Furniture Options

What Furniture Options does

Furniture Options, founded in 1985 in Wichita, Kansas by Bill Jackson, is a regional furniture rental company operating 12 showrooms and warehouses across the Midwest and Texas (Kansas City, Wichita, Edmond/Oklahoma City, Tulsa, Omaha, Des Moines, Little Rock, Northwest Arkansas, Houston, Dallas, Austin, and serving Louisiana/Baton Rouge). The company has been 100% employee-owned via an Employee Stock Ownership Plan (ESOP) since 2014 and operates as a division of the Transitions Group holding company, with 150+ employee-owners across delivery, sales, and management functions. Its core products are tiered monthly furniture rental packages — Essentials ($199/mo), Lifestyle ($349/mo), and Signature ($489/mo) — plus a Build-It-Yourself customizable option and add-ons including SpinFresh washer/dryer rental and housewares, all delivered, assembled, and picked up by local crews within a stated 2-business-day window.

The business operates a hybrid go-to-market: B2C self-serve rental via city-branded website landing pages with Experian credit checks and e-signature contracts, plus B2B sales-led motion through business development managers serving enterprise verticals including corporate housing, insurance displacement, sales team housing, HR/relocation, home staging, construction crews, sports teams (Iowa Cubs, Kansas City Comets), oil & gas, and production/entertainment. Revenue is generated primarily through recurring monthly subscriptions, supplemented by one-time delivery/pickup fees and an optional Customer Protection Plan (8-10% of monthly rent). Distribution is augmented by channel partnerships: the Apartment Partner Program (5% rebate to property managers), Model Apartment Program (50% off for staged model units), and a referral program ($50-$200 per lease). Two sister companies under Transitions Group extend the offering: Viciniti provides corporate housing sourcing and Abode Home delivers design-forward, higher-end furnishings.

Technically, the company describes its core technology as a "furniture rental logistics and inventory management system" with no disclosed proprietary AI, machine-learning, or data-flywheel capabilities. There are no patents, no AI/ML senior hires, no public APIs, and no published benchmarks. The website is built on Squarespace and customer onboarding relies on third-party Experian credit checks and DocuSign-style e-signatures. The business is operationally heavy — physical inventory, regional warehouses, and local delivery crews — rather than platform- or AI-driven.

Name

Furniture Options

Legal name

Furniture Options

Website

https://furnitureoptions.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Furniture Options is a regional employee-owned (ESOP) furniture rental company serving individuals and businesses across 12 Midwest and Texas markets with tiered monthly packages, custom builds, and B2B housing solutions for corporate, insurance, sports, oil & gas, and construction clients.

Ownership category

akta.pro rank

Product category

Furniture Rental

NAICS

Consumer Goods Rental (5322)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA)

akta.pro secondary industries

Hospitality & Short-Term Rental Furnishings Subscription (STR/Property Managers) (CRAIAOAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL)

Keywords

• Furniture rental services
• Corporate housing solutions
• Home staging rental
• Housewares rental
• Temporary furnished apartments

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Furniture Rental: Core revenue from monthly furniture rental subscriptions across three pre-designed collections (Essentials, Lifestyle, Signature) and Build-It-Yourself options. Billed monthly with minimum 2-month commitment.
2. Delivery and Pickup Fees: One-time fees for delivery, setup, and pickup of furniture. Based on location, number of bedrooms, and housewares. Apartment partners offer residents 50% off delivery.
3. Customer Protection Plan: Optional monthly protection fee covering damage, theft, and wear & tear. Billed at 10% of monthly rental fee (8% in Omaha). Required Certificate of Insurance if waived.
4. Housewares and Add-ons: Additional revenue from kitchen essentials, linens, electronics, and SpinFresh washer/dryer rentals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Furniture Options rents pre-designed furniture packages (Essentials, Lifestyle, Signature) and customizable individual pieces to individuals and businesses for short-term and temporary furnished housing. The company delivers, assembles, and picks up furniture across 12 Midwest and Texas markets, with add-on housewares, electronics, and washer/dryer rentals. It also serves B2B clients with tailored housing solutions for corporate, insurance, sports, construction, oil & gas, and entertainment sectors.

Product overview

Furniture Options operates as a furniture rental marketplace with a portfolio of tiered collection-based products (Essentials, Lifestyle, Signature) and customizable Build-It-Yourself options, complemented by add-on rental items (SpinFresh washer/dryer, housewares). The company serves both individual consumers (students, relocations, temporary stays) and businesses (corporate housing, insurance, construction, sports, oil & gas, production/entertainment sectors) through dedicated business solutions. Partner programs include the Apartment Partner Program (revenue sharing), Model Apartment Program (discounted staging), and Referral Partner Program. Sister companies include Viciniti (corporate housing sourcing) and Abode Home (custom furnishing). The company operates across 12 U.S. markets in the Midwest and Texas with local employee-owned teams.

