Madeiranit
Madeiranit is a Brazilian specialty retailer (founded 1973, headquartered in Leme, SP) that sells MDF, panels, hardware, tools and machinery through 30+ physical stores across 7 states and a national e-commerce platform, serving carpenters, furniture makers, construction contractors, corporate accounts and DIY consumers.
- Company typePrivate
- Founded1973
- HeadquartersLeme, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Madeiranit does
Madeiranit Comércio e Industria de Madeiras Ltda is a Brazilian specialty retailer founded in 1973 in Leme, São Paulo, focused on the marcenaria (carpentry and furniture-making) and civil construction trades. Operating under the legal entity Madeiranit Comércio e Industria de Madeiras Ltda, the company runs a multi-channel retail business of 30+ physical stores across 7 Brazilian states (São Paulo, Minas Gerais, Goiás, Mato Grosso, Mato Grosso do Sul, Rondônia and Pará) and a national Magento-based e-commerce platform (madeiranit.com.br) shipping to all of Brazil, with click-and-collect via Retira Fácil, televendas and external field sales as additional channels. The company employs 1,700+ collaborators and maintains two distribution centers in Agudos/SP and Itajaí/SC.
The product catalog spans 20,000+ SKUs across MDF and panels (HDF, moisture-resistant MDF, wood panels, WFP), edge banding and hole covers, plywood (naval, decorative, flexible, formic, wood veneer varieties), Formica high-pressure laminates, natural woods, Madeirite film/resin-coated panels and OSB, hardware and handles (hinges, slides, locks, casters, sliding-door systems), machines and tools (stationary, power and hand tools, dust collectors), adhesives, and home/decor and PPE categories. Strategic supplier relationships with sustainable-forest-certified manufacturers — Arauco, Duratex, Eucatex, Berneck, Greenplac, Guararapes and Sudati — anchor the merchandising strategy, with Duratex and Formica MDF carrying Microban antibacterial certification.
Madeiranit makes money primarily through unit-priced product sales across B2C DIY/home-improvement consumers, B2B professional buyers (carpenters, furniture makers, construction contractors) and corporate accounts. Payment options include PIX (8% discount), credit-card installments up to 10x without interest, boleto 4x for corporate accounts and 3x for individual accounts with 90+ days of registration, alongside three proprietary financial services: NitPay (carpenter credit line), Pague Fácil (purchase consolidation in up to 4 installments) and Ponto Fácil (loyalty points). The company also operates non-merchandise services including CorteCloud (cloud cut-optimization for furniture manufacturers), Sayersystem color matching, and free shipping above R$500 in served regions (fixed R$50 freight for MDF, wood and panels). The group owns related entities — Cia do Móvel (children's furniture), Portes (aluminum/glass doors), Tapajós Ferro e Aço (steel), JAC Empilhadeiras (forklift representation) and Singular Baby (infant products) — extending vertical reach across the carpentry and furniture value chain.
Madeiranit firmographics
Firmographics- Name
- Madeiranit
- Legal name
- Madeiranit Comércio e Industria de Madeiras Ltda
- Website
- https://madeiranit.com.br
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Madeiranit is a Brazilian specialty retailer (founded 1973, headquartered in Leme, SP) that sells MDF, panels, hardware, tools and machinery through 30+ physical stores across 7 states and a national e-commerce platform, serving carpenters, furniture makers, construction contractors, corporate accounts and DIY consumers.
- Ownership category
- akta.pro rank
Madeiranit industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where Madeiranit is headquartered
LocationHeadquarters
- HQ city
- Leme
- HQ country
- Brazil
- HQ region
- Latin America
Offices30 records
Markets served
Madeiranit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Physical Retail: Retail sales of wood materials, MDF, hardware, tools, machinery, and construction supplies through 30+ physical store locations across 7 Brazilian states.
- E-commerce Sales: Online product sales through madeiranit.com.br delivering to all of Brazil, with options for home delivery or store pickup (Retira Fácil).
- Televendas and Field Sales: Telephone-based televendas and external sales representatives serving customers across the store network and online channel.
- Pague Fácil - Extended Payment Service: Payment facilitation service allowing customers to consolidate purchases and pay over time with fees or interest embedded in the extended payment terms.
