Bibica

What Bibica does

Công ty Cổ phần Bibica is a Vietnamese confectionery manufacturer founded in 1991, originally as the candy workshop of the Bien Hoa Sugar Factory. The company produces over 20,000 tons of biscuits, cakes, candies, and snacks annually across multiple owned sub-brands — Hura (breakfast cakes), Goody (premium cookies and gift boxes), Gooka (hard biscuits), Zoo (jelly and gummy candies), Olive (fresh bread), Migita (herbal candies), Cheery (gummy candies), and the Quasure/Mumsure nutritional lines targeting diabetics, health-conscious consumers, and pregnant women. Manufacturing operations run across wholly-owned facilities in Ho Chi Minh City (headquarters at 443 Lý Thường Kiệt, P. Tân Hòa), Hanoi, and the newly inaugurated Tay Ninh Western Region Candy Workshop (January 2026). Distribution is multi-channel: a company-owned e-commerce platform (bibica.online), over 120,000 retail points across Vietnam spanning supermarkets, convenience stores, and traditional trade, and export to more than 25 countries through distributor partnerships. Bibica also offers OEM/contract manufacturing services to other food companies.

The company is structured as a private joint stock company and operates as a member of PAN Group, a diversified Vietnamese food and agriculture conglomerate. Underlying technology is centered on confectionery formulation and production, including proprietary sugar-free and low-glycemic-index capabilities using sugar substitutes (Maltitol, Isomalt) and FOS fiber, with Quasure Light products validated at GI values of 25.8-39.1 for diabetic and prenatal nutrition segments. Revenue mechanics are unit-pricing across mass-market and premium consumer channels supplemented by B2B OEM/contract manufacturing. The company has held a Top 10 Most Reputable Food Companies ranking from Vietnam Report/VietNamNet for 8 consecutive years through 2025.

The business serves primarily Vietnamese mass-market consumers across all age groups through daily snacking, breakfast, and gifting occasions (notably Tet and Mid-Autumn Festival), with specialized sub-segments for diabetics, pregnant women, and health-conscious consumers reached via the Quasure and Mumsure lines. Named partnerships with An Binh Hospital (prenatal nutrition education) and broader CSR initiatives through the Hura brand (e.g., Red Sunday blood donation drives) are positioned as marketing and brand-building channels rather than core revenue streams. Bibica's 1,600+ unionized workforce and 93 union delegates at its 7th Congress (2026) reflect its standing as a sizable established CPG employer in Vietnam.

Name

Bibica

Legal name

Công ty Cổ phần Bibica

Website

https://bibica.com.vn

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bibica is a Vietnamese confectionery manufacturer producing 20,000+ tons annually of biscuits, cakes, candies, and nutritional products under sub-brands including Hura, Goody, Quasure, and Zoo. It serves mass-market Vietnamese consumers through 120,000+ retail points and exports to 25+ countries as a PAN Group member.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134), Commercial Bakeries (311812), Snack Food Manufacturing (31191)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE)

Keywords

• Confectionery manufacturing
• Snack food production
• Sugar-free biscuits
• Nutritional food products
• OEM contract manufacturing

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Confectionery Products: Manufacturing and selling of biscuits, cakes, candies, and snacks under owned brands including Hura, Goody, Gooka, Quasure, Zoo, and Migita
2. Nutritional Products: Specialized nutritional products including sugar-free, diet, and health-focused products for specific consumer segments
3. OEM/Contract Manufacturing: Original equipment manufacturing services for other food companies requiring confectionery production capabilities
4. E-commerce Sales: Direct online sales through company-owned e-commerce platform bibica.online

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bibica is a Vietnamese confectionery manufacturer that produces and sells biscuits, cakes, candies, and nutritional products under multiple owned sub-brands (Hura, Goody, Quasure, Zoo, Gooka, Olive, Migita, Cheery, Mumsure). The company also offers OEM/contract manufacturing services for other food brands and operates direct e-commerce sales through bibica.online alongside distribution across 120,000+ retail points nationwide.

Product overview

Bibica is a leading Vietnamese confectionery company operating as a single unified product portfolio rather than a platform-plus-modules architecture. The company produces over 20,000 tons of confectionery products annually across multiple distinct sub-brands: Hura (breakfast cakes and sponges), Goody (premium cookies and filled biscuits), Quasure (health-focused nutritional products including Sugar Free, Light, No Sugar Added, and Mumsure lines), Zoo (jelly and gummy candies), Gooka (hard biscuits), OLIVE (fresh bread), Migita (herbal candies), and Cheery (gummy candies). Core seasonal offerings include Bánh Trung Thu (moon cakes) in premium/traditional/nutritional varieties and Bánh Tết (Tet gift sets). The products are sold through over 120,000 retail points across Vietnam and exported to 25 countries. The company is a member of the PAN Group and operates manufacturing facilities in Dong Nai, Tay Ninh, Long An, and Hanoi.