Differentiator

Problem solved

Functional benefit

Brands

• Viciniti: Sister company providing corporate housing solutions and helping businesses source housing for their teams.
• Abode Home by Furniture Options
• SpinFresh

Products and services

• Essentials Collection Budget-friendly furniture rental package for students, interns, and short-term renters including sofa, cocktail table, end table with lamp, dining table with 2 chairs, queen bed, nightstand, and chest of drawers. Starts at $199/month.
• Lifestyle Collection Mid-tier furniture rental package with upgraded upholstery including sofa, chair, cocktail table, 2 end tables, 2 lamps, dining table with 4 chairs, queen bed, nightstand, and dresser with mirror. Priced at $349/month; the company's most popular option.
• Signature Collection Premium furniture rental package featuring leather sofas or sectionals, area rug, cocktail table, 2 end tables, 2 lamps, centerpiece, 2 wall art pieces, dining table with 4 chairs, queen bed, 2 nightstands, 2 lamps, and dresser with mirror. Priced at $489/month; designed for executives and high-end relocations.
• Build-It-Yourself Customizable furniture rental option allowing customers to select specific rooms or individual pieces a la carte. Minimum $99/month rental required.
• SpinFresh Washer Dryer Rental Washer and dryer rental add-on to furniture packages. Delivered, installed, and maintained by Furniture Options.
• Houseware Rentals Additional rental items including kitchen essentials (dishes, cookware, utensils), bed and bath linens, electronics, and decorative accessories to complete furnished spaces.
• Insurance Housing Solutions Furniture rental service for insurance carriers and housing providers supporting displaced residents and disaster relief. Includes fast delivery and scalable multi-unit setups.
• Corporate Housing Solutions Furniture rental partnerships with corporate housing providers for consistent, multi-city furnished apartment setups across 12+ markets.
• Sales Team Housing Solutions Temporary furniture rental for traveling sales teams, field crews, and project-based workforces. Scalable solutions for multi-city deployments.
• HR Employee Housing Solutions Furniture rental support for employee relocation, intern programs, business travel, and stipend-based housing benefits.
• Home Staging Solutions Furniture rental for real estate professionals to stage homes for sale. Includes flexible rental terms with pickup when property sells.
• Construction Crew Housing Furniture rental for construction companies needing temporary housing for project teams in extended-stay apartments.
• Sports Team Housing Furniture rental for sports teams to furnish player, coach, and staff housing. Seasonal rental packages with coordinated multi-unit setup and season-end pickup.
• Oil & Gas Project Housing Furniture rental for oil and gas companies setting up project housing for crews, engineers, and executives across Texas, Oklahoma, Kansas, and Louisiana.
• Production & Entertainment Housing Furniture rental for film, TV, theater, and touring productions. Includes crew housing, stage furniture for sets, and flexible rental terms for production timelines.
• Apartment Partner Program Revenue-sharing program for apartment communities. Property managers and leasing agents refer residents and earn 5% rebates on qualifying furniture leases delivered to their properties.
• Model Apartment Program Discounted furniture rental for apartment communities to furnish model units at 50% off. Includes free delivery, setup, and pickup.
• Referral Partner Program Referral rewards program where partners earn $50-$200 per successful furniture lease referral depending on market and lease term.

Quantifiable outcome

• Delivery and setup typically within 2 business days
• +3 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Employee Stock Ownership Plan (ESOP)coreOthers · 1 January 2014Bill Jackson turned the company over to employees in 2014 by creating an ESOP, making all 150+ team members employee-owners.
• Viciniti Corporate HousingcoreStrategic or Co-development PartnerSister company providing housing sourcing and management solutions. When businesses need help securing apartments, Viciniti connects them with housing options, allowing Furniture Options to handle furniture-only or full turnkey solutions.
• Abode Home by Furniture OptionscoreStrategic or Co-development PartnerSister company offering higher-end, fully customized furniture selections. Abode allows customers to choose individual pieces for design-forward needs, home staging with more curation, and executive housing with premium furnishings.
• Transitions GroupcoreOthersParent company of Furniture Options division. Furniture Options operates as a division under the Transitions Group corporate umbrella.
• Corporate Housing Providers Association (CHPA)minorOthersIndustry association for corporate housing providers. Mentioned as reference point for companies not using full-service corporate housing providers.
• ExperianminorOthersCredit reporting agency used for required credit checks during the rental application process.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CORT: National furniture rental provider serving corporate relocation, trade shows, and residential customers. Most direct competitor given overlapping B2B corporate housing focus and subscription rental model.
• Brook Furniture Rental: National residential and corporate furniture rental company offering monthly rental packages similar to Furniture Options' Essentials/Lifestyle/Signature collections, with comparable delivery-and-setup service.

Broad incumbents

• Rent-A-Center: National rent-to-own retailer with extensive furniture offerings. Competes for budget-conscious consumers and is a broad incumbent in monthly furniture payments, though more credit-driven than Furniture Options.
• Aaron's Holdings: Large publicly traded lease-to-own retailer offering furniture, electronics, and appliances on weekly/monthly payment plans. Overlaps on the consumer furniture rental value proposition but with a lease-to-own credit model.

Emerging players

• Pop Up Furniture Rental: National home staging furniture rental provider focused on real estate agents and stagers. Directly comparable to Furniture Options' home staging business solution.
• Feather: Digital-first furniture and home goods subscription rental company. Targets a similar urban relocating professional and renter audience but with an online-only model that pressures traditional local operators.
• Oliver Space: Subscription furniture rental startup with flexible monthly terms. Competes for the same relocating-professional customer Furniture Options serves, with a more tech-forward purchase flow.

Others

• Rooms To Go: Large US furniture retailer offering package room bundles at value price points. While not a rental company, it competes for first-apartment and starter-home furniture demand that Furniture Options also addresses with Essentials collection.
• Interior Define: Direct-to-consumer custom furniture brand sold under a similar subscription-friendly financing model. Comparable customer segment (urban professionals) but with a purchase, not rental, business model.

Regional players

• Home Reserve: Online furniture rental service operating with regional delivery coverage. Comparable subscription-based rental model for households and businesses needing short-term furnished spaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FurnitureOption
• Facebookfacebook.com/furnitureoptions
• LinkedInlinkedin.com/company/furniture-options

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furniture Options