What NetPicks does

NetPicks, legally Spirit Funds LLC, is a privately held U.S. trading education company founded in 1996 by Mark Soberman and headquartered in Scottsdale, Arizona. The company delivers rules-based trading systems, proprietary technical indicators (Apex Breakout, Alpha Zone, Trend Slope, Spyglass), real-time trade alerts, live coaching, and educational content covering options, futures, forex, equities, ETFs, dividends, and cryptocurrencies. Its technology stack is built on a web-based education platform with a Kajabi-hosted member portal, Slack-based community integration, and omnichannel trade alert delivery via SMS and email. Core trade systems include High Velocity Wave Trader (HVWT) for active day trading and Options Day Trader Pro and Options Swing Trader Pro for options-focused strategies, supplemented by income-oriented offerings such as the Dividend Tree Newsletter and the newly launched ETF Income Accelerator. The company claims to have educated over 100,000 traders across 110+ countries since founding and operates with 51-100 employees.

NetPicks generates revenue primarily through recurring subscription memberships sold direct-to-consumer via its website, with most plans offered on a quarterly or annual billing basis (monthly billing is generally not available) and payments structured as non-refundable. A secondary one-time purchase stream covers individual indicator licenses and standalone educational programs. Customer acquisition is driven by a content-led and community-led growth model: a YouTube channel with 87,000+ subscribers, an email newsletter reaching 100,000+ readers, SEO-optimized blog content, free downloadable guides as lead magnets, and a free VIP SMS club for top-of-funnel conversion. Customers self-select and purchase online without third-party distribution intermediaries. The company's 30-year continuous operation, combined with a coaching team composed of former customers and seasoned practitioners (including a former CBOE market maker), positions it as a long-tenured niche player in the retail trading education market. Strategic distribution partnerships with NinjaTrader (preferred trading platform) and Kinetick (market data) embed NetPicks within the recommended retail trading infrastructure stack.

Name

NetPicks

Legal name

Spirit Funds LLC

Website

https://netpicks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

NetPicks is a privately held U.S. trading education company founded in 1996 that delivers rules-based trading systems, proprietary indicators, live coaching, and trade alerts across options, futures, forex, equities, ETFs, and crypto to retail traders worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Texas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Memberships: Recurring subscription fees for access to trading systems, trade alerts, live trading rooms, educational content, and coaching. Members pay monthly, quarterly, or annual fees to access various trading methodologies including options, day trading, swing trading, and dividend strategies.
2. One-Time Product Purchases: One-time purchases for specific trading systems, indicators, or educational courses. Examples include the 5 Day Income Trader, Overnight Pop Trades, Simplified Options Superstars, and Swing Trading Superstars programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

NetPicks sells subscription-based and one-time trading education programs, live trading room access, real-time trade alerts, and proprietary technical indicators for retail traders. Offerings span options, futures, forex, ETFs, dividend stocks, and cryptocurrencies, delivered through a member portal with Slack, SMS, and email signal delivery, supported by coaches and analysts.

Product overview

NetPicks is a trading education and signal services company founded in 1996, offering a comprehensive suite of trading systems and educational products. The portfolio spans multiple asset classes including options, futures, ETFs, dividend stocks, and cryptocurrency. The core offerings include active trading signal services (High Velocity Wave Trader, Options Day Trader Pro, Options Swing Trader Pro), income-focused strategies (ETF Income Accelerator, 5 Day Income Trader, Dividend Tree Newsletter), and technical analysis tools (Apex Breakout Indicator, Alpha Zone Indicator, Trend Slope Indicator, Spyglass Indicator). Products are delivered through multiple channels including live trading rooms, webinars, the Kajabi-based member portal, Slack community, and SMS alerts. The company also offers free educational guides and resources, with premium subscription-based services providing trade signals and coaching.

Differentiator

Problem solved

Functional benefit

Brands

• High Velocity Wave Trader (HVWT): Active day trading system focused on high-velocity market movements and momentum-based strategies.
• Options Day Trader Pro
• Options Swing Trader Pro
• ETF Income Accelerator
• Dividend Tree Newsletter
• Crypto Currency Trader
• 5 Day Income Trader
• Swing Trading Superstars
• Simplified Options Superstars
• Weekly Gems Alerts
• Weekly Gems System
• Weekly Options Secret Revealed
• Overnight Pop Trades
• Target Price Trader
• Cash Secured Puts
• NetPicks Options Wheel
• Apex Breakout Indicator
• Alpha Zone Indicator
• Trend Slope Indicator
• Spyglass Indicator
• Trader Trackers
• Pulse Trade Generator
• Reversal Wave Trader
• Passive Income Accelerator

