Max Power

What Max Power does

Max Power is a manufacturing company specializing in bow and stern thrusters for yachts and motor boats, founded in 1987 in Mandelieu, France, and now headquartered at Via Leonardo Da Vinci 6, 20040 Cambiago (MI), Italy, where it operates as a brand of Lalizas Italia s.r.l. Unipersonale (VAT 02153990995) within the Lalizas group. Its product platform spans three core thruster families — Tunnel Thrusters (electric, ignition-protected, hydraulic, stern pod, and ECO proportional variants), Retractable Thrusters (electric, hydraulic, and ECO retractable proportional variants), and Stern Pod Thrusters — supported by Integrated Hydraulic Systems (a DC Power Pack and a CAN Bus System) and a broad MAX POWER Accessories catalogue covering control panels, joysticks, touch panels, control boxes, tunnels/adaptors/bases, propellers and drive legs in composite, bronze, and aluminium, fuses and isolators, and marine cables. The technology backbone is electro-mechanical with a growing digital-control layer: ECO proportional variants use CAN bus communication, the ECO Joystick pairs via Bluetooth to a Max Power Android app and via RF433MHz to a remote, and the CT550 AC Proportional Joystick incorporates software safety logic including childproof activation, 10-minute inactivity shutdown, time-delay port/starboard switching, and short-circuit protection.

Name

Max Power

Legal name

Lalizas Italia s.r.l. Unipersonale

Website

https://max-power.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marine Thrusters

NAICS

Ship Building and Repairing (336611), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Bow & Stern Thrusters (Tunnel/Retractable) (IMAJAHAG)

akta.pro secondary industries

Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN), Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM), Propulsion, Shafting & Rudder Repair (Engines, Gearboxes, Thrusters) (IMAJAFAC)

Keywords

• Marine thrusters
• Bow thrusters
• Stern thrusters
• Boat maneuvering systems
• Hydraulic thruster systems

Headquarters

HQ city

Monza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Thruster and Accessory Hardware Sales: Primary revenue from manufacturing and selling bow thrusters (tunnel, retractable, ECO proportional, ignition protected), stern pod thrusters, integrated hydraulic systems, and a full accessory line (control panels, propellers, legs, fuses, isolators, cables, tunnels/adaptors/bases). Hardware is sold through authorized global distributors, the Lalizas B2B portal (lalizasb2b.com), and direct specification sales to boat builders.
2. Spare Parts and Aftermarket: Ongoing revenue from spare parts (propellers, legs, fuses, isolators, cables) and a warranty process for installed thrusters, supporting installed-base monetization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Max Power manufactures bow and stern thrusters for yachts and motor boats of all types and sizes, organized into Tunnel Thrusters, Retractable Thrusters, and Stern Pod Thrusters (including ECO Proportional variants). The offering is supported by Integrated Hydraulic Systems (DC Power Pack and CAN Bus System) and a comprehensive accessories catalogue comprising control panels and remote controls, tunnels/adaptors/bases, fuses and isolators, propellers and legs, and marine cables, all designed to give operators total low-speed maneuvering control of their vessels.

Product overview

Max Power's offering is a modular marine-thruster platform organized around three core product families — Tunnel Thrusters (Electric, Ignition Protected, Hydraulic, Stern Pod, and ECO Proportional variants), Retractable Thrusters (Electric, Hydraulic, and ECO Retractable Proportional variants), and Stern Pod Thrusters — supported by Integrated Hydraulic Systems (DC Power Pack and CAN Bus System) and a broad MAX POWER Accessories catalogue that includes Control Panels & Remote Controls (joysticks, touch panels, the ECO Joystick with Bluetooth/Android app pairing, and control boxes), Tunnels/Adaptors/Bases, Fuses & Isolators, Propellers & Legs, and Marine Cables. The three core families share common accessory, propeller/leg, and control components, while the Integrated Hydraulic Systems and ECO proportional variants add higher-end hydraulic power packs and CAN-bus–linked control for larger installations. The company has manufactured this product range since 1987 from facilities in France and Italy for the international yacht and motor-boat market.

