Landmark Real Estate & Investment

What Landmark Real Estate & Investment does

Landmark Real Estate & Investment, Inc. is a privately held, locally owned real estate agency founded in 1985 and headquartered at 407 East Lohman Avenue in Las Cruces, New Mexico. The firm serves residential home buyers and renters, commercial clients, and property owners/investors in the Las Cruces metro, offering a full-service portfolio that includes residential and commercial property sales, leasing, and professional property management. Its service mix spans home sale listings (priced $217K-$240K in recent listings), apartments and houses for rent ($650-$2,000/month), commercial space ($4,000/month), and storage units ($85/month). The company employs 101-250 people and operates from a single office, with no disclosed institutional ownership or parent company.

The business generates revenue through three primary streams: transaction commissions on property sales, recurring fees from property management services (covering tenant screening, lease execution, maintenance, accounting, and monthly owner reporting), and transaction-based leasing services. The go-to-market motion is sales-led, combining direct in-person engagement at the office, inside sales via phone (575-525-8114) and email, and a self-service website where prospects can browse listings, apply, pay rent, and submit maintenance requests. The underlying technology stack is composed of a Wix-hosted marketing website and the RentCafe property management portal — standard SaaS tools rather than proprietary technology.

Landmark differentiates on local market specialization (Las Cruces being one of the fastest-growing U.S. communities) and 40+ years of brand presence rather than on technology or scale advantages. Distribution is entirely domestic, confined to the Las Cruces market, and the firm maintains no disclosed partnerships, patents, awards, or AI/ML capabilities. The customer base is fragmented across individual consumers, small landlords, and occasional commercial tenants, resulting in low concentration risk but limited revenue predictability tied to any single account.

Name

Landmark Real Estate & Investment

Legal name

Landmark Real Estate & Investment, Inc.

Website

https://investlascruces.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Landmark Real Estate & Investment is a privately held, locally owned Las Cruces, NM real estate agency founded in 1985 that provides residential and commercial sales, leasing, and property management services to individual buyers, renters, and small-scale property investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Asset Management (BPAJAMAA), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate sales
• Property management services
• Residential rentals leasing
• Commercial real estate brokerage
• Real estate investment advisory

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales Commission: The company earns commissions on residential and commercial property transactions. Services include comparable market analysis, advertising, qualifying buyers, negotiating, and closing support.
2. Property Management Services: Comprehensive property management including tenant screening, lease signing, maintenance requests, accounting, monthly owner reports, periodic inspections, and security deposit management.
3. Leasing Services: Services for property owners and tenants including placing ads, conducting showings, and facilitating lease agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Landmark Real Estate & Investment, Inc. is a Las Cruces, New Mexico-based real estate agency that brokers residential and commercial property sales, lists residential rentals (apartments, homes, and storage units), and delivers professional property management services for owners and investors. Service offerings include comparable market analysis, advertising and marketing, buyer qualification, negotiating, closing support, tenant screening, lease signing, maintenance coordination, accounting, and monthly owner reporting.

Product overview

Landmark Real Estate & Investment Inc. is a Las Cruces-based real estate services firm offering a portfolio of residential properties for sale and rent, complemented by professional property management and listing services. The core offerings consist of homes for sale listings (including individual properties such as the 1820 Camelot, 635 W. Hoagland Ave, and 808 Alamo St homes), apartments and homes for rent listings (including apartments, houses, and storage units), and service offerings including Listing Services, Professional Property Management, and Leasing Services. The company operates primarily as a local market specialist serving buyers, sellers, tenants, and property owners in the Las Cruces, NM area.

Differentiator

Problem solved

Functional benefit

Products and services

• Homes for Sale Listings
• Apartments and Homes for Rent Listings
• Listing Services for Sellers
• Professional Property Management
• Leasing Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Greystar Real Estate Partners: Largest US apartment property manager and operator, focused on multifamily rental management and related services. Comparable as a scaled residential property manager using third-party tech platforms to handle tenant operations.
• Century 21: Global real estate franchise operating in secondary US markets with residential and commercial brokerage. Comparable as an established multi-office agency serving similar buyer, seller, and investor customer segments.
• Keller Williams Realty: Large US residential brokerage franchise with market centers across the Southwest. Comparable as a full-service residential brokerage competing for agents, listings, and buyer-side demand in similar mid-sized metros.
• RE/MAX Las Cruces: Global franchise network with local Las Cruces affiliates offering residential brokerage and management services. Comparable in service mix (sales, leasing, property management) targeting overlapping residential and commercial customers.
• Better Homes and Gardens Real Estate: National real estate franchise with affiliated brokerages in mid-sized US metros. Comparable as an established full-service brokerage offering sales, leasing, and relocation services to similar residential customer segments.
• Coldwell Banker Las Cruces: National real estate franchise with a Las Cruces affiliate offering brokerage and property management. Comparable as a full-service agency competing in the same market under a larger brand umbrella.
• Berkshire Hathaway HomeServices: National real estate franchise affiliated with Berkshire Hathaway, operating in markets across the Sun Belt. Comparable in offering residential brokerage, relocation services, and property management in mid-sized metros.

Emerging players

• Redfin: Technology-led residential brokerage offering lower-commission full-service representation. Comparable as a digital-first competitor that pressures traditional broker pricing and service models in secondary markets.
• Zillow Group: Tech-enabled real estate marketplace and (historically) iBuyer operating nationally. Comparable as a digital alternative channel that competes for buyer/seller lead flow and reshapes commission economics in markets like Las Cruces.

Direct peers

• Steinborn & Associates Real Estate: Long-standing independent brokerage based in Las Cruces offering residential sales, rentals, and property management. Directly comparable as a similarly sized local full-service agency competing for the same customer base in the Las Cruces metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Real Estate & Investment