What DIVUS does

DIVUS GmbH is a privately held Italian electronics company founded in 2002 and headquartered in Eppan (Appiano), South Tyrol. The firm designs, develops, and manufactures premium KNX-based building automation products under the TOUCHZONE, SUPERIO, KNX IQ, CTP04, KNX SERVER, D+, VISION, OPTIMA, CIRCLE, VIDEOPHONE, and HEARTBEAT brands, together with industrial PCs and a cleanroom product line. Its offering spans the full building-automation stack: hardware touchpanels running Android and Windows IoT, KNX-certified visualization servers, SIP-based video intercom and VoIP server infrastructure, proprietary network management (HEARTBEAT / DIVUS SECURE NET), and companion mobile apps (OPTIMA Mobile 3, VIDEOPHONE MOBILE) distributed via Google Play and the Apple App Store. Products carry KNX Data Secure certification and the firm maintains ISO 9001 and ISO/IEC 27001 certifications.

The company sells primarily through a B2B project-based model: direct enterprise sales to system integrators, planners, architects, and OEM/ODM customers, complemented by a Fachpartner (specialist partner) program with tiered volume discounts, distributor fulfillment, and a showroom network across Europe. Pricing is overwhelmingly quote-based and one-time/perpetual for hardware (visible reference points include the KNX IQ 8" panel at €1,164 UVP and the CTP04 at €499 UVP), with B2B partner pricing on multi-year terms. End-customer demand is reached indirectly through the integrator channel. Target segments span residential, hotels and hospitality, offices and commercial buildings, retrofit/renovation of legacy JUNG/GIRA/BERKER/ABB/FELLER/MERTEN/Schneider Electric installations, industrial and cleanroom environments, and custom OEM/ODM integrations. Revenue streams are hardware-led, supplemented by software/cloud access (DIVUS Cloud), professional services, and Academy training.

Name

DIVUS

Legal name

DIVUS GmbH

Website

https://divus.eu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DIVUS GmbH is an Italian electronics company founded in 2002 that designs KNX-based building automation hardware, visualization servers, SIP video intercom, and network management products, sold via a B2B Fachpartner and distributor channel to system integrators across Europe.

Ownership category

akta.pro rank

Product category

Building Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electric Lighting & Wiring Equipment (3640), Electrical Industrial Apparatus (3620), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)

akta.pro secondary industries

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Whole-Home Automation System Design & Programming (HSAHADAA), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• KNX building automation
• Smart building touchpanels
• KNX visualization software
• Door intercom systems
• Retrofit building controls

Headquarters

HQ city

Appiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Touchpanels & Servers): DIVUS generates revenue primarily from selling proprietary hardware including KNX touchpanels (KNX IQ, TOUCHZONE, SUPERIO, CTP04), KNX servers (KNX SERVER, D+), intercom devices (CIRCLE, CIRCLE small, VIDEOPHONE), network hardware (HEARTBEAT), and Industry PCs. Products are sold as one-time capital purchases to system integrators, Fachpartner, and end customers. Revenue is project-driven, with multi-unit deployments typical.
2. Software & Visualization Licenses: VISION and OPTIMA visualization software are bundled with KNX IQ and KNX SERVER/D+ respectively. Software updates, cloud access (DIVUS Cloud for remote VISION access), and mobile apps (VIDEOPHONE MOBILE, OPTIMA Mobile 3) represent ongoing software services. Apps are available on Google Play and iOS App Store.
3. Professional Services & Support: DIVUS provides technical support, project consultation, planning assistance, and Academy training services. B2B services include product selection advice, system architecture consultation, and project-specific technical support in German, Italian, and English.
4. OEM/ODM Custom Products: DIVUS offers OEM and ODM variants for partners seeking custom branding, technical modifications, specific software requirements, packaging, and documentation for their own product lines. This represents a custom project-based revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

DIVUS designs and manufactures KNX-based building automation hardware (touchpanels, servers, video door stations, network switches) and proprietary visualization software (VISION, OPTIMA, VIDEOPHONE) for professional smart building projects. The company delivers integrated systems combining KNX touch control, SIP-based intercom, secure networking, and mobile/cloud access. Products are sold primarily to system integrators, specialist partners (Fachpartner), planners, architects, and OEM/ODM customers across Europe.

