Great Lakes Countertops & Kitchens

What Great Lakes Countertops & Kitchens does

Great Lakes Countertops & Kitchens is a family-owned home interior services company established in 1992 and headquartered at 111 S. Market Street, Lake Park, Iowa. The company provides design, material supply, and installation services for residential kitchen, bath, flooring, closet, and garage projects, with primary focus on countertops (quartz, granite, marble, and laminate), custom cabinetry, and flooring (luxury vinyl, tile, hardwood, carpet, linoleum). Additional offerings include shower surrounds, backsplashes, wall paneling, a 100% waterproof groutless tile system, custom organizers, and finishing accessories such as sinks, faucets, and hardware.

The underlying capability is custom templating, measuring, and precision installation executed by an in-house crew, with products sourced from leading American suppliers. The firm describes a full-service workflow that spans concept development, planning, templating, material ordering, on-site preparation, installation, cleanup, and post-installation follow-up. Differentiated components include a proprietary groutless tile installation method that eliminates sealing and grout failure, and in-house design expertise covering cabinetry, interior design, and aging-in-place solutions.

The business model is sales-led and project-based, with revenue generated from one-time product sales plus installation services to residential homeowners and, secondarily, new construction builders in the regional Iowa market. Pricing is custom and quote-based; current sales motion includes a limited-time 50% off cabinetry promotion and free in-home design consultations. There is no disclosed e-commerce, third-party distribution, or external investment, and the firm operates from a single showroom with marketing conducted through its website (whatakitchen.com), Facebook, Instagram, and email newsletter.

Name

Great Lakes Countertops & Kitchens

Legal name

Great Lakes Countertops & Kitchens

Website

https://whatakitchen.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned full-service home interior company based in Lake Park, Iowa, founded in 1992, providing design, materials, and installation for kitchen, bath, and home remodeling projects — including countertops, cabinetry, flooring, organizers, and accessories — for residential homeowners in the regional Iowa market.

Ownership category

akta.pro rank

Product category

Home Improvement and Remodeling Services

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Kitchen Plumbing & Fixture Installation (HSAPAAAF)

Keywords

• Custom countertops installation
• Kitchen cabinetry sales
• Residential flooring services
• Bathroom remodeling contractor
• Home interior design

Headquarters

HQ city

Lake Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of countertops (quartz, marble, laminate, granite), cabinets, flooring (hardwood, luxury vinyl, tile, carpet, vinyl), shower surrounds, backsplashes, and accessories (sinks, faucets, organizers, hardware, lighting). Products are sourced from leading American suppliers and sold as part of complete project packages.
2. Installation Services: Full-service installation including countertops, cabinetry, flooring, shower surrounds, and specialty installations. Service encompasses the complete project lifecycle from design through final installation and cleanup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Great Lakes Countertops & Kitchens is a full-service home improvement company that designs, supplies, and installs countertops, cabinetry, flooring, shower surrounds, backsplashes, groutless tile, wall paneling, and custom organizers for residential kitchen, bath, and interior remodeling projects. The firm handles the complete project lifecycle from design consultation and templating through material sourcing, installation, cleanup, and follow-up.

Product overview

Great Lakes Countertops & Kitchens is a family-owned home improvement company established in 1992, offering a full-service experience for kitchen, bath, and interior projects. The company provides a comprehensive portfolio of products including countertops (quartz, marble, laminate, and granite), custom cabinetry, diverse flooring options (luxury vinyl, tile, hardwood, carpet), shower surrounds, backsplashes, wall paneling, and custom organizers. They also offer complementary accessories like sinks, faucets, lighting, and hardware. The company serves as a one-stop resource for new construction and remodeling projects, handling everything from design through installation and follow-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Countertops High-quality countertops in quartz, marble, laminate, and granite sourced from top American suppliers, offering durability and style for kitchen and bath projects.
• Cabinetry Custom-designed leading-brand cabinets available in contemporary to traditional designs, enhancing functionality and aesthetics of spaces with practical storage solutions.
• Flooring Diverse range of flooring options including luxury vinyl, tile, hardwood, carpet, vinyl, linoleum, and commercial/residential carpet to enhance beauty and functionality of any space.
• Shower Surround and Backsplash Top-quality installations for shower areas with stylish surrounds and elegant backsplashes to meet design preferences and functional needs.
• Groutless Tile 100% waterproof groutless tile product that requires no sealing and eliminates the possibility of grout falling out.
• Custom Organizers Custom closet, garage, and cabinetry organizers designed to maximize space and keep spaces neat, accessible, and efficiently organized.
• Wall Paneling Wall panels available in various designs from classic wood finishes to modern sleek materials, suitable for traditional, contemporary, or minimalist home decor styles.
• Accessories Elegant sinks, stylish faucets, towel rack warmers, cabinetry door and drawer handles, and under-cabinet lighting solutions that add functionality and sophistication to homes.
• Re-facing Services Expert refacing services to refresh and revitalize existing cabinets and surfaces by replacing doors, drawer fronts, and hardware while preserving the existing structure.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Lowe's Kitchen & Bath Installation: National home improvement retailer offering kitchen and bath design + installation services; broad incumbent that competes for the same residential remodel projects through in-store showrooms.
• Home Depot Kitchen & Bath Installation: Big-box home center offering kitchen and bath installation services across the US; overlaps with Great Lakes at the customer-acquisition and installation layer but at much larger scale and brand awareness.
• IKEA Kitchen Services: Broad incumbent offering kitchen design, cabinetry, and installation services on a national scale; competes for the same homeowner remodel dollars but with a fundamentally different supply-chain model.

Others

• MSI Surfaces: National distributor of countertops (quartz, granite, marble), flooring, and wall tile; supplier into the same kitchen/bath remodeling channel where Great Lakes operates.
• Cambria: American-made quartz countertop manufacturer whose products are sourced and installed by Great Lakes; ecosystem supplier relationship rather than direct competitor.
• Kemper Cabinetry: Custom cabinetry manufacturer whose products are specified and installed by kitchen remodelers like Great Lakes; upstream supplier rather than direct competitor.
• Caesarstone: Global quartz surfaces manufacturer supplying into the same residential kitchen and bath installation channel; comparable product-level overlap though not a direct service competitor.

Direct peers

• Cabinets To Go: Direct-to-consumer cabinet retailer with showrooms and bundled design/installation services, competing in the same kitchen remodel value proposition as Great Lakes with a larger multi-location footprint.
• Bath Fitter: Single-day bath remodeling franchise with proprietary acrylic liners and full-service installation; comparable full-service remodel model though narrower product scope than Great Lakes.
• Re-Bath: Bathroom and kitchen remodeling franchise with full-service design-to-installation model; comparable to Great Lakes in offering turnkey remodels anchored by proprietary product systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greatlakescountertops
• Instagraminstagram.com/greatlakescountertops

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Countertops & Kitchens