Neweb Labs
Neweb Labs is a Montreal-based mixed reality and virtual production studio that builds real-time LED wall films, photorealistic virtual humans, and holographic projection experiences for corporate, entertainment, theme park, broadcast, and live event clients across North America and select international markets.
- Company typePrivate
- Founded2004
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Neweb Labs does
Neweb Labs (operating as Productions Neweb inc.) is a Montreal-based mixed reality and virtual production studio founded in 2004. The firm operates three interconnected service lines: Virtual Production (real-time filming against LED walls using Unreal Engine, motion capture, and camera synchronization), Virtual Humans (creation, rigging, and animation of photorealistic 3D digital characters), and Holograms (3D projection and display solutions for events, retail, and corporate settings). Proprietary technology platforms include Zamigo™ for animating conversational characters, Talking Heads™ for real-time interactive digital avatars via facial motion capture, and Maya Kodes™, a trademarked virtual holographic pop star for live event bookings. Hardware offerings span Holo Fan, Holowall, Holonet, Holocube, and Holo Pyramid projection systems sourced through partnerships with Hologramica and Hypervsn. The studio serves enterprise customers across corporations, entertainment, theme parks, broadcasters, and event organizers through a consultative, project-based engagement model with custom quote-driven pricing.
Revenue is generated entirely from professional services engagements—no SaaS or standardized product pricing is disclosed—and the firm operates with 101–250 employees out of its headquarters at 5010 rue Saint-Patrick, Montreal. Strategic partnerships with Zero Density (Strategic Solution Partner status, November 2020) and Ncam (Canadian real-time camera tracking, January 2021) anchor the technology stack around Epic Games' Unreal Engine ecosystem. Customers span multiple industries, including Sandoz Canada (pharmaceuticals corporate event), Fifth Wall at the FII conference in Riyadh (finance, 3,800 participants), Canada Dragon Power Group for the Feux Follets Festival (200,000+ attendees), Studio Grande (TV/film virtual production), and CBC News (broadcasting commentary on Maya Kodes). The firm also organizes the annual InFocus Virtual Production conference to convene ecosystem partners and showcase capabilities.
The business model is anchored on bespoke enterprise project work rather than recurring software revenue. While diversified across verticals, the dependency on large anchor events and the limited number of named customer logos suggest meaningful concentration risk. Geographic footprint is dominated by Canada, with selective international engagements in the Middle East. There is no disclosed external institutional funding, no public listing, and no parent entity referenced, indicating founder/management ownership.
Neweb Labs firmographics
Firmographics- Name
- Neweb Labs
- Legal name
- Productions Neweb inc.
- Website
- https://neweblabs.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Neweb Labs is a Montreal-based mixed reality and virtual production studio that builds real-time LED wall films, photorealistic virtual humans, and holographic projection experiences for corporate, entertainment, theme park, broadcast, and live event clients across North America and select international markets.
- Ownership category
- akta.pro rank
Neweb Labs industry classification
Industry- Product category
- Virtual Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
Keywords
Where Neweb Labs is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Neweb Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Virtual Production Services: Project-based professional services for virtual production using LED walls, real-time rendering, and on-set VFX. Includes previsualization, camera synchronization, and integration with production workflows for film, TV, and advertising.
- Virtual Human Creation: Custom design, modeling, rigging, and animation of 3D digital characters for brands. Includes virtual influencers, conversational avatars, and holographic presenters.
- Holographic Activations: Holographic projection services for live events, corporate presentations, retail displays, and theme park attractions. Includes equipment rental, content creation, and on-site technical support.
- Maya Kodes Performances: Booking of Maya Kodes virtual holographic pop star for live events, festivals, corporate galas, and concerts. Includes 30-minute and 60-minute show formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Neweb Labs product offering
Product offeringCore offering
Neweb Labs is a Montreal-based mixed-reality and virtual production studio delivering custom XR experiences including LED-wall virtual production, real-time motion capture, virtual human creation, and holographic projections. The studio operates proprietary platforms such as Zamigo for character animation and Talking Heads for interactive digital characters, and owns branded properties like the Maya Kodes virtual holographic pop star. Engagements are project-based, serving corporate, entertainment, broadcast, retail, and theme park clients with turnkey solutions.
Product overview
Neweb Labs is a mixed reality and virtual production studio offering three interconnected core service lines: Virtual Production (real-time LED wall and motion capture filmmaking), Virtual Humans (digital character creation and animation), and Holograms (3D projection and display solutions). The company operates proprietary platforms including Zamigo for character animation and branded properties like Maya Kodes (virtual pop star) and Talking Heads (interactive digital characters). Holographic hardware offerings include Holo Fan, Holowall, Holonet, Holocube, and Holo Pyramid systems. The studio provides turnkey XR solutions for corporate events, entertainment, retail, theme parks, and broadcast television.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Production
Quantifiable outcome
- 200,000+ attendees experienced holographic activations at single festival event
- +1 more outcomes
Companies that use Neweb Labs
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Neweb Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Neweb Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- NcamcoreNeweb Labs partnered with Ncam to provide real-time camera tracking technology in Canada. Ncam Reality is the world's most advanced real-time camera tracker, enabling photorealistic real-time graphics integration for virtual production. This partnership enables Neweb Labs to offer comprehensive virtual production solutions with camera synchronization.