- NitPay Credit Financing: Proprietary credit line financing for carpenter customers, offering additional payment capacity with variable customer-account split arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with multiple payment options |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Madeiranit product offering
Product offeringCore offering
Madeiranit is a Brazilian retail company that sells MDF, plywood, wood panels, laminates, hardware, tools, machinery, and construction supplies through 30+ physical stores across 7 states and a national e-commerce platform. The company serves both individual consumers and professional carpenters, furniture makers, and construction firms with value-added services including CorteCloud cut optimization, NitPay credit financing, Pague Fácil installment payments, and the Ponto Fácil loyalty program.
Product overview
Madeiranit is a Brazilian retail company operating since 1973 that offers a comprehensive e-commerce platform alongside 30+ physical stores across 7 states. The core offering consists of over 20,000 products for woodworking and construction, organized into product categories including MDF and panels (HDF, moisture-resistant MDF, wood panels, WFP), edge banding and hole covers, plywood (naval, decorative, flexible, formic, wood veneers), Formica laminates (white, metallic, stone, wood-look, fabric), natural woods, Madeirite coated plywood and OSB panels, hardware and furniture handles (hinges, slides, locks, casters, sliding door systems), machines and power tools, adhesives, and home décor items. The company provides value-added services including CorteCloud cutting optimization, Retira Fácil (online purchase with in-store pickup), Pague Fácil installment payments, NitPay credit facilities, a loyalty program (Ponto Fácil), Sayersystem color matching, own-manufactured aluminum glass doors, and free shipping. Madeiranit also operates subsidiaries including Cia do Móvel (children's furniture), Portes (aluminum doors), Tapajós Ferro e Aço (steel commerce), JAC Empilhadeiras (forklift representation), and Singular Baby (infant products).
Differentiator
Problem solved
Functional benefit
Brands
- NitPay: Additional credit facility for carpenter customers, offering installment payment options
- Ponto Fácil
- Pague Fácil
Products and services
- MDF and Panels (MDF e Chapas) Medium-density fiberboard panels including HDF, moisture-resistant MDF, wood panels, and WFP materials for furniture and construction applications, sold to carpenters, furniture makers, and construction professionals.
- Edge Banding and Hole Covers (Fitas de Borda e Tapa Furos)
Companies that use Madeiranit
Customer profileSegments4 records
Ideal customer profiles3 records
Madeiranit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Madeiranit partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AraucocorePartner with sustainable forest management certification. Arauco provides MDF and wood panel products to Madeiranit.
- BerneckcorePartner with sustainable forest management certification. Berneck provides MDF products.
- DuratexcorePartner with sustainable forest management certification and Microban antibacterial protection for MDF products.
- EucatexcorePartner with sustainable forest management certification. Eucatex provides decorative panels and MDF products.
- GreenplaccorePartner with sustainable forest management certification.
- GuararapescorePartner with sustainable forest management certification. Guararapes provides MDF and plywood products. Madeiranit hosts workshops featuring Guararapes products.
- SudaticorePartner with sustainable forest management certification.
- FormicacorePartner providing high-pressure laminate sheets (Formica brand) and Formiline products. Also certified for Microban antibacterial protection.
- CorteCloudcoreCloud-based cut optimization service partner enabling Madeiranit to offer furniture makers outsourced cutting operations. Available through city-specific portals.
- Cia do MóvelminorRelated company - infant-juvenile furniture factory. Part of the Madeiranit group.
- PortesminorRelated company - aluminum and glass door industry for furniture sector. Part of the Madeiranit group.
- Tapajós Ferro e AçominorRelated company - iron and steel commerce. Part of the Madeiranit group.
- JAC EmpilhadeirasminorOfficial representation of JAC forklifts. Part of the Madeiranit group.
- Singular BabyminorRelated company - store specializing in infant-juvenile products. Part of the Madeiranit group.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Madeiranit competitors and assessment
Company assessmentRegional players
- Quero-Quero: Quero-Quero is a home improvement and electronics retailer primarily serving the South region of Brazil with a sizable store footprint. While broader than Madeiranit's specialist focus, it competes in categories like wood products, hardware, and tools for similar DIY and small contractor customers.
- Cassol Centerlar: Cassol Centerlar is a building materials retailer primarily serving the South region of Brazil with a multi-store presence. It overlaps with Madeiranit in selling wood products, hardware, tools, and construction supplies, but its geographic concentration in the South differentiates it from Madeiranit's more São Paulo-centric footprint.
