Exel International Group

What Exel International Group does

Exel International Group Inc. is a privately held Canadian electrical component manufacturer headquartered in Salaberry-de-Valleyfield, Quebec, operating from a 35,000+ sq. ft. facility on a 250,000 sq. ft. industrial-park lot. Founded in 2010 following the personal histories of its management team, the company claims category leadership in North America for flexible braided connectors and positions itself as the first Canadian manufacturer of copper braided cable, with 50+ years of accumulated industry know-how. Its product portfolio spans flexible braided connectors, laminated copper and aluminum connectors, copper braided cable, and custom-designed bus duct systems and enclosures, complemented by in-house electroplating (silver, tin, nickel, copper, gold), design, testing, repair, and engineering services following the 2021 merger with Exel Plating. The business runs on a sales-led, quote-based model targeting OEMs and energy providers in power generation, transmission, and distribution, with customer reach across 30+ countries in North America, EMEA, LATAM, and Africa, and end applications spanning hydroelectric, wind, solar, electric vehicles, transportation, switchgear/transformers, and military/defense under Canada's Controlled Goods Program. The company holds ISO 9001:2015, UL Listed, CSA Certified, and RoHS certifications, and has invested cumulatively over $3.5M in manufacturing equipment, automation, and facility upgrades since 2015, most recently committing $1.5M in new equipment in November 2025.

Name

Exel International Group

Legal name

Exel International Group Inc.

Website

https://exelinternational.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Exel International Group is a Canadian manufacturer of flexible braided connectors, laminated connectors, copper braided cable, and bus duct systems serving OEMs and energy providers across power generation, transmission, distribution, EV, transportation, and defense markets in 30+ countries.

Ownership category

akta.pro rank

Product category

Electrical Components Manufacturing

NAICS

Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931), Communication and Energy Wire and Cable Manufacturing (33592), Electrical Equipment Manufacturing (33531)

SIC

Electronic Connectors (3678), Electrical Industrial Apparatus (3620), Electronic Components & Accessories (3670)

akta.pro primary industry

Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane) (IMAGAJAC)

akta.pro secondary industries

High-Voltage Wiring, Connectors & Busbars Manufacturing (IMACACAF), Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC), Conductor, Cable & Hardware Stringing / Replacement (EUAEACAF), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• Flexible braided connectors
• Laminated copper connectors
• Bus duct systems
• Electroplating services
• Power distribution components

Headquarters

HQ city

Salaberry-de-valleyfield

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Component Manufacturing: Manufacturing and sale of flexible braided connectors, laminated copper/aluminum connectors, copper braided cable, and bus duct systems. Products sold directly to OEMs and energy providers through custom quotation process.
2. Electroplating Services: Surface plating services (silver, tin, nickel, copper, gold) for electrical components. Services provided to extend component lifespan and restore performance.
3. Engineering and Testing Services: Design, testing, and engineering services to support component customization and optimization for customer-specific applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Exel International Group manufactures and sells flexible braided connectors, laminated copper and aluminum connectors, copper braided cable, and custom-designed bus duct systems and enclosures for OEMs and energy providers across power generation, transmission, and distribution applications. The company also provides electroplating services (silver, tin, nickel, copper, gold) and complementary engineering, design, repair, and testing services to support customer-specific electrical component needs.