Differentiator

Problem solved

Functional benefit

Brands

• Hura: Breakfast cake brand, including Hura Castella, Hura Sandwich, Hura Deli, Hura Swissroll, Hura LayerCake - popular breakfast and snack products
• Goody
• Quasure
• Zoo
• Olive
• Gooka
• aHHa
• Migita
• Sumika
• Cheery
• Mumsure

Products and services

• Hura Breakfast Cakes Breakfast cake brand including Castella, Sandwich varieties, and Deli/Swissroll/LayerCake sponge cakes, marketed to consumers as daily breakfast and snack products.
• Goody Cookies Premium cookies brand including Jamy filled cookies with fruit jam, Chips chocolate chip with raisin, and Premium lines with almond and coconut chocolate coatings, including gift sets for holidays.
• Quasure Sugar Free

Quantifiable outcome

• Top 10 Công ty Thực phẩm Uy tín for 8 consecutive years
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Bệnh viện An Bình (An Binh Hospital)minorStrategic or Co-development Partner · 1 June 2026Quasure Light brand partnered with An Binh Hospital's Prenatal Club for a June 2026 educational session on 'Anemia during pregnancy', providing nutritional science solutions for over 350 expectant mothers attending.
• Công đoàn VTV (VTV Union)minorGTM or Marketing Partner · 15 May 2026Bibica partnered with Vietnam Television Union to distribute 122 gift packages to poor households in Lam Vy commune, Dinh Hoa district, Thai Nguyen province on May 15, 2026.
• Báo Tiền Phong (Tien Phong Newspaper)minorGTM or Marketing Partner · 8 March 2026Hura brand (under Bibica) participated as sponsor and companion at the 18th Red Sunday blood donation event organized by Tien Phong Newspaper. This is one of the largest voluntary blood donation festivals in Vietnam, helping address blood shortages for emergency and treatment at hospitals nationwide.
• PAN GroupcoreOthersBibica is a member of PAN Group, a major Vietnamese food and agriculture conglomerate. PAN Group provides strategic direction and potential operational synergies for the company.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lotte Vietnam (Lotte confectionery): Korean confectionery major with strong Vietnamese retail presence in chewing gum, chocolates, and biscuits. Direct competitor to Bibica across confectionery aisles in modern trade channels.
• Orion Vietnam: Korean confectionery company (Choco Pie, O'Star) with local production in Vietnam. Comparable to Bibica in mass-market snack and biscuit categories serving Vietnamese consumers through similar retail channels.
• Hải Hà Confectionery (Công ty CP Bánh kẹo Hải Hà): One of Vietnam's largest domestic confectionery manufacturers with a similar multi-brand portfolio (bánh, kẹo, mứt, seasonal gift sets). Competes head-to-head with Bibica in mass-market biscuits, candies, and Tet/Mid-Autumn categories.
• Mondelez Kinh Đô: Vietnamese confectionery market leader following Mondelez's acquisition of Kinh Đô. Directly competes with Bibica across biscuits, cakes, and candies in Vietnam and is the most direct comparable peer in the local mass-market confectionery category.
• Meiji Vietnam: Japanese confectionery manufacturer with established Vietnamese manufacturing operations across hard candies, soft candies, and chocolates. Directly competes with Bibica's Zoo and Migita sub-brands in the candy category.

Broad incumbents

• Perfetti Van Melle Vietnam: Global confectionery producer (Alpenliebe, Mentos, Chupa Chups) with established Vietnam distribution. Competes with Bibica's Zoo candy line and brings global category marketing scale.
• Mondelez International: Global confectionery incumbent with deep Vietnam presence via Kinh Đô. Provides broader category benchmarking across biscuits, chocolate, and sugar confectionery and sets competitive pricing and innovation cadence.
• Nestlé Vietnam: Global FMCG major with broad Vietnamese confectionery and nutrition portfolio (KitKat, Milo, infant nutrition). Overlaps with Bibica's mass-market snacks and emerging nutritional/biscuit lines.

Others

• PAN Group (Tập đoàn PAN): Bibica's parent conglomerate and strategic shareholder, with portfolio across food, agriculture, and consumer goods. Provides the strategic, capital, and operational context within which Bibica operates.

Regional players

• Công ty CP Thực phẩm Hữu Nghị: Vietnamese branded food company with biscuit, snack, and cereal lines sold through traditional and modern trade. Comparable to Bibica as a domestic multi-category snack competitor with overlapping retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BibicaCorporation
• Facebookfacebook.com/bibica.corp
• Instagraminstagram.com/bibica_corporation
• TikToktiktok.com/@bibicacorporation
• LinkedInlinkedin.com/company/bibica-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bibica