Product overview

DIVUS develops premium solutions for professional building automation based on a modular platform-plus-products architecture. The core portfolio spans KNX touchpanels (TOUCHZONE, SUPERIO, KNX IQ, CTP04), KNX visualization servers (D+, KNX SERVER with OPTIMA software, KNX IQ with VISION software), intercom/door communication (CIRCLE, CIRCLE small, VIDEOPHONE, VoIP Server), network infrastructure (HEARTBEAT), and industrial solutions (Industry PCs). These products are designed to work together within the DIVUS ecosystem while also supporting third-party visualization platforms including Gira, Loxone, and Jung. Software applications including VISION, OPTIMA, VIDEOPHONE, and specialized apps extend functionality to mobile devices and touchpanels. The company is headquartered in Eppan (Appiano), South Tyrol, Italy, and emphasizes design quality, KNX competence, and made-in-Europe manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• TOUCHZONE: Android-based client touch panel for high-quality building visualization, available in 7-19 inch sizes.
• SUPERIO
• KNX IQ
• CTP04
• D+
• KNX SERVER
• OPTIMA
• VISION
• CIRCLE
• CIRCLE small
• CIRCLE small C*
• SQUARE small C*
• VIDEOPHONE
• VoIP Server
• HEARTBEAT

Products and services

• DIVUS TOUCHZONE Android-based client touchpanel available in 7, 10, 15, and 19-inch sizes for high-quality building visualization, intercom, and app integration with VISION or OPTIMA interfaces. Used in residential, hotel, and commercial projects requiring elegant design integration.
• DIVUS SUPERIO Premium client touchpanel available in 10, 15, and 19-inch sizes combining visualization, door communication, entertainment, and central building control with Windows/Android dual operating systems. For high-end residential, hotels, offices, and representative smart buildings.
• DIVUS KNX IQ 8-inch stand-alone KNX touchpanel with integrated VISION visualization, KNX Secure encryption, and cloud-ready remote access. Targeted at retrofit, residential, and compact KNX projects. UVP EUR 1,164 excluding VAT.
• DIVUS CTP04 Compact 4-inch room controller and indoor intercom station functioning as stand-alone intercom station for SIP outdoor units or as room client combined with KNX IQ and VISION. UVP EUR 499 excluding VAT.
• DIVUS D+ Webserver Compact KNX visualization webserver with integrated OPTIMA visualization for lighting, temperature, blinds, scenes, energy, IP cameras, and alarms. Expandable from 2 to 4 module units from September 2026. Suitable for small to medium KNX projects with mobile app access.
• DIVUS KNX SERVER Central professional KNX visualization server with DIVUS OPTIMA design interface. Scalable from villas through large commercial projects, providing web/HTML5-based building control.
• DIVUS OPTIMA Visualization and control interface software for DIVUS KNX SERVER and D+ systems. Web/HTML5-based interface displaying building functions including lighting, climate, energy management, security, scenes, and scheduling across any OS.
• DIVUS VISION Visualization and control software for DIVUS KNX IQ touchpanels controlling lighting, shading, temperature, music, alarms, scenes, and energy monitoring. Accessible via panel, smartphone app, and DIVUS Cloud for remote access with KNX Data Secure encryption.
• DIVUS CIRCLE (glass) Video Door Station Round glass video door station with 7-inch LCD touch display, RGB LED orientation ring, day/night camera, optional RFID access, and SIP compatibility. Awarded reddot Design Award 2018, iF DESIGN Award 2018, DESIGN PLUS Best of 2018, and Plus X Award.
• DIVUS CIRCLE small (glass) Compact round glass video intercom with call button, camera, LED ring, optional display, and optional RFID access. Designed for smaller entrances, apartments, and residential use.
• DIVUS CIRCLE small C* (Corian) Compact round video intercom station with matte Corian surface, camera, bell, audio, and optional RFID access. Targeted at premium architectural integration projects.
• DIVUS SQUARE small C* (Corian) Square video intercom station with Corian surface, camera, bell, audio, and optional RFID access for projects requiring angular design language.
• DIVUS VIDEOPHONE Intercom software for DIVUS panels enabling call handling, video image display, audio communication, door opening, image archive of visitors, and intercom between indoor stations. Compatible with IP door stations supporting SIP standard and a/b-based stations via VIDEOPHONE BOX.
• DIVUS VoIP Server SIP-based voice over IP server (DIVUS-VS1, VS2, VS3 variants) for professional intercom projects with multiple participants, groups, and entrances.
• DIVUS HEARTBEAT Hardware-software network solution combining PoE+ capable managed switch with intelligent network manager. Creates DIVUS SECURE NET, isolating building automation devices in a protected network segment with automatic device detection, network scanning, and reporting.
• DIVUS Industry PCs Rugged industrial touchpanels, panel PCs, cleanroom solutions (DIVUS CLEAN SOLUTION), stainless steel panels, and custom OEM systems for demanding industrial environments including pharmaceuticals, food and beverage, chemicals, and cleanroom applications.
• KNX SUPERIO Bundle Combination of DIVUS SUPERIO Android touchpanel and D+ server providing a compact KNX visualization solution optimized for smaller installations.
• DIVUS OPTIMA Mobile Mobile application (OPTIMA Mobile 3) connecting smartphones and tablets to DIVUS KNX visualization via KNX SERVER or D+.
• DIVUS VISION App Mobile app extending VISION building control to smartphones and tablets with local network access and remote access via DIVUS Cloud. Supports lighting, climate, shading, scenes, presence simulation, and push notifications.
• DIVUS VIDEOPHONE Mobile Mobile app for iOS and Android extending door communication to smartphones and tablets for remote viewing, speaking, and door opening.