Direct peers
- Telhanorte: Telhanorte is a Brazilian home improvement and building materials retailer with strong presence in São Paulo, selling wood panels, hardware, tools, and construction supplies similar to Madeiranit's core categories. It is one of Madeiranit's closest direct competitors in the Southeast region, with overlapping customer segments of carpenters, furniture makers, and construction professionals.
- Dicico: Dicico is a Brazilian building materials and home improvement retailer operating across multiple states with a product assortment including wood products, hardware, and tools. It competes directly with Madeiranit for carpenter and small contractor customers in several overlapping markets.
- Balaroti: Balaroti is a Brazilian building materials retailer with stores across multiple states, selling wood panels, hardware, tools, and finishing products comparable to Madeiranit's catalog. It targets many of the same professional carpenter, furniture-maker, and construction customer segments as Madeiranit, particularly in the South and Southeast regions.
Broad incumbents
- Sodimac (Homecenter Sodimac): Sodimac, part of the Falabella group's home improvement business in Brazil, is a large-format retailer of construction materials, tools, wood products, and home goods. It competes with Madeiranit in the building materials retail category, though with a wider scope spanning décor, appliances, and bathroom/kitchen categories beyond Madeiranit's carpentry core.
- Leroy Merlin Brazil: Leroy Merlin is the dominant big-box home improvement retailer in Brazil, operating more than 40 stores nationwide and selling building materials, wood products, tools, hardware, and related categories. It competes with Madeiranit across much of the same product assortment and customer base, but at significantly broader scale and with a wider portfolio that includes plumbing, paint, and décor unrelated to Madeiranit's specialist carpentry focus.
- C&C Casa e Construção: C&C is a large Brazilian home improvement and construction materials chain competing in the same general retail category as Madeiranit. It offers an overlapping assortment of wood-based products, hardware, tools, and finishes, but with a broader building materials focus and a national footprint rather than Madeiranit's specialty carpenter-trade emphasis.
Others
- Guararapes (MDF manufacturer partner): Guararapes is a major Brazilian manufacturer of MDF and wood panels that supplies Madeiranit as a strategic partner. It is referenced as a Madeiranit supplier in the data and is relevant as an upstream/ecosystem player rather than a direct competitor, though its branded products may also be sold directly through other channels.
- Duratex (MDF manufacturer partner): Duratex is a leading Brazilian manufacturer of MDF, wood panels, and laminates that supplies Madeiranit as a strategic partner. While it is a key supplier and featured workshop partner to Madeiranit, it is positioned here as an ecosystem participant rather than a direct competitor given its primary manufacturing role.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Madeiranit social profiles
Digital presenceMadeiranit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madeiranit leadership team
Management profileNumber of profiles
Madeiranit subsidiaries and ownership
Company hierarchySubsidiaries4 records
Madeiranit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madeiranit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madeiranit
What does Madeiranit do?
Madeiranit is a Brazilian retail company that sells MDF, plywood, wood panels, laminates, hardware, tools, machinery, and construction supplies through 30+ physical stores across 7 states and a national e-commerce platform. The company serves both individual consumers and professional carpenters, furniture makers, and construction firms with value-added services including CorteCloud cut optimization, NitPay credit financing, Pague Fácil installment payments, and the Ponto Fácil loyalty program.
Is Madeiranit a public or private company?
Madeiranit is a private company. It is classified as family owned and is currently operating.
When was Madeiranit founded?
Madeiranit was founded in 1973. It employs 501 to 1,000 people.
Where is Madeiranit based?
Madeiranit is headquartered in Leme, Brazil, in the Latin America region.
How does Madeiranit make money?
Five revenue lines are on record. Product Sales - Physical Retail is the primary driver. The others are E-commerce Sales, televendas and Field Sales, pague Fácil - Extended Payment Service and nitPay Credit Financing.
Who are Madeiranit's main competitors?
Regional players on record are Quero-Quero and Cassol Centerlar. Direct peers are Telhanorte, Dicico and Balaroti. Broad incumbents are Sodimac (Homecenter Sodimac), Leroy Merlin Brazil and C&C Casa e Construção. Others are Guararapes (MDF manufacturer partner) and Duratex (MDF manufacturer partner).
Does Madeiranit have an API?
No public API is recorded for Madeiranit.
What industry is Madeiranit in?
Madeiranit's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks). Its NAICS code is 3371 and its SIC code is 2400.