Cardiac Risk in the Young

Name

Cardiac Risk in the Young

Legal name

Cardiac Risk in the Young

Website

https://c-r-y.org.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cardiac Screening and Young Sudden Cardiac Death Prevention

NAICS

Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE)

akta.pro secondary industry

Risk Stratification, Early Warning Scores & Predictive Analytics (HLACAGAE)

Keywords

• Cardiac screening services
• Sudden cardiac death prevention
• Cardiac pathology research
• Young heart screening
• Bereavement support services

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: CRY relies on charitable donations from individuals, families, and supporters to fund its screening programmes, research initiatives, and support services.
2. Fundraising Activities: Revenue generated through fundraising events, memorial funds, and supporter-led fundraising activities. CRY's fundraising principles state they will never directly ask for donations but provide advice and guidance for those who choose to fundraise.
3. Merchandise Sales: Sale of merchandise including Christmas cards and other items through CRY's online shop.
4. Event Registration Fees: Some CRY events such as the Heart of London Bridges Walk charge registration fees (£15 per adult for day-of registration), though children 16 and under participate free.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cardiac Risk in the Young (CRY) is a registered charity that provides free and subsidised cardiac screening (12-lead ECG and echocardiogram) to young people aged 14-35, specialist cardiac pathology services investigating the causes of young sudden cardiac death, inherited cardiovascular conditions clinics, bereavement support for affected families, and a peer-support network for people living with diagnosed cardiac conditions. It funds two specialist centres at St George's Hospital in London, runs an AI-driven ECG screening research programme, and conducts awareness and policy-advocacy work through events, publications, and an All Party Parliamentary Group.

Product overview

Cardiac Risk in the Young (CRY) operates a portfolio of services centred on preventing young sudden cardiac deaths through awareness, screening, and research. The core offering is the Cardiac Screening Programme, which provides subsidised ECG and echocardiogram screening to young people aged 14-35, booked via the Test My Heart platform. CRY funds two specialist centres at St George's Hospital: the Centre for Inherited Cardiovascular Conditions and Sports Cardiology, and the Centre for Cardiac Pathology (the UK's first specialist cardiac pathology laboratory). The organisation also provides bereavement support through a dedicated programme and private Facebook groups, while the myheart network supports young people living with cardiac conditions. CRY's new AI Cardiac Screening and Research Project aims to enhance ECG interpretation using machine learning. The organisation conducts public health campaigns, publishes the CRY Update Magazine, hosts the annual CRY Cardiology Conference, organises the Heart of London Bridges Walk, and engages in parliamentary advocacy through its All Party Parliamentary Group.

Differentiator

Problem solved

Functional benefit

Brands

• myheart: Support network for people living with an inherited or congenital cardiac condition
• testmyheart
• Centre for Inherited Cardiovascular Conditions and Sports Cardiology
• Centre for Cardiac Pathology
• AI Cardiac Screening and Research Project

Products and services

• Cardiac Screening Programme Subsidised 12-lead ECG and echocardiogram screening for young people aged 14-35, with results interpreted by specialist cardiologists. The programme has screened over 104,000 young people with 1 in 300 found to have a potentially life-threatening heart condition.
• Test My Heart Online booking platform that lets young people aged 14-35 reserve appointments at CRY's mobile cardiac screening events across the UK.
• CRY Centre for Inherited Cardiovascular Conditions and Sports Cardiology Specialist cardiac centre at St George's Hospital providing expert assessment for inherited cardiovascular conditions and sports cardiology for young people at risk of sudden cardiac death.
• CRY Centre for Cardiac Pathology Specialist cardiac pathology service that analyses and determines the causes of young sudden cardiac death, providing rapid answers to bereaved families and swift cardiological screening of family members.
• Bereavement Support Programme Comprehensive support service for families after a young sudden cardiac death, including emotional support, coroner and inquest support, and ongoing access to specialist bereavement advisors.
• myheart Support Network Peer-support network and information resource for young people aged 14-35 living with an inherited or congenital cardiac condition, helping them manage lifestyle, treatment and emotional challenges.
• AI Cardiac Screening and Research Project AI- and machine-learning-enabled ECG interpretation programme, built on over 104,000 expert-reviewed ECGs, designed to support cardiologists in screening young people for potentially life-threatening cardiac conditions.

