Atlantic Yachting

What Atlantic Yachting does

Atlantic Yachting is a French privately-held (SARL) boat dealership headquartered at Rue François Toullec, 56100 Lorient, with an additional reception site at La Trinité-sur-Mer and accastillage (AD Nautic) stores in Auray, La Trinité, and Quiberon acquired in January 2025 through the purchase of Armorique Diffusion. The company operates as a multi-brand concessionnaire distributing new powerboats, sailboats, and catamarans from Bénéteau (Antares, Flyer, Gran Turismo, Swift Trawler, Grand Trawler, Oceanis, First, Oceanis Yacht), Excess Catamarans, Wellcraft, RHEA Marine, BRIG (since January 2025), Tofinou, and Suzuki outboards, alongside a resale channel for pre-owned motorboats, sailboats, and multihulls.

Revenue is generated through four streams: (i) one-time new boat sales, (ii) one-time pre-owned boat resale, (iii) recurring boat services including winter storage (hivernage), lifting/crane (grutage), handling (manutention), stratification, inboard/outboard mechanics, electronics, rigging, and accastillage retail, and (iv) boat rental/charter (e.g., Excess 14 Pulse Line 4 Cabines) from Lorient-La Base. Pricing is quote-based and not publicly disclosed. The customer base is recreational individual boaters in Brittany and adjacent Morbihan ports; the company reports no enterprise or B2B anchor accounts.

Operationally the firm runs as a regional channel partner; it does not build proprietary technology and the official company characterization describes it as a "traditional boat dealership without proprietary technology". Its go-to-market mixes physical dealerships, regional and pan-European boat shows (Grand Pavois, Cannes, Boot Düsseldorf, Paris Nautic, Salon International du Multicoque, plus proprietary EXCESS TOUR and Signature Days events), a website catalog, Facebook organic presence, and direct phone/email lead capture.

Name

Atlantic Yachting

Legal name

Atlantic Yachting

Website

https://atlantic-yachting.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Yachting is a French multi-brand boat dealership headquartered in Lorient, Morbihan, distributing Bénéteau, Excess, Wellcraft, RHEA Marine, BRIG, and Tofinou powerboats, sailboats, and catamarans to recreational boaters across Brittany alongside maintenance, storage, accastillage, and charter services.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

akta.pro secondary industry

Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH)

Keywords

• Boat dealership
• Marine sales
• Boat maintenance
• Winter boat storage
• Boat rental charter

Headquarters

HQ city

Lorient

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats from brands including Bénéteau (Antares, Flyer, Gran Turismo, Swift Trawler, Oceanis, First), Excess Catamarans, Wellcraft, RHEA Marine, Brig, and Tofinou. Both powerboats and sailboats are sold.
2. Used Boat Sales: Resale of pre-owned boats including motorboats, sailboats, and catamarans through their Occasions section.
3. Boat Services and Maintenance: Winter storage (hivernage), lifting/crane services (grutage), handling (manutention), stratification repairs, outboard and inboard mechanics, electronics, rigging, and hardware sales.
4. Boat Rental/Charter: Rental of boats including the Excess 14 Pulse Line 4 Cabines, available with or without skipper, departing from Lorient - La Base port.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atlantic Yachting is a multi-brand boat dealership in Lorient, Morbihan, selling new powerboats, sailboats, and catamarans from manufacturers including Bénéteau, Excess Catamarans, Wellcraft, Rhea Marine, BRIG, and Tofinou. The company also resells pre-owned boats, operates a boat maintenance and repair workshop (winter storage, lifting, mechanics, electronics, rigging), sells marine equipment, and offers boat rental/charter with or without skipper departing from Lorient-La Base.

Product overview

Atlantic Yachting is a boat dealership (concessionnaire) based in Lorient, Morbihan, Brittany, France, offering new and used powerboats, sailboats, and catamarans. The company distributes multiple boat brands under the Bénéateau umbrella including Antares (family cruisers), Flyer (sport fishing), Gran Turismo (luxury), Swift Trawler and Grand Trawler (long-range), Oceanis (cruising sailboats), First (sporty sailboats), and Oceanis Yacht (premium). Additional brands include Brig (semi-rigids), Rhea Marine (motorboats), Wellcraft (sport fishing), Tofinou (classic-inspired), and Excess Catamarans (sport catamarans). Services include winter storage, mechanical maintenance, electronics, rigging, equipment sales, and Seanapps connected boat technology. The company also operates accastillage (hardware) shops in Auray, La Trinité, and Quiberon following the acquisition of Armorique Diffusion.

