London Academy of Trading

What London Academy of Trading does

London Academy of Trading (LAT) is a UK-based private vocational education provider that delivers structured training programs in financial markets trading to individual retail learners. The company was established in 2011 and operates from a central London headquarters co-located at the University of Law Bloomsbury Campus, with a live trading floor used for practical instruction. LAT's core product is a tiered 'Learn How to Trade' pathway spanning a one-week Introduction to Financial Markets and Trading course, a 4-week Trading Skills Course, and a 12-week Advanced Trading Course that leads to a Level 5 Diploma in Applied Financial Trading. The diploma pathway carries triple accreditation from the British Accreditation Council, the Continuing Professional Development scheme, and the Association of Business Executives, positioning LAT as the UK's first accredited trading academy.

LAT monetizes primarily through one-time tuition fees across its core and specialist course catalog (Futures, Options, Equity Investing, Wealth Management, Trading Psychology, Long Term Investing, Cryptocurrency, and Investing in Fine Arts), with interest-free installment plans over 12 months and a 30% Financial Trading Scholarship for NHS, emergency services, military, refugee, and job-seeker segments. The company is a subsidiary of Global University Systems B.V., a multinational education conglomerate, and runs a direct-to-consumer go-to-market with cohorts starting every 5-6 weeks across online, on-campus, and blended delivery formats. Additional revenue streams include discounted institutional-grade LAT Trading Tools subscriptions for alumni, the5ers-funded $20,000 and $100,000 funded trading challenges, a dedicated Australasia regional offering, and a Refer-a-Friend loyalty program. Customer-facing technology centers on a proprietary live and virtual trading floor, three daily interactive webinars, and the LAT Xchange Discord community.

Name

London Academy of Trading

Legal name

London Academy of Trading

Website

https://lat.london

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

London Academy of Trading is a UK-based, GUS-owned vocational education provider that delivers accredited trading courses (one-week to 12-week programs) plus specialist financial courses to individual retail learners, both online and on a central London trading floor.

Ownership category

akta.pro rank

Product category

Trading Education and Professional Training

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Investments & Capital Markets (Trading, Portfolio, Derivatives) (EDABAJAI)

akta.pro secondary industry

Finance, Banking & Capital Markets (EDAAAPAG)

Keywords

• Financial trading education
• Trading skills training
• Accredited trading academy
• Financial markets courses
• Professional trading diploma

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course Tuition Fees: Revenue generated from paid enrollment in trading courses ranging from one-week introductory programs to 12-week accredited advanced courses. Payment options include interest-free installments spread over 12 months. No specific price points are publicly disclosed.
2. Specialist Financial Courses: Additional revenue from specialized short courses including Futures Trading, Options Trading, Equity Investing, Wealth Management, Trading Psychology, and Investing in Fine Arts. These courses complement the core curriculum and provide additional learning pathways.
3. LAT Trading Tools Subscriptions: Subscription revenue from institutional-grade data and analytics services provided to students and alumni at discounted rates. Third-party provided services offered exclusively to LAT community.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

London Academy of Trading delivers paid financial-markets trading education across online, on-campus, and blended formats. Its core pathway runs from a one-week Introduction to Financial Markets and Trading course through a 4-week Trading Skills Course to a 12-week Advanced Trading Course that awards a Level 5 Diploma in Applied Financial Trading. The curriculum is reinforced by specialist short courses in options, futures, equities, cryptocurrencies, wealth management, trading psychology, long-term investing, and investing in fine arts.

Product overview

London Academy of Trading offers a structured portfolio of trading education products across multiple delivery formats (online, on-campus, and blended). The core offering consists of the Learn How to Trade pathway: a one-week Introduction to Financial Markets and Trading course, a 4-week Trading Skills Course, and a 12-week Advanced Trading Course leading to a Level 5 Diploma in Applied Financial Trading. These are complemented by specialist financial courses including Futures Trading Techniques (2 weeks), Options Trading Course (2 weeks), Equity Investing (2 weeks), Wealth Management (2 weeks), Trading Psychology Workshop (5 weeks), Long Term Investing (1 week), Cryptocurrency Course (2 weeks), and Investing in Fine Arts (2 hours). Additional offerings include the $20,000 Live Trading Account Challenge and $100,000 Funded Trader Challenge (sponsored by The5ers), LAT Trading Tools (institutional-grade data and analytics), a 30% Financial Trading Scholarship for qualifying individuals, and a Refer-a-Friend loyalty program. Courses are available globally including dedicated Programs in Australasia, with flexible scheduling and interest-free payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Introduction to Financial Markets and Trading A one-week introductory course covering the fundamentals of financial markets and trading, suitable for trading novices; available online, on-campus, or blended.
• Trading Skills Course A 4-week course designed to build practical trading skills and progress learners from novice to intermediate-level trading competency; available online, on-campus, or blended.
• Advanced Trading Course (Level 5 Diploma in Applied Financial Trading) An accredited 12-week comprehensive trading program leading to a Level 5 Diploma in Applied Financial Trading, with practical trading sessions on LAT's central London live trading floor; available online, on-campus, or blended.
• Summer Trading School An intensive summer trading program for students looking to learn trading skills during the summer period; available online, on-campus, or blended.
• Futures Trading Techniques A 2-week specialist online course focusing on futures trading strategies and techniques, for learners wanting focused exposure to the futures market.
• Options Trading Course A 2-week specialist online course covering options trading strategies and market applications, for traders wanting focused options expertise.
• Equity Investing A 2-week specialist online course focusing on equity investing strategies and portfolio construction, for individual investors building equity portfolios.
• Wealth Management A 2-week specialist online course on wealth management principles and financial planning strategies, for individuals managing personal wealth.
• Trading Psychology Workshop A 5-week specialist online workshop focusing on the psychological aspects of trading, including emotional control, decision-making under pressure, and trading discipline.
• Long Term Investing – How to Build Your Own Portfolio A 1-week specialist online course covering macroeconomic analysis for long-term investment strategy and how to build a personal portfolio.
• Investing in Fine Arts A 2-hour specialist online course covering investment opportunities in fine arts and collectibles, for investors exploring alternative asset classes.
• Cryptocurrency Course A 2-week specialist online course focusing on cryptocurrency trading and blockchain-based financial instruments, for traders interested in digital assets.
• Courses in Australasia Trading courses adapted and scheduled for the Australasian market, for students in Australia and New Zealand seeking regionally tailored delivery.
• $20,000 Live Trading Account Challenge A free funded trader challenge sponsored by partner the5ers, offered to all LAT students upon completing a course. Students complete a demo account challenge with profit targets and risk limits; passing awards a $20,000 live trading account with up to 100% profit share.
• $100,000 Funded Trader Challenge An exclusive funded trader challenge, available to LAT students who pass the Level 5 Diploma in Applied Financial Trading, with the cost of the challenge refundable by LAT upon completion; eligible students can claim it back from LAT.
• LAT Trading Tools Institutional-grade data and analytics services offered by subscription exclusively to LAT students and alumni at a heavily discounted rate, sourced from a third-party provider.
• Free Webinar A free interactive online workshop introducing LAT's award-winning trading approach and demonstrating how LAT's courses work, aimed at prospective students.

Quantifiable outcome

• Level 5 Diploma in Applied Financial Trading upon completion of 12-week Advanced Trading Course
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• the5erscoreGTM or Marketing Partnerthe5ers is a funded trader firm that sponsors LAT students with free trading challenges upon course completion. Students who pass the $20,000 demo account challenge receive a live funded account and can keep up to 100% of their profits. This partnership provides a pathway for students to access real trading capital after completing their LAT education.
• Global University Systems B.V.coreOthersLAT is part of the Global University Systems B.V. group of companies, a global education network. This parent organization provides infrastructure, administrative support, and connects LAT with a broader educational ecosystem. LAT's data protection registration notes ICO number ZA184810 and affiliation with GUS Group.
• University of Law Bloomsbury CampusminorStrategic or Co-development PartnerLAT is co-located at the University of Law Bloomsbury Campus in central London, sharing facilities and providing students access to an established academic environment in close proximity to the City's financial district.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warrior Trading: Warrior Trading is a US-based day-trading education provider offering proprietary courses, live trading rooms, and mentoring aimed at retail traders. It is directly comparable to LAT in pedagogy (live sessions, simulators, structured curriculum) and target customer (aspiring day traders) but operates without UK university-equivalent accreditation.
• Investopedia Academy: Investopedia Academy monetizes the Investopedia brand through paid financial-markets and investing courses covering equities, options, and personal finance. It directly overlaps with LAT's content on equities investing, options trading, and wealth management for individual investors.
• NetPicks: NetPicks offers subscription-based forex and futures trading education with mentor-led programs and live trade rooms. It is a direct competitor to LAT's specialist futures/options courses and shares the same retail-trader learner persona.
• Babypips: Babypips is a leading FX/forex and broader retail-trading education platform offering structured courses from beginner to advanced. Like LAT, it serves aspiring retail traders with self-paced online learning and trading community features; however, it is mostly free and lacks accredited credentials such as LAT's Level 5 Diploma.

Broad incumbents

• IG Academy: IG Academy is the free educational arm of IG Group, a major global CFD/futures broker. While it competes directly with LAT in trading education content, it is bundled with IG's brokerage, lacks accredited credentials, and is monetized indirectly via trading commissions rather than tuition fees.
• Trading 212: Trading 212 is one of the largest UK/EU retail trading platforms with a substantial educational content library (YouTube, in-app tutorials, learn articles). It targets the same UK novice/investor persona as LAT, but education is a free funnel to its brokerage business rather than a paid tuition product.
• eToro Academy: eToro Academy is the educational vertical of eToro, a large social-broker trading platform. It competes with LAT for novice retail-trader attention across similar topics but is free and tied to a brokerage offering rather than standalone tuition.
• Plus500: Plus500 is a major publicly-traded CFD broker with a free trading education portal covering similar topics to LAT (forex, commodities, indices). It is comparable as a UK-headquartered retail-trading education source but is not a paid tuition provider like LAT.
• CMC Markets: CMC Markets is a UK-listed global broker offering retail CFD and spread-betting access with a sizeable trading education hub. It overlaps with LAT on UK-centric retail trading education for beginners to intermediates but monetizes learners via trading commissions rather than course fees.

Others

• the5ers: the5ers is a prop trading firm offering funded evaluation challenges and is LAT's exclusive funded-trader partner. It is comparable as a complementary/enabling participant in the trading-education funnel (educate → fund) rather than a direct competitor; it supplies LAT's $20K and $100K funded-account pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/LATlondon
• YouTubeyoutube.com/user/AldesrgateLAT
• Facebookfacebook.com/thelondonacademyoftrading
• LinkedInlinkedin.com/school/the-london-academy-of-trading
• Instagraminstagram.com/thelondonacademyoftrading
• TikToktiktok.com/@lat.london

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Academy of Trading