Quantifiable outcome

• 1 in 300 young people screened are found to have a potentially life-threatening heart condition
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Berks & Bucks FAcoreStrategic or Co-development Partner · 25 June 2025New partnership between County FA and Cardiac Risk in the Young aims to raise awareness of CRY's national screening programme and support club fundraising activities for private screenings.
• Manchester Metropolitan University / OrthTeam CentrecoreStrategic or Co-development Partner · 1 June 2025Partnership to improve access to cardiac screenings for youth across the North. 102 young people screened at inaugural event funded in memory of Aaron Dixon.
• Knutsford First RespondersminorGTM or Marketing Partner · 1 January 2025Screened 1,296 young people in 2025 through support funding.
• Young Windy Screening FundminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• The Beat Goes OnminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• Craig's Heartstrong FoundationminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• Grace TrustminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• Rolls RoyceminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• UKH FoundationminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• JD FoundationminorGTM or Marketing Partner · 1 January 2025Screened young people through support funding.
• Cleveland Clinic LondoncoreStrategic or Co-development Partner · 1 January 2025Conference co-organiser for CRY Cardiology Conference.
• CytokineticsminorGTM or Marketing Partner · 1 January 2025Conference sponsor for CRY Cardiology Conference.
• GE HealthCareminorGTM or Marketing Partner · 1 January 2025Conference sponsor for CRY Cardiology Conference.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Cleveland Clinic: Major US health system with a leading sports cardiology and inherited cardiovascular disease programme. Comparable clinical expertise and conference co-organiser partner with CRY; an institutional leader in the same clinical space.
• Heart Rhythm Society: Global professional society for cardiac arrhythmia specialists. Connected to CRY through shared focus on inherited arrhythmia conditions and the cardiology conference circuit, but is a medical membership body rather than a screening charity.

Emerging players

• AliveCor: Consumer and clinical ECG technology company (maker of KardiaMobile). Adjacent to CRY's AI screening thesis — building AI-enabled ECG interpretation tools that could complement or compete with CRY's screening infrastructure over time.

Direct peers

• Parent Heart Watch: US national network dedicated to protecting youth from sudden cardiac arrest through awareness, screening, and advocacy — closely aligned with CRY's screening-first, bereaved-family-driven model.
• SADS (Sudden Arrhythmia Death Syndromes) Foundation: US-based nonprofit focused on sudden arrhythmia death syndromes in young people — directly comparable mission of awareness, screening, research, and family support for SCD prevention. Most analogous international peer to CRY.

Regional players

• Heart Foundation (New Zealand): New Zealand's heart health charity with a broader remit but comparable community screening and awareness programmes — regional peer in a similar healthcare system context.
• St John Ambulance: UK first-aid and pre-hospital care charity operating community events and AED deployment programmes. Adjacent overlap with CRY's emergency response mission (defibrillators, cardiac arrest awareness) but a much broader first-aid remit.
• Heart Foundation (Australia): Australia's peak nonprofit for heart disease, including a focus on inherited heart conditions and cardiac screening of young athletes — comparable mission executed in a different geography.

Broad incumbents

• British Heart Foundation: Largest UK heart charity with a much broader cardiovascular research and prevention remit. Overlaps with CRY on cardiac research funding and public awareness but does not specialise in young sudden cardiac death.
• American Heart Association: Largest US voluntary health organisation focused on cardiovascular disease. Overlaps with CRY on research funding, awareness, and resuscitation/screening advocacy, but operates at much greater scale across all age groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/support_cry
• YouTubeyoutube.com/channel/UC1CaRWqEqTyYqAc-kMujuJw
• Facebookfacebook.com/cardiacriskintheyoung
• Instagraminstagram.com/cardiacriskintheyoung

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiac Risk in the Young