Differentiator

Problem solved

Functional benefit

Products and services

• Tunnel Thrusters Core product line of bow thrusters installed in a tunnel through the hull, widely used as a standard thruster on many motor boats and offered in Electric, Ignition Protected, Hydraulic, Stern Pod, and ECO Proportional variants for yachts and motor boats from 25 feet upward.
• Retractable Thrusters Retractable bow and stern thrusters that deploy vertically through the hull when in use, available in Electric, Hydraulic, and ECO Retractable Proportional variants for yachts and motor boats including modern sailing yachts where the thruster has no effect on drag.
• Stern Pod Thrusters External pod-mounted stern thrusters that eliminate the need for stern tunnel openings on the hull, offered as part of the tunnel thruster family for yachts and motor boats.
• ECO Proportional Thrusters Proportional-control thrusters that allow variable thrust output for smoother docking and maneuvering, available in both tunnel and retractable formats under the ECO product family.
• Integrated Hydraulic Systems Hydraulic power systems for driving thrusters, comprising a DC Power Pack and a CAN Bus System for integrated control and monitoring of hydraulic thruster installations across a vessel.
• MAX POWER Control Panels & Remote Controls Operator interface accessories including Joysticks (4-direction and 2-direction, hydraulic and tunnel variants), Touch Panels (single and double), the ECO Joystick with integrated Bluetooth module for use with an Android app, the Proportional Joystick for the CT550 AC system, and Control Boxes for thruster actuation.
• Tunnels, Adaptors and Bases Hull-installation accessories including GRP tunnels, stern adaptors, stern adaptor cowls, mounting bases, and stern adaptor fixation kits used to mount thrusters through the hull on new builds or retrofits.
• Fuses & Isolators Electrical protection accessories including the MAX POWER ANL Fuse, ANL Fuse Holder, Battery Couplers, fuses, and Electric Battery Isolator for safe thruster circuit installation.
• Propellers & Legs Replacement and application-specific thruster propulsion components including composite and metallic legs in mono and duo configurations (Ø110, Ø125, Ø185, Ø250, Ø300, Ø315) and bronze drive legs, matched to specific thruster models such as CT25, CT35, CT45, CT60, CT80/100/125, CT165/225, CT300, and CT325.
• Marine Cables Marine-grade cabling listed as an accessory category for connecting thrusters to power and control systems on vessels.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship.

• Lofrans'flagshipStrategic or Co-development Partner · 5 November 2025Max Power and Lofrans' hold an annual joint Convention bringing together official distributors from all over the world for a multi-day event focused on partnership and development. The 2025 edition was held on 2025-11-05, the 2023 edition on 2023-10-02, and the inaugural convention referenced on 2022-10-19. The repeated cadence and 'Strong Partnership and Development' framing indicate a flagship strategic alliance between two marine equipment brands within the Lalizas group ecosystem.
• Lalizas (parent company / Lalizas Italia s.r.l. Unipersonale)flagshipStrategic or Co-development PartnerMax Power is operated under Lalizas Italia s.r.l. Unipersonale (P.IVA & C.F: 02153990995). The Lalizas B2B portal (lalizasb2b.com) is the partner ordering channel, and the company copyright is held by Lalizas Italia. The Privacy Policy and Data Protection Officer are managed at the Lalizas level ([email protected]), confirming Max Power as part of the Lalizas corporate family.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Imtra: US-based marine equipment distributor and value-added supplier of thrusters, stabilization, and onboard systems for the North American market. Comparable to Max Power's distribution-led model in a complementary geography.

Direct peers

• Vetus: Dutch marine equipment manufacturer with a broad thruster line (bow, stern, and retractable) for recreational and light-commercial vessels. Competes directly with Max Power on tunnel and retractable thrusters in the European and global OEM channel.
• CMC Marine: Italian specialist in stabilization and bow/stern thruster systems for superyachts and high-end motor yachts. Direct competitor in the integrated hydraulic and proportional thruster segment that Max Power addresses with its ECO and Integrated Hydraulic Systems lines.
• Lewmar: UK-based marine equipment brand (part of the Power Products group) producing bow thrusters, windlasses, hatches, and deck hardware. Competes with Max Power on thruster specification for sailing yachts and motor boats globally.
• Sleipner Motor AS / Side-Power: One of the global leaders in bow and stern thrusters for yachts and motor boats, with a deep product range across tunnel, retractable, and proportional-control thrusters. Side-Power is the most direct head-to-head competitor to Max Power in OEM specification and aftermarket thruster sales.
• Quick S.p.A. Italian marine equipment manufacturer offering bow thrusters, anchors, windlasses, and onboard systems. As a fellow Italian thruster supplier, Quick is a direct regional and OEM competitor, especially in the Mediterranean yacht market.

Broad incumbents

• AB Volvo Penta: Broad marine propulsion incumbent offering complete driveline and joystick-control systems, including integrated thruster functionality on larger yachts. Competes at the higher end of the integrated yacht-control stack where Max Power's ECO + CAN Bus systems also play.
• Lofrans': Sister brand within the Lalizas group focused on anchors and windlasses, co-hosting the annual Lofrans' & MAX POWER Convention. Not a thruster competitor, but a directly comparable Lalizas marine-equipment brand with overlapping OEM, distributor, and end-customer relationships.
• Side-Power / Sleipner Group: Norwegian parent group of the Side-Power thruster brand, with a broader portfolio of marine maneuvering, anchoring, and DC power systems. A broader incumbent comparable to Max Power as a sibling maneuverability brand within a larger marine platform.

Emerging players

• Humphree: Swedish maker of interceptors, fin stabilizers, and active ride-control systems that increasingly bundle thruster functionality for premium motor yachts. An emerging adjacent competitor whose integrated stabilization-plus-thruster approach could erode Max Power's premium-OEM positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maxpowercom
• Facebookfacebook.com/maxpowercom
• LinkedInlinkedin.com/company/max-power

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Power