- Zero DensitycoreNeweb Labs became a Strategic Solution Partner of Zero Density, the industry leader in virtual studio production. Zero Density provides the Reality Engine platform for real-time rendering and augmented reality compositing. This partnership enables Neweb Labs to deliver photorealistic virtual sets and broadcast graphics.
- Epic Games (Unreal Engine)coreUnreal Engine serves as the core real-time rendering platform for Neweb Labs' virtual production pipeline. The technology enables real-time visualization, motion capture integration, and LED wall content rendering.
- HologramicamajorHologramica provides holographic gauze (Holonet) technology used by Neweb Labs for creating high-quality holographic projections for events and retail activations.
- HypervsnmajorHypervsn provides holographic projection hardware including Holo fans and spinners that Neweb Labs uses for digital display and volumetric 3D content projection.
- DreamwallmajorBelgian virtual production company that participated in the InFocus Virtual Production conference organized by Neweb Labs. Specializes in virtual studio technology for broadcast and entertainment.
- Mtl Studios GrandemajorMontreal-based studio that collaborated with Neweb Labs on virtual production projects, providing LED wall facilities and production space for testing virtual production workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Neweb Labs competitors and assessment
Company assessmentDirect peers
- Disguise: Provider of virtual production and extended reality technology platforms powering LED stages, broadcast graphics, and immersive experiences. Comparable to Neweb for the technology-enabled production pipeline and immersive event use cases.
- Pixomondo (PXO): Global virtual production and VFX studio operating LED volume stages worldwide. Directly comparable to Neweb Labs in offering end-to-end virtual production services for film, TV, and advertising using Unreal Engine workflows.
- Hologramica: Supplier of Holonet holographic gauze technology used by Neweb for large-scale holographic displays. Direct peer in the holographic projection equipment and content ecosystem.
- Proto Hologram: Provider of holographic communication and display devices for events, retail, and broadcast — overlapping with Neweb's holograms business targeting enterprise activations and live events.
- HYPERVSN: Provider of holographic fan and 3D display hardware that Neweb integrates and resells as part of its holograms service line. Direct peer in holographic projection hardware for retail, events, and brand activations.
- Dreamwall: Belgian virtual production company specializing in virtual studio technology for broadcast and entertainment, and a co-participant in Neweb's InFocus conference. Direct peer in virtual production for broadcast and live events.
Broad incumbents
- Framestore: Global VFX and immersive content studio with deep virtual production and XR capabilities across film, advertising, and location-based experiences. Broader and larger than Neweb but operates in the same intersection of virtual production, virtual characters, and immersive brand work.
- Epic Games (Unreal Engine): Provider of the Unreal Engine real-time rendering platform that underpins Neweb's virtual production pipeline. Indirectly comparable as the broader ecosystem incumbent whose tools power Neweb's offering and competing studios.
Emerging players
- Zero Density: Provider of the Reality Engine real-time rendering and AR compositing platform for virtual studios and broadcast. Partner to Neweb and direct comparable in powering photorealistic virtual production pipelines.
- Ncam: Real-time camera tracking technology provider that Neweb partners with for Canadian virtual production. Comparable through its central role in the same virtual production workflows Neweb delivers, though positioned as a technology vendor rather than full-service studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neweb Labs social profiles
Digital presenceNeweb Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neweb Labs leadership team
Management profileNumber of profiles
Profiles7 records
Neweb Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neweb Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neweb Labs
What does Neweb Labs do?
Neweb Labs is a Montreal-based mixed-reality and virtual production studio delivering custom XR experiences including LED-wall virtual production, real-time motion capture, virtual human creation, and holographic projections. The studio operates proprietary platforms such as Zamigo for character animation and Talking Heads for interactive digital characters, and owns branded properties like the Maya Kodes virtual holographic pop star. Engagements are project-based, serving corporate, entertainment, broadcast, retail, and theme park clients with turnkey solutions.
Is Neweb Labs a public or private company?
Neweb Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neweb Labs founded?
Neweb Labs was founded in 2004. It employs 101 to 250 people.
Where is Neweb Labs based?
Neweb Labs is headquartered in Montréal, Canada, in the North America region.
How does Neweb Labs make money?
Four revenue lines are on record. Virtual Production Services are the primary driver. The others are virtual Human Creation, holographic Activations and maya Kodes Performances.
Who are Neweb Labs's main competitors?
Direct peers on record are Disguise, Pixomondo (PXO), Hologramica, Proto Hologram, HYPERVSN and Dreamwall. Broad incumbents are Framestore and Epic Games (Unreal Engine). Emerging players are Zero Density and Ncam.
Does Neweb Labs have an API?
No public API is recorded for Neweb Labs.
What industry is Neweb Labs in?
Neweb Labs's product category is Virtual Production Services. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 512 and its SIC code is 7373.