Products and services

• High Velocity Wave Trader (HVWT) An active day trading system providing trade signals, alerts, and live trading room access for intraday rule-based strategies, marketed to retail day traders.
• Options Day Trader Pro A day trading system focused on options strategies, providing real-time alerts and trade recommendations for intraday options trading.
• Options Swing Trader Pro A swing trading system for options that focuses on holding positions over multiple days to capture larger price movements, with alerts and education.
• Crypto Currency Trader A trading system providing signals and education for cryptocurrency markets including Bitcoin and Ethereum.
• 5 Day Income Trader An options trading system designed to generate income within a 5-day trading cycle.
• ETF Income Accelerator A strategy system focused on generating weekly income from ETFs without the volatility of active day trading, requiring approximately 5 minutes per week.
• Dividend Tree Newsletter A newsletter service providing insights on dividend-paying stocks, including a curated list of monthly dividend stocks.
• Passive Income Accelerator A system designed to help generate passive income through strategic investment approaches.
• Simplified Options Superstars An options trading education and signal service focused on simplified strategies for consistent results.
• Swing Trading Superstars A swing trading system providing alerts and education for multi-day holding period strategies.
• Weekly Gems Alerts A weekly trading alerts service providing specific trade recommendations for options strategies.
• Weekly Gems System A complete trading system with weekly signals and methodology for implementing options strategies.
• Overnight Pop Trades A trading system targeting overnight price movements in options.
• Target Price Trader An options trading system using specific price target methodologies.
• NetPicks Options Wheel An options wheel strategy implementation system for generating income through cash-secured puts and covered calls.
• Weekly Options Secret Revealed An educational system revealing weekly options trading strategies and techniques.
• ZERO DTE Options Trading Seminar An educational seminar focused on same-day expiration (Zero Days to Expiration) options trading strategies with risk controls.
• Cash Secured Puts An options strategy education program focused on generating income through selling cash-secured put options.
• Make a Living Day Trading A comprehensive day trading education program for aspiring full-time traders.
• Ultimate Guide to Price Pattern Trading An educational guide covering unconventional price pattern trading strategies to improve trading success.
• Apex Breakout Indicator A proprietary technical analysis indicator designed to identify and alert on breakout trading opportunities.
• Alpha Zone Indicator A proprietary technical indicator system for identifying high-probability trading zones.
• Trend Slope Indicator A proprietary indicator that measures the slope and strength of market trends.
• Spyglass Indicator A proprietary technical analysis tool for monitoring and identifying trading opportunities across multiple timeframes.
• Trader Trackers A proprietary tracking system for monitoring trader performance and position management.
• VIP SMS Alerts A free SMS-based alert service providing early access to tools, trainings, and member-only offers.
• Pulse Trade Generator A proprietary trade generation system providing actionable trading signals to members.
• Reversal Wave Trader A trading system focused on identifying and capitalizing on market reversal patterns.

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• NinjaTradercoreTechnology or IntegrationNetPicks recommends NinjaTrader as its #1 preferred trading platform. The partnership involves co-marketing with free access to real-time futures data, unlimited forex data, advanced charting, trade simulator, and strategy development tools offered to NetPicks customers. NinjaTrader is used by over 1.9 million traders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bear Bull Traders: Day trading education community founded by Andrew Aziz with courses, chat rooms, and trade alerts. Closely comparable subscription structure and beginner-to-intermediate trader positioning.
• Investors Underground: Premium day trading chat room and education platform with live trade alerts. Comparable subscription model and target audience of active self-directed day traders.
• Option Alpha: Options-focused education platform with automated trading bots and a strong content library. Competes directly with NetPicks' options products (Options Day Trader Pro, Options Wheel, 5 Day Income Trader).
• Simpler Trading: Subscription-based trading education and signal service covering options, day trading, and futures, with live trading rooms and proprietary indicators. Direct competitor to NetPicks in the active retail trader subscription model.
• Warrior Trading: Day trading education and chat room subscription service focused on momentum and small-cap strategies. Directly competes with NetPicks' HVWT and Options Day Trader Pro for active day trader subscription dollars.

Broad incumbents

• tastytrade (Tasty Live): Financial media network and options education platform with live content and broker integration. Overlaps with NetPicks on options education but operates at a much larger scale with media-distribution breadth.
• Benzinga: Financial news and education platform offering trading courses, signals, and market analysis. Broader media footprint with overlapping educational content targeting retail traders.
• E*TRADE from Morgan Stanley (Education Hub): Brokerage platform offering extensive free trading education, webinars, and paper trading. Competes for the same self-directed retail trader audience that NetPicks targets, with the advantage of integrated execution.

Emerging players

• Mind Math Money (thinkorswim / TDA Academy-style educators): Options-focused education community with coaching and trade ideas. Comparable niche in options trading education with a content-first, subscription-supported model targeting retail options traders.
• Trading with Rayner: YouTube-led price action trading educator with courses and community. Represents the free/low-cost content creator segment that competes with NetPicks' top-of-funnel and pressures paid conversion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netpicks
• YouTubeyoutube.com/@Netpicks1
• Facebookfacebook.com/netpicks
• LinkedInlinkedin.com/company/netpicks
• Instagraminstagram.com/netpickstraders
• TikToktiktok.com/@netpicks

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetPicks