Kleisteen online bookkeeping

What Kleisteen online bookkeeping does

Kleisteen is a Dutch cloud-based online bookkeeping SaaS platform founded in 2003. It serves Dutch self-employed professionals (ZZPers / Zelfstandigen Zonder Personeel), small and medium-sized businesses (MKB), and accounting/bookkeeping firms through tiered subscription packages — Standaard at €19/month, Premium at €37.50/month, and a higher-end Mini-ERP bundle — plus a free Accountancy Portal for bookkeeping firms priced per client at €2.45–€7.50 per client per month. The company is Keurmerk Betrouwbaar Boekhouden certified, bootstrapped, and privately held, with a reported headcount of 1–10 employees and only 16 published customer reviews on its own site.

The platform's core technology includes 'Robotic Accounting' for machine-learning-driven invoice and transaction categorization, 'Scan&Herken' for OCR-based receipt and invoice recognition, UBL and Peppol e-invoicing processing, and direct tax filing (BTW, ICP, Suppletie) to the Dutch Belastingdienst via Digipoort. It integrates with all major Dutch banks including Triodos, and ships with a conversational AI assistant called 'Bobby' for in-product user support. Multi-language and multi-currency support are present, although primary marketing is Dutch.

Kleisteen operates a product-led growth (PLG) self-serve motion for ZZP/SMB end users, paired with a B2B2C channel via the 'Expert' referral network of accountants and advisors who manage clients through the Accountancy Portal. Strategic emphasis is on compliance automation (BTW/ICP/Digipoort), free e-invoicing (Peppol), and accountant-led distribution, with no disclosed M&A, funding or geographic expansion outside the Netherlands.

Name

Kleisteen online bookkeeping

Legal name

Kleisteen

Website

https://kleisteen.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Kleisteen is a Dutch cloud-based online bookkeeping SaaS platform founded in 2003, serving Dutch ZZPers, SMEs, and accounting firms with tiered subscriptions featuring automated invoice processing, UBL/Peppol integration, and direct BTW filing to the Belastingdienst via Digipoort.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (513210), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)

Keywords

• Online bookkeeping software
• Cloud accounting platform
• Small business accounting
• VAT filing automation
• SaaS invoicing solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription — Entrepreneurs (Ondernemers): Monthly subscription fees from individual entrepreneurs, ZZPers, and small businesses for access to the Kleisteen bookkeeping platform. Three tiers: Standard (from €19/month), Premium (from €37.50/month), and Mini-ERP. All tiers include unlimited invoices and bookings. Billing is monthly with no long-term contract required — monthly cancellation allowed.
2. SaaS Subscription — Accountancy/Bookkeeping Firms: Monthly subscription from accounting and bookkeeping firms (administratiekantoren). Firms receive a free Accountancy Portal. They pay per active client administration: Lite from €2.45 per active client/month, Plus from €7.50 per active client/month. Client companies then receive discounted access to entrepreneur packages (Standard, Premium, Pro).
3. Factuurconversie / Invoice OCR Upsell: Optional paid add-on for automatic processing of non-UBL incoming invoices (e.g., plain PDFs, JPEG photos of receipts). While UBL processing is included, converting non-structured documents incurs a cost that Kleisteen passes on to users. This is presented as an optional feature with associated fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Kleisteen is a 100% online, cloud-based SaaS bookkeeping platform for Dutch entrepreneurs, small and medium-sized businesses, and accounting firms. It automates invoicing, bank reconciliation, receipt/invoice capture, VAT (BTW) submission via Digipoort, UBL/Peppol e-invoicing, and multi-currency bookkeeping through tiered monthly subscriptions and per-client accountant packages.

