What Fun88India does

Fun88India operates an online sports betting and casino gaming platform targeting adult Indian consumers, with a product portfolio centered on cricket wagering (particularly IPL and T20), live dealer casino, and slot content. Founded in 2010 and operating in India since the early 2010s, the platform runs under Curacao eGaming license #365/JAZ and is headquartered in Ramsey, United Kingdom, while its customer base is concentrated in India (excluding Telangana, Odisha, Assam, Sikkim, and Nagaland). Core products include a sportsbook covering cricket, football, tennis, basketball, horse racing, and esports; a live casino featuring Indian favorites (Teen Patti, Andar Bahar) alongside roulette, blackjack, baccarat, and poker; 500+ slot titles sourced from Evolution, Pragmatic Play, Microgaming, and Playtech; and add-on modules including a Cricket Live Line app, the Aviator crash game, and Rummy.

The platform is built around a mobile-first architecture: Android users download an APK directly from the Fun88 India website (Android 4.4+), while iOS users access a browser-based PWA via Safari or Chrome. The technical stack emphasizes real-time odds processing, in-play betting mechanics, live dealer streaming, and SSL 128-bit encryption. Payment infrastructure is localized for India with native UPI integration (including Google Pay, PhonePe, Paytm), IMPS, Net Banking, and debit/credit cards, with international options including Skrill, Neteller, and cryptocurrency (USDT, BTC, ETH). Customer support is delivered primarily through WhatsApp.

Fun88India monetizes via bookmaker margins on sports wagers and house edge on casino games, with promotional bonuses (up to 100% welcome bonus, 25x wagering requirements; up to 388% on select promotions) functioning as a customer acquisition and retention lever that recycles value through wagering activity. Distribution is direct-to-consumer through the official website and mobile apps, supplemented by content marketing (blog guides, YouTube), affiliate/referral codes, and WhatsApp-based communication. Headcount is reported at 51-100 employees, and self-reported engagement includes 1.5 million+ live bets during IPL 2024.

Name

Fun88India

Legal name

Fun88

Website

https://funs88.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Fun88India is a Curacao-licensed online sportsbook and live casino platform serving Indian consumers with cricket betting, Teen Patti, slots, and localized UPI payments via Android APK and iOS browser.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online sports betting
• Live casino gaming
• Cricket betting platform
• Online gambling platform
• Casino game provider

Headquarters

HQ city

Ramsey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Sports Betting Commission: Revenue generated from sports betting margins on cricket, football, tennis, and other sports. The platform acts as a bookmaker setting odds and taking positions on sporting events.
2. Casino Gaming House Edge: Revenue from online casino games including slots, roulette, blackjack, baccarat, and live dealer games. Generates income through house edge built into casino game mechanics.
3. Bonus and Promotional Offers: While bonuses are offered to attract and retain customers, wagering requirements create a mechanism where a portion of promotional funds result in platform revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fun88India is an internationally licensed online betting and casino platform serving Indian consumers. The platform offers sports betting (with cricket/IPL as the primary focus), a live casino with real dealers offering Indian-favorite games such as Teen Patti and Andar Bahar, online slot games, crash-style games like Aviator, and card games such as Rummy. Users access the service via the official website, Android APK, or iOS browser-optimized interface, and transact using Indian payment methods including UPI, Paytm, PhonePe, and Google Pay.

