McNaught Buick GMC

What McNaught Buick GMC does

McNaught Buick GMC is a franchised automotive dealership headquartered at 1717 Waverley Street, Unit 1000, in the Waverley Auto Mall, Winnipeg, Manitoba, Canada. Founded in 1976 and operating as part of AutoCanada Inc. (TSX: ACG), the dealership is an authorized retailer of General Motors' Buick and GMC brands and also operates a separate McNaught Cadillac location. The business employs 51–100 staff, maintains an inventory of over 500 vehicles, and serves individual consumers, fleet/commercial buyers, and vehicle service customers across Winnipeg and surrounding Manitoba communities.

The company's product offering spans new Buick vehicles (Enclave, Encore GX, Envision, Envista), new GMC vehicles (Sierra 1500, Sierra 2500HD, Sierra EV, Canyon, Terrain, Acadia, Yukon, Yukon XL, Hummer EV Pickup/SUV, Savana), pre-owned vehicles across domestic and import brands, and electric vehicles. Underlying technology is GM-supplied rather than proprietary, including OnStar connected services, Super Cruise hands-free driving, the GM Premium Infotainment System with Google built-in, and wireless Apple CarPlay/Android Auto. The dealership extends this manufacturer technology stack with the GM Optimum Inspection program for certified vehicles and valet pickup/delivery for service customers.

Revenue is generated across six streams: new vehicle sales, used vehicle sales, certified pre-owned sales, service and parts, collision repair (McNaught Collision Centre), and financing/F&I. The go-to-market is a hybrid direct-to-consumer model — physical showroom at the Waverley Auto Mall supplemented by phone, text/SMS, and online channels for inventory browsing, financing pre-qualification, and service booking. Pricing is set against manufacturer MSRP with Canadian-dollar transparency, GM Special Offers and incentives, and a Costco Auto Program partnership for member-only deals. The company further invests in community-facing brand activity, including sponsorship of the Winnipeg Sea Bears basketball team, the Cops for Kids Ride, and donations to Winnipeg Pet Rescue Shelter and Children's Hospital Foundation of Manitoba.

Name

McNaught Buick GMC

Legal name

McNaught Buick GMC

Website

https://mcnaught.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

McNaught Buick GMC is a Winnipeg-based franchised automotive dealership selling new Buick and GMC vehicles, used cars, and offering maintenance, collision repair, parts, financing, and fleet services. Operated by AutoCanada Inc., it has served Manitoba customers since 1976.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new GMC trucks, SUVs, and Buick automobiles from manufacturer General Motors
2. Used Vehicle Sales: Sales of pre-owned vehicles including domestic brands (Dodge, Ford, Chevrolet) and import brands (Toyota, Honda, Nissan, Mitsubishi, Hyundai, Lexus, Infiniti, BMW)
3. Service and Parts: Vehicle maintenance, repair services, and genuine GM parts and accessories sales
4. Collision Repair: Bodywork and collision repair services through McNaught Collision Centre
5. Financing Services: Vehicle financing and financing partnership services through AutoCanada financial partners
6. Certified Pre-Owned Vehicles: GM-certified pre-owned vehicle sales with extended warranty coverage

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

McNaught Buick GMC is an authorized Buick and GMC franchise dealership selling new GM vehicles, certified pre-owned and used vehicles across domestic and import brands, with a full-service department, parts and accessories, McNaught Collision Centre, and vehicle financing. The dealership operates from a single retail location at Waverley Auto Mall in Winnipeg, Manitoba, and serves individual consumers and commercial fleet buyers throughout Western Canada.

Product overview

McNaught Buick GMC is a Buick and GMC franchise dealership located at the Waverley Auto Mall in Winnipeg, Manitoba. The company offers a comprehensive automotive retail experience including new Buick vehicles (Enclave, Encore GX, Envision, Envista) and new GMC vehicles (Sierra 1500, Sierra 2500HD, Sierra EV, Canyon, Terrain, Acadia, Yukon, Yukon XL, Hummer EV, Savana) spanning 2025 and 2026 model years. Beyond new vehicle sales, the dealership provides pre-owned vehicle inventory from various manufacturers, full-service maintenance and collision repair, genuine GM parts and accessories, tire store, OnStar connected services, vehicle financing, and fleet vehicle sales. The company also maintains an extensive electric vehicle lineup featuring Hummer EV models and Sierra EV.