Product overview

Kleisteen is a Dutch online accounting software company founded in 2003, offering a tiered platform-plus-packages architecture for entrepreneurs, SMEs, and accounting/bookkeeping firms. The core entrepreneur packages are Standaard (starting at €19/month), Premium (€37.50/month), and Mini-ERP (comprehensive all-in-one with inventory and project management). For accountants, there are Accountancy Lite (€2.45/month) and Accountancy Plus (€7.50/month) client packages, both bundled with a free Accountancy Portal for centralized multi-client management. All packages include unlimited invoicing, bank linking, digital inbox (Scan&Herken), and BTW preparation. Notable add-on and integrated features include Robotic Accounting (ML-powered automatic booking), Peppol e-invoicing, UBL document processing, multi-language and foreign currency support, and a direct Digipoort connection for VAT/ICP tax filings. The platform is marketed as an all-in-one alternative to competitors like Exact, AFAS, Twinfield, and Yuki.

Differentiator

Problem solved

Functional benefit

Products and services

• Kleisteen Standaard Entry-level online bookkeeping subscription for Dutch entrepreneurs and freelancers, priced at €19 per month with no long-term contract; covers invoicing, bank integration, BTW filing via Digipoort, and Scan&Herken OCR.
• Kleisteen Premium Mid-tier online bookkeeping subscription for Dutch entrepreneurs and SMBs, priced at €37.50 per month; extends Standaard with additional automation and reporting features for growing businesses.
• Kleisteen Mini-ERP Top-tier online bookkeeping and mini-ERP subscription for Dutch SMBs, priced above Premium; includes multi-currency, multi-language, UBL/Peppol e-invoicing, multi-user access, and extended automation.
• Kleisteen Accountancy Lite Per-client online bookkeeping subscription for Dutch accounting firms, priced at €2.45 per client per month; provides centralized administration for accountant clients on the Kleisteen platform.
• Kleisteen Accountancy Plus Per-client online bookkeeping subscription for Dutch accounting firms, priced at €7.50 per client per month; extends Accountancy Lite with additional automation, reporting, and client-management capabilities.

Quantifiable outcome

• Saves approximately 64% on invoice processing costs through automated (UBL and Scan&Herken) invoice handling vs. manual entry
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• e-Boekhouden.nl: One of the largest Dutch online bookkeeping packages by SME user base, offering subscription plans for ZZP and MKB with bank linking and VAT filing. Directly comparable in customer segment and pricing strategy.
• Moneybird: Amsterdam-based Dutch online accounting SaaS serving ZZP and small businesses with invoicing, bank linking, and BTW filing. Directly comparable in target customer, pricing, and product breadth; Kleisteen's own top-10 ranking names Moneybird alongside itself.
• Minox: Dutch online bookkeeping package recognized alongside Kleisteen in the top-10 fastest accounting software list. Targets ZZP and small businesses with bank linking, OCR, and BTW filing.

Broad incumbents

• Visma eAccounting: European accounting SaaS from Visma serving SMBs with invoicing, expense management, and bank reconciliation. Comparable in functionality and across multiple European geographies, including competition for Dutch customers.
• Exact (Exact Online): One of the largest Dutch cloud accounting/ERP providers, serving SMB and mid-market with a broader product suite (HR, CRM, manufacturing). Comparable in target market and Dutch market leadership; Kleisteen explicitly benchmarks against Exact Online.
• AFAS Software: Largest Dutch independent accounting/HR/payroll software vendor (Profit, InSite). Competes with Kleisteen in Dutch SMB accounting and payroll; substantially broader product surface but higher price points.
• Twinfield: Pioneering Dutch online accounting platform (now part of Wolters Kluwer), serving accounting firms and SMBs. Comparable as a long-running Dutch online accounting SaaS; benefits from Wolters Kluwer's broader tax and compliance integration.
• SnelStart: Long-established Dutch accounting software provider for ZZP and small businesses, with both cloud and on-premise offerings. Comparable in target segment, feature scope, and Dutch BTW-compliance focus.
• Yuki (Visma): Dutch accounting platform owned by Visma, aimed at bookkeeping firms and accountants for multi-client administration management. Highly comparable on the bookkeeper-channel and Accountancy Portal play; broader product portfolio via Visma ecosystem.

Emerging players

• Loket: Dutch online payroll and HR software provider, increasingly extending into broader SME administration workflows. Adjacent competitor for Dutch SMB back-office automation where Kleisteen also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kleisteen
• Xx.com/infokleisteen
• LinkedInlinkedin.com/company/kleisteen-online-boekhouden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleisteen online bookkeeping