Product overview

Fun88India operates as an internationally licensed online betting and casino platform offering a unified product portfolio centered on sports betting and gaming. The core offering includes a sports betting platform (cricket, football, tennis, basketball, horse racing, esports) and a live casino with Indian favorites (Teen Patti, Andar Bahar) plus slots. Supporting modules include a Cricket Live Line app for real-time match tracking, the Aviator crash game, and Rummy card games. Mobile access is provided via Android APK and iOS browser-optimized interfaces. The platform integrates with Indian payment methods (UPI, Paytm, PhonePe, Google Pay, IMPS, Net Banking) and international e-wallets (Skrill, Neteller, cryptocurrency) and sources casino content from Evolution, Pragmatic Play, Microgaming, and Playtech.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting Platform Online sports betting platform offering wagering on cricket (including IPL), football, basketball, tennis, horse racing, and esports with real-time odds and in-play betting options, targeted at adult Indian consumers (18+).
• Live Casino Real-time casino gaming with live dealers featuring Indian-favorite games like Teen Patti and Andar Bahar, plus roulette, blackjack, baccarat, and poker.
• Online Slot Games Digital slot machine games including video slots and progressive jackpot slots from providers like Evolution, Pragmatic Play, Microgaming, and Playtech, featuring titles such as Sweet Bonanza, Wolf Gold, and Mega Moolah.
• Aviator Game Crash-style betting game where users predict when to cash out before the virtual plane flies away, offered as a fast-paced interactive real cash game.
• Cricket Live Line App Real-time cricket match tracking tool providing live scores, ball-by-ball commentary, match odds, session updates, and player statistics for IPL and international matches.
• Rummy Card-based skill game available on the platform as part of the gaming portfolio.
• Horse Racing Horse racing betting option within the sports betting section.
• Fun88 Mobile App (Android APK) Native Android application downloadable as APK for sports betting, live casino, and slot games. Requires Android 4.4 or later and is obtained from the official Fun88 India website.
• Fun88 iOS Mobile App iOS-optimized mobile experience accessible via Safari or Chrome browser with home screen installation option for iPhone users.

Quantifiable outcome

• Withdrawal processing within 24-48 hours for most methods; UPI reported as fastest withdrawal method

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

One partnership is on record.

• Curacao eGaming AuthoritycoreOthersFun88 operates under a Curacao eGaming license (#365/JAZ), which provides regulatory oversight and legitimacy for operating an online betting and casino platform. This licensing arrangement allows Fun88 to legally serve Indian users through an offshore regulatory framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Casumo: Malta-licensed online casino with growing sportsbook offering, comparable to Fun88 in product categories (casino-led with sports betting extension) and reliance on European-licensed operations.
• ComeOn: Mid-sized international online casino and sportsbook operator with similar product mix (sportsbook, live casino, slots) and comparable target customer profile, though with less India-specific localization than Fun88.
• Pure Win / Pure Casino: India-focused online casino and sportsbook brand that emphasizes INR payments, UPI, and local game preferences, making it a niche direct competitor to Fun88 in the Indian consumer segment.

Direct peers

• 1xBet: Large international sportsbook and casino operator with India-targeted marketing, UPI support, and aggressive bonus offerings, competing head-to-head with Fun88 in the Indian online betting market.
• 10CRIC: India-focused online sportsbook and casino brand that prioritizes cricket (especially IPL) and rupee-denominated deposits, directly comparable to Fun88 India's value proposition and target customer.
• Parimatch: Cyprus-based operator with strong India presence offering sports betting, live casino, and INR support, comparable to Fun88 on product mix and cricket focus.
• Betway India: Global operator with a dedicated India site offering sports betting and casino with INR/UPI support, overlapping directly with Fun88 on cricket markets, payment methods, and bonus mechanics.

Broad incumbents

• Bet365: Global incumbent sportsbook with deep cricket markets and live in-play betting; a much larger operator that Fun88 competes with in the India-facing betting segment, though Bet365's portfolio extends well beyond this niche.
• LeoVegas: Established Malta-licensed online casino and sportsbook operator with a broad international footprint, comparable to Fun88 on casino product (live dealer, slots) and mobile-first experience.

Others

• Evolution Gaming: Leading B2B provider of live dealer casino content; listed as a Fun88 technology partner, Evolution is a key infrastructure/ecosystem counterpart rather than a competitor, but its public valuation serves as a useful peer benchmark for the live casino segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLzDO1VdLdUCD6dGEbTpaH2ONaknlby5Md
• Xx.com/Fun88India
• LinkedInlinkedin.com/company/8177976

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun88India