Differentiator

Problem solved

Functional benefit

Brands

• McNaught Cadillac: A separate Cadillac dealership also operated by McNaught at mcnaughtcadillac.com

Quantifiable outcome

• 500+ vehicles available on lot
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cops for Kids Charitable FoundationminorStrategic or Co-development PartnerMcNaught sponsored the 2023 Cops for Kids Ride, providing a 2023 GMC Sierra AT4 for the journey from Winnipeg to Montreal. Event raised over $21,000 for Make-A-Wish Canada Foundation with riders covering 3,100 kilometers.
• Winnipeg Sea BearscoreGTM or Marketing PartnerOfficial partner of the Winnipeg Sea Bears professional basketball team. McNaught provides brand new Buick Enclaves for team transportation and has sponsorship presence at Canada Life Centre home games.
• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized Buick and GMC dealership selling new GM vehicles, GM Certified Service provider, and part of GM's dealer network in Canada. Operates under AutoCanada Inc. ownership.
• AutoCanada Inc.coreOthersParent company and controlling entity of McNaught Buick GMC dealership. AutoCanada is a publicly traded automotive retail group operating dealerships across Canada. Privacy Policy governed by AutoCanada Inc.
• Winnipeg Pet Rescue ShelterminorStrategic or Co-development PartnerMcNaught donated $2,500 to the shelter and delivered pet food supplies on behalf of clients from their Furfect Ride Event in May 2023.
• Children's Hospital Foundation of ManitobaminorStrategic or Co-development PartnerMcNaught delivered toy trucks to the children's hospital to bring smiles to young patients facing difficult health challenges as part of community giving back commitment.
• CostcominorGTM or Marketing PartnerCostco Auto Program partnership offering Costco member-only automotive deals and incentives on GM vehicles.
• EssominorGTM or Marketing PartnerPromotional partnership with Esso for summer fuel offers and co-branded automotive promotions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Woodbine Automotive Group: Canadian multi-brand franchised dealer group with GM representation and full sales/service/parts operations. Comparable to McNaught in core dealership business model though with broader brand and geographic footprint.
• Open Road Auto Group: Large Canadian franchised dealer group operating multiple brands across Western Canada. Comparable to McNaught in franchised retail model and exposure to GM-brand lineups, but with materially greater scale.
• Drive Auto Group: Canadian franchised dealer group with multi-brand operations including GM franchises. Comparable to McNaught in business model and franchise mix, though operating in a different regional market.
• Pfaff Automotive: Canadian multi-brand dealer group with franchised sales, service, and collision operations. Comparable to McNaught in dealership business model, though concentrated in the Ontario market with a more premium-brand mix.
• AutoCanada Inc. Parent company of McNaught and a publicly traded (TSX: ACG) Canadian dealer group. As the ultimate parent, AutoCanada's broader portfolio of sister dealerships is the most structurally comparable operating peer to McNaught itself.
• Dilawri Group: One of Canada's largest privately held dealer groups operating franchised dealerships nationwide. Comparable to McNaught in business model (franchised retail, service, parts) but at significantly greater scale and geographic breadth.
• Henley Group: Canadian franchised automotive retail group with comparable GM franchise representation and full-service dealership operations. Similar business model to McNaught but with broader geographic and brand footprint.
• Performance Auto Group: GTA-based multi-brand franchised dealer group operating GM franchises among others. Comparable to McNaught in franchise dealership business model with similar full-service sales, parts, and collision operations.

Direct peers

• Birchwood Automotive Group: Major Winnipeg-based franchised auto dealer group competing directly with McNaught in the Winnipeg/Manitoba market, including overlapping GM-brand representation and similar full-line sales, service, parts, and collision operations.
• Crown Auto Group: Winnipeg/Manitoba-based multi-brand franchised dealer group directly comparable to McNaught in scale, geography, and franchise mix, competing for the same local consumer vehicle sales and service share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mcnaughtwpg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNaught Buick GMC