Named customers1 record

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature11 records

Partnerships

One partnership is on record.

• KNX AssociationcoreTechnology or IntegrationDIVUS is an active member of the KNX ecosystem, developing KNX-certified products (KNX Data Secure) and participating in KNX Association events including Light + Building. DIVUS products are designed specifically for the KNX building automation standard, and the company contributes to the KNX community through product development and event presence.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gira: German manufacturer of KNX building automation systems, switches and visualization platforms. Gira is one of DIVUS's primary competitors in the European KNX touchpanel and operator device market, with overlapping integrator channels and design-led positioning.
• Ekinex: Italian KNX specialist offering wall-mounted controls, touchpanels and room automation with a strong design focus. Ekinex is a direct competitor in the same Italian/KNX ecosystem, serving overlapping architects and integrators.
• Loxone: Austrian smart building automation provider with its own proprietary Loxone ecosystem plus KNX integration. DIVUS panels support Loxone visualization as a client, evidencing parallel competition for high-end residential and commercial smart building projects across DACH.
• Jung: German KNX specialist offering switches, touchpanels and visualization systems for premium residential and commercial buildings. DIVUS explicitly lists Jung devices among its retrofit targets, indicating direct overlap in installed base and project specifications.
• TCI (TCI Solutions): German manufacturer of KNX touchpanels and visualization terminals for residential and commercial buildings. TCI competes head-to-head with DIVUS in the same KNX touchpanel category, with overlapping system integrator customers in DACH.

Broad incumbents

• ABB: Global industrial and building automation conglomerate with ABB i-bus KNX portfolio including touchpanels, control devices and energy management. DIVUS explicitly lists ABB among its retrofit targets and competes in the same integrator channel with a much broader product portfolio.
• Siemens: Global industrial conglomerate with building technologies and KNX-compatible automation solutions. Siemens competes with DIVUS in commercial and high-end residential projects with substantially larger R&D and channel resources.
• Beckhoff: German PC-based automation company with building automation solutions including TwinCAT and KNX integration. Beckhoff competes in the industrial and high-end building automation space where DIVUS also plays with Industry PCs and KNX servers.
• Schneider Electric: Global energy management and automation company with Wiser for KNX and broader building management offerings. Schneider Electric is a much larger incumbent also listed by DIVUS as a legacy device target in retrofit projects.

Emerging players

• Thinka: Netherlands-based KNX software company offering a smart home hub and visualization platform. Thinka competes with DIVUS's VISION/OPTIMA software layer by offering Apple HomeKit/Siri/Alexa integration on top of KNX, addressing the same integrator-driven smart home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/divus_gmbh
• Facebookfacebook.com/DIVUS.Gmbh
• LinkedInlinkedin.com/company/divus-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVUS