lotte vietnam

What lotte vietnam does

Lotte Vietnam Co., Ltd. (Công ty TNHH Lotte Việt Nam) is a privately held Vietnamese confectionery manufacturer and distributor established in 1996 as a wholly-owned subsidiary of Lotte Co., Ltd. (Japan). The company manufactures and distributes a multi-brand confectionery portfolio — including LOTTE XYLITOL sugar-free gum (VOSA-certified for tooth decay prevention), Lotte Chocolat (pie and bouchee), Toppo pretzel biscuits, Koala's March filled biscuits, WOW!MINT peppermint gum, SukuSuku children's candy, Fusen No Mi bubble gum, and Doraemon/Pokémon character-licensed gums — alongside imported Japanese ice cream brands (Coolish, Yukimi Daifuku) and a newly launched Xylitol beverage line.

The company's core technology centers on xylitol-based dental health formulations and quality-controlled confectionery manufacturing at its Binh Duong-based My Phuoc factory (opened 2023), which holds FSSC 22000, ISO 9001:2015, and Halal certifications. Lotte Vietnam monetizes through one-time retail sales of branded confectionery products distributed via a dual-channel model covering Modern Trade (supermarkets, hypermarkets, convenience chains) and Traditional Trade (independent small stores), with additional export volumes to Asian and international markets. The customer base is broadly horizontal across health-conscious adults, general confectionery consumers, children (via character licensing and collectibles), and premium ice cream consumers.

The business is supported by high-profile marketing partnerships — including a 2016 VOSA relationship agreement, a 2021 BTS 'Smile to Smile Project' collaboration, ongoing TikTok Vietnam campaigns, and AR filter activations — and by continuous product line extensions averaging multiple new SKUs per year through 2026. The company is led by General Director Takaaki Ogawa and operates from Ho Chi Minh City, with manufacturing in Binh Duong.

Name

lotte vietnam

Legal name

Lotte Vietnam Co., Ltd.

Website

https://lotte.com.vn

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Lotte Vietnam is a privately held Vietnamese subsidiary of Japan's Lotte Co., Ltd. that manufactures and distributes a multi-brand confectionery portfolio — gum (LOTTE XYLITOL), chocolate, biscuits, candy, and imported ice cream — to Vietnamese consumers through modern and traditional retail channels.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Confectionery Manufacturing from Purchased Chocolate (311352), Snack Food Manufacturing (31191)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

akta.pro secondary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Confectionery manufacturing
• Sugar-free chewing gum
• Chocolate confectionery
• Branded candy products
• Imported ice cream

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Confectionery Sales: Direct sales of confectionery products including chewing gum, biscuits, candies, and chocolate through retail channels in Vietnam and export markets.
2. Ice Cream Business: Import and sale of Lotte Japan's ice-cream products including Coolish and Yukimi-Daifuku (mochi ice cream) in Vietnam.
3. Overseas/Export Business: Export of Vietnam-manufactured gum products to Asian and other international markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lotte Vietnam manufactures and distributes confectionery products including sugar-free chewing gum (LOTTE XYLITOL), chocolates and chocolate pies (LOTTE CHOCOLAT), pretzel biscuits (TOPPO), filled biscuits (KOALA'S MARCH), character-branded bubble gums (DORAEMON, POKEMON, FUSEN NO MI), hard candy (SUKUSUKU), peppermint gum (WOW!MINT), and imported Japanese ice cream (COOLISH, YUKIMI DAI FUKU). The company produces at its My Phuoc factory in Binh Duong and distributes through modern and traditional retail channels across Vietnam and exports to Asian markets.

Product overview

Lotte Vietnam is a confectionery company that operates as part of the global LOTTE Group, specializing in manufacturing and distributing candy, gum, biscuits, and ice cream products. The company offers multiple distinct brands including core brands LOTTE XYLITOL (sugar-free dental gum), LOTTE CHOCOLAT (chocolate confections), TOPPO (pretzel biscuits), and KOALA'S MARCH (filled biscuits). Additional sub-brands include DORAEMON GUM and POKEMON GUM (character-branded bubble gums with collectibles), WOW!MINT (premium peppermint gum), SUKUSUKU (calcium-enriched candy for kids), and FUSEN NO MI (bubble gum). The company also imports and sells ice cream products including COOLISH and YUKIMI DAI FUKU from Lotte Japan. Recent additions include Lotte Xylitol Drinks (beverages) and LOTTE CHOCOLAT PIE/BOUCHEE (chocolate products). The product portfolio emphasizes quality at Japan-level standards with tooth decay prevention (XYLITOL), collectible toys/stickers (DORAEMON, POKEMON), and diverse flavor profiles.

Differentiator

Problem solved

Functional benefit

Brands

• LOTTE XYLITOL: Sugar-free chewing gum brand that helps prevent tooth decay, certified by VOSA (Vietnam Odonto-Stomatology Association). Includes gum, tablets, and drinks.
• Toppo
• Koala's March
• Lotte Chocolat
• SukuSuku
• Doraemon
• Pokémon
• Fusen No Mi
• WOW!MINT
• Coolish
• Yukimi Daifuku
• Monaoh

Products and services

• LOTTE XYLITOL Chewing Gum Sugar-free chewing gum formulated with xylitol that helps prevent tooth decay. Sold to health-conscious consumers across Vietnam through retail channels. The only gum in Vietnam endorsed by VOSA.
• LOTTE CHOCOLAT Chocolate Pie and Bouchee Chocolate pie and bouchee products featuring chocolate with marshmallow filling, available in multiple flavors and pack sizes. Targeted at general confectionery consumers seeking premium chocolate snacks.
• TOPPO Pretzel Biscuit Crunchy pretzel biscuit sticks with chocolate coating, available in multiple flavors and limited editions. Marketed to general confectionery consumers.
• KOALA'S MARCH Biscuit Biscuit brand featuring koala-shaped cookies with chocolate and flavored fillings. Provides calcium and is marketed to children and families.
• DORAEMON Gum Bubble gum and tape gum featuring Doraemon characters with collectible items. Targeted at children and teenagers.
• POKEMON Gum Bubble gum and coin gum featuring Pokemon characters with collectible coins. Targeted at children.
• SUKUSUKU Hard Candy Hard candy for children containing calcium and sodium. Available in fruity and cola flavors with collectible Pokemon stamps.
• FUSEN NO MI Bubble Gum Bubble gum with cute characters and multiple fruit flavors, designed for blowing bubbles. Targeted at children and general consumers.
• COOLISH Ice Cream Hand-held ice cream imported from Lotte Japan that can be eaten with one hand without making hands dirty. Targeted at premium ice cream consumers.
• YUKIMI DAI FUKU Mochi Ice Cream Mochi rice cake filled with ice cream, imported from Lotte Japan. Available in Mango and Strawberry flavors. Targeted at premium ice cream consumers.
• LOTTE XYLITOL Drink Sugar-free xylitol-based beverage offering oral health benefits. Available in 55.1g and 130.5g jar formats.
• PEPERO Biscuit stick product with chocolate coating, part of the Lotte confectionery range. Targeted at general confectionery consumers.
• GHANA Chocolate Chocolate confectionery product from the Lotte Group range, featuring Ghana cocoa chocolate. Targeted at general confectionery consumers.
• SUIKA MELON Gum

