Century 21 Realty Services

What Century 21 Realty Services does

Century 21 Realty Services is an independently owned and operated Century 21 residential real estate brokerage headquartered at 3315 Market Street in Camp Hill, Pennsylvania, serving buyers, sellers, and property investors across South Central Pennsylvania. Founded in 1980 and led by President Jordan Piscioneri, the firm operates across three generations of family ownership and has earned the Century 21 President's Award, multiple Quality Service Awards, and recognition as the #1 Century 21 agency in Central Pennsylvania. The customer base is entirely consumer-facing, with primary segments being residential home buyers and sellers and a secondary segment of property investors, served across 15+ communities including Camp Hill, Mechanicsburg, Harrisburg, Carlisle, York, and Gettysburg.

The firm's product portfolio is unified around traditional real estate brokerage services — agent representation, property search, comparative market analysis (CMA) / home valuation, and transaction support — delivered through a mix of agent-led direct sales, a walk-in office, and a self-serve digital channel. The technology backbone is the MoxiWorks real estate platform, which powers the website, CRM, property search (including a Search by Drive Time feature), CMA application, and listing management. Property data is sourced via integration with BRIGHT IDX (Bright MLS), and the site layers in Google Maps, Google Analytics, and Twilio for communications, plus a set of in-house financial calculators and an educational blog.

The business model is a pure transaction-based commission model: the firm earns percentage-based commissions on completed residential real estate transactions, with rates negotiated privately between agents and clients rather than publicly disclosed. Go-to-market is sales-led through the agent team, with the MoxiWorks-powered website, SEO-optimized community pages, content marketing (blog, Neighborhood News), and email newsletter serving as top- and mid-funnel customer acquisition channels. Revenue concentration is in the long-tail B2C residential segment, with no enterprise accounts or institutional customers, and no public revenue, funding, or M&A disclosures exist in the available data.

Name

Century 21 Realty Services

Legal name

Century 21 Realty Services

Website

https://century21rs.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Century 21 Realty Services is an independently owned, third-generation Century 21 residential real estate brokerage serving home buyers, sellers, and investors across 15+ communities in South Central Pennsylvania from its Camp Hill headquarters, operating on a commission-based, agent-led model powered by the MoxiWorks platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Camp Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential real estate transactions in South Central Pennsylvania, earning percentage-based commissions on completed sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Century 21 Realty Services is a residential real estate brokerage franchise operating in South Central Pennsylvania. The company provides full-service buying and selling representation through licensed real estate agents, supported by a website-based property search platform, MLS data integration, financial calculators, and home valuation services. Revenue is generated through commissions earned on completed residential real estate transactions.

Product overview

Century 21 Realty Services operates as a traditional real estate brokerage serving South Central Pennsylvania, not a software-as-a-service product. The company offers a property search platform (built on MoxiWorks technology) with integrated MLS data, financial calculator tools, and educational content. The core offering centers on residential buying and selling services with agent representation, supplemented by web-based property search, home valuation requests, and community-focused blog content. The product portfolio is unified under the Century 21 brand with no modular/add-on architecture—the website functions as a customer acquisition and service delivery tool for the brokerage's real estate services.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Century 21 Real Estate LLCcoreStrategic or Co-development PartnerMaster franchise relationship with Century 21 Real Estate LLC, providing brand recognition, training resources, technology platforms, marketing support, and operational frameworks. The company operates as an independently owned and operated Century 21 franchise.
• MoxiWorkscoreTechnology or IntegrationTechnology platform provider for the company's website, CRM, property search functionality, and digital marketing tools. MoxiWorks provides the underlying real estate technology infrastructure including the CMA application and listing management.
• BRIGHT IDX (Bright MLS)coreTechnology or IntegrationMultiple Listing Service (MLS) provider providing property listing data, MLS numbers, and real estate transaction data. Agents use BRIGHT IDX for listing information and property data.
• Local Lenders and Financial InstitutionsminorStrategic or Co-development PartnerReferral relationships with local mortgage lenders and financial institutions to help buyers secure financing for home purchases, as mentioned in buying tips content.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Compass: Tech-forward national brokerage expanding into Pennsylvania suburban markets with proprietary platform and agent tools. Competes for the same premium agent recruits and listings that C21RS relies on, with materially greater marketing and tech investment capacity.
• eXp Realty: Cloud-based brokerage model rapidly expanding in Pennsylvania markets. Competes on agent economics and digital lead generation rather than physical office presence, representing the technology-enabled threat to traditional franchises like C21RS.

Others

• Bright MLS: Multiple Listing Service that provides the underlying listing data infrastructure used by C21RS and every other regional brokerage in the Mid-Atlantic. Not a competitor but a critical ecosystem dependency and shared platform across all peer brokerages.

Direct peers

• Keller Williams Keystone: Keller Williams regional market center covering Central PA with a comparable agent-based residential brokerage model. Competes for the same buyer/seller pool in South Central PA using the same commission and lead-conversion playbook.
• Century 21 Affiliated: Large multi-state Century 21 franchisee operating in the Northeast/Midwest under the same brand system. Direct peer in terms of franchise identity, residential buy/sell service, and commission-based brokerage model, though at materially larger geographic scale than Century 21 Realty Services.
• RE/MAX of Lancaster County: Regional RE/MAX franchise serving South Central Pennsylvania with traditional residential buy/sell services. Direct comparable on geography, brokerage model, and target customer base of home buyers and sellers in the same Pennsylvania corridor.
• Berkshire Hathaway HomeServices Homesale Realty: Regional Berkshire Hathaway HomeServices franchise headquartered in Central PA, providing residential buy/sell services to the same buyer/seller segments in overlapping service areas. Closest scaled regional competitor to C21RS in South Central PA.

Broad incumbents

• Coldwell Banker Residential Brokerage (Pennsylvania): National franchise brokerage with Pennsylvania region operations. Broader incumbent offering the same residential buy/sell services as C21RS, but at national scale and with more diversified geographic footprint.
• Howard Hanna Real Estate Services: Large privately held regional brokerage with Pennsylvania operations. Competes in residential brokerage across the Mid-Atlantic with similar agent-based model but significantly broader geographic and service footprint than C21RS.

Regional players

• Brownstone Real Estate (Central PA): Boutique Central Pennsylvania independent brokerage serving Harrisburg and surrounding markets. Comparable on regional buyer/seller focus and full-service residential brokerage, but operates as an independent rather than franchise brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mdyrealtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Realty Services