Product overview

Exel International Group is a North American manufacturer of electrical components offering four core product lines: Flexible Braided Connectors (their leading product), Laminated Copper and Aluminum Connectors, Copper Braided Cable, and Bus Duct Systems and Enclosures. The company provides complementary manufacturing services including electroplating (silver, tin, nickel, copper, gold surface plating), design services, repair services, testing services, and engineering support. Products serve industries including switchgear and transformers, wind and solar energy, electric vehicles, substations, electrical enclosures, hydroelectric power, transportation, and military/defense. The company operates as a single unified manufacturing organization following the merger with Exel Plating in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Braided Connectors North America's leading manufacturer of flexible braided connectors with proprietary technology for fabricating standard and custom products serving global OEM customers in electrical and energy applications including grounding and bonding.
• Laminated Copper and Aluminum Connectors Laminated copper and aluminum connectors used as an alternative solution when flexible braided connectors are not appropriate for the electrical application.
• Copper Braided Cable Wide range of high-quality flat braid copper braided cable products built for performance and reliability, with Exel being the first company in Canada to manufacture this category.
• Bus Duct Systems and Enclosures Custom-designed bus duct systems and enclosures primarily for interconnecting power transformers and related equipment such as switchgears and inverters in power generation, distribution, petro-chemical, municipal, transit, and industrial markets.
• Electroplating Services High-end quality, efficient and reliable electroplating services for silver, tin, nickel, copper, and gold surface plating that extend component lifespan and restore performance for electrical components.
• Design Services Engineering design services to optimize customer components for OEM and energy provider applications.
• Repair Services Equipment repair services designed to maximize customer equipment ROI and extend the operational life of electrical components.
• Testing Services Testing services aimed at avoiding premature component degradation and reducing costs for OEM and energy customers.
• Engineering Services Engineering expertise services focused on improving equipment uptime and supporting component customization for OEM and energy customers.

Quantifiable outcome

• Products and solutions deliver exceptional value, reliability, and efficiency for engineers and buyers

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Methode Electronics: Manufacturer of custom-engineered electrical and electronic interconnect solutions for industrial, automotive, and aerospace customers. Comparable to Exel because it designs and produces custom braided/laminated power interconnect components for OEMs at a similar specialty-manufacturer scale and model.
• Glenair: Specialty manufacturer of electrical interconnect products including heavy-duty and power connectors for industrial, military, and aerospace markets. Comparable to Exel as a specialist connector manufacturer serving defense (mil-spec), energy, and heavy industrial customers with custom solutions.
• Ilsco (a Marmon/Berkshire Hathaway company): Manufacturer of electrical connectors, grounding products, and power distribution components serving utility, renewable, and industrial OEM customers. Directly comparable to Exel's flexible braided and laminated connector lines serving switchgear and transformer manufacturers.
• Stäubli Electrical Connectors: Swiss-based manufacturer of high-quality electrical connectors including braided/flexible power connectors for industrial, energy, and rail markets. Comparable to Exel as a specialty power connector manufacturer with similar product format, quality certifications, and OEM/utility customer base.

Broad incumbents

• ABB: Global electrification and automation leader offering products across power generation, transmission, distribution, and EV charging. Comparable because ABB supplies switchgear, busbars, and connector solutions to the same OEMs and energy providers Exel serves, including renewable and rail customers.
• Amphenol: One of the world's largest interconnect, antenna, and sensor manufacturers with extensive industrial, automotive, and energy exposure. Comparable to Exel as a competing supplier of electrical connectors used in harsh-environment power and industrial applications.
• Schneider Electric: Multinational specialist in energy management and automation with deep presence in switchgear, busways, and industrial connectors. Comparable to Exel as a broad incumbent serving OEMs and utilities with electrical interconnect and power distribution components.
• Eaton Corporation: Global power management company with electrical components, bus duct, and connector products for industrial, utility, and data center customers. Comparable because Eaton's busway/electrical Americas business sells custom power interconnect solutions overlapping with Exel's bus duct systems and enclosures.
• TE Connectivity: Global leader in connectors and sensors serving industrial, automotive, energy, and aerospace. Comparable because it designs and manufactures electrical interconnect products used in power distribution, switchgear, and renewable energy — directly overlapping Exel's flexible braided/laminated connector offerings at much larger scale.
• Hubbell Incorporated: Major manufacturer of electrical products for utility, industrial, and construction markets, including connectors, grounding hardware, and wiring devices. Highly comparable as a long-established North American supplier of electrical interconnect components serving the same switchgear, transformer, and utility customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exelinternationalinc
• LinkedInlinkedin.com/company/excel-international-group-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exel International Group