Differentiator

Problem solved

Functional benefit

Products and services

• Bénéteau Powerboats (Antares, Flyer, Gran Turismo, Swift Trawler, Grand Trawler) Multi-range new powerboat brand distributed exclusively by Atlantic Yachting in the Morbihan region, covering family cruisers (Antares), sport day boats (Flyer), luxury express cruisers (Gran Turismo), and long-range trawlers (Swift Trawler, Grand Trawler).
• Bénéteau Sailboats (Oceanis, First, Oceanis Yacht) New sailboat range covering cruising (Oceanis, Oceanis Yacht) and sport/performance sailing (First), distributed by Atlantic Yachting in Morbihan.
• Excess Catamarans Sport catamaran brand from Groupe Bénéteau, distributed exclusively by Atlantic Yachting with models including Excess 11, Excess 13, and Excess 14.
• Wellcraft Powerboats (Explorer, T-Top) Sport fishing/express powerboat brand including Explorer and T-Top models, distributed by Atlantic Yachting.
• Rhea Marine Powerboats (Escapade, Open, Timonier, Trawler) French-shipyard Rhea Marine motorboats including Escapade, Open, Timonier center console, and Trawler (Trawler 34 Flybridge) ranges, distributed exclusively by Atlantic Yachting.
• BRIG RIBs (semi-rigides) BRIG rigid inflatable boat (semi-rigide) range including Eagle models, distributed by Atlantic Yachting across the La Trinité-sur-Mer, Quiberon, and Port-La-Forêt sectors.
• Tofinou Sailboats Classic-inspired French sailboat range from the Bénéteau Group including Tofinou 7.9 and Tofinou 9.7 models, distributed by Atlantic Yachting.
• Used Boats (Occasions) Resale of pre-owned motorboats, sailboats, and catamarans through the dealership's Occasions section.
• Boat Maintenance, Repair and Handling Services Boat maintenance services including winter storage (hivernage), lifting/crane operations (grutage), handling (manutention), stratification repairs, outboard and inboard mechanics, and structural work for boat owners in the Morbihan region.
• Electronics, Rigging and Accastillage (Equipment) Sales of marine electronics, rigging (gréement) and hardware/equipment (accastillage), supplemented by retail accastillage shops acquired through Armorique Diffusion.
• Boat Rental/Charter Rental/charter of boats including the Excess 14 Pulse Line 4 Cabines, available with or without skipper, departing from the Lorient-La Base port.
• Seanapps Connected Boat Technology Connected-boat technology sold and installed by Atlantic Yachting that allows owners to access boat data via smartphone, with optional sensors and a Pack Retrofit compatible with any boat.
• Suzuki Outboard Motors Suzuki outboard motors sold by Atlantic Yachting as part of new boat packages and aftermarket replacements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BRIGcoreChannel Partner/ Reseller/ Distributor · 27 January 2025Atlantic Yachting became the distributor of BRIG rigid inflatable boats (semi-rigides) for the sectors of La Trinité-sur-Mer, Quiberon, and Port-La-Forêt, announced January 2025.
• Armorique DiffusioncoreStrategic or Co-development Partner · 27 January 2025Atlantic Yachting acquired the company Armorique Diffusion in January 2025. This acquisition brought: accastillage (AD Nautic) stores in Auray, La Trinité, Quiberon; distribution rights for Beneteau boats; and technical services (SAV, repairs, equipment installation).
• BénéteaucoreChannel Partner/ Reseller/ DistributorAtlantic Yachting is an exclusive concessionnaire for Bénéteau boats, representing their full range including Antares, Flyer, Gran Turismo, Swift Trawler, Oceanis, First, and Grand Trawler lines for powerboats and sailboats.
• Excess CatamaranscoreChannel Partner/ Reseller/ DistributorExclusive dealer for Excess catamarans including Excess 11, Excess 13, and Excess 14. Hosts regular EXCESS TOUR events at Lorient La Base for test sails and presentations.
• WellcraftcoreChannel Partner/ Reseller/ DistributorDealer for Wellcraft powerboats including Explorer, T-TOP, Speedster models and the award-winning Wellcraft 38 T-Top.
• RHEA MarinecoreChannel Partner/ Reseller/ DistributorExclusive dealer for RHEA Marine boats including Escapade, Open, Timonier, and Trawler models.
• TofinouminorChannel Partner/ Reseller/ DistributorDealer for Tofinou sailboats including Tofinou 7.9 and 9.7 models.
• Suzuki MarineminorChannel Partner/ Reseller/ DistributorDealer for Suzuki outboard motors, representing the full range of marine engines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Groupe Bénéteau: Public French boat conglomerate (Bénéteau, Excess, Lagoon, Jeanneau, Wellcraft, Prestige, Four Winns). Parent of most brands Atlantic Yachting distributes and the dominant industry force shaping French recreational boating — relevant as the broader ecosystem in which the dealership competes and the supplier counterparty in the dealer relationship.
• Sunseeker: UK luxury yacht manufacturer targeting premium motor yacht buyers; adjacent competitor in the recreational boating leisure market with strong brand cachet. Comparable end customer base to Atlantic Yachting's premium leisure yacht clientele.
• MarineMax: The largest recreational boat retailer in North America (NYSE: HZO). Operates the same multi-brand dealership model with adjacent services, brokerage, and finance offerings, but at vastly larger scale and across hundreds of locations — providing the closest scaled comparable for Atlantic Yachting's GTM motion.
• Lagoon Catamarans: Bénéteau Group sister brand to Excess Catamarans. Directly relevant as the alternative catamaran offering inside the same parent group — Atlantic Yachting's Excess customers often cross-shop Lagoon and vice versa, making it the most directly competitive brand line within the dealership's own portfolio.
• Princess Yachts: UK-based luxury motor yacht manufacturer serving premium recreational boating customers. Comparable in premium recreational positioning and similar end customer profile to Atlantic Yachting's Antares/Oceanis Yacht/Grand Trawler buyer base, though operating as an OEM with its own dealer network.

Others

• ACCASTILLAGE Diffusion: France's largest marine equipment and accessories retail chain. Directly relevant because Atlantic Yachting's acquisition of Armorique Diffusion brought it three AD Nautic stores — meaning Atlantic Yachting now operates in adjacent waters of the marine retail ecosystem under a competitor's former banner.
• Bateau.com: France's leading online boat classifieds and broker marketplace. Not a direct competing dealer but a key customer-acquisition channel and competitive substitute for used-boat sales, making it a market structure peer that shapes how Atlantic Yachting sources and resells pre-owned inventory.

Direct peers

• Arzal Nautic: Brittany-based multi-brand recreational boat dealer operating in overlapping Morbihan geography with similar Bénéteau / sailing portfolio. Closest direct geographic peer in terms of customer profile, supplier mix, and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlanticYachting56
• LinkedInlinkedin.com/company/atlantic-yachting-bretagne

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Yachting