Quantifiable outcome

• Only gum in Vietnam certified by VOSA (Vietnam Odonto-Stomatology Association) for preventing tooth decay
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• BTS (Bangtan Sonyeondan)flagshipGTM or Marketing Partner · 11 August 2021LOTTE XYLITOL launched the 'Smile to Smile Project' collaboration with BTS, the world-renowned K-pop group. The partnership includes limited edition product packaging, in-store promotional campaigns with BTS-themed gifts, and social media engagement targeting the ARMY fandom globally. The project aims to spread smiles worldwide through 2021-2022.
• TikTok VietnamcoreGTM or Marketing Partner · 1 January 2021Digital marketing partnership for the #TikTokLOTTEXYLITOL challenge campaign. Users post videos using campaign formats to win prizes from LOTTE XYLITOL, leveraging TikTok's viral reach for brand engagement and product promotion.
• Central Vietnam Flood Relief (Quang Binh, Da Nang, Quang Ngai)minorOthers · 1 December 2020CSR donation of 256 gift packages (VND 576,000 each) to flood-affected families in central Vietnam provinces following devastating floods and landslides.
• Mottainai Event OrganizersminorStrategic or Co-development Partner · 1 October 2019Lotte Vietnam sponsored the Mottainai 2019 event series, a Japanese-origin environmental awareness program educating Vietnamese youth about saving, recycling, and environmental protection. The CSR partnership included activities like creating Toppo puppy crafts from used packaging at Aeon Mall venues.
• VOSA (Vietnam Odonto-Stomatology Association)coreStrategic or Co-development Partner · 1 January 2016VOSA is a government-affiliated dental association in Vietnam. LOTTE VIETNAM has a formal relationship agreement with VOSA since 2016. Only LOTTE XYLITOL is endorsed and recommended by VOSA as a gum for preventing tooth decay, providing significant credibility for dental health marketing claims.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Morinaga: Japanese confectionery and ice cream peer (Hi-Chew, Morinaga caramel, ice cream bars). Closely comparable to Lotte Vietnam in manufacturing Japanese-style confectionery and competing for similar consumer occasions.
• Mondelez Vietnam: Vietnamese arm of global snacks giant (Cadbury, Oreo, Trident gum). Overlaps with Lotte Vietnam in chocolate (Cadbury vs Lotte Chocolat) and gum (Trident vs XYLITOL), competing for the same retail shelf space.
• Perfetti Van Melle: Global confectionery major with major presence in Vietnam (Mentos, Alpenliebe, Chupa Chups). Directly competes with Lotte Vietnam across gum, candy, and chocolate categories in the same modern and traditional trade channels.
• Meiji Holdings: Japanese confectionery peer with established Vietnam distribution of chocolate, gum, and dairy snacks. Mirrors Lotte Vietnam's Japanese parent-driven positioning and competes in similar premium confectionery segments.
• Ezaki Glico: Japanese confectionery player (Pocky, Pretz) with growing Southeast Asia presence. Competes with Lotte Vietnam for premium Japanese confectionery positioning in Vietnam, especially in the biscuit/stick segment alongside Toppo.
• Mars Wrigley Vietnam: Mars's gum and confectionery division (Extra, Doublemint, 5, M&M's, Snickers). Directly competes with Lotte Vietnam in the gum category and increasingly in chocolate and impulse confectionery in Vietnam.

Broad incumbents

• Haribo: Global gummy and candy leader. Provides a comparable model for confectionery brand-led international expansion that Lotte Vietnam's parent group pursues, though Haribo has limited direct Vietnam presence.
• Hershey Company: Global chocolate and confectionery incumbent with Asia presence. Indirectly competes with Lotte Vietnam in chocolate confections through Indonesian/Indian manufacturing that targets similar Asian markets.

Regional players

• Orion (Vietnam): Korean-owned confectionery and snack manufacturer with significant Vietnam operations (including Choco Pie). A peer Korean conglomerate subsidiary operating in Vietnam, providing a direct comparable for SWOT and capital allocation.
• Premier Foods Vietnam (Bibica/Kinh Do): Domestic Vietnamese confectionery and bakery manufacturer (Kinh Do, Bibica). Competes with Lotte Vietnam in biscuits, candy, and seasonal confectionery, especially in traditional trade channels across Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AcuoVietnam
• Facebookfacebook.com/LotteXylitolVietnam

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lotte vietnam