainment stories, and ready-to-publish feature articles on fashion, beauty, wellbeing, technology, natural world, offbeat, and travel topics. Targeted at media publishers needing ready-to-publish editorial content.
- Cover Images Provides engaging visual content through photo features and eye-catching imagery across themes including Nature, Science, Technology, Entertainment, Design, and Offbeat, with a daily updated feed and an archive of over 2 million images chronicling world events, people, places, and culture. Targeted at publishers, editorial desks and brands needing licensed imagery.
- Cover Video Creates engaging and shareable short-form video content in multiple languages, covering entertainment and infotainment themes including Celebrity, Gaming, Current Affairs, Lifestyle, Offbeat, Sports, Science, Technology, Natural World, and Travel. Targeted at publishers and digital platforms needing ready-to-publish short-form video.
- Cover Production Creative production studio specializing in premium factual productions for television and online media, covering human interest and current affairs, as well as commercial production and assignments including TV/cinema commercials, brand content, educational/training videos, product videos, and music videos, supported by an in-house team and a network of over 2,000 photographers worldwide. Targeted at global consumer brands and agencies needing commercial video and branded content.
Companies that use Cover Media
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Cover Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cover Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights2 records
Cover Media competitors and assessment
Company assessmentDirect peers
- Shutterstock: Shutterstock operates a global stock image, video, and editorial content licensing platform serving publishers and brands — directly comparable to Cover Media's image licensing and editorial content business, but at vastly greater scale.
- AFP (Agence France-Presse): AFP is a major global news agency supplying multilingual editorial text, photos, video, and infographics to media organisations — a close comparable given Cover Media's multi-language editorial feed model.
- WireImage / FilmMagic (Getty Images entertainment brands): WireImage and FilmMagic are entertainment-focused photo agencies within Getty that supply celebrity, event, and entertainment imagery to publishers — directly overlapping with Cover Media's entertainment/celebrity editorial focus.
- Alamy: Alamy is a UK-headquartered stock photography platform licensing millions of images to publishers and brands — a closely comparable business model to Cover Media's image licensing and archive business.
- Reuters (Thomson Reuters): Reuters is a global news and media agency that supplies editorial content, photos, and video to publishers worldwide — directly comparable to Cover Media's editorial content licensing and image feeds, and notably a current Cover Media customer.
- Associated Press (AP): The Associated Press is a global news agency distributing text, photo, and video content to publishers and broadcasters — directly overlapping with Cover Media's editorial, image, and video syndication business.
- PA Media (Press Association): PA Media is a UK-based national news agency supplying editorial content, video, and images to UK and Irish publishers — directly comparable in geography, product mix, and customer base to Cover Media's UK-centric operations.
- Getty Images: Getty Images is the leading global stock photography and editorial imagery licensor, with a curated archive of over 500 million assets. It directly overlaps with Cover Media's image licensing, editorial content, and brand production services.
Emerging players
- Storyful: Storyful (a News Corp company) curates and licences user-generated and editorial video content to newsrooms and brands — overlapping with Cover Media's Cover Video and editorial content products, with a focus on social media-native content.
- Sipa USA: Sipa USA is a photo agency specialising in entertainment, news, and editorial imagery for North American publishers — comparable in scale and product scope to Cover Media's image licensing operation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cover Media social profiles
Digital presenceCover Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cover Media leadership team
Management profileNumber of profiles
Profiles7 records
Cover Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cover Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cover Media
What does Cover Media do?
Cover Media is a multimedia news and visual agency that supplies editorial articles, images and short-form video to leading publishers, platforms and global consumer brands. The company operates Cover Editorial (news and feature article packages), Cover Images (an archive of over 2 million images with daily updates), Cover Video (multi-language short-form video), and Cover Production (a creative studio for factual, commercial and branded video content), earning revenue through content licensing and professional production fees.
Is Cover Media a public or private company?
Cover Media is a private company. It is classified as unknown and is currently operating.
When was Cover Media founded?
Cover Media was founded in 2010. It employs 11 to 50 people.
Where is Cover Media based?
Cover Media is headquartered in London, United Kingdom, in the Europe region.
How does Cover Media make money?
Three revenue lines are on record. Image Licensing is the primary driver. The others are editorial Content Licensing and production Services.
Who are Cover Media's main competitors?
Direct peers on record are Shutterstock, AFP (Agence France-Presse), WireImage / FilmMagic (Getty Images entertainment brands), Alamy, Reuters (Thomson Reuters), Associated Press (AP), PA Media (Press Association) and Getty Images. Emerging players are Storyful and Sipa USA.
Does Cover Media have an API?
No public API is recorded for Cover Media.
What industry is Cover Media in?
Cover Media's product category is News and Visual Content Agency. Its primary akta.pro industry code is MPADALAD, Footage & Stock Media Licensing (Archival/Newsreel/Stock). Its NAICS code is 51621 and its SIC code is 7330.