CasamentoWeb

What CasamentoWeb does

CasamentoWeb operates Casamentos.com.br, the largest online wedding planning platform in Brazil and a member of the The Knot Worldwide (TKWW) global network. The platform serves two primary customer segments in Brazil: couples planning weddings (consumers) and wedding venues and service providers (vendors). It aggregates more than 82,000 vendors and approximately 15,000 wedding venues across all 27 Brazilian states plus the Federal District, with deep category coverage spanning fazendas (413+), chácaras (1,777+), hotels (1,014+), restaurants, salões, sítios, casas, and beach venues. The platform also extends internationally via a Destination Weddings module connecting Brazilian couples to venues in Spain, France, Italy, Mexico, Portugal, and the UK through TKWW sister sites.

The product is a web-based platform with native iOS and Android applications built around an integrated "Organizador de Casamento" suite: Agenda de Tarefas (104-task wedding checklist), Gestor de Convidados (guest list, RSVP, dietary tracking), Organizador de Mesas (drag-and-drop seating planner), Orçamentador (budget and payment tracking), Meus Fornecedores (vendor messaging and comparison), and a free Site de Casamento website builder. Supporting modules include the WedShoots mobile app for post-wedding photo sharing, a Casamentos Awards recognition program, the Ideias e Conselhos editorial library, Casamentos Reais real-wedding galleries, and an active Comunidade forum. Vendor and venue discovery is driven by category-specific directories with filtering by state, price, and capacity.

The business model is freemium with two revenue streams: (1) vendor-side monetization through paid listings, featured placement, and promotional deals (e.g., exclusive discounts such as 3% off for Casamentos.com.br couples, implying referral commissions); and (2) a premium tier of the Wedding Website that offers custom domains, exclusive templates, and removal of the Casamentos.com.br branding. All consumer-facing planning tools are free; couples are not the paying customer. Go-to-market is product-led growth with no disclosed sales force — acquisition runs through SEO-driven content, real-wedding galleries, community forums, app-store listings, and the annual awards program. The Brazilian entity itself is reported as 1-10 employees, reflecting lean local operations within the larger TKWW infrastructure.

Name

CasamentoWeb

Legal name

Casamentos.com.br

Website

https://casamentos.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CasamentoWeb operates Casamentos.com.br, Brazil's largest online wedding planning platform and part of The Knot Worldwide network, offering free integrated planning tools for couples and a directory of 82,000+ vendors and 15,000+ venues across all Brazilian states.

Ownership category

akta.pro rank

Product category

Wedding Planning Marketplace

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning platform
• Wedding vendor marketplace
• Wedding website builder
• Wedding venue directory
• Wedding organizer tools

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Vendor / Supplier Listings and Featured Placement: Wedding venues and service providers (photographers, caterers, florists, etc.) create paid profiles on the platform. The platform displays featured/premium supplier listings, promotions, and exclusive discounts for platform users, suggesting a directory/listings revenue model where vendors pay for visibility.
2. Platform Commissions / Promotional Deals: The platform runs promotional deals and discounts exclusively for Casamentos.com.br users (e.g., '3% de desconto para noivos de Casamentos.com.br'). This suggests vendor-paid promotional placements or commission arrangements for referred bookings.
3. Premium Wedding Website (Site de Casamento Premium): The platform offers a free tier for wedding websites with a premium tier that includes custom domain purchase, exclusive designs, and removal of the Casamentos.com.br logo. This generates additional revenue from couples seeking a branded experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CasamentoWeb operates Casamentos.com.br, a free online wedding planning platform that helps Brazilian couples discover venues and vendors, manage guest lists, plan seating, track budgets, follow a task timeline, and build a free customizable wedding website. The platform also runs a directory of over 82,000 wedding suppliers and approximately 15,000 venues across all 27 Brazilian states, complemented by the WedShoots mobile app for shared photo albums and an active peer community forum.

Product overview

CasamentoWeb operates as a comprehensive wedding planning platform in Brazil, offering a suite of integrated digital tools under the Casamentos.com.br brand. The core offering consists of an Organizador de Casamento (Wedding Organizer) that unifies multiple planning modules: Agenda de Tarefas for task management, Gestor de Convidados for guest coordination, Organizador de Mesas for seating arrangements, Orçamentador for budget tracking, and Meus Fornecedores for vendor discovery and management. Supporting the planning tools are a free Site de Casamento website builder, the WedShoots mobile app for guest photo sharing, and specialized venue directories covering farms (Fazenda), country houses (Chácara), hotels, and other wedding spaces across Brazil. The platform also features Destination Weddings for international celebrations, a Casamentos Awards recognition program, an editorial Ideias e Conselhos content section, and a peer community forum. The ecosystem serves as a marketplace connecting couples with over 82,000 wedding suppliers across multiple categories.

Differentiator

Problem solved

Functional benefit

Brands

• WedShoots: Photo album app allowing wedding guests to share photos from the celebration into a unified digital album

Products and services

• Organizador de Casamento (Wedding Organizer)

Quantifiable outcome

• Over 82,000 wedding suppliers and approximately 15,000 wedding venues listed on the platform across all Brazilian states

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zola: US wedding planning platform combining free wedding websites, registry (including cash funds), vendor marketplace, and planning checklists. Closest US-based pure-play peer in bundling free consumer planning tools with a paid vendor/registry revenue layer.
• Casar.com: Brazilian wedding planning platform offering vendor directory, website builder, and planning tools directly competing with Casamentos.com.br for the same Brazilian couples and vendors.
• Noivos.pt / Casamentos.pt: TKWW sister property for Portugal with a near-identical product offering (vendor directory, planning suite, content, community). Highly relevant peer because of shared platform architecture and overlapping Portuguese-language user base.
• Bodas.net: Direct sister site within TKWW serving Spain and Latin America. Operates the same vendor marketplace + planning tools + content model for Spanish-speaking couples, making it the closest functional peer to Casamentos.com.br.

Broad incumbents

• The Knot (The Knot Worldwide): The flagship US wedding planning marketplace of the same parent company (TKWW) that owns Casamentos.com.br. Highly comparable in business model (vendor listings, planning tools, content, registry) and serves as the global template for the Brazilian site.
• WeddingWire: US-focused wedding vendor marketplace and sister brand within TKWW. Comparable in revenue model (vendor listings, featured placement) and planning tools, and historically one of the foundational TKWW properties Casamentos.com.br's playbook is built on.

Emerging players

• Joy: Digital wedding planning platform offering free wedding websites, RSVP, registry, and vendor connections. Comparable in freemium consumer planning tool model and in competing for the same end-couple workflow Casamentos.com.br addresses.

Regional players

• WedMeGood: India's leading wedding vendor marketplace with planning tools, real wedding galleries, and editorial content. Highly comparable operating model in a different geography and price-sensitive wedding market.
• Bridebook: UK wedding planning app and marketplace combining vendor directory with planning checklists, budget tools, and guest list management. Strong functional analogue to Casamentos.com.br's planning suite in a different geography.

Others

• Pinterest: Adjacent discovery channel where Brazilian couples increasingly search for wedding inspiration, venues, and vendor ideas. Functions as both a traffic source and a competitive surface for top-of-funnel wedding discovery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/casamentoscombr
• Facebookfacebook.com/casamentoweb
• LinkedInlinkedin.com/company/casamentos-com-br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CasamentoWeb